scholarly journals Applicability of the unified theory of acceptance and use of technology in music streaming services for young users

2019 ◽  
Vol 18 (1) ◽  
pp. 147-162
Author(s):  
Luis Hernan Contreras Pinochet ◽  
Guilherme Neves Nunes ◽  
Eliane Herrero
Keyword(s):  
Partial Least Square ◽  
Least Square ◽  
Unified Theory ◽  
Use Of Technology ◽  
Streaming Services ◽  
Music Streaming

Objetivo: O objetivo deste estudo é analisar a aplicabilidade do modelo Unified Theory of Acceptance and use of Technology 2 (UTAUT2), desenvolvido por Venkatesh, Thong e Xu (2012), sobre aceitação e utilização de serviço de streaming musical por estudantes universitários.Método: Assim, este estudo não se propõe a realizar uma replicação de pesquisa, mas sim a utilização de um modelo teórico consagrado. A pesquisa, do tipo survey, contemplou uma amostra final de 419 indivíduos, cujos dados foram analisados por meio da Modelagem de Equações Estruturais (MEE), com estimação por Partial Least Square (PLS), para verificar as relações diretas e indiretas do modelo original.Resultados: A variável latente Condições Facilitadoras não se sustentou no modelo na fase de ajustamento, pois o perfil analisado demonstra facilidade e uso intuitivo no acesso a esse tipo de infraestrutura. Ademais, os resultados demonstraram que a maior parte do modelo é válida para o serviço de streaming musical, com exceção da Expectativa de Esforço para Intenção de Uso e Motivação Hedônica para Intenção de Uso.Contribuições teóricas: Verificou-se que o construto Hábito é altamente relevante para o consumo desses serviços, possibilitando que as empresas busquem alternativas para a geração de maior motivação e engajamento com os aplicativos e sites que estimulem o consumidor.Originalidade/Relevância: O uso do modelo UTAUT 2, para analisar o fenômeno da tecnologia streaming, é relevante para a compreensão dos seus efeitos.

Modeling the Factors that Influence Ghanaian Entrepreneurs to Adopt e-Commerce

2021 ◽  
Vol 18 (06) ◽  
Author(s):  
Frederick Pobee
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Unified Theory ◽  
Cross Sectional ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

This study investigated the factors that influence Ghanaian entrepreneurs to adopt e-commerce. Cross-sectional data was gathered from 520 entrepreneurs in the most populous and industrious regions in Ghana. The unified theory of acceptance and use of technology (UTAUT) was employed to effectively understand the unexplored phenomenon of e-commerce adoption among Ghanaian entrepreneurs. Partial Least Square-Structural Equation Modeling (PLS-SEM) was used to test the hypothesized relationships. The findings indicate that performance expectancy, effort expectancy, and social influence (SI) positively and significantly influenced the behavioral intention (BI) to adopt e-commerce. Facilitating conditions (FC) and BI had a significant positive relationship with the adoption of e-commerce.

scholarly journals Les déterminants technologiques de la persévérance des étudiants dans les cours à distance de niveau collégial : Les modalités de cours jouent-elles un rôle?

2019 ◽  
Vol 45 (2) ◽  
Author(s):  
Sawsen Lakhal
Keyword(s):  
Distance Education ◽  
Distance Learning ◽  
Learning Technologies ◽  
Partial Least Square ◽  
Least Square ◽  
Intention To Use ◽  
Unified Theory ◽  
Use Of Technology ◽  
Distance Learning Technologies ◽  
Education Courses

L’objectif de cette étude est d’identifier et d’analyser les déterminants technologiques de la persévérance dans les cours à distance de niveau collégial (n=61), issus du modèle Unified theory of acceptance and use of technology (UTAUT). Les résultats des analyses par équations structurelles (Partial Least Square) indiquent que parmi ces derniers déterminants, seulement les conditions facilitantes ont un impact significatif et positif sur l’intention comportementale d’utiliser les technologies des cours à distance (R2=54%) définie comme l’intention de l’étudiant de réaliser ce comportement, qui a son tour a un effet significatif et positif sur la persévérance, définie par l’intention de finir le cours à distance auquel l’étudiant est inscrit (R2=14,2%) et par l’intention de s’inscrire dans le futur dans d’autres cours à distance (R2=65%). Les analyses des ANOVA font ressortir des différences significatives entre les groupes d’étudiants assignés à des modalités différentes de cours à distance sur tous les facteurs technologiques laissant présager que des analyses différenciées, selon la modalité de cours, devraient être envisagées dans le futur. This study aims to identify and analyze the technological determinants of persistence in college distance education courses (N=61), derived from the Unified theory of acceptance and use of technology (UTAUT) model. The results of the structural equation analyses (Partial Least Square) revealed that among these determinants, only facilitating conditions have a significant and positive impact on the behavioural intention to use distance learning technologies (R2 = 54%) defined as the student’s intention to display this behaviour. Moreover, behavioral intention to use distance learning technologies has a significant and positive effect on persistence, defined as the intention to finish the distance education course in which the student is enrolled (R2 = 14.2 %) and the intention to enroll in other distance education courses in the future (R2 = 65%). The ANOVA analyses revealed significant differences between the groups of students assigned to different courses delivery modes on all the technological factors, suggesting that differentiated analyses, depending on the course delivery mode, should be performed in the future.

