Drivers of Consumer Staying Intention Towards Islamic Green Hotel Industry: Evidence from Quantitative Findings

2021 ◽  
Vol 7 ◽  
pp. 1-16
Author(s):  
Aflah Isa ◽  
Ain Syarmimi Mohd. Yusuf ◽  
Razifah Othman ◽  
Fairuz Husna Mohd Yusof ◽  
Nurhafizah Azizan
Keyword(s):  
Research Study ◽  
Negative Impact ◽  
Hotel Industry ◽  
Price Fairness ◽  
Green Consumption ◽  
Green Hotel ◽  
The Holy Quran ◽  
Solid Waste Generation ◽  
Negative Impacts ◽  
Green Hotels

  Insight Journal Vol. 7 DOI: 10.24191/ij.v7i1.58 This research study is endeavoured to discover the factors that will lead the consumers’ staying intention at green hotels, especially of those who practise the Shariah Law (Islamic green hotels). Nowadays, there has been an increase in public concern regarding environmental issues. Consumers are more environmentally aware than they were in past decades. Hotels are among the largest contributors of energy consumers in the tertiary building sector, which contribute to some negative impacts to the earth at the same time. The most obvious negative impact of hotels on environment are solid waste generation and disposal. Therefore, numerous consumers are supportive of green consumption and consider it as a successful method to protect the environment. In Islamic green hotels, Muslim-friendly amenities have also been provided to protect Muslims travellers’ welfare that is by providing them a comfortable prayer room, the Holy Quran and Islamic practices booklets, prayer mats and a direction of Qibla. A set of questionnaires was distributed to 256 respondents among the community and tourists in Kuching, Sarawak. The dependent variable in this study was consumers’ staying intention while the independent variables were green image, green satisfaction, Muslim amenities and lifestyle and price fairness. This research study also made use of the Statistical Package for Social Science (SPSS) software to analyse the result based on the questionnaires distributed to the respondents. Based on the result of analysis, it is shown that the green image and green satisfaction were found of having a positive significant that influence the consumers’ staying intention at the Islamic green hotels. Besides that, Muslim amenities and lifestyle was also found to have a positive significant impact that influences the consumers’ staying intention. Most Muslims were likely to choose a destination with Islamic practice to fulfil their daily duties. However, green price fairness did not significantly influence the consumers’ staying intention. This is because if green image, green satisfaction, Muslim amenities, and lifestyle meet the requirements of the Muslim tourists, they would not be affected by the price. As a matter of fact, price may be the least factor of consideration by the tourists in choosing a hotel to stay.

Drivers of Consumer Staying Intention Towards Islamic Green Hotel Industry: Evidence from Quantitative Findings

2020 ◽  
Vol 7 (1) ◽  
pp. 1-16
Author(s):  
Aflah Isa ◽  
Ain Syarmimi Mohd. Yusuf ◽  
Razifah Othman ◽  
Fairuz Husna Mohd Yusof ◽  
Nurhafizah Azizan
Keyword(s):  
Research Study ◽  
Negative Impact ◽  
Hotel Industry ◽  
Price Fairness ◽  
Green Consumption ◽  
Green Hotel ◽  
The Holy Quran ◽  
Solid Waste Generation ◽  
Negative Impacts ◽  
Green Hotels

This research study is endeavoured to discover the factors that will lead the consumers’ staying intention at green hotels, especially of those who practise the Shariah Law (Islamic green hotels). Nowadays, there has been an increase in public concern regarding environmental issues. Consumers are more environmentally aware than they were in past decades. Hotels are among the largest contributors of energy consumers in the tertiary building sector, which contribute to some negative impacts to the earth at the same time. The most obvious negative impact of hotels on environment are solid waste generation and disposal. Therefore, numerous consumers are supportive of green consumption and consider it as a successful method to protect the environment. In Islamic green hotels, Muslim-friendly amenities have also been provided to protect Muslims travellers’ welfare that is by providing them a comfortable prayer room, the Holy Quran and Islamic practices booklets, prayer mats and a direction of Qibla. A set of questionnaires was distributed to 256 respondents among the community and tourists in Kuching, Sarawak. The dependent variable in this study was consumers’ staying intention while the independent variables were green image, green satisfaction, Muslim amenities and lifestyle and price fairness. This research study also made use of the Statistical Package for Social Science (SPSS) software to analyse the result based on the questionnaires distributed to the respondents.  Based on the result of analysis, it is shown that the green image and green satisfaction were found of having a positive significant that influence the consumers’ staying intention at the Islamic green hotels. Besides that, Muslim amenities and lifestyle was also found to have a positive significant impact that influences the consumers’ staying intention. Most Muslims were likely to choose a destination with Islamic practice to fulfil their daily duties. However, green price fairness did not significantly influence the consumers’ staying intention. This is because if green image, green satisfaction, Muslim amenities, and lifestyle meet the requirements of the Muslim tourists, they would not be affected by the price. As a matter of fact, price may be the least factor of consideration by the tourists in choosing a hotel to stay.  

