scholarly journals Wine tourist valuation of information sources: the role of prior travel

2017 ◽  
Vol 29 (4) ◽  
pp. 416-433 ◽  
Author(s):  
Erick T. Byrd ◽  
Bonnie Canziani ◽  
James S. Boles ◽  
Nicholas Carlton Williamson ◽  
Sevil Sonmez

Purpose The purpose of this study is to examine winery visitors’ use of information sources in making decisions regarding the choice of wineries to visit. Enrichment theory is used as a framework for determining how previous experience influences the decision on how much and what type of information individuals will use when planning a trip using wine tourism as the context for the research. Design/methodology/approach A visitor study was conducted at 23 wineries in the US Southeast. Data were collected from winery visitors using a structured self-administered questionnaire. Findings Results from 832 consumers indicate that an individual’s previous travel systematically influences the number and type of information sources that they will seek out when making future consumer decisions. Findings confirmed the hypothesized expectations about wine tourist information search behavior and help to partially explain the nature of bounded rationality in the case of tourists’ winery visit decisions. Research limitations/implications Because the study focused only on winery visitors in the US Southeast, the research results may lack generalizability. Practical implications These findings can assist winery owners and destinations with wineries in their promotional efforts. Of major importance is the finding that increases in experiential knowledge from prior travel are monotonically associated with increases in the number of information sources marked to be valuable in selecting a winery. The influence of experience is particularly dramatic in that the mean number of information sources marked to be valuable moves from a low of 2.5 to a high of 10.0 out of 16 as travel experience increases. Originality/value The study contributed significant and useful findings that advance the application of enrichment theory to wine tourism. Enrichment theory does not currently differentiate between types of knowledge that enrich a consumer’s ability to more easily encode and use new information. The current study confirms that experiential knowledge is an important knowledge construct in models of bounded rationality.

2020 ◽  
Vol 31 (3) ◽  
pp. 489-508
Author(s):  
Jan F. Klein ◽  
Yuchi Zhang ◽  
Tomas Falk ◽  
Jaakko Aspara ◽  
Xueming Luo

PurposeIn the age of digital media, customers have access to vast digital information sources, within and outside a company's direct control. Yet managers lack a metric to capture customers' cross-media exposure and its ramifications for individual customer journeys. To solve this issue, this article introduces media entropy as a new metric for assessing cross-media exposure on the individual customer level and illustrates its effect on consumers' purchase decisions.Design/methodology/approachBuilding on information and signalling theory, this study proposes the entropy of company-controlled and peer-driven media sources as a measure of cross-media exposure. A probit model analyses individual-level customer journey data across more than 25,000 digital and traditional media touchpoints.FindingsCross-media exposure, measured as the entropy of information sources in a customer journey, drives purchase decisions. The positive effect is particularly pronounced for (1) digital (online) versus traditional (offline) media environments, (2) customers who currently do not own the brand and (3) brands that customers perceive as weak.Practical implicationsThe proposed metric of cross-media exposure can help managers understand customers' information structures in pre-purchase phases. Assessing the consequences of customers' cross-media exposure is especially relevant for service companies that seek to support customers' information search efforts. Marketing agencies, consultancies and platform providers also need actionable customer journey metrics, particularly in early stages of the journey.Originality/valueService managers and marketers can integrate the media entropy metric into their marketing dashboards and use it to steer their investments in different media types. Researchers can include the metric in empirical models to explore customers' omni-channel journeys.


