scholarly journals Green Hotels – Exception or Norm?

2019 ◽  
Vol 33 (3) ◽  
Author(s):  
Mariusz Cembruch-Nowakowski
Keyword(s):  
Environmental Awareness ◽  
Local Population ◽  
Hotel Industry ◽  
Theoretical Background ◽  
Marketing Strategies ◽  
Literature Report ◽  
Global Environmental ◽  
Green Hotel ◽  
Green Hotels

The paper aims at presenting the broad literature report on green hotels. Development of the “green hotels” concept and its implementation are relatively new initiatives in hospitality sector. They can be seen as the elements of the growing general global environmental awareness. Hospitality industry is one of the most rapidly expanding sector worldwide. It is strongly associated with tourism. However, with the growing palette of services offered currently by the hotels they tend to play various socio-economical roles. In many locations hotels function as a driving force for socio-economic development, serving as employers for the local population, but also providing the forum for meetings, conferences, private/family events and ceremonies. Unfortunately, hospitality is also recognised as an industry characterised by the consumption of significant amount of resources. In particular, this concerns energy and water consumption but also waste generation. Based on literature reports the paper presents impact of dynamically growing hotel industry on the environment. The evolution in customers’ preferences towards green hotels is discussed in terms of their growing environmental awareness and the level of their satisfaction. The willingness of customers to financially support green hotel practices is discussed. The theoretical background of marketing strategies is discussed. The role of communication between various players involved in hotel operations is underlined.

Drivers of Consumer Staying Intention Towards Islamic Green Hotel Industry: Evidence from Quantitative Findings

2021 ◽  
Vol 7 ◽  
pp. 1-16
Author(s):  
Aflah Isa ◽  
Ain Syarmimi Mohd. Yusuf ◽  
Razifah Othman ◽  
Fairuz Husna Mohd Yusof ◽  
Nurhafizah Azizan
Keyword(s):  
Research Study ◽  
Negative Impact ◽  
Hotel Industry ◽  
Price Fairness ◽  
Green Consumption ◽  
Green Hotel ◽  
The Holy Quran ◽  
Solid Waste Generation ◽  
Negative Impacts ◽  
Green Hotels

  Insight Journal Vol. 7 DOI: 10.24191/ij.v7i1.58 This research study is endeavoured to discover the factors that will lead the consumers’ staying intention at green hotels, especially of those who practise the Shariah Law (Islamic green hotels). Nowadays, there has been an increase in public concern regarding environmental issues. Consumers are more environmentally aware than they were in past decades. Hotels are among the largest contributors of energy consumers in the tertiary building sector, which contribute to some negative impacts to the earth at the same time. The most obvious negative impact of hotels on environment are solid waste generation and disposal. Therefore, numerous consumers are supportive of green consumption and consider it as a successful method to protect the environment. In Islamic green hotels, Muslim-friendly amenities have also been provided to protect Muslims travellers’ welfare that is by providing them a comfortable prayer room, the Holy Quran and Islamic practices booklets, prayer mats and a direction of Qibla. A set of questionnaires was distributed to 256 respondents among the community and tourists in Kuching, Sarawak. The dependent variable in this study was consumers’ staying intention while the independent variables were green image, green satisfaction, Muslim amenities and lifestyle and price fairness. This research study also made use of the Statistical Package for Social Science (SPSS) software to analyse the result based on the questionnaires distributed to the respondents. Based on the result of analysis, it is shown that the green image and green satisfaction were found of having a positive significant that influence the consumers’ staying intention at the Islamic green hotels. Besides that, Muslim amenities and lifestyle was also found to have a positive significant impact that influences the consumers’ staying intention. Most Muslims were likely to choose a destination with Islamic practice to fulfil their daily duties. However, green price fairness did not significantly influence the consumers’ staying intention. This is because if green image, green satisfaction, Muslim amenities, and lifestyle meet the requirements of the Muslim tourists, they would not be affected by the price. As a matter of fact, price may be the least factor of consideration by the tourists in choosing a hotel to stay.

scholarly journals THE IMPACT OF PERCEIVED ENVIRONMENTAL RESPONSIBILITY ON TOURISTS’ INTENTION TO VISIT GREEN HOTEL: THE MEDIATING ROLE OF ATTITUDE

2021 ◽  
Vol 34 (1) ◽  
pp. 9-13
Author(s):  
Ataul Karim PATWARY ◽  
◽  
Hamimi OMAR ◽  
Shaharuddin TAHIR ◽  
◽  
...  
Keyword(s):  
Environmental Degradation ◽  
Structural Equation ◽  
Quantitative Research ◽  
Environmental Responsibility ◽  
Negative Effects ◽  
Mediating Role ◽  
Green Hotel ◽  
The Impact ◽  
Green Hotels

