Motivations as predictive variables of satisfaction and loyalty in coastal and marine destinations: a study in Acapulco, Mexico

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
María Magdalena Solis-Radilla ◽  
Mauricio Carvache-Franco ◽  
Orly Carvache-Franco ◽  
Wilmer Carvache-Franco
Keyword(s):  
Factor Analysis ◽  
Social Interaction ◽  
Physical Activities ◽  
Motivational Factors ◽  
Stepwise Multiple Regression ◽  
Sources Of Information ◽  
Tourist Destination ◽  
Content Type ◽  
Academic Literature ◽  
Predictive Variables

Purpose The purpose of this study is to find the underlying variables of travel motivations associated with a coastal and marine destination, and the motivations that predict satisfaction and the intention to return and recommend a destination, as loyalty variables. Design/methodology/approach Coastal and marine destinations are highly visited by travelers for their variety of tourist activities. Motivation is one of the crucial aspects to understand visitors’ behavior in these tourist places. This in situ research was conducted in Acapulco, a major tourist destination in Mexico. The 441 questionnaires gathered were analyzed using exploratory factor analysis, confirmatory factor analysis and the stepwise multiple regression method. Findings The results show six underlying variables or motivational factors: heritage and nature, learning, sun and beach and physical activities, authentic coastal experience, social interaction and novelty. The “novelty” dimension is the most important and influential predictor of satisfaction and loyalty, followed by “social interaction” and “learning.” Research limitations/implications Timing was the main limitation of the present study, considering that the survey was administered in March and April, and the demand could vary in different seasons. The findings will contribute to academic literature and will offer valuable information to tourist destination planners. Practical implications Acapulco’s potential for coastal and marine tourism has been identified. This destination should organize activities related to the motivational factors found, for example, visits to museums, craft markets and walks can increase visitors’ “heritage and nature” motivations. Community visits can help to promote the “authentic coastal experience” dimension. Increasing the offer of water sports will better position the “sun & beach and physical activities” motivation. As “novelty” is the most predictive variable, activities that include the novelty component and related to beach festivals, coastal events, educational workshops, sports contests, parades, gastronomic activities and navigable tours should be carried out. Social implications The results will serve as management guides for the destination management organizations and as sources of information for the companies involved in marketing to develop products according to the demand found. Originality/value Until now, tourism studies have been carried out on the influence of motivations as predictive variables of satisfaction and loyalty in different types of destinations. However, research in coastal and marine destinations is scarce, representing a gap in the academic literature.

Cultural identity in WHS tourist destinations: the case of Cordoba (Spain)

2018 ◽  
Vol 12 (4) ◽  
pp. 427-439 ◽  
Author(s):  
Tomas Lopez-Guzman ◽  
Jesús Claudio Pérez Gálvez ◽  
Guzmán Antonio Muñoz-Fernández ◽  
Miguel Jesús Medina-Viruel
Keyword(s):  
Cultural Identity ◽  
World Heritage Site ◽  
Tourist Destination ◽  
Content Type ◽  
Four Dimensions ◽  
Academic Literature ◽  
Multivariate Technique ◽  
Tourist Destinations ◽  
Heritage Site ◽  
The City

Purpose The purpose of this paper is to conduct an analysis of the relationships existing among three basic constructs in the visitor’s decision-making process (motivation and satisfaction) in a tourist destination that is a World Heritage Site, such as the city of Cordoba (Spain). Bearing in mind the perception of heritage by the foreign visitors, the following four types were determined: alternative tourists, cultural tourists, emotional tourists and heritage tourists. Design/methodology/approach This paper uses the multivariate technique of grouping cases (K-means clusters) to analyse the similarity existing among the surveyed persons. From the groups or segments obtained, statistics and measurements of association were applied that provide the information necessary to study the possible trends of association existing between variables from a table of bidimensional contingencies. In the same way, non-parametric statistical procedures were used (Kruskal–Wallis H test and the Mann–Whitney U test). Findings The results show the existence of four diverse motivational dimensions among the foreign tourists to visit it: hedonic, cultural, convenience and circumstantial. Of the four dimensions, the hedonic and the cultural are the most relevant. The results show the existence of a common cultural identity: the Arabic cultural identity. Originality/value This paper contributes to complete the academic literature existing on the links of the tourist with the historical and monumental heritage that he visits, and with the tourist’s behaviour.

