What social media activities reveal about election results? The use of Facebook during the 2015 general election campaign in Croatia

2018 ◽  
Vol 31 (2) ◽  
pp. 327-347 ◽  
Author(s):  
Marina Bagić Babac ◽  
Vedran Podobnik
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Positive Emotions ◽  
Qualitative Content Analysis ◽  
Significant Rise ◽  
General Election ◽  
Election Campaign ◽  
Data Set ◽  
Media Campaigns ◽  
Content Type

Purpose Due to the significant rise in the use of social media in recent years, the purpose of this paper is to investigate who, how and why participates in creating content at political social networking websites utilising a content analysis of posts and comments published on Facebook during the 2015 general election campaign in Croatia. It shows consequences of a transition from traditional to social media campaigns and the effectiveness of social media at activating and moving public opinion during the general election campaign. Design/methodology/approach This study uses a data collection through a social media website, a classification of data set items by content attributes and a statistical analysis of the classified data. Findings Building on an empirical data set from Croatia, this study reveals that different political parties implement different election campaign strategies on social media to influence citizens who, consequently, respond differently to each of them. The results indicate that political messages with positive emotions evocate positive response from citizens, while neutral content is more likely to invoke negative comments and criticism, and support to the opponent. Another implication of the results is that two-way and tolerant communication of political actors increases citizen engagement, whereas unidirectional communication decreases it. Originality/value This paper provides an original insight into qualitative content analysis of posts and user comments published on Facebook during the 2015 general election campaign in Croatia.

scholarly journals Analyzing tourist data on Twitter: a case study in the province of Granada at Spain

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marlon Santiago Viñán-Ludeña ◽  
Luis M. de Campos
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Data Analysis ◽  
Word Frequency ◽  
Sierra Nevada ◽  
Descriptive Analysis ◽  
Social Media Analytics ◽  
Data Set ◽  
Content Type ◽  
Word Clouds

PurposeThe main aim of this paper is to build an approach to analyze the tourist content posted on social media. The approach incorporates information extraction, cleaning, data processing, descriptive and content analysis and can be used on different social media platforms such as Instagram, Facebook, etc. This work proposes an approach to social media analytics in traveler-generated content (TGC), and the authors use Twitter to apply this study and examine data about the city and the province of Granada.Design/methodology/approachIn order to identify what people are talking and posting on social media about places, events, restaurants, hotels, etc. the authors propose the following approach for data collection, cleaning and data analysis. The authors first identify the main keywords for the place of study. A descriptive analysis is subsequently performed, and this includes post metrics with geo-tagged analysis and user metrics, retweets and likes, comments, videos, photos and followers. The text is then cleaned. Finally, content analysis is conducted, and this includes word frequency calculation, sentiment and emotion detection and word clouds. Topic modeling was also performed with latent Dirichlet association (LDA).FindingsThe authors used the framework to collect 262,859 tweets about Granada. The most important hashtags are #Alhambra and #SierraNevada, and the most prolific user is @AlhambraCultura. The approach uses a seasonal context, and the posted tweets are divided into two periods (spring–summer and autumn–winter). Word frequency was calculated and again Granada, Alhambra are the most frequent words in both periods in English and Spanish. The topic models show the subjects that are mentioned in both languages, and although there are certain small differences in terms of language and season, the Alhambra, Sierra Nevada and gastronomy stand out as the most important topics.Research limitations/implicationsExtremely difficult to identify sarcasm, posts may be ambiguous, users may use both Spanish and English words in their tweets and tweets may contain spelling mistakes, colloquialisms or even abbreviations. Multilingualism represents also an important limitation since it is not clear how tweets written in different languages should be processed. The size of the data set is also an important factor since the greater the amount of data, the better the results. One of the largest limitations is the small number of geo-tagged tweets as geo-tagging would provide information about the place where the tweet was posted and opinions of it.Originality/valueThis study proposes an interesting way to analyze social media data, bridging tourism and social media literature in the data analysis context and contributes to discover patterns and features of the tourism destination through social media. The approach used provides the prospective traveler with an overview of the most popular places and the major posters for a particular tourist destination. From a business perspective, it informs managers of the most influential users, and the information obtained can be extremely useful for managing their tourism products in that region.

