The effect of promotional mix on hotel performance during the political crisis in the Middle East

2018 ◽  
Vol 9 (1) ◽  
pp. 33-49 ◽  
Author(s):  
Ra’ed Masa’deh ◽  
Omar Alananzeh ◽  
Ali Tarhini ◽  
Oroub Algudah

Purpose This paper aims to investigate the effects of promotional mix in terms of advertisement, website and direct sale on job performance during the political crisis in the Middle East. Design/methodology/approach Data were collected from 121 Jordanian employees working in hotels in Aqaba city, using a self-administrated questionnaire including 35 items. Multiple regression analysis was conducted to test the research hypotheses. Findings The results of the current study revealed that there is a significant impact of hotels’ advertisement and hotels’ direct sale on hotel performance, whereas hotels’ website has no significant impact. Originality/value This is the first study that examines the effect of promotional mix on hotel performance during the political and economical crises in the Middle East and clarifies the most important elements that affect the countries’ economy, especially those involved in political conflicts.

2017 ◽  
Vol 8 (3) ◽  
pp. 345-360 ◽  
Author(s):  
Asmat-Nizam Abdul-Talib ◽  
Mohd Muttaqin Mohd Adnan

Purpose The purpose of this study is to examine the willingness to boycott among Malaysian consumers towards the surrogate products associated with Israel. The present study was based on the previous and an ongoing war and conflict in the Middle East. Design/methodology/approach Several surrogate products associated with Israel were selected. A total of 468 respondents from various backgrounds participated in this study. Analysis was performed using multiple regression analysis (MRA). Findings Results showed that three factors were significant in predicting the willingness to boycott. They were animosity, subjective norms and product judgments. Anticipated emotions (both positive and negative emotions) were found to be insignificant in predicting the willingness to boycott the surrogate products. Originality/value The present study addresses the boycott intention in Malaysia where multi-races and multi-religions exist, in the context of the ongoing war and oppression by Israeli government toward the Palestinians. The results have some implications to multinational firms, especially those perceived to have direct links with the aggressors.


2018 ◽  
Vol 67 (6) ◽  
pp. 1063-1088 ◽  
Author(s):  
Vimal Kumar ◽  
R.R.K. Sharma

Purpose The purpose of this paper is to examine leadership styles and their impact on TQM focus within Indian firms. Design/methodology/approach The empirical data for this study were drawn from a survey of 111 firms in India to examine the validity and reliability of the independent constructs (leadership styles: transformational, servant, adaptive, rational and kinesthetic); and two dependent constructs (TQM focus: continuous improvement and innovation). The data were analyzed employing correlation and multiple regression analysis to identify the influence of leadership styles on TQM focus. Findings The results of the study revealed that six of the nine hypotheses have a significant and positive relationship with TQM focus; one hypothesis is partial while rest two hypotheses are not associated with TQM focus. It is also found that leadership styles are more inclined to continuous improvement and perceived as dominant TQM practices than innovation. Research limitations/implications This study used only two major variables, continuous improvement and innovation, as the outcome of TQM focus, but the outcomes are not limited. TQM focus is also related to other variables such as customer focus, product quality, employee involvement, benchmarking, etc. Future research should be extended by using other variables as the outcome of TQM focus. Originality/value The results can be beneficial for the current organization’s leaders to achieve appropriate leadership styles for effective and TQM focus. Moreover, this paper also attempts to inspire researchers to include the TQM focus in studying the effect of the leaders on TQM focus while implementing it effectively in the organizations.


2016 ◽  
Vol 21 (1) ◽  
pp. 120-140 ◽  
Author(s):  
Mala Sinha ◽  
Perveen Bhatia

Purpose – The purpose of this paper is to examine the nature of strategic corporate communication (SCC) activities and its impact in Indian service sector organizations. Design/methodology/approach – A descriptive research design was used with data obtained from 227 executives from service sector organizations. A research instrument was constructed and measures of SCC and its impact were derived through factor analysis. Findings – Multiple regression analysis led to formulation of new relationships among the variables (messages, medium and stakeholders) involved in SCC and its impact. For example, in crisis situations, messages related to identity and image were associated with greater communication impact than were other types of messages. Similarly communicating with primary stakeholders like employees and customers was more important than with other stakeholders. Among the different types of medium used in SCC, virtual medium and disclosures led to greater communication impact. Originality/value – Communication impact due to SCC was a multi-dimensional construct comprising of three kinds of impacts: communication synergy; value representation; and organizational reliability. The relationships of messages, mediums and stakeholders with different types of SCC Impact can help practitioners design and implement effective strategies of corporate communication.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alfonso J. Gil ◽  
Vicente Lázaro Ruiz ◽  
Agustín V. Ruiz Vega

