scholarly journals Social Networking Sites Acceptance: The Role of Personal Innovativeness in Information Technology

2018 ◽  
Vol 13 (8) ◽  
pp. 75
Author(s):  
T. R. Wijesundara ◽  
Sun Xixiang

Current wave of Social Networking Sites (SNS) has become a part of peoples’ daily lives. This study investigates the role of Personal Innovativeness in Information Technology (PIIT), in acceptance of SNS. The theoretical perspective of Technological Acceptance Model (TAM) and PIIT were used to explain the relationships developed in the study. This research is descriptive in nature and is based on primary data collected through self-administered questionnaires, among a sample of 216 undergraduates in Sri Lanka. Findings reconfirmed the relationships in original TAM, enabling to use TAM in SNS context. Further, PIIT significantly predicts the Perceived Ease of Use (PEOU) of SNS. However, PIIT did not moderate the relationship between Perceived Usefulness (PU) and Intention to Use (IU) SNS. Theoretical and practical implications of these findings and directions for further research are discussed.

2019 ◽  
Vol 11 (1) ◽  
pp. 2-19 ◽  
Author(s):  
Godfred Matthew Yaw Owusu ◽  
Rita Amoah Bekoe ◽  
Dorothea Sekyiwa Otoo ◽  
Akua Pokuaa Essah Koli

PurposeThe purpose of this paper is to examine the views of university students on social networking sites (SNSs) adoption for educational purposes and investigate the factors that motivate students to use SNSs for academic purposes.Design/methodology/approachA survey method of research was adopted and questionnaires were administered to the respondent group. A total of 522 valid responses from the University of Ghana Business School Students were used in the empirical analysis. Regression analysis was used to examine the relationship among the key constructs of the study.FindingsThe results of this study suggest that perceived usefulness, perceived ease of use, the existence of facilitating conditions and the purposes of SNSs are the key factors that motivate students to adopt SNSs for academic purposes. However, the influence of other people in society and the desire to be identified with social groups were found not to be important predictors of SNSs use by students for educational purposes.Research limitations/implicationsThe data examined in this study are based on sample responses from only one university, which may limit the extent of generalization of the findings.Originality/valueThis paper provides some useful insights into the key predictors of SNSs adoption for educational use by university students from the perspective of a developing country.


Author(s):  
Jennifer E. Gerow ◽  
Edith Galy ◽  
Jason Bennett Thatcher ◽  
Mark Srite

This study examines within-culture variance in the influence of values on perceptions and use of information technology (IT). Based on cross-cultural research, the authors suggest cultural values influence technology acceptance and use. Specifically, this chapter argues masculinity/femininity and individualism/ collectivism directly influence personal innovativeness with IT, computer anxiety, and computer self-efficacy and have a mediated effect on perceived usefulness, perceived ease of use, and use of IT. Overall, analysis provides support for the research model. Results suggest masculinity/femininity influences computer self-efficacy, computer anxiety, and personal innovativeness with IT. The authors also offer implications for research and practice.


2019 ◽  
Author(s):  
Mohammad Abid Hasan

This study discusses the amalgamation of Technology Acceptance Model with the underlying 8 factors to investigate the intensity of users’ intentions towards 4G adoptions in Bangladesh. So, it has tried to list all the latest released facilities and the adoption tendency. A sample size of 119 respondents with random sampling as well as in-depth interviewing methods have used and collected primary data from different institutions across Bangladesh with a self-administered field survey questionnaire as well as having secondary sources from different webs, books, journals, annual reports, and unpublished research works. The SPSS and the 5-Point-Likert scale have used to validate the results. Also the tests include correlation, multiple regression technique, ANOVA, and co-efficient of variance have used. The study indicates that 36% respondents are positively prone to 4G (r2=.362, f=5.531, p=.000). Besides, among the 8 factors, the image has the greatest influence on it (β=.249, t=2.558, p=.012) followed by the variety of services (β=.189, t=1.608, p=.111), the perceived enjoyment (β=.148, t=1.803, p=0.109), the perceived ease of use (β=0.108, t=0.916, p=0.368), the personal Innovativeness (β=.098, t=.934, p=.352), and the network effects (β=.002, t=.025, p=.980). Conversely, the price (β=-.027, t=-.406, p=.685) and the perceived usefulness (β=-.069, t=-.629, p=.303) have a rare impact on it. However, with the outcomes, the telecommunication services providers will be able to accelerate the wining strategies at different levels in Bangladesh. As there are few studies published in this regard, future research is necessary to investigate the financial and industrial implications associated with it.


