Role of brand story on narrative engagement, brand attitude, and behavioral intention

2017 ◽  
Vol 8 (3) ◽  
pp. 465-480 ◽  
Author(s):  
Seonjeong Ally Lee ◽  
Miyoung Jeong
Keyword(s):  
Social Networking Sites ◽  
Behavioral Intentions ◽  
Online Survey ◽  
Management Practices ◽  
Hotel Management ◽  
Cross Sectional ◽  
Content Type ◽  
Different Types ◽  
Narrative Engagement

Purpose This study aims to investigate antecedents and outcomes of customers’ narrative engagement on hotels’ social networking sites (SNSs). Four different types of brand story were explored as antecedents for brand story. Design/methodology/approach A cross-sectional, self-administered, online survey was conducted with customers who have stayed at a hotel and have used hotel SNSs within the past 12 months. Findings Results identified authenticity and humor brand story influenced customers’ narrative engagement, which further influenced their brand attitudes and behavioral intentions. However, reversal and conciseness types of a hotel’s brand story did not lead to customers’ narrative engagement. Research limitations/implications The role of SNSs in the hotel industry is evolving; however, the use of a hotel’s brand story has not been closely examined to date. This study investigated the importance of a hotel’s brand story that influenced customers’ narrative engagement on SNSs. Practical implications The prevalence of SNSs has changed hotel management practices. Hotels are suggested to pay attention to create persuasive brand stories that encourage customers’ visits to the hotel. Originality/value This study is an original attempt to propose a conceptual framework, explaining the relationships among different types of hotel brand stories, customers’ narrative engagements, their attitudes and their behavioral intentions in the SNSs context.

Understanding how and when workplace ostracism jeopardizes work effort

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Adeel Anjum ◽  
Dapeng Liang ◽  
Ammarah Ahmed ◽  
Anjum Parvez
Keyword(s):  
Service Sector ◽  
Online Survey ◽  
Management Practices ◽  
Negative Relationship ◽  
Full Time ◽  
Work Effort ◽  
Cross Sectional ◽  
Content Type ◽  
Workplace Ostracism

PurposeWhile the performance consequences of workplace ostracism (WO) have been examined in many studies, relatively little is known about WO's relationship with work effort (WE), which is a vital part of the performance domain. Moreover, the literature is largely silent regarding how WO translates into reduced effort and when such effects are less likely. The purpose of the study is to bridge these gaps. Specifically, the paper examines the relationship between WO and WE, taking into account the mediating role of emotional exhaustion (EE) and the moderating role of work centrality (WC).Design/methodology/approachData for the study came from an online survey of 310 full-time employees of service-sector organizations in Pakistan. The PROCESS macro, a robust computational tool for research models involving both mediating and moderating mechanisms, was used for analysis.FindingsWO was found to be a risk factor for organizations in that it not only induces/aggravates strain in employees, but also hampers them in expending effort in given roles. Findings further highlight that the negative relationship between WO and WE is mediated by EE and moderated by WC.Research limitations/implicationsOwing to the cross-sectional data and correlational research design, the study has limited power to make causal inferences about the relationships between the constructs (e.g. WO and WE). Further, the study is conducted in a collectivist culture where people are particularly sensitive to WO; it is, therefore, possible that the strength of relationships between the constructs might differ in individualistic cultures.Practical implicationsApart from informing management practices in relation to minimizing the occurrence of WO, the study also offers valuable insights into how employees can protect themselves from the negative effects of WO.Originality/valueThe study is among the very few empirical works that simultaneously explicate how and when WO jeopardizes employees' WE.

Effects of relationship types on customers’ parasocial interactions

2017 ◽  
Vol 8 (1) ◽  
pp. 133-147 ◽  
Author(s):  
Seonjeong Ally Lee ◽  
Minwoo Lee
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Marketing Research ◽  
Customer Relationships ◽  
Cross Sectional ◽  
Content Type ◽  
Relationship Types ◽  
Different Types ◽  
Social Media Platforms ◽  
Parasocial Interactions

Purpose The purpose of this study is to investigate different types of customer relationships on customers’ interaction with the brand, based on prior social media and relationship marketing research. Design/methodology/approach A cross-sectional, self-administered online survey was conducted to investigate the role of different types of relationships on customers’ brand-relevant responses in the context of hotel social media platforms. Findings Results identified customers’ relationships with services and brands, and how other customers influenced their parasocial interactions (PSIs). Customers’ PSIs then positively influenced their self-brand connection and their brand usage intention. Originality/value This study was the first attempt to propose a conceptual framework to explain different types of customer relationships on customers’ interactions with the brand in the context of hotel social media platforms.

