Exploring academic libraries’ use of Twitter: a content analysis

2015 ◽  
Vol 33 (6) ◽  
pp. 1002-1015 ◽  
Author(s):  
Sultan M. Al-Daihani ◽  
Suha A. AlAwadhi

Purpose – This research aims to analyze academic libraries’ Twitter content and present a categorization framework for the study of their tweets. Design/methodology/approach – The research adopted a statistical descriptive analysis in addition to a content analysis of the tweets. Consequently, many categories and subcategories were created to classify the tweets according to different aspects. A total of 17 academic library accounts were examined. Findings – The findings show that academic libraries used Twitter as a multifaceted tool. “News and announcements” received the highest score as the type of information most often posted on Twitter by libraries, followed by “library collections” and “library services”. The subcategories that received the highest scores were “library marketing and news”, “answers and referrals” and “books”. Academic libraries showed a penchant for posting links more often than other content. Other results show different patterns of communication and interaction between libraries and their Twitter followers. Practical implications – The categorization of tweets provides a framework for understanding how academic libraries use Twitter. Originality/value – As little research can be found in the library and information science literature on Twitter content analysis, this research is expected to contribute significantly. It will also support academic libraries and librarians in using Twitter more efficiently and effectively.

2019 ◽  
Vol 47 (3) ◽  
pp. 331-342
Author(s):  
Jessica Martinez ◽  
Meredith Forrey

Purpose New librarians rarely feel fully prepared for academic library instruction. This could be attributed to many factors in both Master of Library and Information Science programs and work environments. Imposter syndrome or imposter phenomenon is a common way this insecurity manifests. Imposter phenomenon, first defined in 1978, is an individual’s feeling that they will be exposed as a fraud, regardless of how qualified or knowledgeable they actually are. Throughout the first year as new instruction librarians, the authors tracked their experiences with instruction and the imposter phenomenon. This paper aims to illuminate how imposter phenomenon impacts library instruction, provide suggestions for individual librarians and identify what academic libraries can do institutionally to mitigate feelings of fraudulence among their employees. Design/methodology/approach This paper outlines the history and symptoms of imposter phenomenon, focusing on its presence in libraries. The authors draw on existing literature in psychology and library science, their own experience and a survey of 172 librarians. Suggestions for best practices for easing imposter phenomenon are then discussed based on the experiences of the authors and survey respondents. Findings This paper suggests several ways to ease the feelings of imposter phenomenon among those employed in academic libraries. Research limitations/implications This paper is based on the authors’ experiences, as well as a survey of 172 librarians. The survey was self-selecting, so the results may be skewed, but the themes apparent throughout the responses indicate that imposter phenomenon in libraries is pervasive and warrants further research. Practical implications The recommendations presented in this paper will provide new librarians and library administrators with concrete ways to identify and ameliorate imposter phenomenon among new instruction librarians. Originality/value Though imposter phenomenon has gained popular attention in wider society, extant research has not sufficiently addressed its role in the realm of academic library instruction. Given that most MLIS programs focus on theory rather than practice, finding ways to give new instruction librarians confidence in their positions is an area of research that warrants more exploration.


2015 ◽  
Vol 33 (3) ◽  
pp. 439-459 ◽  
Author(s):  
Anika Meyer ◽  
Ina Fourie

Purpose – The purpose of this paper is to explore the value of utilising a holistic ergonomic approach, covering engineering, cognitive and social perspectives, to cultivate beneficial and productive collaborative information seeking (CIS) systems and environments, specifically with regard to three main CIS pillars (control, communication and awareness). Design/methodology/approach – A qualitative research approach, based on a selective corpus of CIS literature, was utilised to perform a content analysis to note if terms and concepts normally associated with engineering, cognitive and social ergonomics can be used to eliminate terms reflecting issues related to three CIS pillars (control, communication and awareness) that can benefit from a holistic ergonomic approach. Findings – The content analysis revealed that a fairly extensive amount of holistic ergonomic terminology is prominent within the CIS literature, therefore establishing a connection between the two disciplines: CIS and ergonomics. This suggests that CIS system issues could benefit from the insights of a holistic ergonomic approach. Research limitations/implications – Since this is an exploratory study the scope of CIS literature utilised in the content analysis was limited to a selection considered most important by the authors; this should be supplemented by further research. Practical implications – Intended to instigate interest in further exploration of the beneficial and productive implications and practical application of holistic ergonomics in designing CIS systems and environments. Originality/value – This is the first research paper in the Library and Information Science literature that explores the potential of utilising holistic ergonomics to cultivate CIS systems and environments.


