Why being sustainable is not enough: embracing a net positive impact

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ulrich Lichtenthaler
Keyword(s):  
Positive Psychology ◽  
Social Responsibility ◽  
Social Innovation ◽  
Positive Impact ◽  
Efficiency Gains ◽  
Content Type ◽  
Core Business ◽  
The Core ◽  
Innovative Solutions ◽  
Positive Perspective

Purpose This paper develops the concept of positive sustainability or positainability to go beyond many leaders’ traditional understanding of sustainability as primarily avoiding harm. Rather, executives need to embrace a positive perspective in terms of doing good and creating value in a firm’s core business as the next level of sustainability management. Positive sustainability is defined as the combination of doing good and avoiding bad to arrive at innovative solutions for achieving a “net positive impact” in the core business rather than merely targeting “no net loss” by reducing harm for the environment and society. Design/methodology/approach This is a conceptual paper with an example, and it relies on prior insights from related research fields, including the sustainable development goals, corporate social responsibility, creating shared value, positive psychology, social entrepreneurship and social innovation. Findings Many organizations have recently launched sustainability initiatives, which often focus on achieving efficiency gains, for example, by reducing power consumption to lower carbon emissions in the face of climate change and to simultaneously save costs. In future competition, however, avoiding unsustainability in the core business and potentially doing good in separate social responsibility programs will not be enough. Furthermore, a focus on “quick win” efficiency gains may limit a more fundamental transformation, which is needed in many firms. There is a massive shift in consumer expectations, especially among younger generations, concerning firms’ active contribution to solving environmental and social challenges. Consistent with positive psychology, these market shifts require a positive perspective in terms of doing good in the core business. Originality/value The concept of positive sustainability has major implications for innovation, transformation and communications management. Even those firms that view themselves as leaders hardly realize the opportunities from positive sustainability. By developing innovative solutions, products and services, companies may positively contribute to the environment and society. In the medium to long term, this positive impact will often exceed the short-term benefits of efficiency-centered programs. Most firms and leaders will simply have no choice but to embrace a “net positive impact” because customers strongly expect companies to take action in terms of positive sustainability.

Does corporate social responsibility affect dividend policy? Empirical evidence in the French context

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Olfa Ben Salah ◽  
Anis Ben Amar
Keyword(s):  
Corporate Social Responsibility ◽  
Panel Data ◽  
Social Responsibility ◽  
Dividend Policy ◽  
Least Squares Method ◽  
Positive Impact ◽  
Alternative Measure ◽  
Content Type ◽  
Corporate Social ◽  
The Impact

Purpose The purpose of this paper is to focus on the impact of corporate social responsibility (CSR) on dividend policy in the French context. In addition, the authors seek to determine if the individual components of CSR influence dividend policy. Design/methodology/approach This study uses panel data methodology for a sample of French non-financial firms between 2008 and 2018. Generalized least squares method is used to estimate the models. Findings Using panel data methodology for a sample of 825 observations for the period 2008–2018, this study finds a positive impact of CSR practices on dividend policy. The authors also find that individual components of CSR positively influence dividend policy. To check the robustness of the results, this study further runs a sensitivity tests, including an alternative measure of dividend policy, all of which confirm the findings. Practical implications This study has examined the impact of CSR on dividend policy in France and may have implications for regulatory, investors, analysts and academics. First, the involvement in CSR best practices encourages companies to pay more dividends to investors. Therefore, investors are more motivated to invest in socially responsible firms than socially irresponsible firms. Second, given the association of CSR with the quality of accounting information and financial markets, regulators should step up recommendations relating to the different societal dimensions of CSR. Originality/value While little previous work has focused on the causal link between CSR and dividend policy, this research is the first, to the authors’ knowledge, to have looked at the impact of CSR on dividend policy in France.