What makes the difference? Employee social media brand engagement

2019 ◽  
Vol 34 (7) ◽  
pp. 1459-1467 ◽  
Author(s):  
Sherese Y. Duncan ◽  
Raeesah Chohan ◽  
João José Ferreira
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Positive Emotions ◽  
Content Type ◽  
Word Use ◽  
Brand Engagement ◽  
Analytical Thinking ◽  
Industry Competition ◽  
The Difference ◽  
Business To Business

Purpose This paper aims to explore, using the employee lens of business-to-business firms, word use through brand engagement and social media interaction to understand the difference between employees who rate their employer brands highly on social media and those who don't. Design/methodology/approach We conducted a textual content analysis of posts published on the social media job evaluation site glassdoor.com. LIWC software package was used to analyze 30 of the top 200 business-to-business brands listed on Brandwatch using four variables, namely, analytical thinking, clout, authenticity and emotional tone. Findings The results show that employees who rate their employer’s brand low use significantly more words, are significantly less analytic and write with significantly more clout because they focus more on others than themselves. Employees who rate their employer’s brand highly, write with significantly more authenticity, exhibit a significantly higher tone and display far more positive emotions in their reviews. Practical implications Brand managers should treat social media data disseminated by individual stakeholders, like the variables used in this study (tone, word count, frequency), as a valuable tool for brand insight on their industry, competition and their own brand equity, now and especially over time. Originality/value This study provides acknowledgement that social media is a significant source of marketing intelligence that may improve brand equity by better understanding and managing brand engagement.

scholarly journals The Impact of “Manipulated News” on Student Attitudes and Perceptions and Their Participation in the Umbrella Movement in Hong Kong

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110197
Author(s):  
Chesca Ka Po Wong ◽  
Runping Zhu ◽  
Richard Krever ◽  
Alfred Siu Choi
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Hong Kong ◽  
Survey Research ◽  
Student Attitudes ◽  
Qualitative Content Analysis ◽  
Fake News ◽  
Attitudes And Perceptions ◽  
The Impact ◽  
Potential Use

While the impact of fake news on viewers, particularly marginalized media users, has been a cause of growing concern, there has been little attention paid to the phenomenon of deliberately “manipulated” news published on social media by mainstream news publishers. Using qualitative content analysis and quantitative survey research, this study showed that consciously biased animated news videos released in the midst of the Umbrella Movement protests in Hong Kong impacted on both the attitudes of students and their participation in the protests. The findings raise concerns over potential use of the format by media owners to promote their preferred ideologies.

New home warranty schemes: developing a theoretical comparative framework using qualitative content analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sebastien Royal ◽  
Nadia Lehoux ◽  
Pierre Blanchet
Keyword(s):  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Comparative Method ◽  
Developed Countries ◽  
Comparative Case Study ◽  
Flexible Tool ◽  
Content Type ◽  
Comparative Framework ◽  
Government Documents ◽  
Content Analysis Method

PurposeThe housing construction industry is one of the most lucrative sectors for developed countries. However, homebuyers are often vulnerable when left with latent building defects in their new-build house. Many nations have thus implemented new home warranty schemes to protect consumers and stimulate residential production. These warranty programs vary excessively from state to state given the distinct nature of environments. Previous studies have attempted to compare one with another but did not apply a consistent comparative method when doing so. Therefore, the purpose of this study is to identify the characteristics defining a new home warranty and to develop a standardised comparative framework.Design/methodology/approachAfter evaluating the characteristics outlined in multiple home warranty programs, a qualitative content analysis method was used to establish coding, categories and themes in order to create the framework. The methodology relied mostly on cross-referencing from academic papers, methodical reviews, government documents and professional consultant reports.FindingsThis paper reviewed warranty schemes from six countries: Canada, United Kingdom, Australia, Japan, France and Malaysia. The findings suggest that home warranty programs are defined by five main themes: political involvement; homeowner protection; financial sustainability; quality management; and dispute resolution. At the end, the research created a comparative framework of 101 codes that could be used to accurately measure the efficiency of a home warranty scheme.Originality/valueGathering all defining characteristics of new housing warranties into a unique comparative framework rectifies a gap in the literature. Such a flexible tool will aid future practitioners in the field to undertake comparative case study analysis through qualitative research methods.

