The Influence of Attitude and SubjectiveNorm Towards The Purchase Intention as Potential Consumer of Mouthwash Product

Mouthwash is used by some people to maintain oral hygiene in order to avoid the interference of oral cavity diseases. Theory of Reasoned Action (TRA) is a theory measuring the influence of behavioral and subjective norm regarding someone’s perception toward the purchase intention. The objective of this research is to analyze the influence of attitude and subjective norm both partially and simultaneously towards the purchase intention of mouthwash potential consumer.This study is non-experimental descriptive research with the survey method and data collection carried out by cross sectional by using judgemental sampling technique. The population of this research is all of Surakarta society which has been using mouthwash in six month untill March 2013 as the research subject. There are 120 respondents in this research. Data analysis using multiple linier regression to determine the influenceof attitudeand subjective norm towards the purchase intention.The result of the research shows that consumers attitudepartiallyinfluences toward mouthwash purchase intention (t-value 0,000), subjective norm partially influences toward mouthwash purchase intention (t-value 0,038), and attitude and subjective norm simultaneouslyinfluence toward mouthwash purchase intention that is 36,5% (F-value 0,000).

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ANALISIS THEORY OF REASONED ACTION SERTA PENGARUH PRICE, LOCATION DAN DEVELOPER’S REPUTATION TERHADAP PURCHASE INTENTION PADA APARTEMEN DI SIDOARJO

Business and Finance Journal ◽

10.33086/bfj.v6i1.1977 ◽

2021 ◽

Vol 6 (1) ◽

Author(s):

Mega Meilya Alif

Keyword(s):

Purchase Intention ◽

Theory Of Reasoned Action ◽

Reasoned Action ◽

Sampling Technique ◽

Survey Method ◽

Age Group ◽

Statistical Program ◽

Spss Software ◽

One Year ◽

The One

The purpose of this study is to analyze the theory of reasoned action and the influences of price, location and developer’s reputation toward apartment purchase intention in Sidoarjo. This research uses a quantitative approach and include as clausal study. The sampling technique is non probability sampling. The criteria of the respondents are people who were born between 1980-2000 or the age group of 20-40 years in 2020 (millennials), who is planning to buy an apartment within the one year; and has never bought an apartment in Sidoarjo before. The techniques of data collection uses a survey method by five-level of Likert scale. The questionnaire was distributed by electronic links using email and social media. This study uses multiple linear regression assisted with the Statistical Program for Social Science (SPSS) software for the data analysis. The result of the study are attitude, subjective norms, price, location, and developer’s reputation have a significance influence toward purchase intention.

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HUBUNGAN ANTARA UMUR BALITA DAN PENGETAHUAN IBU DENGAN KEJADIAN PNEUMONIA PADA BALITA DI PUSKESMAS CAMBAI TAHUN 2016

Jurnal Kebidanan : Jurnal Medical Science Ilmu Kesehatan Akademi Kebidanan Budi Mulia Palembang ◽

10.35325/kebidanan.v7i1.104 ◽

2019 ◽

Vol 7 (1) ◽

Author(s):

Wulan Citra Sari, Ana Safitri Wulan Citra Sari, Ana Safitri

Keyword(s):

