Users and non-users of counterfeits: motivations, emotional outcomes and neutralization processes

2019 ◽  
Vol 28 (6) ◽  
pp. 733-746
Author(s):  
Şahver Omeraki Çekirdekci ◽  
Fatma Ozge Baruonu Latif
Keyword(s):  
Design Methodology ◽  
Economic Status ◽  
Customer Behavior ◽  
Purchase Behavior ◽  
Structured Interviews ◽  
Content Type ◽  
Socio Economic Status ◽  
Emotional Outcomes ◽  
Consumption Practices ◽  
Decision Making Processes

Purpose This paper aims to examine how socio-economic status (SES) shapes consumers’ purchase behavior of genuine brands and counterfeits. It also forms a typology based on the decision-making processes of these two groups by exploring neutralization processes and emotional outcomes related to their behaviors. Design/methodology/approach Data are collected through in-depth, semi-structured interviews with 42 users and non-users of counterfeits from different SES groups. Findings This paper develops a consumer typology based on the customer behavior of counterfeit and genuine brand users, as well as emotional outcomes and neutralization strategies used to justify their actions according to their SES group. These categories are defined as the black chameleons, the counterfeit owners, the genuine brand owners and the authenticity seekers. Originality/value This paper contributes to the counterfeit literature by examining the consumption practices of each SES group of users and non-users of counterfeits by focusing on motivations, emotional outcomes and neutralization processes. The study shows how consumers’ end consumption practices and their SES group explains the mix findings on the counterfeit literature.

Conceptual mindsets and heuristics in credibility evaluation of e-Word of Mouth in tourism

2014 ◽  
Vol 38 (7) ◽  
pp. 954-968 ◽  
Author(s):  
Lluisa Llamero
Keyword(s):  
Cultural Context ◽  
Design Methodology ◽  
Word Of Mouth ◽  
Qualitative Approach ◽  
Structured Interviews ◽  
Content Type ◽  
Formal Knowledge ◽  
Think Aloud Protocol ◽  
Decision Making Processes ◽  
Practical Implications

Purpose – The purpose of this paper is to find out how credibility judgements intervene in the consumption of electronic-Word of Mouth (e-WOM) in tourism, as there is discrepancy in the literature about its influence on decision-making processes. Design/methodology/approach – A qualitative approach is explored, based on semi-structured interviews and observation through think-aloud protocol. This methodology provides fruitful insights as it focuses on the users’ browsing habits. The author interviewed a sample of professionals of tourism, cybertourists and bloggers. Findings – Results reveal that only part of e-WOM is granted credibility. Therefore, its persuasiveness depends on those limited positive judgements. Travellers use a conceptual mindset and a series of cognitive heuristics (homophily, crowd consensus, etc.) to assess credibility. Formal knowledge background and social pressures have proven to be weak. Research limitations/implications – This study is limited to a reduced sample of informants but their adjustment to the most typical profiles interviewed compensates this restriction. Another limitation is that data comes from a single cultural context (Spain), but on the other hand provides data that did not exist in the international literature on the topic. Practical implications – Outcomes can help tourism managers to monitor key heuristics employed by end-users in webs of e-WOM and detect new trends of travelling habits. Originality/value – The paper is original in that it establishes the rationalities behind the daily use of cognitive heuristics explored through different traveller's profiles.

Analysing consumers’ perceived differences in wild and farmed fish

2015 ◽  
Vol 117 (3) ◽  
pp. 1007-1016 ◽  
Author(s):  
Konstantinos Polymeros ◽  
Eleni Kaimakoudi ◽  
Maria Schinaraki ◽  
Christos Batzios
Keyword(s):  
Design Methodology ◽  
Field Survey ◽  
Economic Status ◽  
Total Sample ◽  
Marketing Strategies ◽  
Consumer Perceptions ◽  
Farmed Fish ◽  
Content Type ◽  
Socio Economic Status ◽  
Using Data

