scholarly journals New Zealand’s ANZAC nurses: marketizing the great war for a 21st-century fit

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jayne Krisjanous ◽  
Christine Hallett
Keyword(s):  
New Zealand ◽  
Primary Source ◽  
Historical Event ◽  
Historical Case Study ◽  
Historical Case ◽  
Nursing Service ◽  
Content Type ◽  
Marketing Analysis ◽  
History Of ◽  
Emotional Commitment

Purpose The aim of this paper is to demonstrate how a historical event packaged as an iconic heritage cultural brand can be marketized and modified over time to ensure brand longevity and continued emotional commitment and loyalty through the leverage of stories and associations more closely aligned with modern-day audiences. The authors do this through examining the marketization of the New Zealand World War 1 (WWI) nurse to today’s audiences. The periods of study are WWI (1914–1918) and then the modern day. The New Zealand Army Nursing Service (NZANS) during WWI has previously had little attention as a key actor in the Australia and New Zealand Army Corp (ANZAC), Today ANZAC is held as pivotal in the birth of New Zealand’s perception of nationhood and as an iconic heritage cultural brand. The history and legend of the ANZAC plays an important role in New Zealand culture and is fundamental to the “Anzac Spirit”, a signifier of what it means to be a New Zealander. Design/methodology/approach A historical case study method is used. The primary source of data is 1914–1918, and includes contemporaneous articles, and personal writings: diaries, letters and published memoirs. More contemporary works form the basis for discussion of marketization as it relates to the NZANS. The article first presents conceptual framing, then the development of the Anzac brand and the history of the NZANS and its role in WWI before turning to discussion on the marketization of this nursing service to today’s audiences and as part of the ANZAC/Anzac brand. Findings Today the story of the WWI NZANS nurse, previously seldom heard, has been co-opted and is becoming increasingly merged as an integral part of the Anzac story. The history of the NZANS during WWI has a great deal of agency today as part of that story, serving many functions within it and providing a valuable lever for marketization. Originality/value To date, there is a scarcity of marketing analysis that examines the marketization of history. By focusing on New Zealand WWI nursing as a contributor to the Anzac story, the authors contribute to the understanding of how marketers package and contemporize history for appeal to audiences through both sustaining and reworking cultural branding.

scholarly journals Another elderly lady to be knocked down: Heritage discourse and the protest to save the Missions to Seamen building, 1986

2021 ◽  
Author(s):  
◽  
Alexander Gordon
Keyword(s):  
New Zealand ◽  
City Council ◽  
Historical Case Study ◽  
Historical Case ◽  
Considerable Difficulty ◽  
Documentary Sources ◽  
Aotearoa New Zealand ◽  
History Of ◽  
Heritage Discourse

<p>Through a specific historical case study, Another Elderly Lady to be Knocked Down applies discourse theory and the Authorised Heritage Discourse (AHD) to the context of urban built heritage in Aotearoa New Zealand. Previously, only limited work had been done in this area. By examining an underexplored event this dissertation fills two gaps in present literature: the history of the event itself and identification of the heritage discourses in the country at the time. Examination of these discourses in context also allows conclusions about the use of the AHD in similar studies to be critically examined.  In 1986 the Missions to Seamen building in Wellington, New Zealand, was threatened with demolition by its government owners. In a remarkable display of popular sentiment, individuals, organisations, the Wellington City Council (WCC) and the New Zealand Historic Places Trust (NZHPT) worked together to oppose this unpopular decision. This protest was a seminal event in the history of heritage in New Zealand.  This study relies upon documentary sources, especially the archival records of the Historic Places Trust and the State Services Commission, who owned the building, to provide the history of this watershed moment in New Zealand’s preservation movement. The prevalent attitudes of different groups in Wellington are examined through the letters of protest they wrote at the time. When analysed in context, these discourses reveal the ways in which heritage was articulated and constructed.  The course of this dissertation has revealed the difficulty of identifying an AHD in this context. The level of collaboration between ‘official’ and ‘unofficial’ heritage perspectives, and the extent to which they shaped each other’s language, creates considerable difficulty in distinguishing between discreet discourses. To better explore the ways that heritage meaning is constructed and articulated, heritage must be recognised as a complex dynamic process.</p>