Health Center ◽

Sampling Technique ◽

Health Centers ◽

Survey Method ◽

Maternal Knowledge ◽

Chi Square ◽

Cross Sectional ◽

Significance Level ◽

Care Workers ◽

Important Health

ABSTRAK Pneumonia masih merupakan masalah kesehatan yang penting karena menyebabkan kematian bayi dan balita yang cukup tinggi yaitu kira-kira satu dari empat kematian yang terjadi. Tujuan penelitian ini adalah diketahuinya hubungan antara umur balita dan pengetahuan ibu dengan kejadian pneumonia pada balita di Puskesmas Cambai tahun 2016. Penelitian ini menggunakan metode Survey Analitik dengan pendekatan Cross Sectional. Populasi pada penelitian ini adalah semua ibu yang membawa atau memeriksakan balitanya yang umur < 5 tahun di Puskesmas Cambai tahun 2016, pada saat penelitian. Pengambilan sampel tersebut secara Non Random dengan teknik Accidental Sampling. Analisa data dilakukan secara univariat dan bivariat dengan uji statistik Chi-Square dengan tingkat kemaknaan α = 0,05. Hasil penelitian menunjukkan ada hubungan antara umur balita dan pengetahuan ibu dengan kejadian pneumonia pada balita di Puskesmas Cambai tahun 2016. Dari hasil penelitian ini, peneliti berharap petugas pelayanan kesehatan dapat meningkatkan pelayanan kesehatan bayi dan balita di Puskesmas Cambai , serta lebih sering melaksanakan penyuluhan tentang pneumonia dan penyuluhan mengenai makanan 4 sehat 5 sempurna, agar terciptanya balita sehat. ABSTRACT Pneumonia is an important health problem because it causes the death of infants and toddlers are quite high, roughly one in four deaths. The purpose of this study is known huubungan between toddler age and maternal knowledge with pneumonia incidence in infants in health centers Cambai 2016. This study used a survey method with the Analytical cross-sectional approach. The population in this study were all mothers who carry their babies or check the age < 5 years at Health Center Cambai in 2016, at the time of the study. The sampling is non- random with accidental sampling technique. Data analysis was done using univariate and bivariate statistical test Chi - Square with significance level α = 0.05. The results of this study showed association between maternal age and knowledge toddlers with pneumonia incidence in infants in Health Center Cambai in 2016. From these results, researchers expect health care workers to improve health services in health centers babies and toddlers Cambai, and more frequently to conduct information about pneumonia and counseling about 4 healthy 5 perfect food , in order to create a healthy toddler.

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PENGETAHUAN IBU HAMIL TENTANG POSISI HUBUNGAN SEKSUAL PADA MASA KEHAMILAN

Jurnal Genta Kebidanan ◽

10.36049/jgk.v8i1.155 ◽

2018 ◽

Vol 8 (1) ◽

pp. 46

Author(s):

Ni Wayan Noviani ◽

Ni Komang Sari Suindani

Keyword(s):

Pregnant Women ◽

Sampling Technique ◽

Sexual Relationship ◽

Inclusion Criteria ◽

Sexual Relations ◽

Cross Sectional ◽

Descriptive Research ◽

Abstract Knowledge ◽

Medium Education ◽

Research Type

Abstract: Knowledge of Pregnant Women About Sexual Relations Position During Pregnancy. The purpose of this study was to determine the knowledge of pregnant women about the position of sexual relations during pregnancy in BPM Wahidah, S.ST Year 2017. This research type is descriptive research with cross sectional approach by using accidental sampling technique. The population of this study were pregnant women who did the examination in BPM Wahidah, S.ST. The number of samples is 50 respondents who meet the inclusion criteria. This research started from 6-21 february 2017. The result showed that pregnant woman's knowledge about the position of sexual relationship during pregnancy was mostly (54%) knowledgeable enough. A small percentage of respondents aged 20-35 years ie 11 people (22%) have enough knowledge, from the work showed that almost half of respondents ie 23 people (46%) who do not work have enough knowledge, from education showed that almost half of respondents or 16 people (32%) who have medium education have enough knowledge, and from parity shows that almost half of respondents are 14 people (28%) who are multiparous have enough knowledge. Abstrak : Pengetahuan Ibu Hamil Tentang Posisi Hubungan Seksual Pada Masa Kehamilan. Tujuan penelitian ini adalah untuk mengetahui pengetahuan ibu hamil tentang posisi hubungan seksual pada masa kehamilan di BPM Wahidah, S.ST Tahun 2017. Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan cross sectional dengan menggunakan teknik accidental sampling. Populasi penelitian ini adalah ibu hamil yang melakukan pemeriksaan di BPM Wahidah, S.ST.Jumlah sampel sebanyak 50 responden yang memenuhi criteria inklusi.Penelitian ini dimulai dari tanggal 6-21 februari 2017. Hasil penelitian menunjukkan bahwa pengetahuan ibu hamil tentang posisi hubungan seksual pada masa kehamilan sebagian besar (54%) berpengetahuan cukup. sebagian kecil responden umur 20-35 tahun yaitu 11 orang (22%) memiliki pengetahuan cukup, dari pekerjaan menunjukkan bahwa hampir setengahnya responden yaitu 23 orang (46%) yang tidak bekerja memiliki pengetahuan cukup, dari pendidikan menunjukkan bahwa hampir setengahnya responden atau 16 orang (32%) yang berpendidikan menengah mempunyai pengetahuan cukup, dan dari paritas menunjukkan bahwa hampir setengahnya responden yaitu 14 orang (28%) yang multipara memiliki pengetahuan cukup.

