Agritourism consumers’ participation in wine tasting events

2014 ◽  
Vol 26 (2) ◽  
pp. 120-138 ◽  
Author(s):  
Ramu Govindasamy ◽  
Kathleen Kelley
Keyword(s):  
Design Methodology ◽  
Direct Marketing ◽  
Internet Survey ◽  
Behavioral Characteristics ◽  
Graduate Degree ◽  
Atlantic Region ◽  
Content Type ◽  
Wine Tourism ◽  
On Farm ◽  
Practical Implications

Purpose – The purpose of this study is to determine the likelihood of a USA Mid-Atlantic region consumers’ willingness to partake in a wine tasting event, an example of an agritourism activity, based on their responses to an Internet survey conducted from June 22 to 29, 2010. Design/methodology/approach – Potential participants were screened and asked to participate if they resided in one of the states targeted (Delaware, New Jersey or Pennsylvania); were aged 21 years and older; were the primary food shopper for the household; and had previously attended an agritourism and/or direct marketing events or activities. Findings – A logit model was developed based on responses from 972 consumers who participated in the 15-minute Internet survey to predict participation in wine tasting activity. Consumers who are more likely to attend an on-farm wine tasting event include those who learn about agritourism events through newspapers, think that the variety and price of produce is better at direct markets than supermarkets, are older than 50 years, have a graduate degree and are self-employed. Research limitations/implications – Empirical results will help agritourism operators enhance marketing efforts and develop profitable on-farm agricultural activities by identifying consumer segments likely to participate in wine tourism activities. Practical implications – This paper helps identify consumer segments that are more likely to participate in a wine tasting event and provides marketers with the ability to target likely buyers based on corresponding demographic characteristics. Originality/value – This paper identifies likely wine tasting participants based on demographics, psychographics and behavioral characteristics.

The rationale of part-time farming: empirical evidence from Norway

2017 ◽  
Vol 44 (1) ◽  
pp. 53-59 ◽  
Author(s):  
Klaus Mittenzwei ◽  
Stefan Mann
Keyword(s):  
Empirical Evidence ◽  
Household Income ◽  
Design Methodology ◽  
Farm Households ◽  
Apparent Contradiction ◽  
Content Type ◽  
Level Data ◽  
Part Time ◽  
On Farm ◽  
Practical Implications

Purpose Outside farming, pluriactivity is generally considered as undesirable, whereas agricultural economists tend to recommend part-time farming. This contradiction is to be solved. The paper aims to discuss this issue. Design/methodology/approach Linking tax-payer and statistical farm-level data from Norway, the authors tested how profitable part-time farming is for Norwegian farm households. Findings The analysis showed that concentrating on either working on-farm or off-farm generates a higher household income than combining the two. Practical implications Part-time farming may be a lifestyle decision, but apparently is not economically optimal for most farms. Originality/value The contribution solves an apparent contradiction between the discourses inside and outside agriculture.

Positioning of wine tourism websites across different country winescapes

2018 ◽  
Vol 30 (4) ◽  
pp. 394-409
Author(s):  
Mario Cassar ◽  
Albert Caruana ◽  
Joseph Vella
Keyword(s):  
Hierarchical Clustering ◽  
Design Methodology ◽  
Critical Role ◽  
Text Data ◽  
Content Type ◽  
Wine Tourism ◽  
Napa Valley ◽  
Tourism Websites ◽  
Website Content ◽  
Practical Implications

PurposeThis paper aims to investigate the extent to which wine tour-operating companies are successfully using their websites to communicate persuasive and meaningful differences to customers in their quest to clearly position their product offering.Design/methodology/approachText data are collected from 250 websites that promote wine tourism in five different countries’ winescapes. Lexical, regression and hierarchical clustering analyses are used.FindingsLexical analysis using DICTION can distinguish among websites from different countries’ winescapes, and French wines obtain the best mean review scores from customers, while US, Napa Valley, websites obtain the lowest scores. DICTION dimensions allow for meaningful clusters and can also predict TripAdvisor’s mean review scores.Practical implicationsThere is a need to pay better attention in the development of website content and the critical role that both syntax and semantics can play in facilitating the use of a firm’s website, specifically in terms of clear positioning.Originality/valueThe study uses lexical analyses of website narratives to understand the current positioning of firms.

