scholarly journals Message content features and social media engagement: evidence from the media industry

2019 ◽  
Vol 29 (5) ◽  
pp. 533-545 ◽  
Author(s):  
Gillian Moran ◽  
Laurent Muzellec ◽  
Devon Johnson
Keyword(s):  
Social Networking Sites ◽  
Negative Binomial ◽  
Behavioral Responses ◽  
Radio Station ◽  
Media Richness ◽  
Media Industry ◽  
Message Content ◽  
Content Type ◽  
Brand Engagement ◽  
The Media

Purpose This paper aims to uncover the drivers of consumer-brand engagement on Facebook, understood here as users’ behavioral responses in the form of clicks, likes, shares and comments. We highlight which content components, interactivity cues (calls to action [CTA]) and media richness (e.g. video, photo and text) are most effective at inducing consumers to exhibit clicking, liking, commenting and sharing behaviors toward branded content. Design/methodology/approach This study analyzes 757 Facebook-based brand posts from a media and entertainment brand over a 15-week period. It investigates the relationship between interactive cues and media richness with consumer engagement using a negative binomial model. Findings Results show positive relationships for both interactivity cues and media richness content components on increasing consumer-brand engagement outcomes. The findings add clarity to previous inconsistent findings in the marketing literature. CTAs enhance all four engagement behaviors. Media richness also strongly influences all engagement behaviors, with visual imagery (photos and videos) attracting the most consumer responses. Research limitations/implications The sampled posts pertain to one brand (a radio station) and are thus concentrated within the media/entertainment industry, which limits the generalizability of findings. In addition, the authors limit their focus to Facebook but recognize that findings may differ across more visual or textual social networking sites. Practical implications The authors uncover the most effective pairings of media richness and interactivity components to trigger marketer-desired, behavioral responses. For sharing, for example, the authors show that photo-based posts are more effective on average than video-based posts. The authors also show that including an interactive call to act to encourage one type of engagement behavior has a near-universal effect in increasing all engagement behaviors. Originality/value This study takes two widely used concepts within the communications and advertising literatures – interactivity cues and media richness – and tests their relationship with engagement using real and actual users’ data available via Facebook Insights. This method is more robust than surveys or wall scrapping, as it mitigates Facebook’s algorithm effect. The results produce more consistent relationships than previous content marketing studies to date.

Kaya FM: the challenge of an afropolitan positioning

2021 ◽  
Vol 11 (2) ◽  
pp. 1-35
Author(s):  
Emmanuel Silva Quaye ◽  
Yvonne Saini
Keyword(s):  
South Africa ◽  
Target Audience ◽  
Situational Factors ◽  
Radio Station ◽  
Strategic Decisions ◽  
Content Type ◽  
South Africans ◽  
Academic Level ◽  
The Media ◽  
To Come

Learning outcomes Amongst other things, at the end of this case discussion, the student should be able to: diagnose situational factors that contribute to a brand’s positioning; explore important issues in implementing brand positioning strategies; use relevant models for understanding a firm’s internal and external environments to inform strategic decisions about customers and competition; demonstrate an understanding of target audience; identify the unique attributes of the competition to inform a firm’s positioning and competitive strategy. Case overview/synopsis Kaya FM derives its name from the isiZulu word “ikhaya”, which means “home”. The name reflects the mission of the radio station to provide a home for black South Africans who were denied many opportunities during the apartheid era in South Africa. Kaya FM has been broadcasting since 1997, following the deregulation of the media landscape in South Africa. However, by 2018, the radio landscape has become very challenging. Mainstream advertisers still do not consider Kaya FM as a preferred channel to reach their target audience. Overall, radio listenership is dwindling and advertising sales growth is not encouraging. Greg Maloka, Kaya FM’s station manager is considering how to preserve the station’s unique positioning as it competes with both more dominant stations and new entrants so that Kaya FM can truly be a home for Afropolitans for many years to come. Complexity academic level Honour’s and master’s level, as well as executive education delegates. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.