Understanding how social responsibility drives social innovation: characteristics of radically innovative projects

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Duygu Turker ◽  
Y. Serkan Ozmen
Keyword(s):  
Social Responsibility ◽  
Social Innovation ◽  
Socially Responsible ◽  
Content Type ◽  
Radical Innovations ◽  
Award Winning ◽  
Innovation Characteristics ◽  
Sustainability Challenges ◽  
Corporate Social ◽  
The Impact

PurposeThis study aims to analyze how corporate social responsibility (CSR) initiatives address sustainability challenges by focusing on the congruence between process and outcome variables of CSR.Design/methodology/approachFollowing a theory-driven model, a content analysis was conducted on 63 award-winning social responsibility projects.FindingsThe study reveals that the adoption of a proactive approach during environmental assessment, which manifests itself in a focus on emerging sustainability challenges with a deeper interest, affects the centrality of social responsibility initiative by increasing its learning and partnership potential and leads organizations to produce radical innovations.Practical implicationsThe findings provide a valuable understanding for practitioners on organizing the decision making process of CSR initiatives in order to unlock its learning potentials.Social implicationsRadically innovative projects with their higher levels of proactivity, centrality and generalizability are better than incremental ones at transferring and integrating company resources and capabilities to address emergent sustainability challenges.Originality/valueThe impact of CSR on society and nature has been a neglected area of literature. To reduce this gap, this study analyzes how the configuration of process variables shapes the outcomes of socially responsible initiatives on sustainability. It also provides a new typology on the relevance of CSR initiatives to company mission/model that can show how CSR can unlock organizational learning and innovation potentials.

Outsourcing in startups

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fernanda Kalil Steinbruch ◽  
Bernardo Soares Fernandes ◽  
Leandro da Silva Nascimento ◽  
Paulo Antônio Zawislak
Keyword(s):  
Design Methodology ◽  
Development Stage ◽  
Attractive Alternative ◽  
Content Type ◽  
Core Business ◽  
Secondary Sources ◽  
The Core ◽  
Management Literature ◽  
Structure Knowledge

Purpose The purpose of this paper is to identify the main activities that startups outsource and the elements involved in outsourcing decisions. Design/methodology/approach A multi-case study composed of Brazilian startups was conducted. Data through interviews and secondary sources were obtained. Two groups of startups were considered and analyzed comparatively: startups in the development stage and in the sales stage. Findings The findings show that even though the literature suggests that the core business should not be outsourced, some startups do have to outsource this kind of activity. That was the main difference found between startups in the sales stage and in the development stage: the former group has a solid structure, knowledge and resources, so they can keep the core business inside the firm; whereas the latter group has little experience, scarce knowledge and resources, making outsourcing a more attractive alternative. Originality/value Theoretically, this paper approaches a perspective underexplored in the innovation and management literature: outsourcing in startups. It highlights how outsourcing, as a decision between making and buying, can help startups to improve success potential. In practice, this paper discusses and demonstrates why and what can be outsourced by startups in the development and in the sales stages to overcome their limitations and, consequently, achieve better innovative results.

Lord John Browne: beyond CSR – why business needs to engage more radically with society

2016 ◽  
Vol 44 (4) ◽  
pp. 32-40
Author(s):  
Brian Leavy
Keyword(s):  
Social Responsibility ◽  
Business Strategy ◽  
Corporate Strategy ◽  
Chief Executive ◽  
Business Leaders ◽  
Lead Author ◽  
British Petroleum ◽  
Content Type ◽  
Core Business ◽  
Corporate Social

Purpose This interview with petroleum executive John Browne, lead author of Connect: How Companies Succeed by Engaging Radically with Society, discusses sustainability practices that could be more successful than those of the Corporate Social Responsibility (CSR) movement. Design/methodology/approach Lord Browne, a British peer, was CEO of BP (British Petroleum) from 1995 to 2007 and is currently executive chairman of L1 Energy, He was interviewed by Prof. Brian Leavy, an S&L contributing editor Findings Connected leadership means integrating societal and environmental considerations into core business strategy at every level of the company. Practical implications The key lesson for business leaders in the wake of …accidents and scandals is that reputation is an outcome of your core business activity, not something constructed alongside it. Social implications Shareholder value, as a theory, presents a false tension between serving stakeholders and shareholders. Originality/value Browne was the first Big Oil chief executive to acknowledge the link between man-made carbon emissions and global warming. His insights into integrating social responsibility and corporate strategy are cutting edge.