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Korelasi Dukungan Keluarga Dengan Respon Cemas Anak Saat Pemasangan Infus

Jurnal Endurance ◽

10.22216/jen.v3i3.3017 ◽

2018 ◽

Vol 3 (3) ◽

pp. 467

Author(s):

Diah Merdekawati ◽

Dasuki Dasuki

Keyword(s):

Coping Strategies ◽

Family Support ◽

Sampling Technique ◽

Correlation Study ◽

Research Data ◽

School Age ◽

Cross Sectional ◽

Positive Correlation ◽

Purposive Sampling ◽

And Coping

Pre-school age is particularly vulnerable to the effects of stress and fear during hospitalization. Children under the age of 6 are less able to think about an event as a whole, have not been able to determine behavior that can overcome the fear based on experience ever experienced and coping strategies ever done. The aims of this research to know correlation family support with child anxious response during infusion. This study was a quantitative with correlation study using cross sectional method. There were 51 respondents participated in this research. Data were collected through observation with purposive sampling technique. Then, data were analysed through univariate and bivariate. The result of univariate statistic test revealed that as much as 64.7% had good family support and 56.9% experienced an anxious response during infusion. The result of bivariate statistic test showed that there was a positive correlation with moderate strength between family support and child's anxious response during infusion. This riset showed that families should provide support when children experience fear, anxiety and pain during infusion. Usia pra sekolah sangat rentan terhadap efek stress dan ketakutan selama rawat inap. Anak- anak dibawah usia 6 tahun kurang mampu berpikir tentang suatu peristiwa secara keseluruhan, belum bisa menentukan perilaku yang dapat mengatasi ketakutan berdasarkan pengalaman yang pernah dialami dan strategi koping yang pernah dilakukan. Tujuan penelitian ini adalah untuk mengetahui korelasi dukungan keluarga dengan respon cemas anak saat pemasangan infus. Penelitian ini merupakan penelitian kuantitatif studi korelatif dengan metode cross secsional. Sebanyak 51 responden terlibat dalam penelitian ini. Pengumpulan data melalui observasi. Pengambilan sampel dilakukan secara purposive sampling. Analisis data dilakukan secara univariat dan bivariat. Dari hasil uji statistik univariat diketahui sebanyak 64,7% memiliki dukungan keluarga baik dan 56,9% mengalami respon cemas saat pemasangan infus. Hasil uji statistik bivariat menunjukkan ada korelasi positif dengan kekuatan sedang antara dukungan keluarga dengan respon cemas anak saat pemasangan infus. Penelitian ini menunjukkan bahwa keluarga sebaiknya memberikan dukungannya pada saat anak mengalami ketakutan, kecemasan dan rasa nyeri pada saat pemasangan infus.

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Minat Mengikuti Ekstrakurikuler Bola Voli Siswa Smp Negeri 3 Satu Atap Karangsambung Kecamatan Karangsambung Tahun Ajaran 2019/2020

JUMORA: Jurnal Moderasi Olahraga ◽

10.53863/mor.v1i01.132 ◽

2021 ◽

Vol 1 (01) ◽

pp. 35-44

Author(s):

Alfiah Rizqi Azizah ◽

Eko Pujo Sudarto

Keyword(s):