scholarly journals Tingkat Penerimaan E-Commerce Agribisnis oleh Ibu Rumah Tangga di Kelurahan Sumur Batu, Kecamatan Bantar Gebang, Kota Bekasi

2020 ◽  
Vol 8 (1) ◽  
pp. 27
Author(s):  
Siti Aulia Rahmaniah
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Partial Least Square ◽  
Least Square ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy

E-commerce di Indonesia sudah semakin berkembang, tidak menutup kemungkinan bahwa sektor pertanian turut serta dalam digitalisasi bisnis tersebut, salah satunya dengan keberadaan e-commerce agribisnis yang saat ini sudah mulai berkembang sejak adanya program pemerintah tentang sinergi aksi untuk ekonomi rakyat pada tahun 2015. Penelitian ini dilakukan untuk mengetahui tingkat penerimaan ibu rumah tangga dalam menerima e-commerce agribisnis dengan menerapkan model UTAUT (Unified Theory of Acceptance and Use of Technology). Metode penelitian yang digunakan kuantitatif dengan teknik analisis data menggunakan PLS (Partial Least Square). Responden penelitian sebanyak 99 ibu rumah tangga Kelurahan Sumur Batu, Kecamatan Bantar Gebang, Kota Bekasi. Teknik penentuan responden menggunakan simple random sampling. Hasil penelitian menunjukkan bahwa ibu rumah tangga di Kelurahan Sumur Batu belum menyadari akan keberadaan e-commerce agrbisnis namun bisa bersikap positif dan menerima. Variabel Behavioral Intention (minat penggunaan) dipengaruhi oleh variabel Performance Expectancy (19,7%), Social Influence (22,4%), dan Facilitating Condition (36,7%). Sedangkan variabel Effort Expectancy tidak memiliki pengaruh yang signifikan namun berpengaruh positif terhadap minat penggunaan.

Linking Individual Demographics to Antecedents of Mobile Banking Usage: Evidence from Developing Countries in Southeast Europe

2021 ◽  
pp. 097215092110086
Author(s):  
Gentjan Çera ◽  
Khurram Ajaz Khan ◽  
Martina Solenički
Keyword(s):  
Developing Countries ◽  
Urban Areas ◽  
Employment Status ◽  
Partial Least Square ◽  
Least Square ◽  
Unified Theory ◽  
Mobile Banking ◽  
Southeast Europe ◽  
Use Of Technology ◽  
Moderating Factors

This study investigates the linkages between the antecedents of the extended unified theory of acceptance and use of technology (UTAUT2) model and an individual demographics in four developing countries in Southeast Europe. Three unexplored linkages are introduced, such as employment status, living settlement and financial experience. The article applies the partial least square and non-parametric methods to examine the proposed associations from a dataset of 959 individuals. Evidence reveals that those individuals who are employed, live in urban areas, and have financial experience scored higher in the UTAUT2 constructs. The article suggests the inclusion of additional moderating factors into the UTAUT2 model, which gives a better understanding of the individuals’ technology adaption to scholars and practitioners.