Purpose – The purpose of this paper is to investigate consumers’ attitudes and behaviours towards wild and farmed fish, in order to identify possible distinct consumer groups, and to examine potential linkages between characteristics of the consumers’ demographic and socio-economic status and marketing aspects in wild and farmed fish. Design/methodology/approach – Using data from an in-person field survey, a TwoStep cluster analysis was employed in order to detect perceived differences among consumers with different profiles. Findings – The analysis identified two distinct consumer groups differentiated primarily by income: the low-potential aquaculture consumers and the high-potential aquaculture consumers, representing 67 and 33 per cent of the total sample, respectively. The study provides evidence that there is a lesser preference towards farmed fish. Therefore, more efficient marketing strategies are probably needed in order to promote awareness in aquaculture consumption, and potentially contribute in guiltlessness of the whole sector. Originality/value – There is a lack of detailed empirical research regarding consumer perceptions and particularly potential differentiation for wild and farmed fish. This paper advocates the use of consumer profiles as a basis for the development of consumer-focused strategies in order to improve consumer performance in the sector.

scholarly journals The implications of eWOM adoption on the customer journey

2020 ◽  
Vol 37 (7) ◽  
pp. 749-759 ◽  
Author(s):  
Chananchida Ngarmwongnoi ◽  
João S. Oliveira ◽  
Majd AbedRabbo ◽  
Sahar Mousavi
Keyword(s):  
Critical Role ◽  
Product Evaluation ◽  
Customer Behavior ◽  
Purchase Behavior ◽  
Structured Interviews ◽  
Customer Journey ◽  
Content Type ◽  
Different Types ◽  
Research Gap ◽  
Post Purchase

Purpose This paper aims to investigate customers' motives to engage with electronic word of mouth (eWOM), as well as the effect of eWOM on customer behavior, both at the purchase and post-purchase stages. Design/methodology/approach A qualitative approach was adopted, consisting of 30 semi-structured interviews with Thai consumers. Thematic analysis was used to analyze the data. Findings Information validation, product evaluation, purchase and post-purchase validation are key motives for consumers to search for eWOM. Furthermore, eWOM quantity, eWOM credibility and attitudes toward eWOM play a critical role in evaluation of information usefulness and adoption. Moreover, five different types of shoppers were identified according to their purchase behavior after adapting eWOM: prompt shoppers, in-store shoppers, promotion shoppers, conservative shoppers and remedy shoppers. Originality/value While the implications of the adoption of eWOM have been explored in previous research, there is limited understanding in terms of the impacts of eWOM on the customer journey. This study addresses this research gap by investigating not only customers' motives to engage with eWOM but also its effect on their behavior at the purchase and post-purchase stages.

Enrolment status disparity: evidence from secondary education in Myanmar

2019 ◽  
Vol 22 (2) ◽  
pp. 101-114
Author(s):  
Natsuho Yoshida
Keyword(s):  
Secondary Education ◽  
Longitudinal Data ◽  
Design Methodology ◽  
Economic Status ◽  
Government Schools ◽  
Cross Sectional ◽  
Content Type ◽  
Socio Economic Status ◽  
Universal Secondary Education ◽  
The Ideal

Purpose The purpose of this paper is to explore individual enrolment trajectories to fully understand the actual disparity in secondary education enrolment statuses among the different socio-economic status (SES) groups in a newly emerged nation, Myanmar. Design/methodology/approach The differences in enrolment statuses among various SES groups (high, middle and low) were examined based on enrolment trajectory diagrams and individual enrolment patterns using longitudinal data. The analyses utilised a sample of 932 students from government schools in the urban Yangon Region. Findings The results revealed that the ideal enrolment trajectory cases (i.e. entering secondary education at Myanmar’s official age and completing all grades without repetition) increased for the highest-SES level, whilst the cases with diverse and complex enrolment trajectories increased for the lower-SES levels. Additionally, over-aged students in the lowest-SES level (boys in particular) were more likely to demonstrate worse enrolment patterns. Originality/value By analysing disparities with enrolment trajectories rather than with the cross-sectional parity index, the findings offer clearer and more detailed evidence for the current enrolment status inequalities by SES level in Myanmar. This more complete evidence could allow for an effective accomplishment of worldwide equitable and universal secondary education.