Reliability Coefficient ◽

Survey Method ◽

Research Subject ◽

Descriptive Research ◽

High Category ◽

Quantitative Descriptive ◽

Very High

AbstrakTujuan dalam penelitian ini untuk mengetahui seberapa besar faktor-faktor yang dapat mempengaruhi minat siswa-siswi dalam mengikuti ektrakurikuler bola voli di SMP N 3 Satu Atap Karangsambung. Penelitian ini merupakan penelitian deskriptif menggunakan metode survei. Subjek penelitian yang digunakan adalah siswa yang mengikuti ektrakurikuler bola voli di SMP N 3 Satu Atap Karangsambung sebanyak 19 anak. Intrumen yang digunakan berupa angket, dengan koefisien reliabilitas sebesar 0,953 dan untuk menganalisis data digunakan statistik deskriptif kuantitatif dengan persentase. Hasil penelitian menunjukkan minat siswa dalam mengikuti ektrakurikuler bola voli di SMP N 3 Satu Atap Karangsambung sebagian besar berada pada kategori tinggi sebesar 57,80 %, diikuti pada kategori rendah sebesar 21,2 %, kemudian kategori sangat tinggi sebesar 10,5 %, dan kategori sangat rendah sebesar 10,5 %. Jadi dapat disimpulkan minat siswa dalam mengikuti ekstrakurikuler bola voli di SMP N 3 Satu Atap Karangsambung sebagian besar berada pada kategori tinggi.Kata kunci : Minat, Ekstrakurikuler Bola voli,AbstractThe objective of this research is to determine how much the factors that can affect the interest of students in joining volleyball extracurricular at SMPN 3 Satu Atap Karangsambung. This research is descriptive research using survey method. The research subject used were students who took volleyball extracurricular at SMPN 3 Satu Atap Karangsambung as many as 19 students. The instrument used was questionnaire, with a reliability coefficient of 0.953 and to analyze the data used quantitative descriptive statistic with percentage. The results show that students' interest in joining volleyball extracurricular at SMPN 3 Satu Atap Karangsambung is mostly in the high category at 57.80%, followed by the low category at 21.2%, then the very high category at 10.5%, and the very low category at 10.5%. So, it can be concluded that students' interest in joining volleyball extracurricular at SMPN 3 Satu Atap Karangsambung is mostly in the high category.Keywords: Interest, Volleyball Extracurricular

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Gambaran Tingkat Kecemasan Keluarga Merawat Pasien Dengan Skizofrenia

Jurnal Kesehatan Medika Udayana ◽

10.47859/jmu.v7i01.11 ◽

2021 ◽

Vol 7 (01) ◽

pp. 22-29

Author(s):

Ni Nengah Nikawati ◽

Ni Made Sri Muryani

Keyword(s):

Family Members ◽

Sampling Technique ◽

Cross Sectional Study ◽

Cross Sectional ◽

Descriptive Research ◽

Consecutive Sampling ◽

Normal Limits ◽

Sense Of Security ◽

Anxiety Levels ◽

Severe Anxiety

Background: Anxiety is a feeling felt by respondents regarding disturbing mental tension, which as a general reaction with the inability to overcome a problem or there is no sense of security, which later leads to a physiological and psychological change. The level of family anxiety can be assessed by using a questionnaire with each respondent's characteristics and level of anxiety can be divided into several parts, namely: normal anxiety levels, mild anxiety levels, moderate anxiety levels, severe anxiety levels and panic. Objective: Knowing the description of the level of family anxiety in caring for patients with schizophrenia at the Mental Poliklinik UPTD. Rumah Sakit Jiwa Provinsi Bali and the characteristics of families caring for patients with schizophrenia based on education, age, and type of work. Methods: The research method that used in this study was descriptive research. This study used a cross sectional study, which was a study in which the subjects were evaluated only once and the measurement of each only one variable at the same time that using sampling consecutive sampling technique. The sample used was 32 people consisting of family members of hallucinations patients. Results: Based on research conducted at the Poliklinik UPTD. Rumah Sakit Jiwa Provinsi Bali toward 32 family members who was caring for patients by schizophrenia, most family members did not experience anxiety or anxiety in the normal range which was 29 family members of 32 family members and 3 families who experienced mild anxiety levels. Conclusion: That most family members who treated patients by schizophrenia at the Poliklinik UPTD. Rumah sakit Jiwa Provinsi Bali does not experience anxiety or anxiety still within normal limits. Latar Belakang: Kecemasan adalah suatu perasaan yang dirasakan oleh responden mengenai ketegangan mental yang menggelisahkan, dimana sebagai reaksi umum dengan ketidakmampuan dalam mengatasi suatu masalah atau tidak ada rasa aman, yang nantinya menimbulkan suatu perubahan fisiologis dan psikologis. Keluarga yang memiliki anggota keluarga dengan gangguan jiwa dapat mengalami kecemasan Tingkat kecemasan keluarga dengan skizofrenia yaitu cemas ringan (80,49%) dan 8 keluarga mengalami cemas sedang (19,51%). Tujuan: Mengetahui gambaran tingkat kecemasan keluarga dalam merawat pasien dengan skizofrenia di Poliklinik Jiwa UPTD Rumah Sakit Jiwa Provinsi Bali dan karakteristik keluarga yang merawat pasien dengan skizofrenia berdasarkan pendidikan, umur, dan jenis pekerjaan. Metode: Metode penelitian yang digunakan dalam penelitian ini adalah penelitian bersifat deskriptif. Penelitian ini menggunakan penelitian cross sectional yaitu suatu penelitian dimana subjek diobsevasi hanya satu kali saja dan pengukurannya masing-masing satu variabel pada waktu yang sama yang menggunakan teknik sampling consecutive sampling. Sampel yang digunakan berjumlah 32 orang terdiri dari anggota keluarga pasien Halusinasi. Hasil: Berdasarkan penelitian yang dilakukan di Poliklinik Jiwa UPTD. Rumah Sakit Jiwa Provinsi Bali terhadap 32 anggota keluarga yang merawat pasien dengan skizofrenia, sebagian besar anggota keluarga tidak mengalami kecemasan atau kecemasan masih dalam batas normal jumlah 29 anggota keluarga dari 32 anggota keluarga dan 3 keluarga yang mengalami tingkat kecemasan ringan. Kesimpulan: Sebagian besar anggota keluarga yang merawat pasien dengan skizofrenia di Poliklinik Jiwa UPTD. Rumah Sakit Jiwa Provinsi Bali tidak mengalami kecemasan atau kecemasan masih dalam batas normal.

