A review of internet marketing research over the past 20 years and future research direction

2013 ◽  
Vol 7 (3) ◽  
pp. 166-181 ◽  
Author(s):  
Nadia Pomirleanu ◽  
John A. Schibrowsky ◽  
James Peltier ◽  
Alexander Nill
Keyword(s):  
Marketing Research ◽  
Research Direction ◽  
Internet Marketing ◽  
Future Research ◽  
Future Research Direction ◽  
The Past

scholarly journals A Review of Brand Anthropomorphism Marketing Research

2021 ◽  
Vol 14 ◽  
pp. 1-8
Author(s):  
Xinyi Jin ◽  
Min Qian
Keyword(s):  
Marketing Strategy ◽  
Marketing Research ◽  
Research Direction ◽  
Future Research ◽  
Special Relationship ◽  
Marketing Concept ◽  
Future Research Direction ◽  
Brand Building ◽  
Brand Marketing ◽  
Heating Up

Brand anthropomorphism extends and develops the special relationship between consumers and brands by injecting human characteristics, motives, subjective intentions, behaviors and emotions into specific brands. Brand anthropomorphism, as a brand marketing strategy, plays a very important role in brand building and communication. Therefore, the current theoretical circle of brand anthropomorphic marketing is gradually heating up. In this paper, the literature of anthropomorphic brand marketing at home and abroad, the brand personified and anthropomorphic marketing concept, the brand personified the composition of the dimension and measurement, the brand personified as related variables, etc on the existing research results, and on this basis in the field of the future research direction was prospected.

Co-Enzyme Q10 to Treat Neurological Disorders: Basic Mechanisms, Clinical Outcomes, and Future Research Direction

2013 ◽  
Vol 12 (5) ◽  
pp. 641-664 ◽  
Author(s):  
Mohamed Salama ◽  
Ti-Fei Yuan ◽  
Sergio Machado ◽  
Eric Murillo-Rodriguez ◽  
Jose Vega ◽  
...  
Keyword(s):  
Clinical Outcomes ◽  
Neurological Disorders ◽  
Research Direction ◽  
Future Research ◽  
Future Research Direction

Internet marketing research in hospitality and tourism: a review and journal preferences

2015 ◽  
Vol 27 (7) ◽  
pp. 1556-1572 ◽  
Author(s):  
Xi Yu Leung ◽  
Lan Xue ◽  
Billy Bai
Keyword(s):  
Literature Review ◽  
Correspondence Analysis ◽  
Marketing Research ◽  
Internet Marketing ◽  
Future Research ◽  
Research Topics ◽  
Content Type ◽  
Customer Perspective ◽  
Hospitality And Tourism ◽  
Hospitality Managers

Purpose – The purpose of this study is to provide a progress review of published Internet marketing research within the top eight hospitality and tourism journals and to provide suggestions on future research directions. Design/methodology/approach – The study collected 331 Internet marketing-related articles published in the top eight hospitality and tourism journals during the period of 1996-2013. Using content analysis, the study analyzed and discussed research topics, research methods and industry sectors of selected articles. The study period was broken into three sub-periods and used correspondence analysis (CA) to examine the significant changes of topical areas over time. A follow-up CA was conducted to compare the topical and methodological preferences of the selected eight journals. Findings – In all, 5-category and 27-subcategory classifications of research topics were identified in the study. The two-dimensional perceptual map indicates that Internet marketing research in the hospitality and tourism fields experienced introduction, growth and maturity stages. The research focus changed from business perspective to customer perspective and then to both business and customer perspectives. The eight top hospitality and tourism journals were grouped into four journal sets that share similar article characteristics and preferences. Research limitations/implications – Due to the sample size, the classifications and trends generated in this study may not be generalized to all Internet marketing research in hospitality and tourism disciplines. The process of identifying topic and method categories might be biased, especially in identifying new topics. Future research may apply CA method in literature review studies on other research topics. Practical implications – The study analyzed published research in Internet marketing in the hospitality and tourism fields and provided topical and methodological recommendations to academia for future research. This study may also give hospitality managers new insights into Internet marketing applications in the industry. Originality/value – This study is one of the few attempts to provide a comprehensive review of Internet marketing research in the hospitality and tourism fields. This study uses CA in literature review study, opening up a new way to easily analyze and visually display the literature trends. This study also creatively compared the publication preferences among eight top-tier hospitality and tourism journals using correspondence analysis.