2015 ◽  
Vol 116 (7/8) ◽  
pp. 358-368 ◽  
Author(s):  
Heather Michele Moorefield-Lang

Abstract – The purpose of this paper is to analyze the user agreements of makerspaces in public and academic libraries. User agreements, also known as maker agreements, user forms and liability forms, can be very important documents between library patrons, staff and faculty. User agreements are similar to the earlier creation of acceptable use policies for technology use in libraries. The author of this study will delve into the user agreements created for public and academic libraries across the USA. Design/methodology/approach – The researcher used content analysis to investigate 24 different user agreements written for public and academic library makerspaces. NVivo qualitative data analysis software was integrated into this research to aid in the breakdown of commonalities across terms, themes and purpose within the user agreements. Findings – Although makerspaces are a very exciting topic in the field of library science at this time, the implementation of a maker learning space is still new to many libraries. Creating a user agreement for a makerspace is newer still. Most user agreements in this study were six months to a year old. Some consistencies found across makerspace user agreements include liability waivers, permissions for minors, safety, copyright and technology replacement costs. Originality/value – At this time, most publications on makerspaces are held in the realm of popular publications (blogs, magazines, zines, etc.). The body of peer-reviewed and scholarly research on makerspaces is growing. Makerspace user agreements are new to this growing field of interest, and a content analysis of these documents will pave the way for the writing of future forms.


2017 ◽  
Vol 78 (3) ◽  
pp. 328 ◽  
Author(s):  
Amanda B. Click ◽  
Claire Walker Wiley ◽  
Meggan Houlihan

This study is a systematic review of the library and information science (LIS) literature related to international students and academic libraries. A systematic review involves the methodical collection and analysis of a body of literature and is growing in popularity in the LIS field. Three well-known LIS databases were systematically searched for articles related to the topic, and manual bibliography searches were conducted to find additional publications. Journal articles, book chapters, and conference papers were included or excluded based on established criteria. Findings show that articles published about international students and academic libraries have increased steadily between 1990 and 2014. The majority of authors are affiliated with universities and institutions in the United States, although an increase in represented countries is apparent. Fewer than half of the articles can be considered original research, and surveys are the most popular method for data collection. The LIS field—and international students—would benefit from further exploration of this topic, particularly from original research with practical implications.


2006 ◽  
Vol 27 (6/7) ◽  
pp. 494-504 ◽  
Author(s):  
Helen H. Spalding ◽  
Jian Wang

PurposeThe purpose of this paper is to explore the value of marketing in academic libraries and how the marketing concept is applied in practice to marketing academic library services through the experiences of academic libraries across the USA.Design/methodology/approachThe paper focuses on using marketing as a managerial tool to accomplish strategic organizational goals and objectives, discusses challenges and opportunities in academic library marketing, presents examples demonstrating innovative methods that academic libraries have used to market their images and services, and offers suggestions for developing marketing plans and strategies.FindingsThe paper finds that market research allows libraries to understand better the points of view of their student and faculty library users, as well as the perspectives of campus administrations and the community external to the college. The result is that the library is more successful in gaining visibility and support for its efforts, and library users are more successful in making the best use of the services available to them to meet their academic and research goals.Originality/valueThe paper offers practical solutions for academic libraries in the global community.


2020 ◽  
Vol 37 (3) ◽  
pp. 1-5
Author(s):  
Muhammad Anwar ◽  
Tang Zhiwei

Purpose The aim of this study is to determine the relationship between social media and libraries in terms of marketing. The present research is to find out the factors and impact as well as the issues related to libraries and marketing using social media. This study will give massive information regarding social media use for the marketing of library sources and services. Design/methodology/approach This study so far has been taken into account to review all the related literature of social media and library marketing. All the related literature studies were reviewed according to the suggested objectives of the study. Findings The present study reveals after reviewing literature that there is a great impact of social media on libraries. The literature shows that social media is the biggest change in the twenty-firstst century for library professionals and librarians. The reviewed literature studies have discovered that the libraries are facing too many challenges and issues to the adoption of social media for the marketing of library sources and services. The collected and analyzed works of the literature indicated that social media would be the best tool to promote library sources and services. Research limitations/implications This research or study can serve the LIS professionals and librarians in the field of library and information science and librarianships that they are looking for the adoption and application of social media in the marketing of library sources and services to the targeted customers. Practical implications This research or study can serve the LIS professionals and Librarians in the field of library and information science and librarianships that they are looking for the adoption and application of social media in the marketing of library sources and services to the targeted customers. Originality/value To the best of the authors’ knowledge, this study is one of the first among those researches that is to disclose the close relationship between social media and libraries in terms of marketing of library sources and services.


2013 ◽  
Vol 114 (11/12) ◽  
pp. 507-526 ◽  
Author(s):  
Keren Dali

Purpose – The purpose of this paper is to investigate the potential of readers' advisory (RA) in libraries to help immigrants with psychological and socio-cultural adaptation in a new country. Design/methodology/approach – The data were empirically collected from a sample of Russian-speaking immigrant readers residing in the Greater Toronto Area, Ontario, Canada, by means of background surveys and in-depth interviews. Findings – The RA interaction is not merely a conversation about leisure books; it is a powerful intercultural encounter that has the potential to raise the levels of intimacy and attraction between host and immigrant populations, break negative stereotypes, help to build shared networks and create favorable contacts, change intergroup attitudes, and improve readers' mastery of the second language and knowledge of a new country. Originality/value – This article makes a contribution to three areas related to RA. It provides insight into the views and perceptions of RA by a selected group of readers; it gives voice to immigrant readers whose experiences with RA are particularly under-represented in the Library and Information Science literature; and it conceptualizes the RA interaction as an intercultural encounter, using the uncertainty reduction based theory of intercultural adaptation to frame the discussion.


