Google Trends in tourism and hospitality research: a systematic literature review

2019 ◽  
Vol 10 (4) ◽  
pp. 747-763 ◽  
Author(s):  
Gorete Dinis ◽  
Zélia Breda ◽  
Carlos Costa ◽  
Osvaldo Pacheco

Purpose This paper aims to conduct a review of the literature published, between 2006 and 2018, that used search engine data on tourism and hospitality research, namely, Google Insights for Search and Google Trends. More specifically, it intends to identify the purpose and context of the data use, ascertaining the main findings and reviewing the methodological approaches. Design/methodology/approach A systematic literature review of Scopus indexed research has been carried out. Given the novelty of search engine data use in tourism and hospitality research and the relatively low number of search results in Scopus, other databases were used to broaden the scope of analysis, namely, EBSCO and Google Scholar. The papers selected were subjected to content and statistical analyses. Findings Google Trends data use in tourism and hospitality research has increased significantly from 2012 to 2017, mainly for tourism forecasting/nowcasting; knowing the interest of users’ searches for tourist attractions or destinations; showing the relationship between the official tourism statistics and the search volume index of Google Trends; and estimating the effect of one event on tourism demand. The categories and search terms used vary with the purpose of the study; however, they mostly focus on the travel category and use the country as the search term. Originality/value Google Trends has been increasingly used in research publications in tourism and hospitality, but the range of its applications and methods used has not yet been reviewed. Therefore, a systematic review of the existing literature increases awareness of its potential uses in tourism and hospitality research and facilitates a better understanding of its strengths and weaknesses as a research tool.

2014 ◽  
Vol 38 (4) ◽  
pp. 562-574 ◽  
Author(s):  
Liwen Vaughan

Purpose – The purpose of this paper is to examine the feasibility of discovering business information from search engine query data. Specifically the study tried to determine whether search volumes of company names are correlated with the companies’ business performance and position data. Design/methodology/approach – The top 50 US companies in the 2012 Fortune 500 list were included in the study. The following business performance and position data were collected: revenues, profits, assets, stockholders’ equity, profits as a percentage of revenues, and profits as a percentage of assets. Data on the search volumes of the company names were collected from Google Trends, which is based on search queries users enter into Google. Google Trends data were collected in the two scenarios of worldwide searches and US searches. Findings – The study found significant correlations between search volume data and business performance and position data, suggesting that search engine query data can be used to discover business information. Google Trends’ worldwide search data were better than the US domestic search data for this purpose. Research limitations/implications – The study is limited to only one country and to one year of data. Practical implications – Publicly available search engine query data such as those from Google Trends can be used to estimate business performance and position data which are not always publicly available. Search engine query data are timelier than business data. Originality/value – This is the first study to establish a relationship between search engine query data and business performance and position data.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Reyes Gonzalez ◽  
Jose Gasco ◽  
Juan Llopis

Purpose Information and communication technologies (ICTs) are a key player in the food services and restaurants sector; thus, the aim of this work consists in studying the previous research on ICTs in food services and restaurants in the context of tourism and hospitality through a systematic literature review. Design/methodology/approach The systematic literature review is performed on full papers published in journals included in the Journal Citation Report of the WoS in the category of Hospitality, Leisure, Sport and Tourism. A total of 165 articles from 28 journals are analyzed, following different criteria, such as the research methods, perspectives, statistical techniques, geographical focus, topics, technologies, authors and universities. Findings The restaurant sector is more and more based on the creation of experiences and ICTs, through their multiple possibilities, can undoubtedly contribute to adding value to the simple meal and create and recreate experiences to attract and retain customers who are increasingly sophisticated and hooked on ICTs. ICTs are basic for managers taking decision at the highest level in food services and restaurants, so ICTs should not be seen as a technical tool but as an essential element for top management. Research limitations/implications This paper examined articles from very well-known tourism and hospitality journals, leaving aside others as well as different publication formats such as books or papers presented at conferences. Originality/value A significant contribution made with this paper is the availability of a list of topics in the context of ICTs in food services and restaurants. These topics are classified into three areas (Consumers, Suppliers and Environment and Tendencies) that can serve as a future research framework. The paper also provides useful information to restaurant managers about ICTs, to researchers for their future projects and to academics for their courses.