Empowering leadership and knowledge management: the mediating role of followers' technology use

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zafer Türkmendağ ◽  
Muharrem Tuna
Keyword(s):  
Knowledge Management ◽  
Management System ◽  
Management Practices ◽  
Mediating Effect ◽  
Hotel Management ◽  
Empowering Leadership ◽  
Content Type ◽  
Use Of Technology ◽  
Knowledge Management Practices

PurposeThe purpose of this paper is to investigate the role of empowering leadership in intraorganizational knowledge management practices and to reveal how followers' acceptance and use of the hotel management system affect this role.Design/methodology/approachA serial multiple mediation model was evaluated and tested using partial least squares structural equation modeling (PLS-SEM). The database was created from the results of a structured questionnaire obtained from 401 employees working in hotels in Turkey.FindingsThe findings of the study reveal that empowering leadership has a significant effect on followers' knowledge creation, sharing and application. It was also found that the acceptance and use of the hotel management system were partially complementary to the impact of empowering leadership on followers' knowledge management practices.Practical implicationsThis paper gives an insight into the empowering leader's role in gathering useful knowledge, which is self-managed within the organization, by encouraging, motivating, providing autonomous and supportive conditions and making it beneficial and easier for their followers to adapt to the organization's technologies.Originality/valueThe efficient management of knowledge in organizations through the use of technology is possible by distributing power to subordinates through expanding the theory of knowledge management, leadership and the acceptance and use of technology. Furthermore, this study contributes to the literature by establishing the theoretical foundation of the relationship between empowering leadership and knowledge management practices based on Dalkir's knowledge management model and by discussing the mediating effect of the core variables of the UTAUT model.

Effects of experiential stimuli on customers’ responses

2016 ◽  
Vol 7 (4) ◽  
pp. 390-404 ◽  
Author(s):  
Seonjeong Ally Lee ◽  
Miyoung Jeong ◽  
Myunghee Mindy Jeon
Keyword(s):  
Social Presence ◽  
Behavioral Intentions ◽  
Design Methodology ◽  
Online Survey ◽  
Flow Experience ◽  
Cross Sectional ◽  
Content Type ◽  
Positive Effects ◽  
Bed And Breakfast ◽  
Perceived Enjoyment

Purpose The purpose of this study is to propose four experiential components of e-servicescape that influence customers’ pleasure emotions, satisfaction with bed and breakfast (b&b) websites and behavioral intentions in the context of the b&b industry. Design/methodology/approach This study is based on a cross-sectional, self-administered online survey from b&b customers. Findings This study identifies that both perceived enjoyment and social presence represent positive effects on customers’ pleasure emotions and satisfaction with b&b websites. However, flow experience only influences customers’ pleasure emotions, and interactivity only affects customers’ satisfaction with b&b websites. Results from this study confirm that customers’ pleasure emotions influence their satisfaction with b&b websites and their behavioral intentions. Originality/value This paper incorporates the roles of experiential factors of e-servicescape in the context of the b&b industry.

scholarly journals Tackling COVID-19 from below: civic participation among online neighbourhood network users during the COVID-19 pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cato Waeterloos ◽  
Jonas De Meulenaere ◽  
Michel Walrave ◽  
Koen Ponnet
Keyword(s):  
Social Integration ◽  
Peer Review ◽  
Interpersonal Communication ◽  
Online Survey ◽  
Civic Participation ◽  
Theoretical Understanding ◽  
Content Type ◽  
News Consumption ◽  
Different Types

PurposeFollowing the outbreak of coronavirus disease 2019 (COVID-19), many forms of bottom-up civic action emerged as ways to collectively “flatten the curve” and tackle the crisis. In this paper, the authors examine to what extent local online and offline social integration contributes to civic participation, above and beyond typical predictors such as news consumption and civic talk.Design/methodology/approachAn online survey was administered among 7,137 users of the online neighbourhood network (ONN) Hoplr in Flanders (i.e. the Dutch-speaking part of Belgium) from 8 May to 18 May 2020. Regression analyses were used to examine how local social integration, in addition to news consumption, civic talk and political antecedents, predict different types of civic participation.FindingsThe results show consistent positive associations between news consumption, civic talk and civic participation during the COVID-19 pandemic. Moreover, the role of political antecedents varied across different forms of civic participation. Further, the results point to the importance of both offline and online local social integration in explaining civic participation.Originality/valueThis study provides much-needed insight in the societal and democratic consequences of the COVID-19 pandemic. The results confirm the importance of local social integration in explaining civic participation, while also advancing theoretical understanding of more established predictors of civic participation, such as news consumption and interpersonal communication.Peer reviewThe peer review history for this article is available at https://publons.com/publon/10.1108/OIR-08-2020-0379.

Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sambashiva Rao Kunja ◽  
Arvind Kumar ◽  
Bramhani Rao
Keyword(s):  
Social Networking Sites ◽  
Structural Equation ◽  
Positive Influence ◽  
Brand Attitude ◽  
Consumer Electronics ◽  
Cross Sectional ◽  
Content Type ◽  
Theoretical Contribution ◽  
The Impact

Purpose The purpose of this study is to adopt stimulus-organism-response (S-O-R) theory to reveal the impact of electronic word-of-mouth (eWOM) on buying intentions of young consumers in the presence of hedonic brand attitude (HBA) and utilitarian brand attitude (UBA) as mediators, among smartphone customers in the context of brand fan pages in Facebook. Design/methodology/approach The paper uses a single cross-sectional design to survey a sample of 326 young online customers present in leading smartphone brand fan pages on Facebook in India. A structured questionnaire was used to collect data and replies were recorded on a Likert scale (five-point). The data was subjected to structural equation modelling for model and hypotheses testing. Findings eWOM has a significantly positive influence on the buying intentions of the young. Both HBA and UBA partially mediate the influence of eWOM on buying intentions. Research limitations/implications The study examines only the personal-oriented functions of attitude and does not investigate the role of social dimensions of attitudes. Its scope is confined to smartphones in the consumer electronics segment and only Facebook among social networking sites. Practical implications A theoretical contribution to eWOM literature is made by studying it under the lens of S-O-R theory and functional theory of attitudes. Measurement of two different dimensions of attitude, i.e. hedonic and utilitarian, may facilitate managers to comprehend the source of variance in consumers’ decision-making behaviour in the online context. Originality/value The only study to explore brand attitude as a mediator in its multi-dimensional form, in the context of social eWOM.

Does rational culture matter in the relationship between lean manufacturing practices and operational productivity?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Choon Hee Ong ◽  
You Ying Koo ◽  
Owee Kowang Tan ◽  
Chin Fei Goh
Keyword(s):  
Quality Control ◽  
Lean Manufacturing ◽  
Online Survey ◽  
Hierarchical Regression ◽  
Cross Sectional ◽  
Content Type ◽  
New Findings ◽  
Study Results ◽  
The Relationship

PurposeThis paper aims to examine the role of rational culture in the relationship between lean manufacturing practices and operational productivity in the machinery and equipment industry.Design/methodology/approachThis study uses a cross-sectional quantitative approach to conduct the research. Using an online survey questionnaire, 118 responses were collected. SPSS was used to assess validity, reliability and hypothesis testing of the study variables. Hierarchical regression analysis was employed to investigate the moderating effects of rational culture.FindingsThe study results reveal that quick setup and quality control were significantly related to operational productivity. Rational culture was a significant quasi-moderator.Practical implicationsThis study highlights the importance of quick setup and quality control for machinery and equipment firms to gain higher operational productivity. Rational culture could be used to drive the firms toward greater achievements in this regard.Originality/valueThe use of rational culture as a quasi-moderator in the relationship between lean manufacturing practices and operational productivity is unprecedented. This study offers new findings by introducing the role of rational culture to enhance the effects of lean manufacturing practices on operational productivity.

The impact of relational bonding on intention and loyalty

2015 ◽  
Vol 6 (3) ◽  
pp. 203-227 ◽  
Author(s):  
Joe Choon Yean Chai ◽  
Naresh K Malhotra ◽  
Satyabhusan Dash
Keyword(s):  
Behavioral Intentions ◽  
Mail Survey ◽  
Mediating Effect ◽  
Service Research ◽  
Cross Sectional ◽  
Content Type ◽  
Mediating Role ◽  
Service Relationships ◽  
The Impact