Preserving the history of Birmingham Black Radio: a discussion of preservation, outreach and collaboration

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Robert Barnet Riter ◽  
Bob Friedman ◽  
Kimberly McDade ◽  
Jeff Hirschy
Keyword(s):  
The Body ◽  
Historical Case Study ◽  
Strategic Partnerships ◽  
Historical Case ◽  
Content Type ◽  
Community Archives ◽  
Additional Data Point ◽  
History Of ◽  
And Function ◽  
Black Radio

Purpose The Birmingham Black Radio Museum (BBRM) is a community museum and archives located in Birmingham, Alabama (USA) dedicated to preserving and presenting the history of Black radio. The BBRM fulfills this mission through educational programming, providing access to physical and digital materials and supporting emerging curatorial professionals. Through a reflective analysis of the BBRM, the authors discuss the relationship between preservation, public programming and professional outreach, the partnerships that enable these functions and how conceptions of community responsibility have informed the organization’s management strategy. The BBRM provides a context for isolating the factors which inform the emergence of community memory institutions, the challenges associated with managing decentralized information environments and considers how mentorship can operate as a form of capacity building. An examination of the BBRM provides a view of one institution’s approach to engaging community partners and audiences in achieving its primary goal of documentary preservation. Design/methodology/approach This analysis is informed by historical, case study and autoethnographic methods. Emphasis is placed on examining BBRM’s historical origins, primary functions and community mandates. Specific attention is given to examining operations, resources and strategies. Commentary and discussion are grounded by the professional experiences of BBRM staff and collaborators. Findings The operations of the BBRM, and the experiences reported by BBRM staff, are similar to those documented by findings in the community archives and museums literatures. Community mandates and institutional identify have strongly informed the BBRM’s mandates, strategies for engaging the public and establishment of strategic partnerships. Originality/value This reflective analysis documents the operations of one specific community memory institution. Though the experiences documented in this paper are common to many community archives and museums, this study contributes an additional data point, further contributing to the body of evidence necessary to support a more nuanced understanding of the role and function of community memory institutions and their management.

scholarly journals Another elderly lady to be knocked down: Heritage discourse and the protest to save the Missions to Seamen building, 1986

2021 ◽  
Author(s):  
◽  
Alexander Gordon
Keyword(s):  
New Zealand ◽  
City Council ◽  
Historical Case Study ◽  
Historical Case ◽  
Considerable Difficulty ◽  
Documentary Sources ◽  
Aotearoa New Zealand ◽  
History Of ◽  
Heritage Discourse

<p>Through a specific historical case study, Another Elderly Lady to be Knocked Down applies discourse theory and the Authorised Heritage Discourse (AHD) to the context of urban built heritage in Aotearoa New Zealand. Previously, only limited work had been done in this area. By examining an underexplored event this dissertation fills two gaps in present literature: the history of the event itself and identification of the heritage discourses in the country at the time. Examination of these discourses in context also allows conclusions about the use of the AHD in similar studies to be critically examined.  In 1986 the Missions to Seamen building in Wellington, New Zealand, was threatened with demolition by its government owners. In a remarkable display of popular sentiment, individuals, organisations, the Wellington City Council (WCC) and the New Zealand Historic Places Trust (NZHPT) worked together to oppose this unpopular decision. This protest was a seminal event in the history of heritage in New Zealand.  This study relies upon documentary sources, especially the archival records of the Historic Places Trust and the State Services Commission, who owned the building, to provide the history of this watershed moment in New Zealand’s preservation movement. The prevalent attitudes of different groups in Wellington are examined through the letters of protest they wrote at the time. When analysed in context, these discourses reveal the ways in which heritage was articulated and constructed.  The course of this dissertation has revealed the difficulty of identifying an AHD in this context. The level of collaboration between ‘official’ and ‘unofficial’ heritage perspectives, and the extent to which they shaped each other’s language, creates considerable difficulty in distinguishing between discreet discourses. To better explore the ways that heritage meaning is constructed and articulated, heritage must be recognised as a complex dynamic process.</p>