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PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA BRAND SMARTPHONE SAMSUNG

E-Jurnal Ekonomi dan Bisnis Universitas Udayana ◽

10.24843/eeb.2021.v10.i09.p02 ◽

2021 ◽

pp. 737

Author(s):

Ketut Dewi Kurnia Sari ◽

Osa Omar Sharif

Keyword(s):

Social Media ◽

Data Analysis ◽

Purchase Intention ◽

Structural Equation ◽

Sampling Technique ◽

Brand Attitude ◽

Equation Modeling ◽

Cross Sectional ◽

Multivariate Technique ◽

Analysis Technique

This study aims to determine how the influence of the Electronic Word of Mouth (eWOM) on social media YouTube on Purchase Intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with descriptive research objectives, the type of research is causal, the technique used in this study is non-probability sampling, data collection methods with cross sectional. In this study, the population used in this study were smartphone users in Bandung. The population in this study were smartphone users in Bandung who used social media Youtube. The sampling technique used the Cochran formula so that a minimum sample size of 385 respondents was determined and in the study the valid respondents were 400 respondents. The data analysis technique is a multivariate technique using the Structural Equation Modeling (SEM) method. For data analysis using the AMOS 24 application. The findings of this study indicate that there is no effect of eWOM Samsung smartphones on Purchase Intention and the influence of eWOM on the Brand Attitude of Samsung brand smartphones on Youtube social media

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Influence of environmental factors and its associated health risks of noise pollution in Owerri Metropolis, Imo State, Nigeria

GSC Advanced Research and Reviews ◽

10.30574/gscarr.2021.8.1.0136 ◽

2021 ◽

Vol 8 (1) ◽

pp. 001-010

Author(s):

Mbaegbu Nnamdi O ◽

Oparaocha Evangeline T ◽

Ede Alison O ◽

Zubair Abdulkarim I ◽

Odupute Colman N ◽

...

Keyword(s):