“My choice was not to become a tradesman, my choice was to go to uni”

2018 ◽  
Vol 60 (6) ◽  
pp. 608-619 ◽  
Author(s):  
Garth D. Stahl ◽  
Cassandra Loeser
Keyword(s):  
Cultural Practices ◽  
Economic Status ◽  
Male Students ◽  
First Year ◽  
Cultural Narratives ◽  
Structured Interviews ◽  
Content Type ◽  
Socio Economic Status ◽  
Important Means ◽  
University Experience

Purpose The purpose of this paper is to explore the first-year university experience as an agent for the (re)learning and (re)making of masculine identity as it intersects with other categories of identity. Historically, male students from working-class backgrounds have often struggled with identity issues and many leave school early for vocational employment where their masculinity is reinforced and validated. A small percentage, however, re-enrol in higher education later in life. This paper explores how “Deo”, a tradesperson who became a university student, reconstructed his identity during this transition. Design/methodology/approach The primary methodology for this case study is semi-structured interviews. Findings Deo articulated his transition in terms of “change” and “transformation”, in which a theme of risk was central. He also drew attention to cultural practices that regulate hierarchies of masculinity as they intersect with the identities of age, sexuality, ethnicity and socio-economic status within his work and study. Research limitations/implications This study focusses on one student’s experience in an Australian public university, so findings may not be generalisable. However, single stories are an important means of illustrating the intersection of shared socio-cultural practices. Originality/value Within adult education literature there is limited engagement with intersecting cultural narratives that shape experiences, inequalities and barriers in learners’ lives. Deo’s story gives voice to socio-cultural narratives around masculinity, age, ethnicity, sexuality and socio-economic status, highlighting their central significance to learning, being and belonging.

scholarly journals Naturalness as a safe haven: parental consumption practices and the management of risk

2018 ◽  
Vol 19 (3) ◽  
pp. 296-309 ◽  
Author(s):  
Sidse Schoubye Andersen ◽  
Lotte Holm
Keyword(s):  
Young Children ◽  
Design Methodology ◽  
Three Dimensional ◽  
Three Dimensions ◽  
Structured Interviews ◽  
Content Type ◽  
Parental Practices ◽  
Mothers And Fathers ◽  
Parental Decision Making ◽  
Consumption Practices

Purpose This paper aims to present an analysis of the various dimensions of naturalness that shape the consumption practices of parents with young children. Design/methodology/approach The study builds on semi-structured interviews with 17 mothers and fathers focusing on parental decision-making in everyday consumption from pregnancy to the first years of the child’s life. Findings Naturalness is a tool allowing parents to navigate in a world of risks and part of an everyday consumption practice that constructs and maintains children as vulnerable and parents as responsible. Parents perceive naturalness as something with three dimensions: familiarity, purity and culture. These three dimensions lead to different parental practices around consumption. Originality/value The analysis contributes to the authors’ understanding of parenting, childhood, risk, safety and consumption by showing how and why parents of young children construct naturalness as a three-dimensional ideal in their consumption practices.

scholarly journals Teaching innovations in Asian higher education: perspectives of educators

2018 ◽  
Vol 13 (2) ◽  
pp. 179-190 ◽  
Author(s):  
T.M. Wong
Keyword(s):  
Higher Education ◽  
Design Methodology ◽  
Higher Education Institutions ◽  
The Other ◽  
Asian Countries ◽  
Structured Interviews ◽  
Content Type ◽  
Advanced Technologies ◽  
The Many

Purpose The purpose of this paper is to identify the teaching innovations that have been implemented in higher education institutions in Asia and the perspectives of educators on them. Design/methodology/approach Semi-structured interviews were conducted with 28 educators who were affiliated with 23 higher education institutions in ten Asian countries/regions. The interviews covered information about the teaching innovations of the participants’ institutions, the characteristics of the innovative practices and the participants’ views on them. The relationships between the characteristics of institutions and their teaching innovations were also examined. Findings The results showed that the teaching innovations included two main categories, namely, those which involved the use of advanced technologies and those which did not. The innovations that involved the use of advanced technologies were mainly from larger institutions, while the other category was mainly from smaller ones and had been practised for less than 1.5 years. Differences were also identified between the two categories in terms of the aims and importance of innovations, innovative features, the evaluation of innovations and improvements needed for them. Originality/value The results highlighted that technology is only one of the many aspects of teaching innovations, which is different from the view prevailing in the literature. They also suggested that differences in the scale of institutions (in terms of number of students) possibly influences the kind of teaching innovations adopted.

scholarly journals Exploring producers' motivations and challenges within a farmers' market

2020 ◽  
Vol 122 (7) ◽  
pp. 2089-2103
Author(s):  
Rosario Michel-Villarreal ◽  
Eliseo Luis Vilalta-Perdomo ◽  
Martin Hingley
Keyword(s):  
Design Methodology ◽  
Farmers Markets ◽  
Full Time ◽  
Structured Interviews ◽  
Farmers Market ◽  
Content Type ◽  
Food Supply Chains ◽  
Part Time ◽  
Short Food Supply Chains