“For quiet nerves and steady poise”

2019 ◽  
Vol 12 (1) ◽  
pp. 19-52
Author(s):  
Jayne Krisjanous ◽  
Pamela Wood
Keyword(s):  
Health Care ◽  
New Zealand ◽  
Health Care Professionals ◽  
Qualitative Content Analysis ◽  
Primary Source ◽  
Content Type ◽  
Consumer Markets ◽  
Marketing Analysis ◽  
Nurses Role ◽  
Care Worker

Purpose The purpose of this paper is to examine advertising placed within Kai Tiaki: The Journal of Nurses of New Zealand. The periodization for this study is 1908-1929, a chronological time span and approach that incorporates the first issue of the Kai Tiaki in 1908 and ending 1929, thus representing the launch of the journal and first two decades of its production. During this period, New Zealand nursing was emerging as an organised and professionalised body of health-care workers. At the same time, New Zealand, Britain’s most distant “dominion”, was beginning to realise its own nationhood and growth. Design/methodology/approach The primary source of data was digitalised Kai Tiaki issues between 1908 and 1929. Each four issues for every year were analysed. All advertisements were coded (n = 1895), followed by a qualitative content analysis in which key themes were derived. Findings Five overarching themes were found. The two main themes were the proliferation of therapeutic “tonics” and the second the relationship of nurses to them that was profiled by advertisers. The three remaining themes were accommodations, lifestyle and the nurses “role” as nurse, handmaiden or mother. Conclusions discuss reasons for key findings, and, in particular, the reinforcement of the traditional nursing role, which was often at odds with the increased technological roles and responsibilities nurses were undertaking. In turn, advertisers saw the nursing profession as a new and potentially lucrative market of women with disposable income and influence in the health field. Originality/value To date, there is a scarcity of marketing analysis that examines advertising placed in trade journals and in particular for early twentieth century health-care professionals. Through a lens of advertising analysis, this study investigates the advertising nursing readership of the day was exposed to and the motives and tactics used by those interested in expanding both health-care worker and consumer markets through a singular strategy.

scholarly journals GIS Measurement of Nobility's Lands in the Late 18th - First Half of the 19th Centuries

2021 ◽  
pp. 86-102
Author(s):  
Valery Vladimirovich Kanishchev ◽  
Konstantin Sergeevich Kunavin
Keyword(s):  
Primary Source ◽  
Forest Steppe ◽  
Historical Case Study ◽  
Historical Case ◽  
Environmental Processes ◽  
Gis Technologies ◽  
Agrarian Society ◽  
Steppe Belt ◽  
History Of ◽  
Land Survey

The article explores the way GIS technologies can be used to study historical dynamics of environmental processes in an agrarian society. It addresses several landowner estates in Tambovskaya Guberniya in the late 18th &mdash; first half of the 19th centuries when the vast steppe lands in the region were finally reclaimed. Since written documents have no clear evidence of the dynamics of sizes of various estate lands understudy, cartographic materials were the primary source for calculating this dynamics. Although there are some deviations from geographic coordinates in maps of the General Land Survey and Mende Land Survey, GIS technologies made it possible to determine (with a minimal error margin) changes in the area of the estates in general and residential, arable, meadow, forest and erosion lands in particular. Promising results of geoenvironmental calculations provided a solid foundation for a historical case study of environmental processes in landowner estates of the forest-steppe belt of Russia. The estates understudy were expanding due to the growth of settlements and arable lands at the expense of meadows and steppes and were characterized by a lack of forest exploitation. A technique introduced can be of value when studying the history of landowner and other estates which can boast preserved plans without distinct geographical references.