2018 ◽  
Vol 36 (2) ◽  
pp. 258-269 ◽  
Author(s):  
Shohreh SeyyedHosseini ◽  
Asefeh Asemi ◽  
Ahmad Shabani ◽  
Mozafar CheshmehSohrabi

Purpose According to the studies conducted in Iran, the breast cancer is the most frequent type of cancer among women. This study aimed to explore the state of health information supply and demand on breast cancer among Iranian medical researchers and Iranian Web users from 2011 to 2015. Design/methodology/approach A mixed method research is conducted in this study. In qualitative part, a focus group interview is applied to the users to identify their selected keywords searched for breast cancer in Google. The collected data are analyzed using Open Code software. In quantitative part, data are synthesized using the R software in two parts. First, users’ internet information-seeking behavior (ISB) is analyzed using the Google Trends outputs from 2011 to 2015. Second, the scientific publication behavior of Iranian breast cancer specialists are surveyed using PubMed during the period of the study. Findings The results show that the search volume index of preferred keywords on breast cancer has increased from 4,119 in 2011 to 4,772 in 2015. Also, the findings reveal that Iranian scholars had 873 scientific papers on breast cancer in PubMed from 2011 to 2015. There was a significant and positive relationship between Iranian ISB in the Google Trends and SPB of Iranian scholars on breast cancer in PubMed. Research limitations/implications This study investigates only the state of health information supply and demand in PubMed and Google Trends and not additional databases often used for medical studies and treatment. Originality/value This study provides a road map for health policymakers in Iran to direct the breast cancer studies.


2020 ◽  
Vol 5 (4) ◽  
pp. 01-04
Author(s):  
T Manzoor

Aims: Bowel Cancer is one of the commonest cancers in UK. Google Trends were used to evaluate public’s search interest regarding bowel cancer. We hypothesize that the search data in Google Trends may be influenced by “Bowel cancer awareness month” campaign and that in future this might be a useful surrogate to monitor the effectiveness of public health campaigns. Methods: Google Trends were used to extract data presented as “Relative search volume index”(SVI) ranging between 0 to 100. “Bowel Cancer” was used as a search term to collect the relevant data for the last 5 years ( January 2015 to December 2019), All the peaks were assessed and their correlation with bowel cancer awareness month was noted. Results: We noticed an upward trend for the searched term during the months of April for most of the years where peak of search touched 90%. It corresponds with bowel cancer awareness month campaign. A downward trend was also noticed during the months of December during all years where it went down to 53%. This may represent avoidance of health related searches during the happy holiday period. Conclusion: Our study shows an encouraging association between bowel cancer awareness month campaign and public’s search interest. Results can be used in future to start effective awareness strategies and leverage future interventions.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Almir Pestek ◽  
Maida Sarvan

Purpose The purpose of this paper is to provide an insight as to how recent trends in virtual reality (VR) have changed the way tourism and hospitality industry communicates their offerings and meets the tourists’ needs. Design/methodology/approach The approach is based on systematic literature review, where the relations between focal concepts are given to analyze potential future developments concerning VR. Findings The paper identifies and analyzes how VR technology affected tourism and hospitality industry through three main touch points – future tourism planning and management, technology-based marketing of tourism destinations and VR potential in changing consumer requirements. These concepts were analyzed to identify changing forces and suggest potential paradigm shifts that tourism and hospitality suppliers and marketers need to consider. These included realistic virtual travel replacements, the importance of interactive experiences and innovation in future tourism systems. Originality/value While there has been increasingly larger number of discussions on how tourists and tourism and hospitality industry have been using information and communication technology recently, there is little evidence of scholars and practitioners applying such methods. This paper used systematic literature review to illustrate means in which VR could be ingrained into tourism and hospitality services to meet the needs of tourists. It suggests that VR can and probably will fundamentally change the way in which tourists’ experiences and requirements are managed entirely.


2020 ◽  
Author(s):  
Fernando Garcia-Souto ◽  
Jose Juan Pereyra-Rodriguez

BACKGROUND In recent years, the Internet has become an essential tool where people seek information about health care. OBJECTIVE The aim of this study is to use data from Google Trends to analyze worldwide public interest in psoriasis and its different treatment modalities, and to analyze the possible seasonality of searches. METHODS A worldwide search was carried out through Google Trends from 2004 to 2019. A combination of terms related to psoriasis treatments was introduced. Join-point regression has been performed. Google Trends assigns a relative search volume index to the search terms. Comparison annual relative search volume, annual percentage change, and average annual percentage change (AAPC) were analyzed to assess loss or gain of interest. RESULTS Our study reflects an increase interest in secukinumab (AAPC: 33.7), ixekizumab (AAPC: 23.3) and apremilast (AAPC: 21.4). It shows less interest in methotrexate (AAPC: -3.6), retinoids (AAPC: -9.8), cyclosporine (AAPC: -9.8), phototherapy (AAPC: -6.3), etanercept (AAPC: -14.9), infliximab (AAPC: -14) and adalimumab (AAPC: -5.8). Seasonality was found in the search term “psoriasis”. CONCLUSIONS Secukinumab followed by ixekizumab, and apremilast have been the treatments that have aroused the most interest. Our results show current psoriasis search trends and its different treatments based on Google trend analysis.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maria Giovina Pasca ◽  
Maria Francesca Renzi ◽  
Laura Di Pietro ◽  
Roberta Guglielmetti Mugion