2016 ◽  
Vol 10 (3) ◽  
pp. 193-211 ◽  
Author(s):  
Patricia Liebesny Broilo ◽  
Lélis Balestrin Espartel ◽  
Kenny Basso

Purpose Because of the increasing volume of information spread in physical and online environments, a consumer intending to purchase a product or service must choose not only what to buy but also which sources to consult when searching for information that may aid decision-making. This study aims to understand how consumers choose their sources of information in pre-purchase external searches, given the information overproduction scenario. Design/methodology/approach Using a qualitative approach, data collected through interviews with consumers were analyzed under the technique of content analysis, and the results were synthesized into a framework. Findings Consumers tend to consider few sources of information, based on a previously built perception of which sources are more or less appropriate for consultation. Choice tends to be based on pre-established evaluation criteria involving the use of heuristics in the form of socialized images regarding those sources. Research limitations/implications Despite the study’s exploratory nature, the proposed framework sheds light into how consumers respond to information overproduction when choosing their sources, providing interesting venues for future investigations. Practical implications The study identified the possible occurrence of consumer confusion associated with information sources, extending the theoretical understanding of such a concept. Moreover, it revealed the need for managers to consider specific aspects related to the sources to be included in marketing communications. Originality/value This is the first study to address choice of information sources associated with consumer confusion focusing the offline/online scenario.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sara MacSween ◽  
Bonnie Canziani

PurposeThis exploratory paper examined consumers' use of information sources and intentions to book future travel in the early stages of the COVID-19 pandemic. Authors expected that general news and travel information accessed on the Internet would impact travel intentions.Design/methodology/approachData were collected from 547 US online consumer panelists when all states were under “stay-at-home orders” in April 2020.FindingsDifferences existed in the impact of three stressors (health, personal and financial) on the use of information sources (general news and travel sources) and ultimately on booking intentions.Practical implicationsThe lack of influence health stressors had on travel research activity raises a question for the travel industry as to critical choice of messages to be imparted during pandemic environments.Originality/valueA three-factor model was used to assess the determinants of booking intentions during uncertain times. Authors applied the stimulus-organism-response (S-O-R) framework to explore information searching for travel during the pandemic.


2019 ◽  
Vol 22 (3) ◽  
pp. 27-34
Author(s):  
О. С. Петренко

The article describes some results of the research project «The mass consciousness in the zone of military conflict in the Donbass» and an attempt was made to identify patterns of using information sources for the population of the free part of the Luhanska oblast. The survey is based on data from a panel survey conducted in January-December 2017. It was found that the main sources of new information are TV, Internet and the closest social environment (friends, acquaintances, relatives, colleagues). The last two groups have a network character and often disseminate unofficial information. It was also found that the main sources of important information are Internet, TV and the closest social environment. There are statistically significant differences in the use of different sources of information depending on gender, type of settlement, age and education level. Also, a factor analysis of the use of new information sources was made, in the course of which four factors are distinguished: 1 – Internet, information received during stay in educational institutions, information from friends and acquaintances, relatives; 2 – traditional media (newspapers, radio, television); 3 – from colleagues and managers; 4 – from advertisement, from random people, from magazines. Also, factor analysis of the sources of important information was conducted. It was established what the new information of non-private nature was perceived by respondents during the day: in the first place – «political life in Ukraine», in the second place – «prices and tariffs», in the third place – «the war on the Donbass». This is the evidence that the war becomes part of everyday life and there is reduction of people’s attention to it. The differences were found in the receipt of such information depending on gender and age. Also, estimates of the emotional impact of daily new information are given. Basic practices of using the Internet and watching TV are defined. The rating of TV channels in the north of Luhanska Oblast is given in the article – Ukrainian nationwide channels prevail. It was found that both Ukrainian and Russian media’s level of distrust far exceeds the level of trust, but the level of trust to Ukrainian media is still higher. In the use of information sources there is a steady increase of the role of network sources of information (electronic social networks, networks of communication with relatives, acquaintances, friends, colleagues).