Exploring the nexus of social media influencers and consumer brand engagement

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Man Lai Cheung ◽  
Wilson K.S. Leung ◽  
Morgan X. Yang ◽  
Kian Yeik Koay ◽  
Man Kit Chang
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Information Seeking ◽  
Structural Equation ◽  
Motivational Factors ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Consumer Engagement ◽  
Content Type ◽  
The Impact

PurposeGrounded in uses and gratification theory (UGT) and observational learning theory (OLT), this study aims to understand the impact of motivational factors on consumer-influencer engagement behaviors (CIEBs). Motivating factors, including entertainment, information seeking, reward and social interaction, are regarded as antecedents of consumers' OLT, as manifested by CIEB dimensions, including consumption, contribution and creation, and subsequently drive consumer engagement with the endorsed brands.Design/methodology/approachA self-administered questionnaire was distributed to Malaysian social media users. A total of 263 responses were collected and analyzed using partial least squares structural equation modeling (PLS-SEM) to examine the impact of motivational factors on CIEBs.FindingsThe results show that the three dimensions of CIEBs can be predicted by different gratifications (information seeking, entertainment, reward and interaction). In addition, two of the CIEB dimensions, consumption and contribution, were found to have a significant positive influence on consumers' engagement with endorsed brands.Practical implicationsThis study provides insights into how social media influencers (SMIs) could lead to CIEBs by creating entertaining and rewarding content that facilitates social interaction between consumers. SMIs and marketers that encourage consumers to browse, comment and share SMI-created posts will enhance consumer engagement with the endorsed brands, as engagement is driven by the consumption and contribution to SMI-created content.Originality/valueSMI marketing is increasing, and many brands are beginning to rely more on SMIs to promote brands. Yet, there is a dearth of studies that have examined how SMIs play a role in affecting consumers' engagement with endorsed brands. This study contributes to the marketing literature by developing and empirically testing the research model. Results suggest that social interaction, reward and entertainment are key motivational factors that drive CIEBs, which, in turn, foster consumer engagement with endorsed brands.

Do village leaders’ engagement, social interaction and financial incentive affect residents’ solar PV adoption? – an empirical study in rural China?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yin Shi ◽  
Liping Ding ◽  
Chenchen He ◽  
Fan Zhang ◽  
Zumeng Zhang ◽  
...  
Keyword(s):  
Factor Analysis ◽  
Social Interaction ◽  
Financial Incentive ◽  
Rural China ◽  
Clean Energy ◽  
Solar Pv ◽  
Rural Residents ◽  
Content Type ◽  
Positive Effects ◽  
The Government

Purpose This study aims to analyze those factors affecting the rural resident’s willingness to adopt solar photovoltaic (PV) which is important for accelerating the popularization of clean energy in China. Design/methodology/approach This study contained a sample of 653 households in 8 provinces/regions by stratified, and random sampling in rural China. Descriptive analysis, exploratory factor analysis and confirmatory factor analysis techniques have been used for analytical purposes. Findings The empirical results indicate that financial incentive and social interaction have positive effects on rural residents’ adoption willingness, while village leaders’ engagement can indirectly influence their adoption willingness through social interaction and residents’ cognition. Research limitations/implications This study mainly considers external and internal factors but ignores the effect of technical factors. In addition, the samples are just selected from the residents who have adopted solar PV. Practical implications This study is expected to be useful for the government, regulators, village leaders, village leaders and other institutions. Originality/value This study conducts a systematic analysis and clarifies the relationship between factors (external and internal) and rural residents’ adoption willingness. The village leaders’ engagement is first added to the conceptual model as an external factor, which is very essential in rural residents’ adoption in China.