2011 ◽  
Vol 7 (2) ◽  
pp. 38-54 ◽  
Author(s):  
Norazah Mohd Suki ◽  
T. Ramayah ◽  
Michelle Kow Pei Ming ◽  
Norbayah Mohd Suki

This paper explores the factors of enhancing employed job seekers intention to use social networking sites as a job search tool. 190 survey questionnaires were distributed to employed job seekers who have used social networking sites via the snowball sampling approach. The collected data were analysed using both linear and multiple regression analysis. The results showed that perceived usefulness and perceived enjoyment are positively and significantly related to the behavioural intention to use social networking sites as a job search tool, whereas perceived ease of use is not positively and significantly related. The study implies that the developers of social networking sites need to provide additional useful functionalities or tools in the social networking sites to help users of social networking sites with their job search. The paper provides an insight for employed jobseekers to find employment by using social networking sites as a job search tool.


10.29007/32mq ◽  
2019 ◽  
Author(s):  
Babalwa Solani ◽  
Liezel Cilliers ◽  
Willie Tafadzwa Chinyamurindi

There is an observed popularity in the use of social networking sites. The popularity of social networking sites appears to occupy a multi-layered utility depending on the needs of the end user. Calls exist within the literature for studies that explore understanding of determinants that influence attitudes towards advertising on social networks. The importance of this is that such factors influencing attitudes towards advertising on social networks can be useful pre-cursors to the formation of actual intentions. The objective of this study was to determine the role of habit, perceived ease of use and social media capital affinity on attitudes towards social network advertising amongst students at rural campus. A sample of 289 registered students were used as a sample for this study utilising a positivist research philosophy and a survey design approach. The findings of the research saliently show a positive relationship to exist a) perceived ease of use and habit; b) social capital affinity and attitudes towards social networking advertising. Based on the findings of the research some implications are made concerning possible responses from the youth market and attitudes towards social media advertising.


2020 ◽  
Vol 15 (2) ◽  
pp. 111-125
Author(s):  
Febigrace Rangan ◽  
Aaron Simanjuntak ◽  
Yohanes Seralurin

  Abstract This research aims to examine and analyze the effect of perceived usefulness, perceived convenience, readiness of information technology, security and confidentiality on the behavioral interest in using e-filing. This research uses quantitative data and data sources, namely primary data. The population in this study were individual taxpayers who were registered at the Jayapura Primary Tax Office. The sample used in this study were 100 individual taxpayers. The sampling technique used snowball sampling technique. The method of data collection is using primary data obtained by distributing online questionnaires via google form. The test instruments were analyzed using validity and reliability tests. The data analysis tool used in this research is descriptive statistical analysis, multiple linear regression analysis, classical assumption test, and hypothesis testing. The results of this research indicate that (1) perceived usefulness affects the behavioral interest in using e-filing; (2) perceived ease of use affects the behavior interest in using e-filing; (3) information technology readiness does not affect the behavior interest in using e-filing; (4) security and confidentiality do not affect the behavior interest in using e-filing; (5) perceptions of usefulness, perceived ease of use, readiness of information technology, security and confidentiality together have an effect on the behavioral interest in using e-filing. Keywords: Perceived Usability; Perceived Ease; Information Technology Readiness; Security and Confidentiality; Interest in E-filing Use Behavior. Abstrak Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh persepsi kegunaan, persepsi kemudahan, kesiapan teknologi informasi, keamanan dan kerahasiaan terhadap minat perilaku penggunaan e-filing. Penelitian ini menggunakan data kuantitatif dan sumber data yaitu data primer. Populasi dalam penelitian ini adalah Wajib Pajak Orang Pribadi yang terdaftar di Kantor Pelayanan Pajak Pratama Jayapura. Sampel yang digunakan dalam penelitian ini adalah sebanyak 100 Wajib Pajak Orang Pribadi. Teknik pengambilan sampel dengan teknik snowball sampling. Metode pengumpulan data yaitu menggunakan data primer yang diperoleh dengan menyebarkan kuesioner online melalui google form. Uji coba instrumen dianalisis dengan menggunakan uji validitas dan uji reliabilitas. Alat analisis data yang digunakan dalam penelitian adalah menggunakan analisis statistic deskriptif, analisis regresi linear berganda, uji asumsi klasik, dan pengujian hipotesis. Hasil penelitian ini menunjukkan bahwa (1) persepsi kegunaan berpengaruh terhadap minat perilaku penggunaan e-filing; (2) persepsi kemudahan berpengaruh terhadap minat perilaku penggunaan e-filing; (3) kesiapan teknologi informasi tidak berpengaruh terhadap minat perilaku penggunaan e-filing; (4) keamanan dan kerahasiaan tidak berpengaruh terhadap minat perilaku penggunaan e-filing; (5) persepsi kegunaan, persepsi kemudahan, kesiapan teknologi informasi, keamanan dan kerahasiaan secara bersama-sama berpengaruh terhadap minat perilaku penggunaan e-filing. Kata Kunci: Persepsi Kegunaan; Persepsi Kemudahan; Kesiapan Teknologi Informasi; Keamanan dan Kerahasiaan; Minat Perilaku Penggunaan E-filing


