Fresh perspectives on customer experience
2015 ◽
Vol 29
(6/7)
◽
pp. 430-435
◽
Keyword(s):
Purpose – The purpose of this paper is to provide directions for future research on: broadening the role of customers in customer experience; taking a practice-based approach to customer experience; and recognizing the holistic, dynamic nature of customer experience across all touch points and over time. Design/methodology/approach – The approach is conceptual identifying current gaps in research on customer experience. Findings – The findings include a set of research questions and research agenda for future research on customer experience. Originality/value – This research suggests fresh perspectives for understanding the customer experience which can inspire future research and advance theory and managerial practice.
2017 ◽
Vol 25
(4)
◽
pp. 450-460
◽
2016 ◽
Vol 9
(4)
◽
pp. 716-743
◽
2018 ◽
Vol 35
(6)
◽
pp. 653-662
◽
2021 ◽
Vol ahead-of-print
(ahead-of-print)
◽
Keyword(s):
2020 ◽
Vol 27
(5)
◽
pp. 389-401
◽
Keyword(s):
2018 ◽
Vol 36
(3)
◽
pp. 396-408
◽
Keyword(s):
2019 ◽
Vol 49
(1)
◽
pp. 21-34
◽
Keyword(s):