Determinants of mobile learning adoption: extending the unified theory of acceptance and use of technology (UTAUT)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ali Alowayr
Keyword(s):  
Higher Education ◽  
Saudi Arabia ◽  
Mobile Learning ◽  
Early Stage ◽  
Partial Least Square ◽  
Least Square ◽  
Learning Technology ◽  
Unified Theory ◽  
Content Type ◽  
Use Of Technology

PurposeAlthough several different learning technologies have been integrated into the face-to-face (F2F) learning approach, the effective implementation of mobile learning (m-learning) is still at an early stage. This may be due to the lack of understanding factors that affect learners' acceptance of m-learning.Design/methodology/approachConsidering the unified theory of acceptance and use of technology (UTAUT) as a theoretical background, this research investigates m-learning adoption in Saudi Arabia. The research framework extends the UTAUT by including intrinsic motivation, mobile learning self-efficacy and perceived satisfaction. A total of 200 higher education students voluntarily participated in the research. The application of the partial least square technique indicated that the proposed model can predict m-learning adoption adequately in Saudi Arabia (R2 = 0.73.8).FindingsThe research outcomes are significant for educational institutions and teachers to implement m-learning effectively. Many recommendations can be suggested to help enhance learners' willingness to adopt m-learning technology: Teachers need to design their courses in an interactive way and provide several different activities to ensure that learners obtain real benefits in their learning outcomes. When learners have positive perceptions about the use of this technology in the learning process, such perceptions should be supported by providing beneficial courses.Originality/valueThis research examines the effectiveness of the extended UTAUT to predict m-learning adoption in Saudi Arabia higher education. This could provide a significant contribution to the existing evidence about the validity of the model in different learning cultures and contexts.

scholarly journals Analysis of factors affecting adoption of mobile banking application in Indonesia: an application of the unified theory of acceptance and use of technology (UTAUT2)

2020 ◽  
Vol 12 (2) ◽  
pp. 88
Author(s):  
Mufingatun Mufingatun ◽  
Budi Prijanto ◽  
Himanshu Dutt
Keyword(s):  
Behavioral Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Unified Theory ◽  
Mobile Banking ◽  
Factors Affecting ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Bank Accounts ◽  
Mobile Banking Applications

Information technology has made mobile banking easy, convenient and accessible to 178 million unique mobile subscribers base in Indonesia. Out of this 50 million are smartphone users and collectively about 132 million are internet users . This rising trend has been forcing 120 commercial banks  in the country to ramp up their mobile-based banking initiatives. However, in contrast to it, only 50 million have bank accounts out of 250 million Indonesian population size . This poses a few challenges to digital adoption using mobile as medium, especially when a limited number of people have bank accounts and the cost of internet is high due to geographical, infrastructural spread and cost barriers. The purpose of this study is to unearth such factors that have - direct or indirect - influence on consumer acceptance for mobile banking applications. This research model examines 205 respondents from online surveys in Jabodetabek, Indonesia. To conduct this study, we have used Unified Theory of Acceptance and Use of Technology (UTAUT2) model that helps in understanding perceived credibility and perceived self-efficacy variables and their roles in influencing the adoption for m-banking. Data was analysed using Partial Least Square (PLS) method. The findings suggest that performance expectancy, effort expectancy, and social influence have a significant effect on behavioral intention. Performance expectancy is the factor that mostly influences behavior intention. It can also be stated that behavioral intention, facilitating condition and habit – all of these have a significant effect on reuse behavior.

scholarly journals Factors Affecting Users’ Acceptance of E-Billing System in Surakarta Tax Office

2018 ◽  
Vol 9 (1) ◽  
pp. 37
Author(s):  
Rino Ardhian Nugroho ◽  
Arlyn Dewi Susilowati ◽  
Okki Chandra Ambarwati ◽  
Arum Pratiwi
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Unified Theory ◽  
Factors Affecting ◽  
Utaut Model ◽  
Billing System ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

This research aimed to analyze factors that affected the acceptance of e-billing system of Surakarta tax office with Unified Theory of Acceptance and Use of Technology (UTAUT) model. The survey was done on electronic billing (e-billing) system users in Surakarta. Partial Least Square-Structural Equation Modelling (PLSSEM) was used to analyze the users’ intention in adopting e-billing system. The result indicates that two UTAUT variables (performance expectancy and social influence) affect the system usage significantly. Meanwhile, the other variables like effort expectancy and facilitating conditions do not affect e-billing system adoption in Indonesia.

scholarly journals How does Unified Theory of Acceptance and Use of Technology (UTAUT) Work on Adopting Financial Technology (FinTech) by MSMEs?