PurposeThe purpose of this study is to explore food producers' motivations and challenges whilst participating in short food supply chains (SFSCs). This paper compares findings with previous literature and investigates the topic in the context of producers' motivations.Design/methodology/approachThe paper includes a literature review concerning producers' motivations to engage in SFSCs. A case study was designed to investigate motivations underlying producers' engagement in SFSCs, as well as the challenges that they face. Semi-structured interviews were conducted in a farmers' market located in Mexico. Thematic analysis is used to identify the principal issues for producers'. Propositions based on findings are presented.FindingsFindings suggest that small, large, part-time and full-time producers are willing to engage with farmers' markets for diverse primary economic and non-economic motivations. Individual and collective challenges were also identified.Originality/valueThis research helps to explain producers' motivations and challenges within SFSCs in an under-researched context, namely a focus on producers' and in the Global South.

Has Lean improved organizational decision making?

2016 ◽  
Vol 29 (5) ◽  
pp. 536-549 ◽  
Author(s):  
Pascale Simons ◽  
Jos Benders ◽  
Jochen Bergs ◽  
Wim Marneffe ◽  
Dominique Vandijck
Keyword(s):  
Decision Making ◽  
Design Methodology ◽  
Lean Management ◽  
Structured Interviews ◽  
Organizational Decision Making ◽  
Content Type ◽  
Organizational Contexts ◽  
Sustainable Improvement ◽  
Care Processes ◽  
Practical Implications

Purpose – Sustainable improvement is likely to be hampered by ambiguous objectives and uncertain cause-effect relations in care processes (the organization’s decision-making context). Lean management can improve implementation results because it decreases ambiguity and uncertainties. But does it succeed? Many quality improvement (QI) initiatives are appropriate improvement strategies in organizational contexts characterized by low ambiguity and uncertainty. However, most care settings do not fit this context. The purpose of this paper is to investigate whether a Lean-inspired change program changed the organization’s decision-making context, making it more amenable for QI initiatives. Design/methodology/approach – In 2014, 12 professionals from a Dutch radiotherapy institute were interviewed regarding their perceptions of a Lean program in their organization and the perceived ambiguous objectives and uncertain cause-effect relations in their clinical processes. A survey (25 questions), addressing the same concepts, was conducted among the interviewees in 2011 and 2014. The structured interviews were analyzed using a deductive approach. Quantitative data were analyzed using appropriate statistics. Findings – Interviewees experienced improved shared visions and the number of uncertain cause-effect relations decreased. Overall, more positive (99) than negative Lean effects (18) were expressed. The surveys revealed enhanced process predictability and standardization, and improved shared visions. Practical implications – Lean implementation has shown to lead to greater transparency and increased shared visions. Originality/value – Lean management decreased ambiguous objectives and reduced uncertainties in clinical process cause-effect relations. Therefore, decision making benefitted from Lean increasing QI’s sustainability.

Emotion display and suppression among Arab and Jewish assistant principals in Israel

2018 ◽  
Vol 3 (3) ◽  
pp. 173-191 ◽  
Author(s):  
Khalid Arar ◽  
Izhar Oplatka
Keyword(s):  
Emotion Regulation ◽  
Emotional Expression ◽  
Assistant Principals ◽  
Design Methodology ◽  
Practical Knowledge ◽  
Educational Leaders ◽  
Structured Interviews ◽  
Content Type ◽  
Personal Needs ◽  
Teachers And Parents

Purpose It is widely accepted that educational leaders and teachers need to manage and regulate their emotions continually, mainly because schooling and teaching processes expose many emotions. Thus, the purpose of this paper is to trace the ways Israeli assistant principals, both Arab and Jewish, manage their emotions at work. Design/methodology/approach Based on semi-structured interviews with 15 assistant principals, it was found that they are required to manage their emotions in accordance with entrenched emotion rules in the culture and society. Findings Most of the Jewish female APs tend to display warmth and empathy toward teachers in order to better understand their personal needs and professional performances. In contrast, Arab APs suppressed or fabricated emotional expression in their discourse with teachers and parents, in order to maintain a professional façade and retain the internal cohesion of the school. Both groups of APs believed their emotion regulation results in higher level of harmony in the school. Empirical and practical suggestions are put forward. Originality/value The paper is original and contributes to the theoretical and practical knowledge.

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