Democracy meets rangatiratanga: Playcentre's bicultural journey 1989-2011

2014 ◽  
Vol 43 (1) ◽  
pp. 31-45
Author(s):  
Suzanne Manning
Keyword(s):  
New Zealand ◽  
Structural Changes ◽  
World View ◽  
Education Programme ◽  
Content Type ◽  
Liberal Democratic ◽  
Public Commitment ◽  
History Of ◽  
Political Association ◽  
Consensus Decision Making

Purpose – The purpose of this paper is to trace the implementation of biculturalism in the New Zealand Playcentre Federation between 1989, when a public commitment to The Treaty of Waitangi was made, and 2011, when Tiriti-based co-presidents were elected. Design/methodology/approach – The data were drawn from the Playcentre Journal and papers from Playcentre National meetings, as well as from the author's experience as a Pākehā participating in Playcentre. The events are analysed using democratic theory. Findings – Despite a willingness to encompass biculturalism, the processes of democracy as originally enacted by Playcentre hindered changes that allowed meaningful rangatiratanga (self-determination) by the Māori people within Playcentre. The factors that enabled rangatiratanga to gain acceptance were: changing to consensus decision making, allowing sub groups control over some decisions, and the adult education programme. These changes were made only after periods of open conflict. The structural changes that occurred in 2011 were the result of two decades of persistence and experimentation to find a way of honouring Te Tiriti within a democratic organisation. Social implications – The findings suggest that cultural pluralism within a liberal democratic organisation is best supported with an agonistic approach, where an underlying consensus of world view is not assumed but instead relies on a commitment by the different cultures to retaining the political association within the structure of the organisation. Originality/value – Many organisations in New Zealand, especially in education, struggle to implement biculturalism, and the findings of this study could be useful for informing policy in such organisations. This history of Playcentre continues from where previous histories finished.

scholarly journals Mapping the networks of ownership and distribution of rare books in Special Collections at the University of Auckland General Library

2021 ◽  
Author(s):  
◽  
Jo Birks
Keyword(s):  
New Zealand ◽  
Historical Case Study ◽  
Historical Case ◽  
Special Collections ◽  
Provenance Research ◽  
Rare Books ◽  
Book Collectors ◽  
The University ◽  
Purposive Sample

<p>The extent and research potential of provenance evidence in rare books in Special Collections at the University of Auckland General Library is largely uncharted territory. This project helps fill that gap by examining the provenance evidence, such as inscriptions, bookplates and stamps, in some of those rare books to identify any networks or patterns in their ownership history and distribution. A purposive sample of 291 pre-1851 volumes on New Zealand and Pacific-related travel and exploration was examined for provenance evidence within a qualitative framework and an historical case study design. Taking a subset of those books, which were bequeathed to the Library by Alfred Kidd (1851-1917), the project then examined other works from his bequest to further explore the scope of provenance evidence.  The project demonstrated the value of treating books as artefacts, exposing a wealth of provenance evidence and providing snapshots of the ownership and distribution histories of some volumes. Overall, 71 percent of the sample contained evidence for identifiable agents: 88 former owners, 14 booksellers, one auction house and nine book binders. The project also discussed lesser-known New Zealand book collectors who merit further study, including Alfred Kidd, Sir George Fowlds, Arthur Chappell and Allan North. Further provenance research into this collection and the provenance-related cataloguing practices in New Zealand libraries would generate additional useful insights.</p>

Affect and the history of masculinities

2014 ◽  
Vol 14 (1) ◽  
pp. 28-40 ◽  
Author(s):  
Chris Brickell
Keyword(s):  
Nineteenth Century ◽  
New Zealand ◽  
Design Methodology ◽  
Social Connectedness ◽  
Late Nineteenth Century ◽  
Close Attention ◽  
Content Type ◽  
Relational Quality ◽  
History Of ◽  
Late Nineteenth

Purpose – Many scholarly disciplines are currently engaged in a turn to affect, paying close attention to emotion, feeling and sensation. The purpose of this paper is to locate affect in relation to masculinity, time and space. Design/methodology/approach – It suggests that historically, in a range of settings, men have been connected to one another and to women, and these affective linkages tells much about the relational quality and texture of historically experienced masculinities. Findings – Spatial settings, in turn, facilitate, hinder and modify expressions and experiences of affect and social connectedness. This paper will bring space and time into conversation with affect, using two examples from late nineteenth-century New Zealand. Originality/value – If masculinities scholars often focus on what divides men from women and men from each other, the paper might think about how affect connects people.