Although the hospitality and tourism industries contribute considerably to every country's economy, at the same time, it has negative effects on the climate. Hotel industry operations consume enormous amounts of energy which eventually contribute to environmental degradation. Hotel operations do not only cause environmental issues, but customers also play a significant role in creating these issues. Scholars, mainly in this field, have investigated the causes of environmental degradation from the perspective of hotel operations rather than customers. Therefore, this study aims to examine the influence of perceived environmental responsibility on tourists' attitude and intention to visit green hotels in Malaysia. It further examined the mediating role of attitude in between perceived environmental responsibility and intention. The study used a quantitative research design and interviewed 393 international tourists in Malaysia using systematic random sampling. For analysis techniques, the study used Structural Equation Modelling by PLS-SEM. The study found that consumers' perceived environmental responsibility influences significantly on tourists' attitude and intention. It also revealed that consumers' attitude mediates the in-between perceived environmental responsibility and intention to visit green hotels in Malaysia.

scholarly journals Green Management Tools as a Way to Sustainable Behaviour in the Hotel Industry: Case Study from Czechia

2020 ◽  
Vol 12 (23) ◽  
pp. 10027
Author(s):  
Petr Scholz ◽  
Ivica Linderová ◽  
Kristýna Konečná
Keyword(s):  
Local Population ◽  
Hotel Industry ◽  
Scientific Work ◽  
Primary Data ◽  
Structured Interviews ◽  
Management Tools ◽  
Green Management ◽  
Waste Production

Sustainability has long been a buzzword and is also currently one of the major priorities of tourism all over the world. In many places, hotels function as a driving force for socio-economic development, serving as employers for the local population, but also providing space for meetings, conferences, private/family events, and ceremonies. Unfortunately, the hotel industry is also considered an industry characterized by the consumption of considerable amounts of resources. These include mainly energy and water consumption, but also waste production. Emphasis is placed on the role of the communication between the various players involved in the operation of hotels. The article deals with applying elements of green management in a selected hotel in Czechia. It analyses the implementation of green management elements and principles of sustainable development in accommodation services. The primary data were conducted from April 2017 to March 2018 and we used structured and semi-structured interviews with the TOP management of the hotel and by author observation. We used the methods of scientific work, i.e., the analysis, mathematical, and statistical methods. As part of economic and social activities, cooperation with suppliers in the close surroundings of the hotel and the selection of local employees work well. Room for improvement has been observed, e.g., in supporting local infrastructure or promoting environmentally friendly types of transport.

scholarly journals Building Green Hotel, by Employee’s Green Awareness, Knowledge and Skill

2016 ◽  
Author(s):  
Chih-hung Chen
Keyword(s):  
Human Resource ◽  
Positive Impact ◽  
Environmental Awareness ◽  
Hotel Industry ◽  
Environmentally Friendly ◽  
Environmental Knowledge ◽  
Green Hotel ◽  
Green Practices ◽  
Resource Perspective ◽  
Tourism And Hospitality

There has been a growing awareness of the need to implement environmentally friendly operations in the hotel industry, but most studies focus on guest behaviors. Only a few studies investigate employees’ willingness to comply with hotels’ green practices. This study seeks to further the investigation from the human resource perspective. Using alumni from a tourism and hospitality programs, this study collected 233 responses. The study hypothesizes that the employees’ green ability consisting of environmental awareness, environmental knowledge, and environmental skill creates a positive impact on hotels’ green ability. The results indicate that employees contribute approximately a fifth of hotels’ ability to implement greener practices.

Tourists Becoming Increasingly Aware of Green Tourism

2019 ◽  
pp. 838-858
Author(s):  
Nichola A. Ramchurjee ◽  
Esther P. Ramchurjee
Keyword(s):  
Environmental Impacts ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Environmentally Friendly ◽  
Substantial Influence ◽  
Green Hotel ◽  
Green Tourism ◽  
Negative Impacts ◽  
Questionnaire Method ◽  
Green Hotels

The continual development of the hospitality industry has led to negative impacts on the environment. However, the development of green hotels could be a solution to this problem. As more tourists are becoming gradually concerned about environmentally friendly products and services, it is crucial for the hotel industry to take an interest and participate in the green initiative. A questionnaire method was used to collect data from 209 participants using the intercept approach in several main tourist sites in Bangalore, India. The analysis showed that tourists staying in hotels in Bangalore give substantial influence on their intention to choose green hotels and thus environmentally friendly services and products. Therefore, it is of primary importance for green hotel operators/managers to continuously educate their guests about the importance of being environmentally friendly and the environmental impacts of their behaviors.

Understanding the Role of CSR, Chinese Values, and Personality on the Relationship Between Consumers' Choice of Green Hotel and WOM in China

2020 ◽  
pp. 45-59
Author(s):  
Jennifer H. Gao
Keyword(s):  
Word Of Mouth ◽  
Developed Countries ◽  
Future Research ◽  
Chinese Consumers ◽  
Chinese Values ◽  
Green Hotel ◽  
Corporate Social ◽  
The Relationship ◽  
Green Hotels

People have been increasingly aware of environmental protection. The green hotel is quite popular in developed countries, but there is limited research about green hotels in China. This study investigated Chinese consumers' perception toward green hotels, and the factors that influenced their choice of a green hotel, and the factors predicted their word-of-mouth after a purchase experience. Data was collected from 354 respondents. The results revealed that corporate social responsibility, Chinese values, and two personality traits (i.e., responsibility and self-consciousness) were significant predictors of consumers' choice of a green hotel. Word of mouth was also significantly influenced by Chinese values, responsibility, and consumers' choice of a green hotel. Discussion, implications, and future research opportunities were presented.