Corporate social responsibility impacts on Palestinian and Jordanian consumer purchasing

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammad Alawamleh ◽  
Saro Giacaman
Keyword(s):  
Social Responsibility ◽  
Positive Impact ◽  
Consumer Trust ◽  
Content Type ◽  
Multivariable Regression ◽  
Purchasing Behaviour ◽  
Corporate Social ◽  
Primary Relationship ◽  
Multivariable Regression Models ◽  
The Relationship

Purpose This paper aims to investigate the relationship between customer social responsibility (CSR) and consumer purchasing behaviour (CPB) in terms of consumer awareness of CSR and consumer trust. Design/methodology/approach A survey was developed and distributed to a sample of 150 consumers from different industries in Palestine and Jordan. Multivariable regression models were developed to identify the characteristics to determine and investigate the relationship between CSR and CPB. Findings The results of the investigation showed that CSR has a positive impact on CPB. Moreover, when organizations implement CSR in their operations, it enhances their competitive advantage. Originality/value There is insufficient research on developing nations on this subject, while they comprise the most rapidly growing economies worldwide, and they are countries in which social and environmental crises are felt most acutely. Accordingly, the understanding of the primary relationship between CSR and consumer behaviour is essential for the economic development of these nations.

Social responsibility and the SDGs: vignettes of Caribbean tour operators

2020 ◽  
Vol 12 (3) ◽  
pp. 275-292
Author(s):  
Pauline Milwood
Keyword(s):  
Sustainable Development ◽  
Social Responsibility ◽  
Environmental Sustainability ◽  
Social Innovation ◽  
Corporate Sustainability ◽  
Health And Safety ◽  
Content Type ◽  
Iso 26000 ◽  
2030 Agenda ◽  
Caribbean Tourism

Purpose The purpose of this paper is to better understand how Caribbean tourism micro, small and medium-sized enterprises (MSMEs) perceive their corporate sustainability and social responsibility (CSSR) practices during design and implementation of new innovations. This knowledge helps our understanding of how the uniquely tourist-dependent region of the Caribbean can, through the social innovation practices of MSMEs, maximize its contribution to attainment of the 2030 sustainable development goals. Design/methodology/approach This study uses a responsibility–sustainability framework premised on seven core subjects of the International Guidance (ISO 26000) for Social Responsibility and goals from the 2030 Agenda to analyze interview data from tour operators in five Caribbean Community (CARICOM) territories: Antigua, Barbados, Grenada, Jamaica and St. Lucia. Findings The results reveal that when designing new products and services, Caribbean tour operators contribute to sustainable development through social and economic change, responsible business model design, fair labor and operating practices, environmental sustainability and health and safety education. These behaviors do vary and are not consistent across the tour operators. Research limitations/implications Social and business planners and policymakers should create deliberate and purposeful mechanisms designed for Caribbean tourism MSMEs to have a fulsome understanding of how they might maximize contributions to the 2030 Agenda. Originality/value This work represents the first instance of use of the ISO 26000 Guidance in a Caribbean tourism context and provides insight into tour operators’ views toward corporate sustainability and CSSR.

CEO inside debt and corporate social responsibility

2020 ◽  
Vol 16 (4) ◽  
pp. 525-546
Author(s):  
Shahbaz Sheikh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Positive Impact ◽  
Social Performance ◽  
Employee Relations ◽  
Future Research ◽  
Content Type ◽  
Five Dimensions ◽  
Inside Debt ◽  
Corporate Social

PurposeThe purpose of this paper is to empirically examine the relation between incentives from CEO inside debt (deferred compensation and pension benefits) and corporate social responsibility (CSR).Design/methodology/approachInstrumental variable (IV-GMM) regressions are used to estimate the relation between CEO inside debt and CSR.FindingsThe results of this paper indicate that CEOs with large inside debt tend to invest more in CSR. Analysis of CSR strengths and concerns supports this finding and shows that CEO inside debt is significantly positively (negatively) associated with CSR strengths (concerns). Further tests indicate that CEO inside debt exerts a positive and significant effect on all five dimensions of social performance (diversity, community, product, employee relations and environment).Research limitations/implicationsThe results of this study are based on US corporations. Future research should investigate if these results hold for firms in other countries in order to better our understanding of the relation between CEO inside debt and CSR.Practical implicationsCEOs use CSR as a risk management strategy to reduce corporate risk in order to protect the value of their inside debt.Social implicationsThe results in this paper provide a practical tool to boards of corporations to increase investment in CSR. The results suggest that boards can encourage CEOs to invest in CSR by increasing incentives from inside debt.Originality/valueThis study contributes to the literature that examines the relation between inside debt and CSR by showing that CEO inside debt exerts a positive impact on CSR.

scholarly journals Empirically examining the impact of corporate social responsibility on financial performance: evidence from Indian steel industry

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nripinder Kaur ◽  
Vikramjit Singh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Steel Industry ◽  
Positive Impact ◽  
Value Added ◽  
Annual Reports ◽  
Content Type ◽  
Corporate Social ◽  
The Impact