Central government patronage, donor aid, and budget performance in local government: testing a mediation effect

2016 ◽  
Vol 28 (2) ◽  
pp. 139-170 ◽  
Author(s):  
Paul Onyango-Delewa
Keyword(s):  
Local Government ◽  
Fiscal Federalism ◽  
Central Government ◽  
Research Direction ◽  
Theory And Practice ◽  
Mediation Effect ◽  
Future Research ◽  
Future Research Direction ◽  
Mixed Methods Design ◽  
Donor Agencies

Drawing on network and fiscal federalism theories, we investigated central government patronage and donor aid as antecedents of budget performance in local government (LG). A mixed methods design with data collected from 18 LGs, two ministries, and four donor agencies in Uganda was employed. Results revealed that both central government patronage and donor aid predict budget performance. Moreover, autonomy does not mediate the interactions as initially hypothesized. Implications for theory and practice are discussed and future research direction is provided.

scholarly journals Context-Aware Recommender System: A Review of Recent Developmental Process and Future Research Direction

2017 ◽  
Vol 7 (12) ◽  
pp. 1211 ◽  
Author(s):  
Khalid Haruna ◽  
Maizatul Akmar Ismail ◽  
Suhendroyono Suhendroyono ◽  
Damiasih Damiasih ◽  
Adi Pierewan ◽  
...  
Keyword(s):  
Recommender System ◽  
Developmental Process ◽  
Research Direction ◽  
Future Research ◽  
Context Aware ◽  
Future Research Direction ◽  
System A

scholarly journals Feedback intervention research historical review

2019 ◽  
Vol 24 (1) ◽  
pp. 55-69
Author(s):  
Saulius Olencevicius
Keyword(s):  
Historical Context ◽  
Historical Review ◽  
Research Direction ◽  
Intervention Research ◽  
Future Research ◽  
Future Research Direction ◽  
Factor Analyses ◽  
Feedback Intervention ◽  
Individual Level ◽  
The Individual

Feedback intervention research historically transformed focus from using single to using multidimensional factor analyses. Since researchers have been traditionally interested in determining how to predict future human behavior, the complexity of the feedback intervention research has grown gradually. The importance and multidimensionality of feedback construct on the individual level is presented by the key theories, which are reflected in the historical context, starting from the first “Law of effect”, up to the hybrid “Feedback Intervention Theory”. As a conclusion, possible future research direction is presented.

scholarly journals Microgrid Cyber-Security: Review and Challenges toward Resilience

2020 ◽  
Vol 10 (16) ◽  
pp. 5649 ◽  
Author(s):  
Bushra Canaan ◽  
Bruno Colicchio ◽  
Djaffar Ould Abdeslam
Keyword(s):  
Power Systems ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Cyber Security ◽  
Relevant Literature ◽  
Research Direction ◽  
Future Research ◽  
Future Research Direction ◽  
Information And Communication ◽  
A Current

The importance of looking into microgrid security is getting more crucial due to the cyber vulnerabilities introduced by digitalization and the increasing dependency on information and communication technology (ICT) systems. Especially with a current academic unanimity on the incremental significance of the microgrid’s role in building the future smart grid, this article addresses the existing approaches attending to cyber-physical security in power systems from a microgrid-oriented perspective. First, we start with a brief descriptive review of the most commonly used terms in the latest relevant literature, followed by a comprehensive presentation of the recent efforts explored in a manner that helps the reader to choose the appropriate future research direction among several fields.

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