Purpose This paper aims to focus on two basic dimensions of group work: cooperation and transfer of information. This paper has two objectives. The first objective is to analyse the effect of cooperation and transfer of information in group work according to employees’ perceptions of the Rioja wine industry. The second objective is to analyse the existence of significant differences in the perception of the basic dimensions of group work under different organisational contexts in the Rioja wine industry. Design/methodology/approach The participants in the study are 230 workers from the Rioja wine industry. The data is collected through a personal interview using a questionnaire. Hypotheses are tested by multiple regression analysis. Findings The results indicate firstly that cooperation and transfer of information is related to “group work” variable positively, and secondly, significant differences were found in each of the contexts analysed. Besides, it has been found that the variable “transfer of information” is more explanatory of group work differences in organisational contexts than the variable “cooperation”. Originality/value This study verified that there is no homogeneity in group work in the Rioja wine industry. This study contributes to the knowledge about a significant industry of the economy and culture of the Rioja region, and the wine sector in general.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaista Wasiuzzaman ◽  
Nur Firzanah Suhili

Purpose This study aims to investigate the drivers of successful equity crowdfunding campaigns in Malaysia. Design/methodology/approach Data for this study are collected manually from 5 different equity crowdfunding platforms in Malaysia. A total of 101 campaigns are analyzed, out of which the final sample used for this study is 97. The relationships are analyzed via ordinary least squares multiple regression analysis. Findings The results of the analysis show that minimum funding target, minimum investment required, pre-money valuation and length of pitch video are highly significant in influencing the success of the campaign. Percentage of equity retained is only significant at the 10% level. The size of the project team and the text length of the pitch are found to be insignificant. In addition, all the variables, except for equity retained and the minimum investment required, are found to have a positive impact on the success of an equity crowdfunding campaign in Malaysia. Originality/value To the best of the authors’ knowledge, this is the first study that investigates the success factors of equity crowdfunding campaigns in a developing country such as Malaysia. In addition, this study contributes to the literature on equity crowdfunding success via the inclusion of less-studied variables such as pre-money valuation and minimum investment required.


2019 ◽  
Vol 24 (7) ◽  
pp. 619-635 ◽  
Author(s):  
Stephanie Maynard-Patrick ◽  
S. Gayle Baugh

Purpose The authors introduce a new measure of felt obligation to mentor in order to explore generalized reciprocity in mentoring. The purpose of this paper is to explore whether felt obligation to mentor adds prediction to mentor job performance in combination with mentoring functions provided and mentor-assessed benefits and costs of mentoring. Design/methodology/approach Hypotheses were tested in a sample of firefighters in the Southwestern USA using moderated regression analysis. Findings Protégé reported mentoring functions provided predicted mentor performance, but neither mentoring benefits nor costs predicted mentor performance. Felt obligation to mentor interacted with mentoring functions reported such that mentor performance was highest when both mentoring functions provided and felt obligation to mentor were high. Research limitations/implications The results indicate that the new measure may prove to be of value for exploring generalized reciprocity in mentoring. Further, more research using mentoring benefits and costs is merited. Findings are limited by use of a new measure of felt obligation to mentor as well as the fact that the research was conducted in a setting in which employees were expected to serve as mentors. Practical implications Organizations may leverage felt obligation to mentor in order to support effective informal or formal mentoring relationships, whereas focusing on the benefits of mentoring may be a less valuable strategy. Originality/value The research offers a new measure to help to understand generalized reciprocity as a motivation to mentor as well as suggesting that more empirical attention should be given to the perceived benefits and costs of mentoring.