Woodward’s aegis: a critical biography of Joan Woodward

2018 ◽  
Vol 24 (4) ◽  
pp. 457-475 ◽  
Author(s):  
Caroyln Garrity ◽  
Eric W. Liguori ◽  
Jeff Muldoon
Keyword(s):  
Design Methodology ◽  
Original Work ◽  
Contingency Theory ◽  
Imperial College ◽  
Sources Of Information ◽  
Complete Understanding ◽  
Content Type ◽  
Academic Literature ◽  
Secondary Sources ◽  
British Sociology

Purpose This paper aims to offer a critical biography of Joan Woodward, often considered the founder of contingency theory. This paper examines Woodward’s background to develop a more complete understanding of the factors that influenced her work. Design/methodology/approach This paper draws on insights gained from personal correspondence with two colleagues of Woodward, one who recruited her to the Imperial College where she conducted her most prominent work and one whom she recruited while at the college. In addition, Woodward’s original work, academic literature, published remembrances and a plethora of other secondary sources are reviewed. Findings By connecting these otherwise disparate sources of information, a more complete understanding of Woodward’s work and its context is provided. It is argued that Woodward’s education, training, brilliance, values, the relative weakness of British sociology and the need to improve the economy helped to make Woodward’s work both original and practical. Originality/value The originality of this work is to examine the work of Woodward through the lens of critical biography. Despite Woodward’s contributions, Woodward remains an underappreciated figure. The purpose is to provide her contribution against the backdrop of the British industrial and educational sphere.

scholarly journals Films and Destinations—Towards a Film Destination: A Review

Information ◽  
2021 ◽  
Vol 12 (1) ◽  
pp. 39
Author(s):  
Janire Domínguez-Azcue ◽  
Fernando Almeida-García ◽  
Gema Pérez-Tapia ◽  
Estefanía Cestino-González
Keyword(s):  
Thematic Analysis ◽  
Information Sources ◽  
Descriptive Analysis ◽  
Destination Image ◽  
Sources Of Information ◽  
Tourist Destination ◽  
Academic Literature ◽  
Complex Construction ◽  
The One ◽  
Different Sources

The destination image is a complex construction in which the different sources of information consulted are decisive. Among these information sources, we can find films, which have a relevant function to create destination images. Films are one of the factors that most influences people in their motivation to travel to a destination. The academic literature on film tourism has grown considerably in recent years, but an updated revision is needed. Due to this fact, the main contribution of this paper is the proposal of an updated review of the academic literature focused on film tourism and destinations and their management implications. The general objective of this research is to analyse the existing literature, systematising the relationships that exist between films, film tourism, destination image, and tourist destination. To this end, a systematic review of the literature has been carried out, with two aims: on the one hand, a review of the existing literature from a descriptive perspective, showing the main publications, authors and topics, and on the other hand, a review from a thematic perspective. The results of the latter will be addressed in the discussion and conclusions. The results of the descriptive analysis highlight the significant growth in the literature analysed over the last 45 years, especially between 2005 and 2015. They also underline that the most studied topics are film destinations, marketing and destination image. The results of the thematic analysis highlight the importance of films and series as important information sources on the creation of destination images. The thematic analysis also provides information on the negative and positive aspects of film destination management.

scholarly journals Overcoming the capital investment hurdle in worker-controlled firms

2019 ◽  
Vol 2 (2) ◽  
pp. 133-150
Author(s):  
Guy Major ◽  
Jonathan Preminger
Keyword(s):  
Capital Investment ◽  
Value Added ◽  
Employee Ownership ◽  
Workplace Democracy ◽  
Equity Investment ◽  
Content Type ◽  
Academic Literature ◽  
Worker Ownership ◽  
Significant Step ◽  
Average Worker