2014 ◽  
Vol 18 (4) ◽  
pp. 465-482 ◽  
Author(s):  
Siwon Cho ◽  
Jane E. Workman

Purpose – The purpose of this paper is to examine gender, need for affect and tolerance for risk-taking as influences on consumers’ use of information sources. Design/methodology/approach – A survey was conducted using a convenience sample of 171 male and 180 female US college students. Data were analyzed using PASW Statistics 18 and Analysis of Moment Structure (AMOS) 18. Findings – Results showed that consumers may be characterized by their use of information sources. First, consumers who use internal information sources are women. Second, consumers who use personal external information sources are women and individuals who enjoy processing feelings. Third, consumers who use impersonal external information sources are women, feeling processors, and risk-takers. Consumers in the third group may find the market-dominant information more useful than the personal opinions of reference groups, indicating that they may tend to be pro-active in exploring and getting what they want rather than allowing their reference groups to suggest ideas to them. Research limitations/implications – Results of the current study cannot be generalized to the larger population of other consumer groups. This research affirms and extends the Consumer Decision Process Model (Blackwell et al., 2005) regarding individual difference variables (e.g. gender, need for affect, tolerance for risk-taking) related to consumers’ use of information sources in apparel shopping. Practical implications – Results of the study suggest that apparel marketers who provide information through impersonal sources pay special attention to women and risk-takers because they are more likely to be the group of consumers on the other side of the communication link. Marketers may want to focus on promotional strategies that stimulate consumers’ emotions and valence toward products, brands, and/or stores thereby responding to customers’ need for affect. It is also recommended that marketers consider which categories of impersonal sources best fit their target customers. Originality/value – This study is the first to investigate the effects of consumers’ gender, need for affect, and tolerance for risk-taking on their preference of using information sources in clothing shopping.


2021 ◽  
Vol 30 (1) ◽  
Author(s):  
Moises Rockembach

In this book review, Collaboration in Designing a Pedagogical Approach in Information Literacy (Landøy, Popa, Repanovici, 2020), we address the main characteristics approached by the authors, such as conceptual issues of information literacy, pedagogical approaches, the use of tools and exercises for the development of critical thinking about selection and use of information sources. This book, published by Springer in 2020 and open access, becomes a pedagogical option for addressing the topic of information literacy in the training of new information professionals.


2012 ◽  
Vol 33 (5) ◽  
pp. 464-476
Author(s):  
Richard L. Miller ◽  
William A. Buxton

PurposeThe purpose of this paper is to examine the effects of a self‐managed transition process on the performance of mid‐level managers, specifically company commanders serving in the US Army.Design/methodology/approachThe transition process provided the new commanders with a flexible outline of topics used for interviewing key personnel within the larger organization (battalion) prior to and immediately following assumption of command. The authors measured the performance of commanders using a standardized Battalion Command Evaluation Form completed by the battalion commander. In addition, the effects of leader experience and locus of control were examined.FindingsIt was found that use of the transition process enhanced the performance of company commanders who had an external locus of control and/or did not come directly from a job proximal to command.Research limitations/implicationsThe paper provides a model that can be used with mid‐level managers in order to minimize the performance deficit often associated with turnover.Originality/valueMost research on managerial transition has focused on upper‐level management. The paper examines mid‐level managerial turnover and provides new information about how means and opportunities can affect leader effectiveness.


2016 ◽  
Vol 45 (6) ◽  
pp. 1403-1427 ◽  
Author(s):  
Yu-Lun Liu ◽  
Kathleen A. Keeling ◽  
K. Nadia Papamichail

Purpose The purpose of this paper is to investigate the consequences of jobseeker decision-making style on information search behaviour, information evaluation and perceptions of organisational attractiveness (OA). In this study, the authors assess whether, when presented with a realistic job information searching scenario of receiving basic job information from a typical formal short job advertisement, maximisers and satisficers differ on need for further information and evaluation of further information from informal information sources in relation to valence and tie strength. Design/methodology/approach A scenario-based experiment was conducted on 280 participants from the USA, with work experience in retail, using Amazon Mechanical Turk. Findings The results show that, compared to satisficers, significantly more maximisers chose to search for further information about the company/vacancy after receiving a typical short advertisement message. Furthermore, the results highlight the moderating effects of decision-making style (maximiser vs satisficer), tie strength (strong-tie vs weak-tie provider) and message valence (positive vs negative) on jobseekers’ perceived OA. Practical implications Companies seeking to increase their candidate pool should consider accommodating the different decision-making styles of jobseekers by carefully designing the content of recruitment information and utilising recruitment information sources. Although conducted in just one sector, the ubiquity of the maximiser/satisficer decision-making style implies further research to assess the implications for other sectors. Originality/value Research on decision-making style in recruitment is relatively limited. This study demonstrates the differences between maximisers and satisficers in terms of job-related information needs, and the evaluation of the source/content, when searching for a retail trade job.