Colonial governance and state incorporation of Chinese language: the case of the first Chinese language movement in Hong Kong

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chi Keung Charles Fung
Keyword(s):  
Hong Kong ◽  
Mother Tongue ◽  
Chinese Language ◽  
Historical Case Study ◽  
Official Language ◽  
Historical Case ◽  
Content Type ◽  
Colonial State ◽  
Role Of The State ◽  
Symbolic Process

Purpose Despite the importance of the first Chinese language movement in the early 1970s that elevated the status of Chinese as an official language in British Hong Kong, the movement and the colonial state’s response remained under-explored. Drawing insights primarily from Bourdieu and Phillipson, this study aims to revisit the rationale and process of the colonial state’s incorporation of the Chinese language amid the 1970s. Design/methodology/approach This is a historical case study based on published news and declassified governmental documents. Findings The central tenet is that the colonial state’s cultural incorporation was the tactics that aimed to undermine the nationalistic appeal in Hong Kong society meanwhile contain the Chinese language movement from turning into political unrest. Incorporating the Chinese language into the official language regime, however, did not alter the pro-English linguistic hierarchy. Symbolic domination still prevailed as English was still considered as the more economically rewarding language comparing with Chinese, yet official recognition of Chinese language created a common linguistic ground amongst the Hong Kong Chinese and fostered a sense of local identity that based upon the use of the mother tongue, Cantonese. From the case of Hong Kong, it suggests that Bourdieu’s conceptualisation of state formation paid insufficient attention to the international context and the non-symbolic process of state-making itself could also shape the degree of the state’s symbolic power. Originality/value Extant studies on the Chinese language movement are overwhelmingly movement centred, this paper instead brings the colonial state back in so to re-examine the role of the state in the incorporative process of the Chinese language in Hong Kong.

scholarly journals Maintaining business relationships: resilience through institutional work

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ilkka Tapani Ojansivu ◽  
Jan Hermes
Keyword(s):  
Relationship Maintenance ◽  
Historical Case Study ◽  
Business Relationships ◽  
Business Relationship ◽  
Historical Case ◽  
Content Type ◽  
Codes Of Practice ◽  
The Relationship ◽  
Over Time

Purpose Business relationships are considered long-term and stable. Furthermore, over time, business relationships are expected to become and remain “institutionalized”. The undertone is that this process is deterministic and inevitable. While the authors do not question the long-term nature of business relationships, they argue that the process of “institutionalization” requires more construct clarity. Consequently, they ask the following: What is the source of resilience in business relationships, and how are these relationships maintained over time? Design/methodology/approach To unravel these questions, the authors conducted an historical case study of a business relationship between a government buyer and a software seller extending over two decades. Findings The authors found that while the network around the business relationship is crumbling and all odds are in favor of relationship dissolution, the active maintenance work of key individuals in the relationship prevented detrimental effects and resulted in not only its continuation but also an increased degree of institutionalization. Research limitations/implications The authors contribute to the Industrial Network approach (INA) by providing a non-deterministic approach to the typically taken-for-granted end phase of business relationships. Practical implications The findings illustrate that the process of institutionalization is manageable but requires hard work, highlighting managers as the principle vehicle of relationship maintenance. Originality/value The authors provide construct clarity around the process of “institutionalization”. In fact, they regard the process as reverse compared to the early interpretation in the INA literature in which a business relationship is assumed to start as a “clean slate” and then begins to represent the industry codes of practice over time. They found that “institutionalization” implies that a business relationship is no longer compared with nor is comparable to the institutional prescriptions; in contrast, the relationship has established its own rules and norms, which have been taken for granted by the buyer and seller organization.

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