Back to the future: historical nostalgia and the potentials for Islamic marketing research

2018 ◽  
Vol 9 (3) ◽  
pp. 673-682 ◽  
Author(s):  
Noha M. El-Bassiouny ◽  
Nada Zahran
Keyword(s):  
Marketing Research ◽  
Future Research ◽  
Extensive Literature ◽  
Islamic Philosophy ◽  
Content Type ◽  
Islamic History ◽  
Life And Death ◽  
History Of ◽  
Future Research Directions ◽  
Practical Implications

Purpose The purpose of this paper is to draw Islamic marketing researchers’ attention to the potentials that historical nostalgia has for Islamic marketing research. Design/methodology/approach The paper is conceptual in its approach, drawing on extensive literature review on the origins of nostalgia in general and historical nostalgia in specific. The paper also draws on the Holy Qur’an and Islamic marketing research. Findings The paper shows that the Islamic philosophy for life and death establishes continuity between the history of the believers in the mundane life and their accountability and, hence, prosperity in the transcendent afterlife (the hereafter). This has connotations for Islamic marketing research. Future research directions are, therefore, stipulated. Research limitations/implications The research has implications for Islamic marketing research that draws on Islamic history and civilization. Practical implications The research has practical implications toward Islamic marketing researchers who draw on Islamic history, culture and civilization in designing marketing appeals. Originality/value The paper is the first to draw attention to the potential overlap between historical nostalgia, and therefore nostalgia proneness and Islamic marketing research domains.

scholarly journals Islamic marketing as macromarketing

2014 ◽  
Vol 5 (1) ◽  
pp. 2-19 ◽  
Author(s):  
Djavlonbek Kadirov
Keyword(s):  
Design Methodology ◽  
Marketing Research ◽  
Future Research ◽  
Content Type ◽  
Present Discussion ◽  
Domain Specific ◽  
Means And Ends ◽  
Practical Implications ◽  
Separate Discipline ◽  
Field Of Inquiry

Purpose – The purpose of the article is to propose and develop a distinct perspective in Islamic marketing research through fusing the Islamic paradigm and the macromarketing theory. Design/methodology/approach – This is a conceptual article that is based on intellectualising and reflecting on differences in understanding what marketing is and what role it plays in society. Findings – The article reveals some commonality of purpose between the macromarketing discipline and Islamic macromarketing, while the latter field of inquiry offers a unique outlook to a number of domain-specific issues. Research limitations/implications – The characterisation of Islamic macromarketing will open new avenues for future research and will make researchers more theoretically sensitive to ontological and epistemological assumptions that underlie marketing investigations. The limitation of the present discussion is that Islamic macromarketing may not have yet emerged as a separate discipline. Additionally, research on genuinely macromarketing issues in Islamic contexts is very sparse. Practical implications – Muslim practitioners and managers are to realise that the means and ends of marketing are better understood if viewed from a broader perspective of marketing's impact and consequences on society. By adopting the Islamic macromarketing perspective, public, societal institutions, business stakeholders, and managers will find a better platform to cooperate on maximising the realisation of hasanah (excellence) for all. Originality/value – This article contributes to the discipline by introducing and characterising a potentially new field of marketing inquiry.

Entrepreneurial selling in context

2019 ◽  
Vol 21 (2) ◽  
pp. 103-125
Author(s):  
Linden Dalecki
Keyword(s):  
Design Methodology ◽  
Early Stage ◽  
Marketing Research ◽  
Future Research ◽  
Entrepreneurial Success ◽  
Content Type ◽  
Customer Feedback ◽  
The Core ◽  
Four Quadrant ◽  
Practical Implications

Purpose The purpose of this study is to provide a general review of the existing academic and practitioner literatures, pertaining to entrepreneurial selling with a view to articulate major entrepreneurial selling practices, patterns and principles that lead to entrepreneurial success and to propose two four-quadrant matrices. Design/methodology/approach The paper explores commonalities and distinctions in the entrepreneurial selling concepts articulated by Deutsch and Wortmann and Onyemah and Rivera-Pesquera – and relevant writings by Blank as well as Sarasvathy – are explored and analyzed. Findings It was found that the early stage entrepreneurial selling activities of founders – as a means of gleaning prospective customer feedback for product prototyping – form the core of contemporary entrepreneurial selling conceptualizations. Two provisional four-quadrant entrepreneurial selling matrices are proposed corresponding to the literature reviewed. Research limitations/implications It is hoped that the two four-quadrant matrices might serve as a springboard for future researchers interested in exploring entrepreneurial selling. The notion of preliminary selling as a valuable form of marketing research is also worthy of future research. Practical implications Given the extent to which the perspectives of entrepreneurship practitioners, clinical professors and consultants are cited and explored, manifold aspects of entrepreneurial selling are put forth. The various approaches to preliminary selling that are explored are of especially high value to practitioners. Originality/value This is the first paper to fully explore the commonalities and distinctions across the entrepreneurial selling conceptualizations developed by Deutsch and Wortmann, as well as by Onyemah and Rivera-Pesquera, and the first to propose a conceptual framework focused specifically on entrepreneurial selling.