scholarly journals Sound Image of a Regional Radio Program in the Context of Basic Trends in Development of Media Market

2019 ◽  
pp. 85-94
Author(s):  
Pavlо Miroshnychenko
Keyword(s):  
Scientific Information ◽  
Radio Station ◽  
Scientific Article ◽  
Media Industry ◽  
Information Product ◽  
The Public ◽  
Technological Gap ◽  
Sound Image ◽  
The Media ◽  
Radio Programs

The main objective of the study is to determine the typical and peculiar features of the sound image of regional radio station programs in the context of basic trends of development of media industry. The scientific article used the method of analysis of actual scientific information on the research topic, which facilitated to develop its concept. Also, the methods of interpreting data of sociological researches, monitoring and comparative analysis of sound image of radio programs submitted to the Tenth Context of Professional Journalism “Honor of Profession 2019” were applied. The programs of public regional broadcaster, the Internet and FM stations actively use the socalled “trends” of media industry – genre hybridity, tendency to convergence, multiplatform specifics, visualization, purely technical accessibility to the listener. The programs of the Public Radio are characterized by considerable timing that is traditional for literary and artistic programs of the former state radio and its stylistics and manner of material’s presentation. These properties of the sound image cause the questions regarding communicative effectiveness of such programs, as tempo and rhythm of the modern life have accelerated. The programs of regional online radio and FM stations have small timing and use the principle “rip and read” in their material presentations. Their sound images are less because of expressive means. The lack of regional broadcasters in the contest final can indirectly demonstrate their certain information and technological gap with the media industry leaders. The “traditions” in sound image designing of radio programs are established by the practice of daily informing that simplifies and accelerates production of information product. Simultaneously, the routine and template in the approaches to sound images designing do not encourage to heighten interest of the audience to the radio as a source of relevant and interesting information.

Predictors of third-person perceptions about media's influence on vaccination against COVID-19

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Raluca Buturoiu ◽  
Loredana Vladu ◽  
Flavia Durach ◽  
Alexandru Dumitrache
Keyword(s):  
Social Networking Sites ◽  
Perceived Usefulness ◽  
Fake News ◽  
Conspiracy Theories ◽  
Content Type ◽  
Third Person Effect ◽  
Online Panel ◽  
Third Person ◽  
The Media ◽  
The Third Person

PurposeThe present study aims to unveil the main predictors of perceived media influence (the third-person effect (TPE)) on people's opinions towards COVID-19 vaccination. While the TPE has been researched before in medical contexts, predictors of TPE on the topic of vaccination against COVID-19 are understudied.Design/methodology/approachThis study employs a national survey using an online panel (N = 945) representative for the online population of Romania aged 18 or higher; data were collected during 1–9 April 2021.FindingsResults indicate that people perceive both close and distant others to be more influenced by media information related to COVID-19 vaccination topics. TPE perception is correlated with belief in conspiracy theories about vaccines/vaccination, perceived incidence of fake news about COVID-19 vaccines/vaccination, perceived usefulness of social networking sites and critical thinking.Originality/valueResults from this study might explain the success rate of some communication strategies employed with the help of the media. Key findings could be used as starting points for understanding the profile of those who underestimate the media's impact on themselves with respect to COVID-19 immunization and for designing more successful media strategies.

Service ecosystems: why the media industry prefers access, not ownership

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jennifer Chandler ◽  
Atul Teckchandani
Keyword(s):  
Global Economy ◽  
Design Methodology ◽  
Feedback Loops ◽  
Media Industry ◽  
Managerial Decision ◽  
Managerial Decision Making ◽  
Content Type ◽  
Service Ecosystems ◽  
The Media ◽  
Service Ecosystem