Segmentation of wine tourism experience in Mexican wine regions using netnography

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ana Laura Hernández ◽  
Silverio Alarcón ◽  
Lino Meraz Ruiz
Keyword(s):  
Design Methodology ◽  
Analysis Tool ◽  
Tourism Research ◽  
Content Type ◽  
Wine Tourism ◽  
Data Collection And Analysis ◽  
Tourism Experience ◽  
And Cluster Analysis ◽  
The Aesthetic ◽  
Practical Implications

Purpose This paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists from different Mexican wine regions, using netnography as a data collection and analysis tool. Design/methodology/approach The netnography methodology was applied in three steps: first, collecting consumer opinions (TripAdvisor 1,240 opinions, 2017–2019) from their visits to 20 wineries in four Mexican wine regions. Second, organizing of the data by classifying the various experiences. Third, by the application of multiple correspondence and cluster analysis to consolidate four segments taking as reference the 4Es Model. Findings The results show that of the four Mexican wine regions, Baja California is divided between the aesthetic and wine focus segments, Coahuila is more associated to the educational segment, while tourist who visit Queretaro tend to relate to the activities of the entertainment segment. Research limitations/implications The scarce literature that exists regarding wine tourism in Mexico made certain comparisons and relationships to the results difficult to establish. Practical implications The results provide stakeholders (wineries, state tourism departments, wine tourism marketers and wine tourism researchers) a segmentation proposal focused on tourist experiences to improve marketing programs and wine tourism offerings. Originality/value The use of netnography as a tool for wine tourism research in Mexico is one that has not been previously explored. In addition, this study considers different Mexican wine regions, which allows for comparisons and relationships between them that can contribute to greater market differentiation.

Surveillance investments in store environment and sense of security

Facilities ◽  
2010 ◽  
Vol 28 (9/10) ◽  
pp. 465-474 ◽  
Author(s):  
Sami Kajalo ◽  
Arto Lindblom
Keyword(s):  
Design Methodology ◽  
Grocery Store ◽  
Internet Survey ◽  
Content Type ◽  
Sense Of Security ◽  
Research Gap ◽  
Store Environment ◽  
Retail Entrepreneurs ◽  
Practical Implications ◽  
High Sense

PurposeThis study aims to focus on how grocery store retail entrepreneurs invest in formal and informal surveillance, and how these investments affect consumers' and employees' sense of security. In particular, it tries to understand what kind of surveillance investments can be found from the stores with high consumer and employees' sense of security.Design/methodology/approachThe present study utilizes elements of CPTED in its theoretical approach. The population for the study consisted of 946 grocery store K‐retailers. The data collection was carried out through an internet survey in February and March of 2009. A total of 161 grocery store retailers filled in the questionnaire, yielding a response rate of 17 percent.FindingsThe research reveals that investments in informal surveillance are more likely to create a high sense of security among consumers and employees than are investments in formal surveillance. In other words, the analysis shows that the stores where consumers and employees have a high sense of security have made more investments in comfortable, clean and well‐lit premises than stores where consumers and employees have a low sense of security.Research limitations/implicationsThe present study was limited to surveillance and to consumers' and employees' sense of security as understood by the retailers. Unquestionably, there is a need to study surveillance from the consumers' and employees' viewpoints. In addition, qualitative studies would enable more thorough operationalization of the concepts that linked the surveillance and sense of security in the store context.Practical implicationsRetailers wishing to create a safe retail space for employees and customers should invest in informal surveillance. Investments in comfortable, well‐cleaned and well‐lighted premises make both consumers and employees feel safe in the store environment. In this way, retailers can enhance the competitiveness of their store.Originality/valueVery little empirical research has evaluated the effectiveness of surveillance in the store environment, although many articles and reports have commented on the importance of surveillance. The present study fills this research gap.