Does KFC sell rat? Analysis of tweets in the wake of a rumor outbreak

2017 ◽  
Vol 69 (6) ◽  
pp. 660-673 ◽  
Author(s):  
Anjan Pal ◽  
Alton Y.K. Chua ◽  
Dion Hoe-Lian Goh
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Food Chain ◽  
Fast Food ◽  
Design Methodology ◽  
Social Ties ◽  
High Volume ◽  
Content Type ◽  
Personal Involvement ◽  
The Social

Purpose In the wake of a rumor outbreak, individuals exchange three types of messages: rumor messages, counter-rumor messages, and uncertainty-expressing messages. However, the properties of the three types of messages are relatively unknown particularly in the social media context. Hence, the purpose of this paper is to examine these three types of messages posted on social media in the wake of a rumor outbreak. Design/methodology/approach Data included tweets posted after the outbreak of a rumor that wrongly accused the fast food chain Kentucky Fried Chicken (KFC) for selling rats instead of chicken. Using a deductive approach, codes were derived via content analysis on the tweets. Volume and exposure of tweets were also examined. Findings Counter-rumor tweets (52 percent) outnumbered rumors tweets (32 percent) and uncertainty-expressing tweets (16 percent). Emotions and personal involvement were abundant in rumor tweets. Expressions of credence and references to URLs were high in counter-rumor tweets. Social ties were found widely in uncertainty-expressing tweets. The high volume and exposure of counter-rumor tweets compared with those of either rumor tweets or uncertainty-expressing tweets highlight the potential of counter-rumors to mitigate rumors. Originality/value This research ventures into a relatively unexplored territory by concurrently examining rumor messages, counter-rumor messages and uncertainty-expressing messages in the wake of a rumor outbreak. It reveals that counter-rumor messages have the potential to mitigate rumors on social media.

scholarly journals WUJUD PERSUASI DAN RESPON KAUM MILENIAL DI MEDIA SOSIAL FACEBOOK PADA PILPRES 2019 (THE FORM OF PERSUASION AND MILENNIALS RESPOND IN FACEBOOK SOCIAL MEDIA IN PRESIDENTIAL ELECTION 2019)

2020 ◽  
Vol 10 (2) ◽  
pp. 117
Author(s):  
Indrawati Indrawati
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Data Analysis ◽  
Presidential Election ◽  
Qualitative Content Analysis ◽  
Data Checking ◽  
Existing Data