Purpose Because of the increasing importance of access over ownership, the purpose of this paper is to propose a service ecosystem perspective to help managers navigate hypercompetition. With the rise of cloud-based services and the ongoing recovery from the COVID-19 pandemic, the global economy has shifted toward hypercompetition, a state characterized by organizational advantages that are rapidly created and then destroyed by intense competitive moves. Because advantages are quickly eroded, organizations must be aggressive in the number of actions they take and the speed with which they execute these actions. The service ecosystem perspective focuses on relationships that allow organizations to jointly adjust to one another and to their environment. Design/methodology/approach This paper first reviews traditional strategies for navigating hypercompetition. Then, it presents an explanation of the service ecosystem perspective. Finally, the three north stars and media examples are provided. Findings The service ecosystem perspective asserts “north stars” that can guide managerial decision-making in hypercompetitive environments. These north stars are: cultivate system norms, facilitate feedback loops and embrace servitization. Originality/value In today’s world, organizations are increasingly seeking access to resources instead of ownership of them. The proposed approach suggests that, rather than an organization owning the resources it needs to achieve advantages, organizations are increasingly relying on accessing resources by coordinating with other organizations to draw upon the resource(s) as needed, without incurring the additional burdens of ownership. Examples from the media industry are used to illustrate the three north stars of the service ecosystems perspective.

Triggering the emergence of digital ecosystems: the role of mobile and video games in emerging economies

2018 ◽  
Vol 20 (5) ◽  
pp. 449-478 ◽  
Author(s):  
Jean Paul Simon
Keyword(s):  
Video Games ◽  
Growth Model ◽  
Emerging Economies ◽  
Economic Conditions ◽  
Digital Content ◽  
Media Industry ◽  
Mobile Games ◽  
Content Type ◽  
The Media

Purpose This paper aims to shed some light on the role of video games within the media industry and IT sector, on its contribution to the production and distribution of digital content in emerging economies. It offers a case study on the role of mobile devices as a factor of transformation and shows how under changing socio–economic conditions, the transformations enabled the creation of digital ecosystems and innovative business models. Design/methodology/approach The paper is based on desk research, a review of literature and trade press and comments from experts and industry players. Findings The paper argues that as the internet is going mobile, driven by data – mostly video – the new mobile platforms are becoming the key for the distribution of content and mobile games. Whether it is the history of browser games in China, mobile games in India or PC games in Russia, each national gaming industry has required a unique strategy for making money, building on some prominent cultural factors and adapting to the local economic conditions. The paper reveals that video games are now clearly a vital part of digital content production in these countries, while stressing upon the role of public policies. Research limitations/implications The paper relies mostly on industry and consultancy data, as in such a fast-changing environment official data even when accessible are in most cases too old to remain relevant to identify the trends and the fast changing stakes. This calls for some caution about the data. Therefore, the data used should be treated as just signals of potential trends, sufficient to provide an appropriate overview of the evolution of the global mobile ecosystem. Practical implications This paper shows that the video games industry can serve as a pivot for the ICT industry. Besides, this prompts upstream and downstream industries of the entire digital entertainment market to thrive. Social implications The paper shows that companies from emerging markets companies have been betting on a combination of factors: the development of the economies, the growth of the mobile market, emerging middle-classes and young customers. It provides a growth model that appears to be close to a “regular” industrial growth model. Originality/value Although there is a growing academic literature on the video games industry, few research have been devoted to specific issues of emerging economies and to the role of video games within the media industry and IT sector.

Job satisfaction and job performance in the media industry

2016 ◽  
Vol 28 (5) ◽  
pp. 984-1014 ◽  
Author(s):  
Naser Valaei ◽  
Shokouh Jiroudi
Keyword(s):  
Job Satisfaction ◽  
Job Performance ◽  
Operating Conditions ◽  
Media Industry ◽  
Content Type ◽  
Level Of Education ◽  
Moderating Variables ◽  
The Media ◽  
The Relationship ◽  
Contingent Rewards

