Integrating factors influencing hijab purchase intention among Muslim women

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Munazza Saeed ◽  
Fadila Grine ◽  
Imran Shafique
Keyword(s):  
Purchase Intention ◽  
Reasoned Action ◽  
Religious Commitment ◽  
Muslim Women ◽  
Sampling Technique ◽  
Knowledge Source ◽  
Content Type ◽  
Competitive Edge ◽  
Multi Stage ◽  
Cluster Probability

Purpose This study aims to examine the hijab purchase intention of Muslim women by applying the theory of reasoned action: religious commitment, satisfaction (attitude), dressing style and knowledge source (subjective norms). Design/methodology/approach Data were collected from 603 Malay Muslim women in four universities through a self-administered questionnaire using a multi-stage cluster probability sampling technique. Smart PLS was used for data analysis. Findings The findings demonstrate that customers’ hijab purchase intention is significantly influenced by religious commitment, satisfaction, dressing style and knowledge source. Practical implications This study is for hijab designers because it is important for them to explore and examine the hijab purchase intention of Muslim women and then design the hijab accordingly, not only to capture a big segment in Kuala Lumpur but to obtain a competitive edge as well. Originality/value This is the first paper of its kind to examine the hijab purchase intention of Malay Muslim women.

What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA

2018 ◽  
Vol 13 (5) ◽  
pp. 734-757 ◽  
Author(s):  
Tarek Mady
Keyword(s):  
Social Norms ◽  
Purchase Intention ◽  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Dominant Role ◽  
Emerging Market ◽  
Equation Modeling ◽  
Content Type ◽  
The Usa

Purpose The purpose of this paper is to extend the research paradigm focusing on behaviorally-based first-mover advantages (FMA) by applying the widely-accepted Theory of Reasoned Action (TRA) and offers insights into differences between a mature market (USA) and an emerging market (EM) (India) regarding how intentions to purchase the pioneer are formed. Design/methodology/approach Utilizing samples of 208 USA and 194 Indian consumers, hypotheses examining the underlying beliefs, attitudes, social norms and purchasing intentions regarding pioneer brands are developed and tested using structural equation modeling. Findings Insights from the study suggest the TRA provides a means for assessing behaviorally-based FMAs across cultures, even as manifestations of purchase intentions differ significantly. According to the TRA and findings of this study, intentions are a function of overall attitudes and social norms. In the USA, individual attitudes were found to play a more significant role than social norms in formulating purchase intention. In India, social norms played a more dominant role in intention formation. Originality/value The study represents one of the first empirical attempts to shed light on the extent of behaviorally-based FMAs in an EM and how manifestations of intention to purchase the pioneer differ from mature markets. The study expands the behavioral paradigm of analysis to include one of the most sought-after EMs today (India) and provides one of the first empirical studies to utilize the TRA in addressing behaviorally-based FMAs.

Mediating role of attitude in halal cosmetics purchase intention: an ELM perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anubha  
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Muslim Women ◽  
Final Analysis ◽  
Mediation Effect ◽  
Content Type ◽  
Purchasing Intention ◽  
Likelihood Model ◽  
New Perspective

Purpose The purpose of this study is to examine the role of attitude as a mediator in exploring the Halal cosmetics purchase intention of Indian Muslim women. Various drivers of electronic word of mouth (eWOM) (quality, quantity, consistency and quantity) have been tested as antecedents of purchase intention through the lenses of the elaboration likelihood model (ELM). Design/methodology/approach The positivist paradigm approach has been used to test the proposed mediation model using structural equation modelling. Responses of 313 Indian Muslim women who read reviews shared on various social media platforms before making any halal cosmetics purchase intention have been used for the final analysis. Mediation was tested using bootstrapping. Findings The findings of the study revealed that attitude towards halal cosmetics mediates the relationships of various drivers of eWOM with halal cosmetics purchase intention. However, it was observed that this mediation was partial in the context of eWOM quality, eWOM valence and eWOM consistency. Furthermore, for eWOM quantity, the mediation effect was full as the direct impact of eWOM quality on halal cosmetics purchase intention was not significant but its indirect impact on the latter via attitude was found to be significant. Research limitations/implications This study adds to the marketing communication literature, especially in the context of eWOM. The study also validates ELM theory in explaining the attitude that shapes the halal cosmetics purchase intention, thus the current study enriches the ELM literature. Practical implications The current study offers several implications for halal cosmetics marketers. It offers various suggestions to them on how to capitalize on eWOM as it influences Indian Muslim women’s purchasing intention for halal cosmetics by shaping their attitude towards such cosmetics favourably. Originality/value With reference to halal cosmetics, the current study offers a new perspective by examining the purchasing intention for such cosmetics based on various drivers of eWOM. The attitude towards halal cosmetics as a mediator has helped in better explaining the purchase intention for halal cosmetics.