The Form of Persuasion and Milennials Respon in Facebook Social Media inPresidential Election 2019. This research aims to reveal how the persuasion andresponse of millennials on social media Facebook in the 2019 presidentialelection. This research uses methods of qualitative content analysis. The data theauthor takes is data on Facebook social media from February to April 2019. Formof data in the form of sentences that have a persuasion message used by millennialson social media Facebook in the presidential election 2019. The source of thisresearch data observations directly on social media Facebook which thenresearchers Screenshoot. Data analysis is done in several ways, namely: (1)Observation of the sentence upload on Facebook social media, (2) reading andunderstanding sentences that have a persuasion meaning, (3) grouping,identifying, and analyzing existing data, (4) Conclude the results of researchanalysis. Data analysis is done during and after the data is collected. This researchimplements triangulation and data checking to obtain the validity of data. Basedon the research, there are several form of persuasion in uploading sentences ofmillennials in facebook social media in presidential election 2019. Thatpersuasion form are: (1) persuasion form and millennials respond with strongarguments, (2) persuasion form and respond with neutral arguments, (3)persuasion form and millennials respond with weak arguments, (4) persuasionform and millennials respond with peripheral.Key words: persuasion, milenialls, facebook social media AbstrakWujud Persuasi dan Respon Kaum Milenial di Media Sosial Facebook padaPilpres 2019. Penelitian ini bertujuan mengungkapkan bagaimana wujud persuasidan respon kaum milenial di media sosial facebook pada pilpres 2019. Penelitianini menggunakan metode analisis isi kualitatif. Data yang penulis ambil adalahdata yang terdapat di media sosial facebook dari bulan Februari sampai denganApril 2019. Wujud data berupa kalimat yang memiliki pesan persuasi yang dipakaikaum milenial di media sosial facebook pada pilpres 2019. Sumber data penelitianini pengamatan langsung di media sosial facebook yang kemudian penelitiscreenshoot. Analisis data dilakukan dengan beberapa cara, yaitu: (1)pengamatan terhadap unggahan kalimat di media sosial facebook, (2) membacadan memahami kalimat yang memiliki makna persuasi, (3) mengelompokkan,mengidentifikasi, dan menganalisis data yang ada, (4) menyimpulkan hasilanalisis penelitian. Analisis data dilakukan selama dan setelah data terkumpul.Penelitian ini menerapkan triangulasi dan pengecekan data untuk memperolehkeabsahan data. Berdasarkan hasil penelitian, ditemukan beberapa wujudpersuasi dalam kalimat unggahan kaum mileniual di media sosial facebook padapilpres 2019. Wujud persuasi tersebut meliputi: (1) Wujud persuasi dan responkaum milenial dengan argumen kuat (strong argumens); (2) Wujud persuasi danrespon kaum milenial dengan argumen netral (neutral argumens);(3) Wujudpersuasi dan respon kaum milenial dengan argumen lemah (weak argumens); dan(4) wujud persuasi dan respon kaum milenial dengan argumen sampingan(peripheral).Kata-kata kunci: persuasi, kaum milenial, media sosial facebook

scholarly journals DAKWAH MILENIAL ERA DIGITAL: ANALISIS LINGUISTIK KOGNITIF PADA LAGU BALASAN JARAN GOYANG

2019 ◽  
Vol 4 (2) ◽  
pp. 235
Author(s):  
Dwi Kurniasih
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Digital Era ◽  
Cognitive Linguistic ◽  
Cognitive Semantic ◽  
Analyze Data ◽  
Descriptive Qualitative

This study aims to deliver the message of representation for the milenial generation in the digital era. The method used in this research is descriptive qualitative, which describe the objects based on reality. Data from this research are the lyrics of Jaran Goyang song and The Reply Song of Jaran Goyang. The technique used to analyze data is qualitative content analysis. Results of this study indicate that the milenial generation utilizes Youtube social media accounts to carry out da'wa activities by changing the song Jaran Goyang which is titled The Reply Song of Jaran Goyang intos lyrics filled with da’wa messages. Results of this study indicate that the da'wa language in the songs analyzed uses cognitive-linguistic aspects in a cognitive semantic perspective that contains the meaning of da'wa, namely the invitation to perform night prayers, recites the Al-Qur’an, and avoid shirk.

scholarly journals Twitter, Telepractice, and the COVID-19 Pandemic: A Social Media Content Analysis

2021 ◽  
pp. 1-11
Author(s):  
Kristen Weidner ◽  
Joneen Lowman ◽  
Anne Fleischer ◽  
Kyle Kosik ◽  
Peyton Goodbread ◽  
...  
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Technology Implementation ◽  
Scale Up ◽  
Media Content Analysis ◽  
Data Set ◽  
Implementation Framework ◽  
Health Crisis ◽  
Wide Scale ◽  
Twitter Users