1998 ◽  
Vol 59 (1) ◽  
pp. 51-59 ◽  
Author(s):  
Teresa E. Kirkpatrick

There is much discussion in the literature of library and information science on the need for training, and it is generally recognized that libraries do not devote as much time and energy to training their staff as they should. However, the surveys of training practice that are common in the private sector seldom are done in the library world. The purpose of this study was to survey academic libraries within the Minnesota State Colleges and Universities (MnSCU) system to find out what the current training practices are within these libraries. Seventeen out of twenty-three libraries responded to a survey that attempted to determine (1) the types of technologies on which staff receive training, (2) the methods being used to train staff on technology, and (3) whether any differences exist in the training that professional and paraprofessional staff receive.


2015 ◽  
Vol 10 (4) ◽  
pp. 218 ◽  
Author(s):  
Richard Hayman

A Review of: Turcios, M. E., Agarwal, N. K., & Watkins, L. (2014). How much of library and information science literature qualifies as research? Journal of Academic Librarianship, 40(5), 473-479. http://dx.doi.org/10.1016/j.acalib.2014.06.003 Objective – To determine how much of the literature in a library and information science (LIS) periodical collection qualifies as research. Design – Content analysis. Setting – The LIS periodicals collection of an academic library that supports an established LIS graduate program at a college in the United States of America. Subjects – Of the 177 identified periodicals with LIS content that fell within project scope from the local collection, researchers analyzed 101 journals that include academic/scholarly content and an additional 4 journals with relevant trade content. This study excluded open access (OA) journals. Methods – Using the most recent issue of each subject journal from the fiscal year 2012-2013, the authors performed a content analysis on all indexed content items, and then classified each content item as research or non-research. For content identified as research, researchers identified the research method (or methods) used. The data collection tool also captured identifying information and keywords for all content. Main Results – Within the journals meeting the scope of this study, researchers identified 1,880 articles from 105 individual journal issues. Only 16% (n=307) of articles met the authors’ established definition to qualify as research. Within the subset of research articles, the authors further identified 45% (n=139) that used a single research method. An additional 36% (n=112) of identified research articles used two research methods and 15% (n=46) used three methods, with the remainder using four or more methods. Surveys were the most frequently used research method, accounting for 49% (n=66) of the single method studies. The researchers discovered that surveys remained popular even in mixed-method studies, with 21% (n=117) of all identified research articles using surveys. This is closely followed by 20% (n=109) of studies reported as using the general category of “other” methods, for research that did not meet one of the predefined methods. The next two most popular identified methods were case studies at 13% (n=73), followed by content analyses at 13% (n=71). For the eight other research methods identified, none saw a frequency above 10%. Focus groups and usability studies tied for the least frequently used method among the 307 articles, both at 2% (n=9). The keyword analysis focused on two categories, one for research article keywords and another for non-research article keywords, for all 1,880 articles identified. Non-research articles had less reliance on keywords, with authors reporting keywords appearing on 73% (n=1156). Within these, authors discovered 120 separate keywords used 10 or more times across non-research articles. The top ten keywords among non-research articles were reported as primarily related to books and publishing, with “non-fiction,” “adult,” and “libraries” as the top three. By comparison, research articles heavily favour the use of keywords, with 94% (n=290) of research articles having keywords. Analysis of the individual keywords found 56 keywords appearing 10 or more times across research articles. The top ten keywords are primarily practice related, with “information,” “libraries,” and “library” being the top three. When comparing shared keywords across both categories, the same top three keywords reported for research in the previous sentence apply to the collective set. Conclusion – The authors note that the nature and size of the local collection both benefited and limited this study. Compiling and maintaining a comprehensive list of LIS periodicals is a challenging task across a large body of potential sources. Within the resulting periodicals studied, a mere 16% of analyzed LIS literature met the criteria to qualify as research, and that only after the study had eliminated virtually all trade periodicals from the population. Had that trade literature been included, the percentage qualifying as research would have been even lower. The popularity of surveys as a research method among LIS research reflects other recent findings, though the frequency of studies falling into the general “other” category suggests that LIS research is changing. Based on this research, the authors conclude that there is still much to be learned from content analysis of literature published in LIS periodicals. Future analyses could further examine the frequency of research methods used within LIS research.


Author(s):  
Lyu Na

In academic libraries, there are two main types of education activities: information literacy, serving all university students and staff, and graduate education, focusing on LIS students. Academic libraries bear the responsibility of teaching information literacy to university students and staff, so the libraries develop a variety of training programs to help them with literature retrieval and resource utilization in order to improve their academic abilities. The first library to offer graduate education in library and information science independently was Shanghai Jiaotong University, which received authorization to offer an information science master's degree in 1996. In 2003, academic libraries began to offer graduate education and library and information science training more widely. After ten years, academic libraries had developed their own graduate education and training experience as distinct from LIS schools. This chapter investigates and analyzes academic library web portals in terms of education patterns, fields of study, entrance examination subjects, and curriculum.


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