Between awareness of halal food products and awareness of halal-certified food products

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hardius Usman ◽  
Chairy Chairy ◽  
Nucke Widowati Kusumo Projo
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Religious Commitment ◽  
Sampling Technique ◽  
Food Products ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Content Type ◽  
The Difference

Purpose The purpose of this study are: to study the difference between halal awareness and halal certified awareness, and the relationship between the two variables; to study the differences in knowledge about halal and halal certified, as well as their relationship with halal awareness and halal certified awareness; and to build and test research models regarding factors that affect certified halal awareness. Design/methodology/approach The target population is Muslims who live in Indonesia and are 18 years old or more. The self-administered survey method is carried out based on a purposive sampling technique. The authors collect data from 428 Muslim respondents in Indonesia through an online survey. This study applies the partial least square–structural equation model to examine causal relationships and test hypotheses. Findings This study reveals several results: halal awareness is a different concept from halal-certified awareness; knowledge of halal is a different concept from knowledge of halal certificates; awareness is an outcome of knowledge, but knowledge is not an outcome of awareness; halal awareness has a significant effect on halal-certified awareness; knowledge about halal certificates has a significant effect on halal-certified awareness, but knowledge about halal does not have a significant effect; knowledge of halal certificates is not influenced by knowledge of halal and halal awareness; and exposure and religious commitment have a significant role in increasing knowledge and awareness. Originality/value Research that explores the difference between halal awareness and halal certified awareness, and Muslim knowledge about halal and halal certified, especially in the context of halal-certified food, is still very limited in the literature provided, if not unavailable. Furthermore, this study also builds and tests research models regarding the factors that affect certified halal awareness, which is limited or may not have been found in the literature.

The application of the theory of reasoned action on services of Islamic rural banks in Indonesia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ihsan Effendi ◽  
Miftahuddin Murad ◽  
Ahmad Rafiki ◽  
Mitra Musika Lubis
Keyword(s):  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Public Awareness ◽  
Sampling Technique ◽  
Equation Model ◽  
Subjective Norms ◽  
Product Knowledge ◽  
Content Type ◽  
Use Of Services

Purpose The Islamic rural banks have the potential to grow in Indonesia. It is important to learn and study the consumer behaviors toward the Islamic rural banks’ services to plan for future strategies. The purpose of this paper is to test the applicability of the theory of reasoned action in predicting the customers’ decision to use the Islamic rural banks’ services. Design/methodology/approach The descriptive and structural equation model analyses were used to analyze the data. A random sampling technique is adopted with a sample size of 180 consumers of the Islamic rural banks. There are variables to be tested such as Sharia system compliance, product knowledge on Sharia, promotion, services, attitude, subjective norms, intention and customer decisions to use the Islamic rural banks’ services. Findings The results found that the Sharia system compliance, promotion, services, attitude, subjective norms and intention variables have a significant effect on the use of services at Islamic rural banks. Only product knowledge on Sharia variable has been found to be insignificant. Originality/value The model can be used to prepare better strategies to attract more customers as well as increase public awareness toward Islamic rural banks’ products and services. The results are useful as a benchmark for policymakers to improve the establishment of Islamic rural banks particularly in Indonesia.

You are what you wear: examining the multidimensionality of religiosity and its influence on attitudes and intention to buy Muslim fashion clothing

2020 ◽  
Vol 24 (1) ◽  
pp. 121-136
Author(s):  
Daniel Tumpal H. Aruan ◽  
Iin Wirdania
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Muslim Women ◽  
Equation Model ◽  
Target Market ◽  
Muslim Country ◽  
Research Subjects ◽  
Content Type ◽  
Five Dimensions ◽  
Managerial Implications

PurposeMuslim fashion clothing has become an attractive market both for marketers and fashion designers. When it comes to faith, religiosity factor becomes important; thus, it should be incorporated as a predictor for consumers' attitude and purchase intention. The purpose of this research is to examine the extent to which religiosity influences consumers' decision making when buying Muslim clothes. This research also examines whether religiosity could be observed from the type of clothes consumers wear.Design/methodology/approachThe research was conducted in Indonesia as it was the most populous Muslim country in the world. Research subjects were Muslim women who wear Muslim clothes, both sharia and non-sharia.FindingsA total of 379 Muslim women respondents participated in the survey. Using the structural equation model, the analysis finds that religiosity has a significant effect on consumers' buying decision, but the mediating influence of affective attitude and self-presentation is only found partially for specific types of clothes. The managerial implications of these findings are discussed in this paper.Practical implicationsFindings of this research would benefit Muslim clothes marketers and designers to correctly approach their target markets. Marketers can infer the religiosity level of consumers from the clothes they wear so that marketers need to provide communication programs with religious messages that could arouse consumers' affective attitudes that ultimately lead to buying decision. Marketers can focus more on handling their target customers based on the type of clothing segment: sharia and non-sharia.Originality/valueThis study discovered that, with respect to Muslim clothes, the five dimensions of religiosity promoted by Faulkner and De Jong (1966) can be reduced to two factors, namely faith and deeds. In addition, this study revealed that religiosity is strongly correlated with the type of clothing consumers wear so that marketers can implement strategies that are suitable for their target market.