2021 ◽  
Vol 6 (2) ◽  
pp. 90-99
Author(s):  
Yohan Wismantoro ◽  
MG Westri Kekalih Susilowati Susilowati
Keyword(s):  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Intention To Use ◽  
Unified Theory ◽  
Significant Positive Effect ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Positive Effect

Micro Small and Medium Enterprises (MSMEs) have a very significant role in the economy, can even be said to be the backbone of the economy. However, MSMEs are precisely the sector hardest hit by the Covid-19 pandemic. Digitalization creates new opportunities for MSMEs in the pandemic. FinTech, one of the implementations of digitalization should be pursued to be used by MSMEs. Using path analysis processed using Partial Least Square (PLS), this research aims to identify how Unified Theory of Acceptance and Use of Technology (UTAUT) works on Adopting FinTech by MSMEs. The Outer Model and Inner Model reflect that the model work. The outer loading value of ? 0.7, AVE value ? of 0.5, Cronbach's Alpha ? 0,70, a correlation value ? of 0.50; and Composite Reliability ? 0.6, and R-Square 0.716 reflect it. However, regarding the factors that influence intention to use, it is different from previous research that became a reference. There are only four hypotheses proven. Those are Context had a significant positive effect on Perceived Ease of Use and Perceived Usefulness, and Perceived Ease of Use and Perceived Usefulness had a significant positive effect on the intention to use fintech. Keywords: FinTech, MSMEs, Digitalization, UTAUT, Inclusive

scholarly journals ANALISIS PENERIMAAN PENGGUNAAN SISTEM INFORMASI MANAJEMEN PENGADAAN LANGSUNG (SIMPeL) PADA KEMENTERIAN KEUANGAN

2019 ◽  
Vol 22 (1) ◽  
pp. 79
Author(s):  
Hasan Ashari
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

Unified Theory of Acceptance and Use of Technology (UTAUT) adalah teori yang dikemukakan oleh Venkatesh, et al. (2003). UTAUT memiliki empat kostruk utama yaitu 1) ekspektansi kinerja (performance expectancy), 2) ekspektansi usaha (effort expectancy), 3) pengaruh sosial (social influence), dan 4) kondisi-kondisi pemfasilitasi (facilitating conditions). Model ini digunakan untuk meneliti Implementasi Aplikasi SIMPeL dalam proses pengadan langsung. Aplikasi SIMPeL di bangun oleh LPSE Kementerian Keuangan untuk menfasilitasi proses pengadaan langsung. Penelitian ini menjelaskan tentang faktor-faktor yang mempengaruhi penerimaan penggunaan Aplikasi SIMPeL dengan menggunakan model UTAUT.  Penelitian ini merupakan penelitian eksplanatori. Data diperoleh dari responden para pihak yang terkait dalam pengadaan langsung dengan menyebarkan kuisioner tertutup. Besarnya sampel sejumlah 160 responden  dianalisis dengan metode Partial Least Square (PLS) menggunakan software smartPLS. Berdasarkan analisis data diperoleh hasil sebagai berikut Ekspektasi kinerja (Performance Expectancy) dan Ekspektasi usaha (Effort Expectancy) mempengaruhi perilaku penggunaan Aplikasi SIMPeL melalui faktor Tingkat minat penggunaan aplikasi SIMPeL (Behavioral Intention). Sedangkan Tingkat minat penggunaan aplikasi SIMPeL (Behavioral Intention) dan Kondisi-kondisi Pemfasilitasi (Facilitating Conditions) mempengaruhi langsung perilaku penggunaan Aplikasi SIMPeL. Faktor sosial (Social Influence) tidak mempengaruhi minat penggunaan aplikasi SIMPeL (Behavioral Intention) dan penggunaan Aplikasi SIMPeL. Selain itu faktor kondisi-kondisi pemfasilitasi (Facilitating Conditions) mempunyai pengaruh sedang sedangkan yang lain kecil.

scholarly journals Purchase Behaviour Determinants on Online Mobile Game in Indonesia

2018 ◽  
Vol 5 (6) ◽  
pp. 16 ◽  
Author(s):  
M. Rezky Akbar ◽  
Gugus Irianto ◽  
Ainur Rofiq
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Unified Theory ◽  
Mobile Game ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Positive Effect

This study aimed to examine the determinants of purchase behaviour in online mobile game. This study was conducted based on the Unified Theory of Acceptance and Use of Technology second version (UTAUT2) with additional customization and advancement. Partial Least Square Structural Equation Model (SEM-PLS) was applied to examine this research model. The samples were collected using online surveys to the users of Mobile Legends: Bang Bang, and then there were 457 respondents obtained. The result of this study revealed that performance expectancy, payment ability, hedonic motivation, price value, habit, customization and advancement had a positive effect on purchase intention, and the intention also had a positive effect on actual purchase. However, it was found that effort expectancy and social influence did not significant on purchase intention. The result of this study can be used as a reference for game develovers so that in-game purchases can be accepted by users.

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