Purpose Both the academic literature and practitioners have long noted the need for an equity investment mechanism for worker-controlled firms that alleviates investor anxieties without undermining internal workplace democracy. The purpose of this paper is to outline one such possible mechanism. Design/methodology/approach The proposal locks together the interests of workers and external investors, via non-voting shares with dividends set by a pre-agreed value-added sharing formula. Each worker is paid a base wage, with the average across the firm being a pre-defined multiple of the national minimum wage. Any additional surplus is split into a number of equal “slices”, with each share receiving one slice as its dividend, and the average worker receiving a pre-agreed number of slices as a bonus. Findings Workers have an incentive to maximise their own incomes, and in so doing, will also automatically maximise the dividends received by investors, obviating the need for the shares to have normal voting rights. Working on this principle of aligned interests, the authors also discuss reinvestment, worker ownership of non-voting shares and possibilities for a secondary share market. The authors show how this proposal will be a significant step in aligning the interests of investors with owner-workers in a democratic, negotiated way that shares both risk and returns, thus making worker-controlled firms more attractive to equity investment. Originality/value In light of the recognised problem of underinvestment in worker-controlled firms and the risk of their degeneration, this paper will interest both academics and practitioners in employee ownership, co-operatives and various forms of workplace democracy.

“Mind the gap”: to succeed in marketing politics, think of social media innovation

2019 ◽  
Vol 36 (6) ◽  
pp. 806-817
Author(s):  
Patrick Amfo Anim ◽  
Frederick Okyere Asiedu ◽  
Matilda Adams ◽  
George Acheampong ◽  
Ernestina Boakye
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Political Participation ◽  
Political Efficacy ◽  
Customer Relationship ◽  
Political Marketing ◽  
Content Type ◽  
Young Voters ◽  
Mediating Role ◽  
The Relationship

Purpose This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role political efficacy plays in enhancing the relationship. Design/methodology/approach With a positivist mindset, and adopting the survey strategy, data gathered from the questionnaire administered from the sampled 320 young voters (18-29 years) in Greater Accra were quantitatively analyzed. An exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to assess and confirm the proposed scales validity and the relationships of the research model. Findings The study revealed that a political party or candidate’s ability to achieve political participation from Ghanaian young voters’ is dependent on how effective they build customer relationship or gaining visibility through social media. In addition, the study showed that political efficacy mediates the relationship between customer relationship building or gaining visibility through social media and political participation among Ghana young voters. Thus, young voters in Ghana must see themselves to have a say in the affairs of political parties through the political messages they gather from social media platforms to enhance their political participation activities. Practical implications The results of this paper will enable political marketers and politicians not only in Ghana but across the globe, to better understand how social media as a communication tool could be used to positively influence users’ political participation. Originality/value Considering the uniqueness of this study in a Ghanaian context, this paper is the first of its kind to use the social capital theory in examining the mediating role political efficacy plays in enhancing the relationship between political marketing on social media and young voters’ political participation.

Brick by brick: building up our knowledge base on the abuse of adults with learning disabilities

2014 ◽  
Vol 19 (3) ◽  
pp. 130-133 ◽  
Author(s):  
Michelle McCarthy
Keyword(s):  
Learning Disabilities ◽  
Knowledge Base ◽  
Design Methodology ◽  
Personal Relationships ◽  
Good Thing ◽  
Social Changes ◽  
Sources Of Information ◽  
Content Type ◽  
Adults With Learning Disabilities ◽  
Many Sources

Purpose – The purpose of this paper is to draw readers’ attention to the myriad ways to find out about abuse towards people with learning disabilities. Design/methodology/approach – Whilst acknowledging the continued importance of research studies specifically focused on the topic of abuse, this commentary reviews information about abuse of adults with learning disabilities from other sources, e.g., through service audits, studies on sexual and personal relationships. Findings – Having many sources of information about abuse against people with learning disabilities is a good thing, but there are some problems associated with this. First, some forms of abuse appear to be easier to find out about than others, and second, the difficult question of how the information can be used to improve the lives of people with learning disabilities. Originality/value – This commentary encourages readers to take a broad view of abuse of people with learning disabilities and to use all the knowledge available to support individuals, whilst at the same time demanding social changes.