INVESTIGATING WILLINGNESS TO PAY FOR GREEN HOTEL: EFFECT OF DESTINATION IMAGE AND ENVIRONMENTAL BELIEFS

2021 ◽  
Vol 35 (2) ◽  
pp. 309-314
Author(s):  
Toan Khanh Tran PHAM ◽  
◽  
Truc Trung TRUONG ◽  
Nguyen Le Dinh QUY ◽  
◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Destination Image ◽  
Direct Impact ◽  
Mediating Role ◽  
Environmental Beliefs ◽  
Green Hotel ◽  
Proposed Model ◽  
Customer Attitude ◽  
Green Hotels

The present study proposed a framework in examining the effect of destination image and environmental beliefs on willingness to pay for green hotel (WTP). The purpose of this study is to test these relationships. Additionally, the paper also seeks to establish the role of customer attitude to green hotels as a determinant of the relationships specified in the proposed model. The results supported our overall hypothesis and showed that destination image has the largest direct impact on attitude to green hotel while environmental beliefs have the largest direct effect on willing to pay premium for green hotel. Moreover, attitude to green hotel plays a mediating role between destination image and WTP, environmental beliefs and WTP.

Drivers of Consumer Staying Intention Towards Islamic Green Hotel Industry: Evidence from Quantitative Findings

2020 ◽  
Vol 7 (1) ◽  
pp. 1-16
Author(s):  
Aflah Isa ◽  
Ain Syarmimi Mohd. Yusuf ◽  
Razifah Othman ◽  
Fairuz Husna Mohd Yusof ◽  
Nurhafizah Azizan
Keyword(s):  
Research Study ◽  
Negative Impact ◽  
Hotel Industry ◽  
Price Fairness ◽  
Green Consumption ◽  
Green Hotel ◽  
The Holy Quran ◽  
Solid Waste Generation ◽  
Negative Impacts ◽  
Green Hotels

This research study is endeavoured to discover the factors that will lead the consumers’ staying intention at green hotels, especially of those who practise the Shariah Law (Islamic green hotels). Nowadays, there has been an increase in public concern regarding environmental issues. Consumers are more environmentally aware than they were in past decades. Hotels are among the largest contributors of energy consumers in the tertiary building sector, which contribute to some negative impacts to the earth at the same time. The most obvious negative impact of hotels on environment are solid waste generation and disposal. Therefore, numerous consumers are supportive of green consumption and consider it as a successful method to protect the environment. In Islamic green hotels, Muslim-friendly amenities have also been provided to protect Muslims travellers’ welfare that is by providing them a comfortable prayer room, the Holy Quran and Islamic practices booklets, prayer mats and a direction of Qibla. A set of questionnaires was distributed to 256 respondents among the community and tourists in Kuching, Sarawak. The dependent variable in this study was consumers’ staying intention while the independent variables were green image, green satisfaction, Muslim amenities and lifestyle and price fairness. This research study also made use of the Statistical Package for Social Science (SPSS) software to analyse the result based on the questionnaires distributed to the respondents.  Based on the result of analysis, it is shown that the green image and green satisfaction were found of having a positive significant that influence the consumers’ staying intention at the Islamic green hotels. Besides that, Muslim amenities and lifestyle was also found to have a positive significant impact that influences the consumers’ staying intention. Most Muslims were likely to choose a destination with Islamic practice to fulfil their daily duties. However, green price fairness did not significantly influence the consumers’ staying intention. This is because if green image, green satisfaction, Muslim amenities, and lifestyle meet the requirements of the Muslim tourists, they would not be affected by the price. As a matter of fact, price may be the least factor of consideration by the tourists in choosing a hotel to stay.  

scholarly journals Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

SAGE Open ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 215824402095315 ◽  
Author(s):  
Shahid Bashir ◽  
Muddasar Ghani Khwaja ◽  
Yasir Rashid ◽  
Jamshid Ali Turi ◽  
Tariq Waheed
Keyword(s):  
Conceptual Model ◽  
Brand Image ◽  
Corporate Image ◽  
Test Model ◽  
Mediating Role ◽  
Green Hotel ◽  
Branding Strategies ◽  
Green Hotels ◽  
Brand Preferences

This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer’s perceived functional and emotional benefits of green hotels) and four outcome constructs (green brand preferences, trust, loyalty, and corporate image) was tested using 347 Malaysian lodging consumers. The findings indicate that the increase in consumer’s perceived functional and emotional benefits will initially increase their green brand image, and eventually increase their green brand preferences, trust, loyalty, and corporate image. Moreover, the role of green brand image as a mediator exists between consumers’ perceived benefits and their green brand preferences, trust, loyalty, and corporate image. Based on these findings, the managers can devise green branding strategies for their hotels, and show how green campaigns can highlight ecological concerns among green hotel consumers.

Sign in / Sign up

Export Citation Format

Share Document