scholarly journals A Review of Brand Anthropomorphism Marketing Research

2021 ◽  
Vol 14 ◽  
pp. 1-8
Author(s):  
Xinyi Jin ◽  
Min Qian
Keyword(s):  
Marketing Strategy ◽  
Marketing Research ◽  
Research Direction ◽  
Future Research ◽  
Special Relationship ◽  
Marketing Concept ◽  
Future Research Direction ◽  
Brand Building ◽  
Brand Marketing ◽  
Heating Up

Brand anthropomorphism extends and develops the special relationship between consumers and brands by injecting human characteristics, motives, subjective intentions, behaviors and emotions into specific brands. Brand anthropomorphism, as a brand marketing strategy, plays a very important role in brand building and communication. Therefore, the current theoretical circle of brand anthropomorphic marketing is gradually heating up. In this paper, the literature of anthropomorphic brand marketing at home and abroad, the brand personified and anthropomorphic marketing concept, the brand personified the composition of the dimension and measurement, the brand personified as related variables, etc on the existing research results, and on this basis in the field of the future research direction was prospected.

Co-Enzyme Q10 to Treat Neurological Disorders: Basic Mechanisms, Clinical Outcomes, and Future Research Direction

2013 ◽  
Vol 12 (5) ◽  
pp. 641-664 ◽  
Author(s):  
Mohamed Salama ◽  
Ti-Fei Yuan ◽  
Sergio Machado ◽  
Eric Murillo-Rodriguez ◽  
Jose Vega ◽  
...  
Keyword(s):  
Clinical Outcomes ◽  
Neurological Disorders ◽  
Research Direction ◽  
Future Research ◽  
Future Research Direction

Central government patronage, donor aid, and budget performance in local government: testing a mediation effect

2016 ◽  
Vol 28 (2) ◽  
pp. 139-170 ◽  
Author(s):  
Paul Onyango-Delewa
Keyword(s):  
Local Government ◽  
Fiscal Federalism ◽  
Central Government ◽  
Research Direction ◽  
Theory And Practice ◽  
Mediation Effect ◽  
Future Research ◽  
Future Research Direction ◽  
Mixed Methods Design ◽  
Donor Agencies

Drawing on network and fiscal federalism theories, we investigated central government patronage and donor aid as antecedents of budget performance in local government (LG). A mixed methods design with data collected from 18 LGs, two ministries, and four donor agencies in Uganda was employed. Results revealed that both central government patronage and donor aid predict budget performance. Moreover, autonomy does not mediate the interactions as initially hypothesized. Implications for theory and practice are discussed and future research direction is provided.

Analysis of Cigarette Rolling Brand Marketing Strategy Under the New Normal of Tobacco Economy

2021 ◽  
Vol 7 (5) ◽  
pp. 3462-3469
Author(s):  
Fan Enze
Keyword(s):  
Marketing Strategy ◽  
Competitive Advantages ◽  
New Normal ◽  
Strategy System ◽  
Brand Building ◽  
Brand Construction ◽  
Brand Marketing ◽  
Cigarette Brand ◽  
Pricing Power ◽  
Selling Point

Objectives: In order to study the communication channels and modes of tobacco brands, cigarette rolling brand marketing strategy under the new normal of tobacco economy is researched in this paper. Methods: T city is selected as the research sample of cigarette brand construction and marketing. Through the analysis of the current situation of T City, this paper puts forward the guiding ideology of cigarette cultivation, and puts forward the basic strategy system of brand marketing. Results: Brand building is a scientific process. The tobacco industry must avoid brand building speculation, because the opportunity cost of brand reconstruction is huge, and there is a risk of completely losing market dominance. The foundation of brand building is to convert the buying point with zero cost selected by target customers into the selling point of products to obtain pricing power. Conclusion: The advantages of tobacco brand’s own products should be transmitted to target customers through planning from three aspects: the first is to clarify the competitive advantages of its own products; the second is to refine the core value of the brand; the third is the dissemination of brand positioning.

scholarly journals Context-Aware Recommender System: A Review of Recent Developmental Process and Future Research Direction

2017 ◽  
Vol 7 (12) ◽  
pp. 1211 ◽  
Author(s):  
Khalid Haruna ◽  
Maizatul Akmar Ismail ◽  
Suhendroyono Suhendroyono ◽  
Damiasih Damiasih ◽  
Adi Pierewan ◽  
...  
Keyword(s):  
Recommender System ◽  
Developmental Process ◽  
Research Direction ◽  
Future Research ◽  
Context Aware ◽  
Future Research Direction ◽  
System A

scholarly journals Feedback intervention research historical review

2019 ◽  
Vol 24 (1) ◽  
pp. 55-69
Author(s):  
Saulius Olencevicius
Keyword(s):  
Historical Context ◽  
Historical Review ◽  
Research Direction ◽  
Intervention Research ◽  
Future Research ◽  
Future Research Direction ◽  
Factor Analyses ◽  
Feedback Intervention ◽  
Individual Level ◽  
The Individual

Feedback intervention research historically transformed focus from using single to using multidimensional factor analyses. Since researchers have been traditionally interested in determining how to predict future human behavior, the complexity of the feedback intervention research has grown gradually. The importance and multidimensionality of feedback construct on the individual level is presented by the key theories, which are reflected in the historical context, starting from the first “Law of effect”, up to the hybrid “Feedback Intervention Theory”. As a conclusion, possible future research direction is presented.

scholarly journals Microgrid Cyber-Security: Review and Challenges toward Resilience

2020 ◽  
Vol 10 (16) ◽  
pp. 5649 ◽  
Author(s):  
Bushra Canaan ◽  
Bruno Colicchio ◽  
Djaffar Ould Abdeslam
Keyword(s):  
Power Systems ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Cyber Security ◽  
Relevant Literature ◽  
Research Direction ◽  
Future Research ◽  
Future Research Direction ◽  
Information And Communication ◽  
A Current

The importance of looking into microgrid security is getting more crucial due to the cyber vulnerabilities introduced by digitalization and the increasing dependency on information and communication technology (ICT) systems. Especially with a current academic unanimity on the incremental significance of the microgrid’s role in building the future smart grid, this article addresses the existing approaches attending to cyber-physical security in power systems from a microgrid-oriented perspective. First, we start with a brief descriptive review of the most commonly used terms in the latest relevant literature, followed by a comprehensive presentation of the recent efforts explored in a manner that helps the reader to choose the appropriate future research direction among several fields.

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