Use of a winery’s website for wine tourism development: Rioja region

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mercedes Marzo-Navarro ◽  
Marta Pedraja-Iglesias
Keyword(s):  
Design Methodology ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Sources Of Information ◽  
Tourism Destination ◽  
Interactive Communication ◽  
Content Type ◽  
Wine Tourism ◽  
Tourism Information ◽  
Practical Implications

Purpose The purpose of this paper is to define and analyse not only the main categories of online marketing strategies used by Rioja wine producers but also how wineries use their websites to provide information about wine tourism. Design/methodology/approach The content of websites corresponding to the Rioja designation of origin (Spain) is analysed, and the types of websites are determined according to significant differences in their content. Findings The websites used by Rioja wineries can be improved. The elements developed the best are those related to contact information and interactive communication, although interactive communication can also be enhanced through properly managed social networks. The study concludes that the websites can be further improved by including more information about the wines of the wineries, by improving their e-commerce platforms and interactivity and by including more information about other companies at the wine tourism destination. Two distinct types of websites were observed, differentiated by greater or lesser orientation towards the development of the region as a wine tourism destination. Research limitations/implications This study should be conducted for other designations of origin, both national and international, thereby allowing a comparison of not only the elements that are present on websites but also their orientation. Practical implications An outline is provided regarding the information that a winery's website must have to generate interest in a region as a wine tourism destination. The indicators that must be developed for a region to be tourism oriented are shown. Social implications The study highlights the importance of including wine tourism information on websites to improve social cohesion among wine tourism players and to contribute to both a stronger wine tourism identity and improved economic outcomes. Originality/value The proposed scheme is a diagnostic tool that allows determining the areas of improvement of one of the main sources of information used by tourists when selecting a destination. This tool can be applied by any winery regardless of its location.

Consumer value creation through WhatsApp use

2019 ◽  
Vol 32 (4) ◽  
pp. 455-471
Author(s):  
Jorge Cruz-Cárdenas ◽  
Jorge Guadalupe-Lanas ◽  
Ekaterina Zabelina ◽  
Andrés Palacio-Fierro ◽  
Margarita Velín-Fárez ◽  
...  
Keyword(s):  
Latin American ◽  
Value Creation ◽  
Emotional Support ◽  
Design Methodology ◽  
Instant Messaging ◽  
Role Performance ◽  
Content Type ◽  
Consumer Value ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

scholarly journals Advantages and potential challenges of data management in e-maintenance

2019 ◽  
Vol 25 (3) ◽  
pp. 378-396 ◽  
Author(s):  
Arian Razmi-Farooji ◽  
Hanna Kropsu-Vehkaperä ◽  
Janne Härkönen ◽  
Harri Haapasalo
Keyword(s):  
Data Management ◽  
Design Methodology ◽  
Management Practices ◽  
Future Research ◽  
Conceptual Approach ◽  
Content Type ◽  
Different Types ◽  
Maintenance Systems ◽  
Industry Leader ◽  
Practical Implications

Purpose The purpose of this paper is twofold: first, to understand data management challenges in e-maintenance systems from a holistically viewpoint through summarizing the earlier scattered research in the field, and second, to present a conceptual approach for addressing these challenges in practice. Design/methodology/approach The study is realized as a combination of a literature review and by the means of analyzing the practices on an industry leader in manufacturing and maintenance services. Findings This research provides a general understanding over data management challenges in e-maintenance and summarizes their associated proposed solutions. In addition, this paper lists and exemplifies different types and sources of data which can be collected in e-maintenance, across different organizational levels. Analyzing the data management practices of an e-maintenance industry leader provides a conceptual approach to address identified challenges in practice. Research limitations/implications Since this paper is based on studying the practices of a single company, it might be limited to generalize the results. Future research topics can focus on each of mentioned data management challenges and also validate the applicability of presented model in other companies and industries. Practical implications Understanding the e-maintenance-related challenges helps maintenance managers and other involved stakeholders in e-maintenance systems to better solve the challenges. Originality/value The so-far literature on e-maintenance has been studied with narrow focus to data and data management in e-maintenance appears as one of the less studied topics in the literature. This research paper contributes to e-maintenance by highlighting the deficiencies of the discussion surrounding the perspectives of data management in e-maintenance by studying all common data management challenges and listing different types of data which need to be acquired in e-maintenance systems.