The concept of organisational projectification: past, present and beyond?

2019 ◽  
Vol 12 (3) ◽  
pp. 565-577 ◽  
Author(s):  
Harvey Maylor ◽  
Virpi Turkulainen
Keyword(s):  
Future Research ◽  
Discussion Paper ◽  
Research Directions ◽  
Policy Makers ◽  
Content Type ◽  
Recent Developments ◽  
Organisational Process ◽  
Future Research Directions ◽  
Published Research ◽  
Practical Implications

Purpose The purpose of this paper is to reflect on the past 25 years of the research on projectification, focusing especially on organisational aspects of projectification, as well as to discuss recent developments and potential future research directions. Design/methodology/approach This is a discussion paper, which draws on previously published research and data. Findings The first section identifies contexts in which projectification has taken place (projectification of) and the organisational process by which this has taken place (projectification through). Using an illustrative example based on publicly available data, the second section shows an extension of the organisational phenomenon, referred to as advanced organisational projectification. The paper concludes with a synthesised framework of organisational projectification. Research limitations/implications The paper provides a personal reflection and commentary and is focused on the conceptualisation of the term rather than an all-encompassing study of projectification. Based on the discussion, the paper presents a synthesised view of organisational projectification as well as directions for future research to advance the understanding of projectification. Practical implications The study has implications for policy-makers in the design of the process of ongoing projectification and provides illustrations and a warning concerning the assumptions that are made as an organisation advances in its projectification. Originality/value This paper provides an elaboration of one of the focal concepts of project studies, extending some of the key elements of project management research.

Staffing practices and employee performance: the role of age

2019 ◽  
Vol 7 (1) ◽  
pp. 93-112 ◽  
Author(s):  
Nikolaos Pahos ◽  
Eleanna Galanaki
Keyword(s):  
Employee Performance ◽  
Future Research ◽  
Aging Workforce ◽  
Content Type ◽  
Positive Effects ◽  
Stratified Sample ◽  
Future Research Directions ◽  
Recruitment And Selection ◽  
Main Effects ◽  
Practical Implications

PurposeStaffing is a tool that employers use to decrease information asymmetry when hiring employees. However, how staffing effectiveness evolves according to employee demographic characteristics has not been thoroughly elucidated to date. The purpose of this paper is to develop and test a model linking staffing practices, age and employee performance.Design/methodology/approachUsing a stratified sample of 1,254 employees, the authors hypothesize: the main effects of staffing practices on employee performance, the main effects of age on employee performance and the moderating effects of age on the relationship between staffing practices and employee performance.FindingsThe results show significant positive effects of staffing and age on employee performance and a negative moderating effect of age on the abovementioned relationship.Practical implicationsThe organizations are urged to invest in recruitment and selection practices and implement focused practices that appeal to an aging workforce.Originality/valueThe paper is the first to explore the topic of aging workforce and the efficiency of staffing practices on employee performance in the context of the Greek labor force. The authors discuss the results, theoretical contributions, practical implications and future research directions in light of the challenge of managing an aging workforce.

Exploring and establishing the barriers to sustainable humanitarian supply chains using fuzzy interpretive structural modeling and fuzzy MICMAC analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Haidar Abbas ◽  
Zainab Asim ◽  
Zuhaib Ahmed ◽  
Sanyo Moosa
Keyword(s):  
Structural Modeling ◽  
The Body ◽  
The Other ◽  
Performance Measurement System ◽  
Future Research ◽  
Extensive Literature ◽  
Interpretive Structural Modeling ◽  
Content Type ◽  
Sustainable Solutions ◽  
Practical Implications