Do review valence and review volume impact consumers’ purchase decisions as assumed?

2016 ◽  
Vol 7 (2) ◽  
pp. 231-257 ◽  
Author(s):  
Jing Yang ◽  
Rathindra Sarathy ◽  
Stephen M. Walsh
Keyword(s):  
Purchase Intention ◽  
Reasoned Action ◽  
Subjective Norm ◽  
Product Reviews ◽  
Consumer Reviews ◽  
Content Type ◽  
Behavioral Studies ◽  
Quasi Experimental ◽  
Clear Guideline ◽  
The Impact

Purpose To explore the psychological mechanism through which consumer reviews affect people’s purchasing decisions and behavior, this study aims to examine the impact of statistical evidence embedded in product reviews on consumers’ perceptions and purchasing intentions. Design/methodology/approach The effects review valence and review volume are tested using a 3 (valence: positive vs neutral vs negative) × 2 (volume: high vs low) quasi-experimental design and online questionnaires. Findings The study finds that review valence has a stronger impact on consumers’ perceptions than review volume does. Negative reviews induce higher risk perception and a less favorable attitude toward purchases compared to positive reviews. In addition, although both attitude toward purchase and subjective norm are good antecedents of purchase intention, the attitude statistically has a stronger impact than the subjective norm. Research limitations/implications This study contributes to extant literature from three perspectives. The authors have reexamined the findings of econometric models and advanced their implications by explaining the related psychological changes in people’s perceptions. Second, the authors have extended the application of the theory of reasoned action and found it to be a good fit in explaining consumers’ behavior related to consumer reviews. And finally, the authors have provided a clear guideline on the magnitude of the effects of review valence and volume on consumers’ perceptions. Originality/value This study provides a good complement to econometric studies from both theoretical and practical perspectives. It bridges the gap between exploratory studies and behavioral studies in the field of consumer reviews.

scholarly journals Attitudes and Behaviour of Nigerian University Students towards Voluntary HIV Counselling and Testing

2009 ◽  
Vol 7 (1) ◽  
Author(s):  
Ezebunwa E. Nwokocha ◽  
Victor Eyango
Keyword(s):  
Reasoned Action ◽  
Health Belief ◽  
Sampling Technique ◽  
Postgraduate Students ◽  
Factors Affecting ◽  
Multi Stage ◽  
Hiv Counselling And Testing ◽  
Nigerian University ◽  
Belief Model ◽  
Voluntary Counselling And Testing

Despite increased campaign for voluntary counselling and testing (VCT) for HIV/AIDS in Nigeria only a negligible number of young people participates in this activity. This study investigates the factors affecting the attitudes and behaviour of students at the University of Ibadan, which is a microcosm of other universities in the country, as a way of understanding the context in which apathy towards VCT occurs. The Health Belief Model and the Theory of Reasoned Action enable the study to highlight the variables that interact to influence students’ behaviour towards VCT. Data were collected through structured questionnaires and in-depth interviews (IDIs). The survey involved 400 respondents selected through a multi-stage sampling technique, while 12 IDIs were conducted among undergraduate and postgraduate students identified as relatively knowledgeable about issues related to VCT – mainly as peer educators. The findings show that although 95.3% of the students were aware of VCT, only 15% of them had undertaken voluntary HIV testing. The specific results indicate that there is a wide gap between intention and action related to VCT. Of the 57.5% respondents who had discussed VCT and intended to participate in it, only 27.3% actually underwent VCT. A combination of overconfidence in not being HIV positive, fear of testing positive to the virus, the perceived non-confidentiality of test results and stigma and discrimination strongly discourage students from partaking in VCT. The study clearly indicates the need to bridge the gap between knowledge and behaviour through vigorous sensitization and enlightenment activities.

scholarly journals The Influence of Attitude and SubjectiveNorm Towards The Purchase Intention as Potential Consumer of Mouthwash Product

2017 ◽  
Vol 2 (01) ◽  
pp. 06
Author(s):  
Fea Prihapsara ◽  
Rosyta Velayanti
Keyword(s):  
Purchase Intention ◽  
Reasoned Action ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Research Data ◽  
Survey Method ◽  
Research Subject ◽  
Cross Sectional ◽  
Descriptive Research ◽  
Potential Consumer