2018 ◽  
Vol 9 (2) ◽  
pp. 15-32
Author(s):  
Adisti Putri Utami ◽  
Maria Stefani Osesoga

The objective of this research was to examine the effect of perceived usefulness, perceived ease of use, satisfaction, security and privacy, and taxpayers readiness of information technology toward e-Filing usage. The main purpose of e-Filing implementation was to improve services to the public by facilitating the reporting of SPT electronically through the internet to the taxpayer. The object of this research was individual taxpayers in Tangerang City. The selection of the sample was determined based on convenience sampling method. Data used in this study was primary data. The respondent in this study were 160 individual taxpayers. Data analysis technique in this research was using multiple linier regression. The result of this study were (1) perceived usefulness had significant effect to e-Filing usage; (2) perceived ease of use had significant effect to e-Filing usage; (3) satisfaction had significant effect to e-Filing usage; (4) security and privacy had no effect to e-Filing usage; (5) taxpayers readiness of information technology had significant effect to e-Filing usage. Furthermore, perceived usefulness, perceived ease of use, satisfaction, security and privacy, and taxpayers readiness of information technology had influence simultaneously to e-Filing usage. Keywords: e-Filing usage, perceived ease of use, perceived usefulness, satisfaction, security and privacy, taxpayers readiness of information technology.


2019 ◽  
Vol 4 (15) ◽  
pp. 48-58
Author(s):  
Novyandra Ilham Bahtera ◽  
Evahelda Evahelda ◽  
Eddy Jajang Jaya Atmaja ◽  
Iwan Setiawan ◽  
Riko Irwanto

Nowadays, the use of information technology becomes a new business model in which consumers are more open to demand their needs and take over the decision of the ideal product. However, farmers as the producers of agriculture commodities seem to be reluctant to using information technology in selling their products. The study aims to examine the effect of the perceived usefulness and perceived ease of use of information technology towards the attitude of using information technology in pepper farmers’ marketing practices through the technology acceptance model. The study used face-to-face data collection and a structured questionnaire to obtain the primary data from 100 pepper farmers in Bangka Tengah and Bangka Selatan. The finding of the study shows that perceived usefulness and perceived ease of use affect significantly the attitude of using information technology among the pepper farmers in marketing practices. The results will be useful for the government and NGO to provide tools on how to disseminate the technology to potential users.


Author(s):  
Norazah Mohd Suki ◽  
T. Ramayah ◽  
Michelle Kow Pei Ming ◽  
Norbayah Mohd Suki

This paper explores the factors of enhancing employed job seekers intention to use social networking sites as a job search tool. 190 survey questionnaires were distributed to employed job seekers who have used social networking sites via the snowball sampling approach. The collected data were analysed using both linear and multiple regression analysis. The results showed that perceived usefulness and perceived enjoyment are positively and significantly related to the behavioural intention to use social networking sites as a job search tool, whereas perceived ease of use is not positively and significantly related. The study implies that the developers of social networking sites need to provide additional useful functionalities or tools in the social networking sites to help users of social networking sites with their job search. The paper provides an insight for employed jobseekers to find employment by using social networking sites as a job search tool.


2016 ◽  
Vol 8 (1) ◽  
pp. 75-91 ◽  
Author(s):  
Shelby Devina ◽  
Waluyo Waluyo

The objective of this research was to examine the effect of perceived usefulness, perceived ease of use, speed, security and privacy and readiness technology tax payers information to e-Filing usage. The object of this study is the individual tax payers in Tangerang City, Karawaci District. The selection of the sample is determined based on convenience sampling method. Data used in this study was primary data, id est: questionnaires. The respondent in this study were 110. Data analysis technique in this study using multiple linear regression. The result of this study were (1) perceived usefulness have a significant impact towards e-Filing usage; (2) perceived ease of use have a significant impact towards e-Filing usage; (3) speed does not have a significant impact towards e-Filing usage; (4) security and privacy does not have a significant impact towards e-Filing usage; (5) readiness technology tax payers information does not have a significant impact towards e-Filing usage; (6) perceived usefulness, perceived ease of use, speed, security and privacy and readiness technology tax payers information all simultaneously, have a significant impact towards e-Filing usage. Keywords: e-Filing usage, perceived usefulness, perceived ease of use, readiness technology tax payers information, security and privacy.


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