Purpose The purpose of this paper is to examine the relationship between job satisfaction and employee performance in the media industry as well as the role of demographic variables, namely, age, gender, income, marital status, and the level of education as categorical moderators on this relationship. Design/methodology/approach A total of 220 valid questionnaires were collected from employees in the Malaysian media industry to examine the goodness of model fit, sign indeterminacy, measurement model, and structural relationships between constructs. Using partial least squares (PLS) path modelling, this study introduces a full-fledged structural equation modelling approach by applying ADANCO 1.1 advanced composite modelling and SmartPLS 3.2.3. PLS-multi-group analysis is applied to examine the heterogeneity of data and test the hypotheses on moderating variables. Findings Payment, promotion, supervision, operating conditions, co-workers, and nature of the work were found to be conducive to employees’ job performance, among which co-workers generated the highest path coefficient followed by operating conditions, payment, and promotion. Hypotheses on the relationships between fringe benefits, contingent rewards, communication, and job performance were rejected. Age, gender, and level of education were found as moderators to the relationship between facets of job satisfaction and employees’ job performance. Practical implications The results of importance-performance map analysis can help managers and decision makers to prioritize their actions. The findings show that co-workers and operating conditions have the highest importance and payment and contingent rewards have the highest performance on job performance in the media industry. Originality/value This study is among the few that investigates the relationship between job satisfaction and job performance in the media industry by considering demographic factors as the moderating variables. This study also contributes methodologically through the introduction of a synergistic PLS approach.

scholarly journals Media Market as an Example of a Deregulated Market: Historical and Social Analysis of the Local Media

2019 ◽  
Vol 8 (5) ◽  
pp. 146
Author(s):  
Jarosław Kinal
Keyword(s):  
New Media ◽  
Social Networking Sites ◽  
Radio Station ◽  
National Council ◽  
Open Market ◽  
Electronic Communications ◽  
Public Media ◽  
Local Media ◽  
The Media ◽  
Media Market

The media market consists of: media (media, ie television, radio and printed press, as well as new media in the domain), their recipcom and filter, and so-called. regulators, that is organizations and institutions that control media activities (note: Internet content is not a regulation format). The National Council of Radio Broadcasting and Television controls the content of television broadcasting and analyzing programs as well as receiving and receiving concessions. The Office of Electronic Communications assigns and controls the subject of technical possibilities of broadcasting radio and television programs. Citizens' organizations that oversee media activities. These include industry organizations, e.g. journalistic associations. The media are businesses. To the fact that in their activity they are guided not only by interest, openness or mission, but also by financial profit. There are three basic ways to fund the media. Public media owned by the public is financed from the subscription and advertising. The money from the subscription is spent on the so-called mission, advertising revenue - for other purposes (eg entertainment programs). Commercial media is financed from private capital and advertising. Social media (do not mistake them for social networking sites). Setting up and running a television or radio station for a very expensive investment. The media market 1 is available only to you. To, that the value of the collection program along with its popularity. Therefore, more people watched the video, the more you have to pay for advertising during this broadcast. To make as much money as possible, senders need to care about the attractiveness of the program. To do it in various ways, e.g. to decide to profile the program. Universal programs are suitable for various types of programs: entertainment, educational, information etc. Thematic programs such as: culture, sport or motorization.Keywords: media, labor market, local media, Poland, open market

scholarly journals Dynamic capabilities in media management research. A literature review

2020 ◽  
Vol 13 (2) ◽  
pp. 278-296
Author(s):  
Paul Clemens Murschetz ◽  
Afshin Omidi ◽  
John J. Oliver ◽  
Mahyar Kamali Saraji ◽  
Sameera Javed
Keyword(s):  
Strategic Management ◽  
Dynamic Capabilities ◽  
Media Industry ◽  
Management Research ◽  
Media Management ◽  
Content Type ◽  
Changing Environments ◽  
The Media ◽  
Media Organizations ◽  
Media Firms