Mouthwash is used by some people to maintain oral hygiene in order to avoid the interference of oral cavity diseases. Theory of Reasoned Action (TRA) is a theory measuring the influence of behavioral and subjective norm regarding someone’s perception toward the purchase intention. The objective of this research is to analyze the influence of attitude and subjective norm both partially and simultaneously towards the purchase intention of mouthwash potential consumer.This study is non-experimental descriptive research with the survey method and data collection carried out by cross sectional by using judgemental sampling technique. The population of this research is all of Surakarta society which has been using mouthwash in six month untill March 2013 as the research subject. There are 120 respondents in this research. Data analysis using multiple linier regression to determine the influenceof attitudeand subjective norm towards the purchase intention.The result of the research shows that consumers attitudepartiallyinfluences toward mouthwash purchase intention (t-value 0,000), subjective norm partially influences toward mouthwash purchase intention (t-value 0,038), and attitude and subjective norm simultaneouslyinfluence toward mouthwash purchase intention that is 36,5% (F-value 0,000).

Exploring the precipitators of violent conflict in Central Nigeria: a mixed methodology approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Oluwole Ojewale
Keyword(s):  
Public Space ◽  
Quantitative Research ◽  
Census Data ◽  
Hate Speech ◽  
Sampling Technique ◽  
Violent Conflict ◽  
Population Pressure ◽  
Content Type ◽  
Multi Stage ◽  
Household Heads

Purpose The purpose of this paper is to identify and analyze the mutually reinforcing drivers of violent conflict in rural and urban communities in Central Nigeria. Design/methodology/approach This study adopts mixed approach of qualitative and quantitative research methodology through multi-stage sampling technique. This involved the purposive selection of Benue and Plateau States in Central Nigeria. The combination of household data collection and Geographic Information System led to the identification of 2,772, 117, 2,668 and 106 grids in Jos, Barkin Ladi, Makurdi and Gbajimba, respectively. This proportion constituted the clusters where household heads were chosen for questionnaire administration. Furthermore, a total of ten in-depth interviews were conducted. Findings The prominent precipitators of violent conflicts were: rise of criminal groups and criminal activities, hate speech, state’s inability to protect most citizens against violent crime, political intimidation by ruling party, over militarization of the public space. Others are rising population pressure, proliferation of small arms and light weapons and ban of open grazing. Research limitations/implications This study could be strengthened if broadened to include communities with different socioeconomic realities. Hence, the view presented in this paper may not be considered generalizable to other parts of the country with different cultural settings. Originality/value The methodology offers a reliable alternative to combine sampling approaches for household surveys that can help address problems occasioned by the lack of census data.

Records management practices in the administration of the Church of Nigeria (Anglican Communion)

2016 ◽  
Vol 26 (1) ◽  
pp. 4-20
Author(s):  
Bosede Adebimpe Ajiboye ◽  
Olubunmi Gabriel Alegbeleye ◽  
Sarah Okonedo ◽  
Wuraola Janet Oyedipe ◽  
Sunday Oluwafemi Emmanuel ◽  
...  
Keyword(s):  
Positive Relationship ◽  
Management Practices ◽  
Sampling Technique ◽  
Records Management ◽  
Content Type ◽  
Ex Post ◽  
Multi Stage ◽  
Ex Post Facto ◽  
Strongly Agree ◽  
The Church

Purpose – The purpose of this study is to examine records management practices as factors influencing the administration of the Church of Nigeria (Anglican Communion). Design/methodology/approach – The study adopted the causal-comparative research design of the ex post facto type. The multi-stage sampling technique was used to select the sample for the study. A four-point Likert scale questionnaire that ranged from strongly disagree, disagree, agree and strongly agree was used to collect data. Three research questions were raised and answered. Data collected were analyzed using descriptive statistics. Findings – The outcome shows the various records management practices that the Church engaged in which include the creation, maintenance, ease of access to, use, preservation and final disposal of the records. Other findings of the study also revealed the joint influence (positive relationship) of records management practices (records creation, use, maintenance and retention or disposal) on the administration of the Church of Nigeria (Anglican Communion) to be significant which follows that there is a significant positive relationship between records management practices and administration of the Church of Nigeria (Anglican Communion). Also, it is only record use (β = 0.27; t = 5.53; p < 0.05) that has a significant relative influence on the Church of Nigeria’s (Anglican Communion) administration. Others like record creation or received (β = 0.02; t = 0.28; p > 0.05), records maintenance (β = −0.06; t = −0.93; p > 0.05) and records retention or disposal (β = 0.11; t = 1.76; p > 0.05) have no significant influence on the church administration. Therefore, it is only records use that can predict or influence the administration of Anglican Church positively. Originality/value – The study is the original findings of the authors.

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