Purpose Telepractice was extensively utilized during the COVID-19 pandemic. Little is known about issues experienced during the wide-scale rollout of a service delivery model that was novel to many. Social media research is a way to unobtrusively analyze public communication, including during a health crisis. We investigated the characteristics of tweets about telepractice through the lens of an established health technology implementation framework. Results can help guide efforts to support and sustain telehealth beyond the pandemic context. Method We retrieved a historical Twitter data set containing tweets about telepractice from the early months of the pandemic. Tweets were analyzed using a concurrent mixed-methods content analysis design informed by the nonadoption, abandonment, scale-up, spread, and sustainability (NASSS) framework. Results Approximately 2,200 Twitter posts were retrieved, and 820 original tweets were analyzed qualitatively. Volume of tweets about telepractice increased in the early months of the pandemic. The largest group of Twitter users tweeting about telepractice was a group of clinical professionals. Tweet content reflected many, but not all, domains of the NASSS framework. Conclusions Twitter posting about telepractice increased during the pandemic. Although many tweets represented topics expected in technology implementation, some represented phenomena were potentially unique to speech-language pathology. Certain technology implementation topics, notably sustainability, were not found in the data. Implications for future telepractice implementation and further research are discussed.

Sharing tourism experiences in social media

2017 ◽  
Vol 29 (1) ◽  
pp. 179-225 ◽  
Author(s):  
Marios D. Sotiriadis
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Academic Research ◽  
Online Reviews ◽  
Content Type ◽  
Main Research ◽  
Research Themes ◽  
Consumer Perspective ◽  
Use Of Social Media ◽  
The Impact

Purpose The purpose of this paper is twofold: to perform a synthesis of academic research published between 2009 and 2016 regarding the changes in tourism consumer behavior brought about by the use of social media (SM); and to suggest a set of strategies for tourism businesses to seize opportunities and deal with resulting challenges. Design/methodology/approach A volume of 146 peer-reviewed journal articles were retrieved from two major databases. Content analysis of this academic research has been performed, exploring the effects of online reviews on tourism consumers and providers. Findings The content analysis identified three main research themes that were investigated by scholars and classified into two major categories, namely, consumer perspective and provider perspective: the antecedents (factors motivating and influencing tourists); the influence of online reviews on consumer behaviour; and the impact of these reviews on tourism businesses (providers’ perspective). Research limitations/implications This study is based on a literature review and outcomes reported by previous studies; hence, the suggestions are indicative rather than conclusive. Some publication sources were not included. Practical implications This paper suggests a range of adequate strategies, along with operational actions, formulated for industry practitioners in the fields of management and marketing. Originality/value It provides an update of the state of published academic research into SM and an integrated set of management and marketing strategies for tourism providers in seizing the opportunities and dealing with the challenges raised in a digital context.

Emojis and assertive environmental messages in social media campaigns

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tae Hyun Baek ◽  
Seeun Kim ◽  
Sukki Yoon ◽  
Yung Kyun Choi ◽  
Dongwon Choi ◽  
...  
Keyword(s):  
Social Media ◽  
Behavioral Intentions ◽  
Design Methodology ◽  
Plastic Pollution ◽  
Media Campaigns ◽  
Content Type ◽  
Social Media Engagement ◽  
Psychological Mechanism ◽  
Study Participants ◽  
Smiley Face

PurposeThe authors aim to examine how emojis interact with assertiveness in social media posts to encourage social media engagement and cooperation in environmental campaigns.Design/methodology/approachTwo experiments were used to test three hypotheses.FindingsStudy 1 shows that when assertive Twitter messages include the smiley-face emoji, study participants indicate stronger social media engagement and behavioral intentions to recycle used jeans. In Study 2, participants indicate stronger social media engagement and behavioral intentions to sign a petition for reducing plastic pollution when (non) assertive Facebook messages (do not) include emojis.Originality/valueThe current research advances our understanding about how emojis interact with assertive and nonassertive message tonality in environmental social media campaigns. This research also provides new insights showing that positive emotion is the psychological mechanism underlying matching effects of emoji and message assertiveness.

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