Understanding dimensionality of children’s food shopping behaviour in retail stores

2016 ◽  
Vol 118 (2) ◽  
pp. 450-463 ◽  
Author(s):  
Jyoti Vohra ◽  
Pavleen Soni
Keyword(s):  
Factor Analysis ◽  
Family Income ◽  
Food Advertising ◽  
Hierarchical Regression ◽  
Retail Stores ◽  
Content Type ◽  
Sales Personnel ◽  
Food Shopping ◽  
Shopping Behaviour ◽  
Promotional Strategies

Purpose – Marketers try to influence food shopping behaviour of children through various in-store food promotional strategies (FPS). These in-store FPS comprise of attractive packaging, accessibility, availability of foods in wide varieties and presence of helpful and friendly sales personnel. However, little is known about how children buy and the extent to which these marketing strategies are successful. Hence, the purpose of this paper is to investigate food shopping behaviour of children in retail stores and to study the effectiveness of in-store FPS and demographic factors (age and gender of child and monthly family income) on food shopping behaviour of children. Design/methodology/approach – Data have been collected from 473 mothers of children in age category four to 11 years. Data have been analysed through descriptive statistics (means and standard deviations), bivariate correlations, exploratory factor analysis, confirmatory factor analysis and hierarchical regression analysis. Findings – The study explores and validates four factor structure of food shopping behaviour of children in retail stores in Indian settings. These factors include children’s active assessment of foods, impact of availability and variety on children’s purchases, influence of TV food ads on children’s purchases and influence of packaging on children’s food purchases. Further, the findings also reveal that in-store FPS are truly effective in influencing food shopping behaviour of children. Practical implications – Marketers may highlight packaging attributes in food advertisements as they can help escalate food purchase requests of children in retail stores. In addition to this, food advertising is strongly associated with assessment of foods in retail stores and looking for availability of advertised foods in retail stores. This suggests that food advertising as a medium of communication should not be ignored. However, sales personnel can also be used more effectively as they are seen to help children in identifying availability and variety of foods in retail stores. Originality/value – As no such study has been conducted so far (to the best of researcher’s knowledge), this study potentially helps in bridging gaps in literature.

Parent-adolescent conflict and choice of conflict resolution strategy

2016 ◽  
Vol 27 (1) ◽  
pp. 88-115 ◽  
Author(s):  
Rashmi Singh ◽  
J. K. Nayak
Keyword(s):  
Factor Analysis ◽  
Conflict Resolution ◽  
Structural Equation ◽  
Content Type ◽  
Conflict Resolution Strategies ◽  
Adolescent Conflict ◽  
Conflict Resolution Strategy ◽  
Resolution Strategy ◽  
The Impact ◽  
Resolution Strategies

Purpose – The purpose of this paper is to investigate the impact of family communication patterns (FCPs) on adolescents’ choice of conflict resolution strategies during family holiday planning. Design/methodology/approach – The paper is framed by and builds on the literature on the adolescents’ choice of conflict resolution strategies and the FCP. The sample was collected using a survey among 400 adolescents in India. Exploratory factor analysis, confirmatory factor analysis and structural equation modelling have been used to analyse the data. Findings – The paper provides a significant relationship between FCP and the choice of conflict resolution strategies. The study findings suggested that adolescents’ choice of resolution strategy depends on the type of communication environment in the family. It has been seen that adolescents have more say in concept-oriented families and use different types of resolution strategies compared to socio-oriented families. Practical implications – The present study has considerable implications for the marketers and the academicians. Through FCP, marketers will be able to segment the families and, hence, may introduce efficient and competent marketing strategies and promotional campaigns. Originality/value – The paper offers insights into the choice of conflict resolution strategy by adolescents’ in different FCPs. The study has originality and offers value to marketers as it focuses on adolescents, and explores their perceptions about their influence during the decision process.

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