2016 ◽  
Vol 31 (7) ◽  
pp. 456-478 ◽  
Author(s):  
Bettina Lynda Bastian ◽  
Mohammad Reza Zali

Purpose This study aims to investigate how educational attainment and entrepreneurial competencies affect entrepreneurial motives of women (vs men) in the Middle East and North Africa (MENA). This study shows that education has a more positive effect on women’s entrepreneurial motives compared with men. On the other hand, there is a greater positive effect of competencies on men’s motives. Moreover, the moderating effects of culture are compared. The results of the multiple regression analysis show that, within the MENA region, the cultural value of self-expressionism engenders increased opportunity-motivated entrepreneurship by men. Yet, it has no significant effect on women’s entrepreneurial motives. Design/methodology/approach This study analyses survey data using multiple regression analysis, relationship between independent variables, educational attainment and entrepreneurial competencies, as well as culture, and the dependent variable, entrepreneurial motivation. The present study focuses on data records concerning 13 MENA countries, notably, Algeria, Egypt, Iran, Jordan, Lebanon, Morocco, Pakistan, Saudi Arabia, Syria, Tunisia, Turkey, United Arab Emirates and Yemen. The sample includes early-stage and established female entrepreneurs, a total of 1,551 respondents, for all countries for the entire period. Findings Entrepreneurs with higher levels of education and competencies are more likely to exploit market opportunities. However, effects from educational attainments and competencies are significantly stronger for men. Moreover, the increasing introduction of liberal or post-modern values in MENA societies has significant effects on men but no effect on women, suggesting that men tend to benefit much more than women in the Arab world with regards to their entrepreneurial behaviour. Originality/value The study is one of the few attempts to clarify the relationship between individual factors, here represented by education and competencies, and environmental factors, here represented by culture (post-modern values) and entrepreneurial motivation. Moreover, it addresses the MENA region, which is a politically and economically important and challenging environment, and which, to date, has received relatively little attention in entrepreneurship research.


2001 ◽  
Vol 34 (2) ◽  
pp. 299-319 ◽  
Author(s):  
Donley T. Studlar

Canada is unusual among advanced industrial democracies in having some provinces which regularly have greater voter turnouts for provincial than for federal elections. Provincial and federal turnouts by province in Canada are analyzed for the 1945-1998 period using multiple regression analysis, both for each set of elections and by comparing differences between the two. Federal turnout has declined over the years but provincial turnout appears to have increased slightly. Although the effects found here largely confirm previous findings about the relative effects of different types of variables found for the Canadian federal level only, several of the political explanations previously supported in cross-national research find less support. Instead, region, population density, months since the last federal or provincial election, and season of the year generally have greater and sometimes more consistent effects. This suggests the need for more studies of turnout in democracies at sub-central levels.


2014 ◽  
Vol 29 (1) ◽  
pp. 44-64 ◽  
Author(s):  
Virginia Fisher ◽  
Sue Kinsey

Purpose – The aim of this paper is to explore the nature and power of the academic boys club. In many organisations, the political significance of the boys club goes largely unremarked and unacknowledged. Yet, the way that male colleagues intimately relate to each other, sometimes called homosocial desire, is crucial to their success at gaining and retaining power at work. Design/methodology/approach – Feminist, poststructuralist, ethnographic, qualitative, and longitudinal data were collected over a five-year period from male and female academics in a British university. Findings – The boys club is still a powerful feature of British universities. Their apparent invisibility shrouds the manner in which they can and do promote and maintain male interests in a myriad of ways, including selection and promotion. These findings have resonances for all organisations. Research limitations/implications – Researching the intimacies between male colleagues requires time-intensive field work and insider access to men interacting with each other. Practical implications – Meaningful gender equality will not be achieved unless and until the more sophisticated forms of female exclusion are revealed and deconstructed. Originality/value – This research makes an unusual and crucial contribution to the study of gender, men and masculinities by providing longitudinal, rich, detailed data, observing men at the closest of quarters and then analysed by a feminist and poststructuralist gaze.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mantasha Firoz ◽  
Richa Chaudhary ◽  
Madhu Lata

PurposeThis study was conducted with two main objectives: (1) to examine the prevalence of workplace loneliness in the Indian manufacturing and service sectors (2) to examine the influence of socio-demographic characteristics (age, gender, marital status, nature of the organization, tenure, number of friends at the workplace, and position in the organizational hierarchy) on the feeling of loneliness in the workplace.Design/methodology/approachData were collected from 934 employees working in manufacturing and service sectors across India. Regression analysis was used for hypotheses testing.FindingsFindings indicated below average level of loneliness in Indian workplace. Significant differences were found in workplace loneliness with respect to age, marital status and number of friends at the workplace. In contrast, gender, nature of organization, position and tenure had no effect on the feeling of workplace loneliness.Originality/valueThis study advances the limited literature on workplace loneliness by identifying its prevalence and socio-demographic determinants in Indian business organizations. It would help HR practitioners in comprehending and dealing with the emerging challenges associated with workplace loneliness.


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