Purpose The continual onset of natural and manmade disasters propels the humanitarian supply chain (HSC) efforts (by organizations, groups and individuals) to always be on a stand-by mode with more and more sustainable solutions. Despite all the sincere and coordinated efforts from all the humanitarian agents and bodies, the likely sustainable outputs are hampered by certain barriers (impediments) which exist at different levels of the HSCs. A better understanding of such barriers and their mutual relationship is deemed helpful in improving the outcomes of humanitarian efforts. Thus, the purpose of this paper is to explore, refine, establish and classify these barriers which thwart the sustainable efforts of the HSCs individually as well as collectively. Design/methodology/approach An extensive literature review is conducted to identify these barriers which were followed by soliciting the experts’ inputs to update, refine and retain the contextually relevant ones. The opinions about the nine identified and refined barriers are taken from eight experts based in the Northern India who are having at least five years of experience in humanitarian operations. Fuzzy interpretive structural modeling (FISM) is used to examine and establish a hierarchical relationship among these barriers, whereas fuzzy Matrice d’impacts croisés multiplication appliquée á un classment analysis is carried out to further classify these barriers into dependent, autonomous, linkage and dependent barriers. Findings The analysis led to the formation of a FISM model where the operational challenges affecting the performance occupy the topmost position in the hierarchy. The results reveal that inconsistent motives, coordination and communication and operational challenges affecting the performance are the dependent, poor strategic planning, capacity-related challenges and poor performance measurement system are the autonomous, and financial challenges, locational challenges and lack of proper awareness are the independent barriers. Research limitations/implications The focus of the researchers was to study and examine these barriers to sustainable HSCs with special reference to the epidemics and pandemics (especially COVID-19), and it sheds light particularly arising during and post disaster phases. Practical implications The structural model contributed by this study is expected to be meaningful for practitioners besides enriching the body of literature. In the context of pandemics, it distinguishes itself from the other available frameworks. Social implications As this research has been carried out in the context of the novel COVID-19, the framework is expected to assist policymakers in comprehending the issues impeding the sustainability of noble humanitarian efforts. Thus, ultimately it is expected to contribute to the ultimate cause of society at large. Originality/value This research endeavor distinguishes itself from the other accessible published resources in terms of the specific context, the methodological approach and the nature of respondents. This paper concludes with the practical implications and directions for future research.

What can neuroscience offer marketing research?

2019 ◽  
Vol 32 (5) ◽  
pp. 1089-1111 ◽  
Author(s):  
Billy Sung ◽  
Nicholas J. Wilson ◽  
Jin Ho Yun ◽  
Eun Ju LEE
Keyword(s):  
Big Data Analytics ◽  
Marketing Research ◽  
Test Methods ◽  
Self Report ◽  
Future Research ◽  
Content Type ◽  
Neural Representations ◽  
Post Test ◽  
Practical Implications ◽  
Integrate Data

Purpose Neuroimaging technologies such as electroencephalogram and magnetic resonance imaging allow us to analyze consumers’ brains in real time as they experience emotions. These technologies collect and integrate data on consumers’ brains for big data analytics. The purpose of this paper is to identify new opportunities and challenges for neuromarketing as an applied neuroscience. Design/methodology/approach The authors discuss conceptual and methodological contributions of neuromarketing based on studies that have employed neural approaches in market-related investigations, explaining the various tools and designs of neuromarketing research. The authors identify marketing-related questions to which neuroscientific approaches can make meaningful contributions, evaluating several challenges that lie ahead for neuromarketing. Findings The authors summarize the contributions of neuromarketing and discuss synergistic findings that neuromarketing has the potential to yield. Research limitations/implications The authors ask: do consumers’ self-reported choices and their neural representations tell different stories?; what are the effects of subtle and peripheral marketing stimuli?; and can neuromarketing help to reveal the underlying causal mechanisms for perceptual and learning processes, such as motivation and emotions? Practical implications The authors identify marketing-related questions to which neuroscientific approaches can make meaningful contributions, evaluating several challenges that lie ahead for neuromarketing. Originality/value To the best of the authors’ knowledge, no current review has identified avenues for future research in neuromarketing and the emerging challenges that researchers may face. The current paper aims to update readers on what neuroscience and other psychophysiological measures have achieved, as well as what these tools have to offer in the field of marketing. The authors also aim to foster greater application of neuroscientific methods, beyond the more biased/post-test methods such as self-report studies, which currently exist in consumer research.

Information security

2014 ◽  
Vol 22 (3) ◽  
pp. 279-308 ◽  
Author(s):  
Mario Silic ◽  
Andrea Back
Keyword(s):  
Information Security ◽  
Literature Review ◽  
Future Research ◽  
Future Directions ◽  
Research Directions ◽  
Content Type ◽  
Current Trends ◽  
Future Research Directions ◽  
New Research ◽  
Practical Implications

Purpose – The purpose of this literature review is to analyze current trends in information security and suggest future directions for research. Design/methodology/approach – The authors used literature review to analyze 1,588 papers from 23 journals and 5 conferences. Findings – The authors identified 164 different theories used in 684 publications. Distribution of research methods showed that the subjective-argumentative category accounted for 81 per cent, whereas other methods got very low focus. This research offers implications for future research directions on information security. They also identified existing knowledge gaps and how the existing themes are studied in academia. Research limitations/implications – The literature review did not include some dedicated security journals (i.e. Cryptography). Practical implications – The study reveals future directions and trend that the academia should consider. Originality/value – Information security is top concern for organizations, and this research analyzed how academia dealt with the topic since 1977. Also, the authors suggest future directions for research suggesting new research streams.