An exploratory empirical study of whistleblowing and whistleblowers

2020 ◽  
Vol 27 (3) ◽  
pp. 755-770
Author(s):  
Maria Krambia-Kapardis
Keyword(s):  
Statistical Analysis ◽  
Design Methodology ◽  
Research Topic ◽  
Due Date ◽  
Content Type ◽  
Unethical Behaviour ◽  
Eu Member States ◽  
European Directive ◽  
Original Survey ◽  
Practical Implications

Purpose The purpose of this study is to develop a profile of whistleblowers and to determine whether whistleblowing legislation would encourage those individuals to bring to light some illegal or unethical behaviour that otherwise would remain in the shadows. Design/methodology/approach Having identified whistleblowing correlation, a survey was carried out in Cyprus of actual whistleblowers and could-have-been whistleblowers. Findings Males between 46 and55 years of age, regardless of whether they have dependents or hold senior positions in organizations are significantly more likely to blow the whistle. However, could-have-been whistleblowers did not go ahead because they felt that the authorities would not act on their information. Research limitations/implications Because of the sensitive nature of the research topic and the fact that only whistleblowers or intended whistleblowers could participate in the study, the sample size is limited as a result. This, in turn, limits both the number of respondents in each category (actual and intended) as well as constrains the statistical analysis that could be carried out on the data. Practical implications It remains to be seen whether EU Member States shall implement the European Directive 2019/1937 on the protection of persons who report breaches of Union Law, in its entirety by the due date, namely December 2021. Originality/value This study provides a literature review of whistleblowing and reports an original survey against the backdrop of the European Directive.

How Phillips saw the light

2020 ◽  
Vol 36 (8) ◽  
pp. 29-31
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Daily Basis ◽  
Business World ◽  
Content Type ◽  
Freak Show ◽  
The World ◽  
Pertinent Information ◽  
The One ◽  
Practical Implications

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The problem with developing a reputation of being something of an oracle in the business world is that all of a sudden, everyone expects you to pull off the trick of interpreting the future on a daily basis. Like a freak show circus act or one-hit wonder pop singer, people expect you to perform when they see you, and they expect you to perform the thing that made you famous, even if it is the one thing in the world you don’t want to do. And when you fail to deliver on these heightened expectations, you are dismissed as a one trick pony, however good that trick is in the first place. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Examining the accounts of oil spills crises in Nigeria through sensegiving and defensive behaviours

2020 ◽  
Vol 33 (8) ◽  
pp. 2053-2076 ◽  
Author(s):  
Osamuyimen Egbon ◽  
Chijoke Oscar Mgbame
Keyword(s):  
Policy Implication ◽  
Design Methodology ◽  
Oil Spills ◽  
Burden Of Proof ◽  
Multinational Companies ◽  
External Factors ◽  
Content Type ◽  
Political Dynamics ◽  
Defensive Behaviours ◽  
Practical Implications

PurposeThe paper examines how oil multinational companies (MNCs) in Nigeria framed accounts to dissociate themselves from causing oil spills.Design/methodology/approachThe authors utilised data from relevant corporate reports, external accounts and interviews, and used sensegiving with defensive behaviours theoretical framing to explore corporate narratives aimed at altering stakeholders' perceptions.FindingsThe corporations gave sense to their audience by invoking scapegoating blame avoidance narrative in attributing the cause of most oil spills in Nigeria to outsiders (sabotage), despite potentially misclassifying the sabotage-corrosion dichotomy. Corporate stance was reinforced through justifying narrative, which suggested that multi-stakeholders jointly determined the causes of oil spills, thus portraying corporate accounts as transparent, credible and objective.Research limitations/implicationsThe socio-political dynamics in an empirical setting affect corporate accounts and how those accounts appear persuasive, implying that such contextual factors merit consideration when evaluating corporate accounts. For example, despite contradictions in corporate accounts, corporate attribution of oil spills to external factors appeared persuasive due to the inherently complicated socio-political dynamics.Practical implicationsWith compensation to oil spills' victims only legally permitted for non-sabotage-induced spills alongside the burden of proof on the victims, the MNCs are incentivised to attribute most oil spills to sabotage. On policy implication, accountability would be best served when the MNCs are tasked both with the burden of proof and a responsibility to demonstrate their transparency in preventing oil spills, including those caused by sabotage.Originality/valueCrisis situations generate multiple and competing perspectives, but sensegiving and defensive behaviours lenses enrich our understanding of how crisis-ridden companies frame narratives to alter stakeholders' perceptions. Accounts-giving therefore partly satisfies accountability demands, and acts as sensegiving signals aimed at reframing/redefining existing perceptions.

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