Environmental Factors ◽

Health Risks ◽

Noise Level ◽

Sampling Technique ◽

Noise Pollution ◽

Cluster Sampling ◽

Noise Generation ◽

Residential Areas ◽

Cross Sectional ◽

Descriptive Research

Noise pollution contributes to environmental degradation and poses a threat to human and terrestrial lives. Noise pollution can be regarded as environmental noise and the propagation of noise may develop a harmful impact on the activity of human or animal life. This study was conducted to determine the influence of environmental factors and its associated health risks of noise pollution in Owerri Metropolis, Nigeria. The study employed a cross sectional descriptive research design. Measurement of noise levels was carried out at 24 different locations. The sampling technique used in this study was a cluster sampling technique. The average reading for each location and each ward were calculated. Also, 900 respondents comprising adults who live and/or operate in the areas were interviewed on the health risks associated with noise, using structured and standardized questionnaire. The results obtained showed that the computed average noise level at the 24 different locations ranged from 79.4 – 95.8dB, and all of which were significantly (P<0.05) above the acceptable standard ranges of <80dB, thereby rating the noise level not acceptable because they can be capable of causing discomfort and pains in man. Influence of environmental factors on noise pollution; 29(3.2%) reported heavy vehicular traffic plying residential areas contributed to noise generation, 33(3.7%) said indiscriminate blowing of siren. Perceived health risks were reported as 47(5.2%) disturbs sleep, 24(2.7%) causes annoyance, 41(4.61%) causes headache and 21(2.3%) interference with conversation. In conclusion, environmental factors, poor education and lack of enforcement of the laws influence noise generation and there is need to check the level of noise pollution in Owerri Metropolis.

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Assess the Effectiveness of Video-assisted Teaching on Knowledge Regarding Non-scalpel Vasectomy among Married Men in Selected Area in Rural Community

Journal of Pharmaceutical Research International ◽

10.9734/jpri/2021/v33i45b32778 ◽

2021 ◽

pp. 57-63

Author(s):

Pratibha Wankhede ◽

Shrutika Gode ◽

Achal Gulghane ◽

Vaibhav Hatwar ◽

Subodh Itkalwar ◽

...

Keyword(s):

Sampling Technique ◽

Training Programme ◽

Survey Method ◽

Descriptive Research ◽

Video Assisted ◽

Married Men ◽

Level Of Knowledge ◽

Descriptive Survey ◽

The Impact ◽

The Relationship

Introduction: Vasectomy is a surgical procedure in which the two tubes that carry sperm from the two testicles to the urinary tract are surgically altered, preventing sperm from passing through and fertilizing a woman's egg during sexual intercourse. Objective: To determine the level of awareness of non-scalpel vasectomy and the impact of a video-assisted training programme among married males in a rural region. Community. To determine the relationship between the effectiveness of a video-assisted training programme on non-scalpel vasectomy knowledge and a set of demographic variables. Methods: A descriptive survey method design. We conducted the descriptive research design study in the Wardha district of Maharashtra. We search for the rural area in Wardha district and men in the area. A total number of 100 men were taken inside this study. The study uses a non-probability convenient sampling technique. Results: Findings from the study reveal that assess the effectiveness of video-assisted teaching on knowledge regarding non-scalpel among married men in selected area of Wardha district. There was an increase in the knowledge about non-scalpel vasectomy. The educational program is most important for enhancing the knowledge of the community men regarding non-scalpel vasectomy. Conclusion: Our study draws the following conclusions to assess the effectiveness of video-assisted teaching on knowledge regarding non-scalpel vasectomy among married men are the very poor level of knowledge and accompanied by a lot of misconceptions.

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Influence of Customer Loyalty, Consumer Animosity and Purchase Intention on Consumer Ethnocentrism

European Scientific Journal ESJ ◽

10.19044/esj.2018.v14n11p125 ◽

2018 ◽

Vol 14 (11) ◽

pp. 125 ◽

Cited By ~ 1

Author(s):

Bukola Victoria Bada ◽

Chibuzor Uchenna Onuoha

Keyword(s):

Customer Loyalty ◽

Purchase Intention ◽

Sampling Technique ◽

Cultural Relevance ◽

Additional Result ◽

Cross Sectional Survey ◽

Cross Sectional ◽

Consumer Ethnocentrism ◽

Consumer Animosity ◽

Study Results

The study examined the influence of customer loyalty, consumer animosity and purchase intention on consumer ethnocentrism. The research was a cross-sectional survey which made use of purposive sampling technique to select 196 (males = 109; females = 87) undergraduates from two public universities in Nigeria. Standardized scales that measured customer loyalty, consumer animosity, purchase intention and consumer ethnocentrism were adapted into a questionnaire format and used for data collection after theywere revalidated for cultural relevance. Three hypotheses were tested in the study. Results showed significant positive relationships among customer loyalty, consumer animosity, purchase intention and consumer ethnocentrism (p<.01). Additional result revealed significant independent and combined influence of customer loyalty, consumer animosity and purchase intention on consumer ethnocentrism. However, gender did not influence consumer ethnocentrism. It was concluded that customer loyalty, consumer animosity and purchase intention were strongly related to consumer ethnocentrism. The findings of the study were discussed alongside recommendation.

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