Purpose – The purpose of this study is to investigate the impact of relational bonding on intention and loyalty and the mediating role of commitment foci in the service context. Design/methodology/approach – The study used a cross-sectional and quantitative mail survey approach. Bank customers in New Zealand were surveyed, and multiple analytical techniques were used to measure the relationships between consumer bonding, commitment foci and loyalty behavioral intentions and the mediating role of commitment foci in service relationships. Findings – The results confirm that commitment foci or targets of commitment are important mediators in the relationships between bonding and loyalty-related behavioral intentions. The findings provide new theoretical knowledge about the mediating effect of the commitment foci in service relationships and significantly enhance knowledge about consumers’ intention and loyalty. Practical implications – The research provides several noteworthy insights into the role of social and structural bonding in consumers’ commitment and loyalty in the service context, as well as provides an important implication for segmentation. Originality/value – The study contributes to the service research on consumers’ intention and loyalty behavior toward the commitment foci. Introducing the role of commitment foci as a mediating mechanism within the context of a service encounter is new in the services marketing literature. This study provides a better understanding of consumers’ perceptions of and behaviors toward the commitment foci, as well as their intention and loyalty.

Developing a measure of climate strategy proactivity displayed to attain competitive advantage

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nikhil Kant ◽  
Neeti Agrawal
Keyword(s):  
Developing Countries ◽  
Strategic Management ◽  
Competitive Advantage ◽  
Psychometric Properties ◽  
Online Survey ◽  
Management Practices ◽  
Theoretical Perspective ◽  
Measurement Scale ◽  
Cross Sectional ◽  
Content Type

Purpose This paper aims to develop a scale to measure climate strategy proactivity (CSP) displayed by corporate in developing countries to attain competitive advantage (CA) and sustain it through sources of sustained competitive advantage (SOSCA). It attempts to derive sound operational definitions of CSP, CA and SOSCA through horizontal analysis of previous studies and discussions with experts and practitioners to construct a measurement scale. Design/methodology/approach Research design includes broad stages, namely, item generation, scale development and assessment of psychometric properties of the scale starting with review of literature and discussions with experts and practitioners, which were followed by a pilot and full study carried out through a cross-sectional, self-administered online survey questionnaire and assessment using suitable tools and techniques. Findings Findings of the study comprise development of sound operational definitions and construction of a valid and reliable measurement scale of CSP displayed by corporate to attain CA with strong psychometric properties, which is expected to be useful in developing countries not only for researchers and academics but also for the practitioners and organizations. Research limitations/implications The information was self-reported by respondents through climate strategy proactivity questionnaire (CSPQ) and consequently can be at risk to have been influenced by bias. Nonetheless, this CSPQ scale devoid of conceptual problems can be used in developing countries in future empirical studies with the caution that its reliability and validity require further tests. Practical implications Using the CSPQ scale will help managers in developing countries in enhancing their awareness with the provision of these conceptually clear comprehensive operational definitions of CSP, CA and SOSCA with respect to the conceptual nature and the latent expressions, and draw an extensively enhanced scope of climate-conscious strategy to bring about CA. Originality/value With the data collected from a sample representing different stakeholders of Indian companies from across the country, CSPQ scale possesses significant robustness and implicative potential which can contribute to the evolution of the strategic management field by providing a valid and reliable measure of CSP in developing countries applicable under any major theoretical perspective in strategic management serving the needs of not only the empirical research but also of the management practices intended to attain CA.

Motivation and sustained participation in the online crowdsourcing community: the moderating role of community commitment

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wei Wu ◽  
Xiang Gong
Keyword(s):  
Intrinsic Motivation ◽  
Extrinsic Motivation ◽  
Online Survey ◽  
Content Type ◽  
Systems Research ◽  
Information Systems Research ◽  
Different Types ◽  
Moderating Role ◽  
Community Commitment

PurposeCrowdworkers' sustained participation is critical to the success and sustainability of the online crowdsourcing community. However, this issue has not received adequate attention in the information systems research community. This study seeks to understand the formation of crowdworker sustained participation in the online crowdsourcing community.Design/methodology/approachThe research model was empirically tested using online survey data from 212 crowdworkers in a leading online crowdsourcing community in China.FindingsThe empirical results provide several key findings. First, there are two different types of sustained participation: continuous participation intention (CPI) and increased participation intention (IPI). Second, extrinsic motivation and intrinsic motivation positively influence crowdworker CPI and IPI. Third, community commitment negatively moderates the effects of extrinsic motivation on CPI and IPI, while it positively moderates the effects of intrinsic motivation on CPI and IPI.Originality/valueThis study has significant implications for research on online crowdsourcing community and provides practical guidance for formulating persuasive measures to promote crowdworker sustained participation in the community.

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