PurposeThe present study aims to synthesize and conceptualize, through a systematic literature review (SLR), the current state of gamification knowledge in the tourism and hospitality (T&H) sector, providing a roadmap for future research recommendations for service research and practice.Design/methodology/approachThe research is based on a systematic literature review and adopts a systematic quantitative approach to summarize existing evidence on gamification usage in the T&H sector, focusing on relevant service literature on gamification. The authors analyze 36 papers published between 2011 and 2019.FindingsThe authors synthesize existing knowledge into five themes describing gamification's role in T&H (Edutainment, Sustainable behavior, Engagement factors, Service provider-generated content and User-generated reviews). Then, a cross-analysis of the five themes reveals the pivotal elements (affordances, behavioral and psychological outcomes, and benefits) generated by gamification mechanics in T&H, simultaneously highlighting potential implications and relevant insights for service literature. The review identifies critical issues affecting gamification research and provides a future research agenda, considering opportunities for T&H and service research.Originality/valueThe study provides the first SLR investigating gamification in T&H. The findings present potential implications and relevant insights for T&H contributing to the construction of a more holistic understanding of gamification adoption in service research.


2017 ◽  
Vol 47 (2) ◽  
pp. 250-264 ◽  
Author(s):  
Chulatep Senivongse ◽  
Alex Bennet ◽  
Stefania Mariano

Purpose The purpose of this paper is to demonstrate the value of using a systematic literature review to develop an integrated framework for information and knowledge management systems. Design/methodology/approach First, the systematic literature review method is introduced, differentiating it from traditional literature reviews in terms of value-added and limitations. Second, this methodology is used in a research application focused on absorptive capacity internal capabilities with regard to the processes of acquisition, assimilation, transformation and exploitation. Third, an integrated framework for information and knowledge management systems is developed from this application. Findings The systematic literature review approach provides a rigor that can assist in reducing researcher bias while simultaneously enabling the definition of a precise scope of review, with a clear explanation of selection criteria with the objective to find and review all the studies that are relevant to the search definitions. As a research method, it effectively supports a qualitative, quantitative or mixed methodology. Research limitations/implications This methodology was applied to one specific area of research. Specific limitations include the availability of articles in subscribed databases and the analytical capabilities of the tools used for text mining and analytics. Originality/value This paper demonstrates the usefulness of the systematic literature review methodology in developing an integrated framework for analysis.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Monika Jedynak ◽  
Wojciech Czakon ◽  
Aneta Kuźniarska ◽  
Karolina Mania

PurposeThe purpose of this paper is to identify the development of the digital transformation literature and to the systematic literature review methodology.Design/methodology/approachThe authors run a systematic literature review, followed by a rigorous thematic analysis of both academic and grey literature dataset, in order to develop a conceptual map of organizations' digital transformation. The authors aggregate the concepts and topics identified across the literature to find that they overwhelmingly tackle digital business models. At the same time, the authors identify a major blind spot resulting from ignoring the organization itself as a unit of analysis.FindingsThe findings show that developing a digital theory of the organization or the theory of digitally transformed organization is a major challenge to management researchers. The analysis exposed numerous research gaps that can be helpful for future research directions.Originality/valueDigital transformation research enjoys an increasingly rapid rise to recognition across many academic disciplines and strongly impacts the management domain. adopt the view that published documents reflect the collective understanding of a phenomenon. This paper contributes to filtering the digital transformation literature, clarify complex relation between digital transformations of organizations and identify the key blind points.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chiara Oppi ◽  
Cristina Campanale ◽  
Lino Cinquini

PurposeThis paper presents a systematic literature review aiming at analysing how research has addressed performance measurement systems’ (PMSs) ambiguities in the public sector. This paper embraces the ambiguity perspective that PMSs in public sector coexist with and cope with existing ambiguities.Design/methodology/approachThe authors conducted a literature review in Scopus and ScienceDirect, considering articles published since 1985, and the authors selected articles published in the journals included in the Association of Business Schools' Academic Journal Guide (Chartered ABS, 2018). Of the 1,278 abstracts that matched the study’s search criteria, the authors selected 131 articles for full reading and 37 articles for the final discussion.FindingsThe study's key findings concern the elements of ambiguity in PMSs discussed in the literature. The study’s results suggest that ambiguity is still a relevant problem in performance measurement, as a problem that is impossible to be solved and therefore needs to be better understood by researchers and public managers. The analysis allows us to summarize the antecedents and consequences of ambiguity in the public sector.Research limitations/implicationsThe key findings of the study concern the main sources of ambiguity in PMSs discussed in the literature, their antecedents and their consequences. The study results suggest that ambiguity exists in performance measurement and that is an issue to be handled with various strategies that can be implemented by managers and employees.Practical implicationsManagers and researchers may benefit from this research as it may represent a guideline to understand ambiguities in their organizations or in field research. Researchers may also benefit from a summary list of the key issues that have been analysed in the empirical cases provided by this research. Social implicationsThis research may provide insights to limit ambiguity and thus contribute to improve performance measurement in the public sector.Originality/valueThis research presents a comprehensive review on the topic. It provides insight that suggests what future research should attend to in helping to interpret ambiguity, considering also what should be done to influence ambiguity.


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