PurposeThis paper aims to examine the impact of corporate social responsibility (CSR) on financial performance (FP) of Indian steel industry in terms of value-added (VAM), profitability (PM), market (MM) and growth measures (GM).Design/methodology/approachIt is an empirical study using secondary data of 40 companies for 14 years collected from CSR/annual reports/official websites of the companies and Prowess database. The panel regression analysis, MANOVA and univariate ANOVA have been conducted to examine the impact of CSR on FP.FindingsThe result indicates a positive impact of CSR on FP in terms of VAM, PM and GM, thereby indicating that more investments in CSR will generate wealth for shareholders, enhance profitability and sales. Moreover, this study shows no noticeable relationship between CSR and MM.Social implicationsThis study contributes to the literature on the CSR–FP relationship and also has implications for managers, investors and other stakeholders. Companies with higher CSR rating create a brand image, attract proficient employees, get greater profit, loyal customers and have less possibility of bribery and corruption. This study may result in being influential to companies confined not only to this sector but also reaching to the others, thus inspiring them to contribute their share of profit for the welfare of society.Originality/valueTo the best of the authors' knowledge, it is the first comprehensive study to examine the impact of CSR on FP of Indian steel industry by considering four dimensions for measuring FP. It provides evidence about the relationship between CSR and FP.

scholarly journals Visualizing Term Eigenvector Prominence in a Corporate Social Responsibility Context

2016 ◽  
Vol 2 (2) ◽  
pp. 31
Author(s):  
Carlos M Parra ◽  
Monica Tremblay ◽  
Arturo Castellanos
Keyword(s):  
Data Mining ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
General Motors ◽  
Text Data ◽  
Text Data Mining ◽  
Core Business ◽  
The Core ◽  
Exxon Mobil ◽  
Corporate Social

In this study we develop a simplified technique for helping researchers and analysts visualize the alternative prominence of term eigenvectors obtained after exploring term associations (Term Clusters) while conducting Text Data Mining on a collection to Corporate Social Responsibility (CSR) reports. The collection analyzed is comprised of CSR reports produced by 7 US firms (Citi, Coca-Cola, Exxon-Mobil, General Motors, Intel, McDonald’s and Microsoft) in 2004, 2008 and 2012. The analysis is performed by year in order to discern how the prominence of term eigenvectors has evolved for each firm and for different CSR topics. Results indicate that term eigenvectors maintain their prominence when CSR topics are related to the core business of the firm in question.

Corporate social responsibility and firm performance: does institutional quality matter?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Majdi Karmani ◽  
Rim Boussaada
Keyword(s):  
Corporate Social Responsibility ◽  
Firm Performance ◽  
Social Responsibility ◽  
Positive Impact ◽  
Panel Data Analysis ◽  
Institutional Quality ◽  
Dynamic Panel Data ◽  
Content Type ◽  
Corporate Social ◽  
The Relationship

PurposeThe purpose of this paper is to investigate whether institutional quality influences the corporate social responsibility (CSR) and firm performance (FP) relationship.Design/methodology/approachThis paper uses a large sample of 814 European firms from roughly 2008 to 2017. In order to resolve the problem of endogeneity and heterogeneity the system generalized method of moment is performed.FindingsFirst, the effect of CSR on FP is simultaneously positive and significant for the economic, social and overall score based on an equal-weighted performance of four CSR pillars. Second, we found that the institutional quality matters, as corruption significantly decreases the FP, while government stability law and order exert a positive impact. Third, results suggest, similarly, that FP benefits from the interactional relationship between CSR and institutional quality. Finally, as for firm specifics, we found that the lagged performance and growth rate of sales significantly increase the European FP. However, FP is negatively sensitive to the leverage ratio.Research limitations/implicationsThis study aims to fill the gap in the CSR-FP interrelation and institutional context. Since we have a large number of firms (814) compared to a relatively small temporal dimension (10 years), the dynamic panel data analysis, and more precisely, the SGMM approach, is the most appropriate to resolve the problem of endogeneity and heterogeneity.Practical implicationsThe institutional environment affects the firm's CSR response and results. The strong institutional quality may result in increased regulatory pressures placed on the firm related to social responsibility compliance and can thereby enhance the CSR–FP relationship.Originality/valueTo the best of our knowledge, this is the first study that explored the relationship between CSR–FP and institutional quality in the European context. Indeed, this paper shows that institutional quality mediates the relationship between CSR practices and FP.

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