Internationalization strategies for services: a retrospective

2016 ◽  
Vol 30 (2) ◽  
pp. 129-132 ◽  
Author(s):  
Christian Grönroos
Keyword(s):  
Marketing Research ◽  
Research Area ◽  
Theory And Practice ◽  
Mobile Technologies ◽  
Future Research ◽  
Marketing Theory ◽  
Key Factors ◽  
Content Type ◽  
Internationalization Strategies ◽  
History Of

Purpose This paper aims to evaluate the findings first put forward in the article “Internationalization strategies for services” (Grönroos, 1999) with the benefit of hindsight and to offer directions for further research and developments in this research area. Design/methodology/approach Research directions spurred by the publication of the original article are examined in the light of current service(s) marketing theory and practice and the development of digitalization and Internet and mobile technologies. Promising current and future strands of research are identified. Findings The originally suggested modes of internationalization seem to remain valid. However, digitalization and the development of Internet and mobile technologies have enabled new ways of internationalizing which enable offering services globally from the establishment of a firm. Originality/value The original article was highly rated, generated discussion and drove important further research. It has value in the history of service(s) marketing research. This retrospective analysis by the author gives unique insight into the processes and thinking associated with understanding key factors which have contributed to the historical development of service(s) marketing and provides substantial directions for future research.

Exploring correlations in components of green supply chain practices and green supply chain performance

2016 ◽  
Vol 26 (3) ◽  
pp. 332-368 ◽  
Author(s):  
Sanjay Sharma ◽  
Mohd. Asif Gandhi
Keyword(s):  
Supply Chain ◽  
Literature Review ◽  
Strong Association ◽  
Green Supply Chain ◽  
Future Research ◽  
Supply Chain Performance ◽  
Extensive Literature ◽  
Content Type ◽  
Future Research Directions ◽  
Green Supply Chains

Purpose The purpose of this paper is to explore the peer-reviewed literature, as well as literature written by practitioners having authority on green supply chains and allied areas with a view to identify future research directions with the help of an extensive literature review. Design/methodology/approach In line with this objective, the constructs “Green Supply Chain Practices” and “Green Supply Chain Performance” were the two terms that were identified for a co-relational study. Findings As indicated by the literature review, there is a need to do a more detailed study that can pinpoint particular components of green supply chain practices that have a strong association with particular components of green supply chain performance. This paper attempts to achieve the aim by using a different connotation of these two constructs. Originality/value Such a study with the connotation and components of green supply chain (GSC) practices and GSC performance as identified and used in this paper might not have been conducted before in the way it is proposed to be used in this paper, thus making this an appropriate contribution. Accordingly, a framework for the research has been depicted, and research questions have been framed.

scholarly journals Integrative review of Islamic marketing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syed Adil Shah ◽  
Maqsood Hussain Bhutto ◽  
Sarwar M. Azhar
Keyword(s):  
Design Methodology ◽  
Integrative Review ◽  
Future Research ◽  
Review Of The Literature ◽  
Research Directions ◽  
Content Type ◽  
Marketing Literature ◽  
Future Research Directions ◽  
Increasing Demand ◽  
Practical Implications

Purpose The purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for future research. Design/methodology/approach The study uses an integrative review method that emphasizes summarizing and synthesizing the previous literature related to a phenomenon. Findings The findings indicate the emergence of five major themes, namely, Islamic marketing and its perspectives, activities in Islamic marketing, opportunities, controversies and challenges in Islamic marketing, Islamic principles and determinants of consumers’ behavior and awareness toward Islamic products. Each of the major themes consists of sub-themes discussed in detail in the results and discussion sections. Research limitations/implications Like other studies, this integrative literature review has some limitations. These include the methodology undertaken, the lack of explanation of inter-relationship among themes and lack of Islamic theory-based review. These limitations lead to future research directions. Practical implications Marketing managers need a thorough understanding of the Islamic standards and need to develop strategies. Further, there are inter-differences among Muslims, which need to be thoroughly understood by managers. Moreover, marketers can effectively use advertising in creating awareness and increasing demand of halal products. Originality/value This study provides an integrative review of the literature and synthesizes the Islamic marketing literature, which has not been done before.

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