2019 ◽  
Vol 33 (7) ◽  
pp. 753-770 ◽  
Author(s):  
Alberto Sa Vinhas ◽  
Douglas Bowman

Purpose This study aims to determine the antecedents and consequences of information source choice to support a purchase decision for services high in experience attributes. Design/methodology/approach The authors conduct two studies to test their propositions. Study 1 is a single-category application using data from a national survey of 974 consumers who recently made a hotel-stay purchase/reservation. Correspondence analysis was used to identify search patterns, and regression analysis was used to identify their antecedents and influence on search outcomes. Study 2 is a cross-category study using data from a survey of 422 MTurk respondents reporting on search processes across six different services contexts, including hotel reservations. In this study, the authors seek generalization of their results to other services categories. Findings The authors identify four dimensions that characterize what information sources consumers, on average, use together when purchasing services. It is found that loyalty program membership and consistency in service delivery across a brand’s outlets for the brands in a consumer’s evoked set are important determinants of search patterns. Search patterns partially mediate the impact of consumer characteristics, choice context and choice set characteristics on search effort and, ultimately, on price paid. Practical implications An understanding of the factors that are associated with consumers’ choices of information sources and whether these choices are systematically related to search outcomes has implications for market segmentation and for marketers’ initiatives with respect to what information content to emphasize across sources. Originality/value The contribution is an understanding of the antecedents and consequences of consumer search patterns – and what information sources consumers tend to use together, considering the diversity of both internet and non-internet sources. There are limited insights in the services literature regarding how the internet impacts information search processes.


2016 ◽  
Vol 17 (1) ◽  
pp. 2-25 ◽  
Author(s):  
Phillip Humphrey ◽  
David A. Carter ◽  
Betty Simkins

Purpose – The purpose of this paper is to examine the stock market reaction to the Gulf oil spill and determine if the markets exhibited rational pricing. On April 20, 2010, the US Coast Guard received a report of an explosion and fire aboard Transocean’s Deepwater Horizon offshore drilling rig. The resulting spill exceeded the Exxon Valdez oil spill as the worst in US history. With the total cost of the disaster reaching almost $54 billion for British Petroleum, clearly the spill had far-reaching effects on its market value. However, the more interesting question is what valuation effects might exist for other oil and gas firms, due to an increase in perceived risk for all offshore drilling and/or the likelihood of an increase in the regulation of the industry. Design/methodology/approach – Because the new information was released piecemeal over time and has the potential to affect a number of firms simultaneously, Gibbon’s (1980) multivariate regression model methodology (MVRM) was used to examine share price reactions of firms in the oil and gas industry in the aftermath of the oil spill. This methodology allows one to test whether significant abnormal returns occur on days where new information is released. Further, one is able to test whether the market reaction was the same for each firm or whether the market differentiated between firms. Findings – Evidence of abnormal returns was found for the majority of the information dates in our investigation. Further, the results reject the notion that the market reaction was the same for all oil and gas firms, leading to the conclusion that the market did differentiate between firms. Originality/value – This research is important because the results support rational pricing of the US stock markets following this unexpected and catastrophic event. The market was examined over the period following the oil spill on multiple dates when important new information is provided. This study contributes to financial and economic research on market efficiency and reactions to major risk events.


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