PurposeDynamic capabilities (DCs) help media firms adapt to rapidly changing environments. The purpose of this study is to provide a comprehensive literature review of studies of DCs in strategic management research with a view to understanding its implications for the management of media organizations. Essentially, it fertilizes on the idea that the concept of DC is useful and vital for answering various critical questions regarding the challenges that media organizations are currently facing.Design/methodology/approachThis study builds on a systematic literature reviewing design as the research methodology. It aims to identify, critically evaluate, and integrate factors, dimensions, and findings on studies of DCs in strategic management research and builds knowledge transfers to the field of strategic management research in the media industry.FindingsThe study shows that the DC framework helps media firms effectively respond to changing environments. The conceptual DC framework has implications for media strategy practice. Results indicate a considerable growth in the number of papers published related to the DCs in media organizations from 2003 to 2018.Originality/valueThe study qualifies the relevance and validity of the DC framework in strategic management research for the field of strategic media management. It explores a research agenda in this domain by precisely explaining the significant trends in the theory of DC to shape managerial strategies in the media industry.

scholarly journals Media relations in an evolving media landscape

2014 ◽  
Vol 18 (3) ◽  
pp. 271-294 ◽  
Author(s):  
Augustine Pang ◽  
Vivien H.E. Chiong ◽  
Nasrath Begam Binte Abul Hassan
Keyword(s):  
Design Methodology ◽  
Media Industry ◽  
Media Relations ◽  
Alternative Source ◽  
Content Type ◽  
The Media ◽  
Depth Interviews ◽  
Source Of Information ◽  
Practical Implications ◽  
Viable Model

Purpose – The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners in a changing media landscape in Singapore where social media is emerging as an alternative source of information tool. Design/methodology/approach – In-depth interviews with 20 media relations practitioners who were former journalists. Practitioners with journalism experience were chosen as they perform better at media relations (Sallot and Johnson, 2006a; Sinaga and Callison, 2008). Findings – The model posits two sets of influences, i.e. internal (journalist mindset, journalist routines and newsroom routines) and external (extra-media forces and media ideology) in media relations. Internal influences were found to be more prevalent than external influences and journalist mindset was the most pervasive factor influencing media relations. Research limitations/implications – Findings are based solely on interviews and some claims cannot be corroborated. As this is a qualitative study situated in one country, it is also not generalizable. Practical implications – This study will serve useful insights for new practitioners to approach media relations in a holistic and systematic manner and for seasoned practitioners to re-evaluate their current media strategies. Originality/value – This inaugural test found rigor in the model, and affords an in-depth understanding of the dynamics of journalist-practitioner relationships in a changing media landscape. It also presents an intriguing opportunity for the model to be applied to countries where the media industry operates under vastly different environments so as to ensure that the model stands up to scrutiny as it seeks to be positioned as a viable model for media relations.

Public relations as expectation management?

2014 ◽  
Vol 18 (3) ◽  
pp. 222-239 ◽  
Author(s):  
Laura Olkkonen ◽  
Vilma Luoma-aho
Keyword(s):  
Public Relations ◽  
Empirical Study ◽  
Media Industry ◽  
Communication Management ◽  
Content Type ◽  
Stakeholder Relationships ◽  
Response Strategies ◽  
Strategic Value ◽  
Expectation Management ◽  
The Media

Purpose – The purpose of this paper is to assess how expectation management can contribute strategically to communication management, and how understanding and managing expectations can increase organizations’ sensitivity toward stakeholder voices and concerns. Design/methodology/approach – An example of mapping and identifying expectations is presented as a result of a thematic analysis of qualitative interview data, collected from six stakeholder groups of the media industry. Findings – Expectation types and gaps can be identified through the use of systematic expectation mapping, conceptualized in this paper as “expectation management.” Expectation management analyzes expectation types and priorities, and it assists in crafting response strategies. Four types of expectations (must, will, should, and could) were identified in an empirical study of the media industry. Research limitations/implications – As the empirical study focussed on one industry in one country, the findings should be considered an introduction to expectation mapping and expectation management, to be further developed in other settings. Practical implications – Organizations can gain strategic advantages by using expectation management to deepen communication management. New skills and processes may be needed to enable communication professionals to analyze and understand the core level of expectations. Social implications – Expectation management can help organizations respond to current societal pressures and help publics voice their concerns toward organizations. Originality/value – A new concept with strategic value is presented. The reported study of mapping and identifying expectations helps to clarity and interpret factors that shape stakeholder relationships and satisfaction on a deeper level.

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