Tourists Becoming Increasingly Aware of Green Tourism

2019 ◽  
pp. 838-858
Author(s):  
Nichola A. Ramchurjee ◽  
Esther P. Ramchurjee
Keyword(s):  
Environmental Impacts ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Environmentally Friendly ◽  
Substantial Influence ◽  
Green Hotel ◽  
Green Tourism ◽  
Negative Impacts ◽  
Questionnaire Method ◽  
Green Hotels

The continual development of the hospitality industry has led to negative impacts on the environment. However, the development of green hotels could be a solution to this problem. As more tourists are becoming gradually concerned about environmentally friendly products and services, it is crucial for the hotel industry to take an interest and participate in the green initiative. A questionnaire method was used to collect data from 209 participants using the intercept approach in several main tourist sites in Bangalore, India. The analysis showed that tourists staying in hotels in Bangalore give substantial influence on their intention to choose green hotels and thus environmentally friendly services and products. Therefore, it is of primary importance for green hotel operators/managers to continuously educate their guests about the importance of being environmentally friendly and the environmental impacts of their behaviors.

scholarly journals The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels

2020 ◽  
Vol 12 (20) ◽  
pp. 8688 ◽  
Author(s):  
Yufan Jian ◽  
Irina Y. Yu ◽  
Morgan X. Yang ◽  
Kevin J. Zeng
Keyword(s):  
Willingness To Pay ◽  
Behavioral Intentions ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Environmental Concerns ◽  
Brand Trust ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Green Hotel ◽  
Green Hotels

This study aimed to investigate the impacts of COVID-19 on the hospitality industry. We examined the interplay between consumers’ fear and uncertainty of COVID-19, their trust in green hotel brands, and their behavioral intentions in relation to staying at green hotels. Analysis of 613 completed responses to a survey instrument revealed that fear and uncertainty of COVID-19 have increased consumers’ environmental concerns and green hotel brand trust, which in turn have promoted their willingness to pay more and willingness to make sacrifices to stay at green hotels. The paper contributes to research on green consumption behavior in the hotel industry during the COVID-19 pandemic.

Tourists Becoming Increasingly Aware of Green Tourism

2018 ◽  
pp. 219-245
Author(s):  
Nichola A. Ramchurjee ◽  
Esther P. Ramchurjee
Keyword(s):  
Environmental Impacts ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Environmentally Friendly ◽  
Substantial Influence ◽  
Green Hotel ◽  
Green Tourism ◽  
Negative Impacts ◽  
Questionnaire Method ◽  
Green Hotels

The continual development of the hospitality industry has led to negative impacts on the environment. However, the development of green hotels could be a solution to this problem. As more tourists are becoming gradually concerned about environmentally friendly products and services, it is crucial for the hotel industry to take an interest and participate in the green initiative. A questionnaire method was used to collect data from 209 participants using the intercept approach in several main tourist sites in Bangalore, India. The analysis showed that tourists staying in hotels in Bangalore give substantial influence on their intention to choose green hotels and thus environmentally friendly services and products. Therefore, it is of primary importance for green hotel operators/managers to continuously educate their guests about the importance of being environmentally friendly and the environmental impacts of their behaviors.

scholarly journals Green Hotels – Exception or Norm?

2019 ◽  
Vol 33 (3) ◽  
Author(s):  
Mariusz Cembruch-Nowakowski
Keyword(s):  
Environmental Awareness ◽  
Local Population ◽  
Hotel Industry ◽  
Theoretical Background ◽  
Marketing Strategies ◽  
Literature Report ◽  
Global Environmental ◽  
Green Hotel ◽  
Green Hotels

The paper aims at presenting the broad literature report on green hotels. Development of the “green hotels” concept and its implementation are relatively new initiatives in hospitality sector. They can be seen as the elements of the growing general global environmental awareness. Hospitality industry is one of the most rapidly expanding sector worldwide. It is strongly associated with tourism. However, with the growing palette of services offered currently by the hotels they tend to play various socio-economical roles. In many locations hotels function as a driving force for socio-economic development, serving as employers for the local population, but also providing the forum for meetings, conferences, private/family events and ceremonies. Unfortunately, hospitality is also recognised as an industry characterised by the consumption of significant amount of resources. In particular, this concerns energy and water consumption but also waste generation. Based on literature reports the paper presents impact of dynamically growing hotel industry on the environment. The evolution in customers’ preferences towards green hotels is discussed in terms of their growing environmental awareness and the level of their satisfaction. The willingness of customers to financially support green hotel practices is discussed. The theoretical background of marketing strategies is discussed. The role of communication between various players involved in hotel operations is underlined.

scholarly journals Examining Green Hotel Patronage Intention from the Perspective of Behavioural Reasoning Theory

2021 ◽  
Vol 22 (2) ◽  
pp. 901-921
Author(s):  
Ling-Ling Tan ◽  
Norzalita Abd Aziz ◽  
Abdul Hafaz Ngah
Keyword(s):  
Negative Impact ◽  
Behavioural Intentions ◽  
Green Hotel ◽  
Klang Valley ◽  
Patronage Intention ◽  
Green Hotels

Green hotels help minimise the negative impact of consumption on the environment. This study examines consumers’ intention to patronise green hotels by applying the Behavioural Reasoning Theory (BRT). In the BRT, the drivers of behavioural intentions include value, reasons for, reasons against as well as global motives (attitude). This study surveyed 262 respondents in the Klang Valley, Malaysia using questionnaires. The findings indicated that reasons serve as essential linkages between consumers’ values and their attitudes. In particular, Attitude is the strongest predictor of green hotel patronage intention, followed by Reasons against Patronage, Altruism and Reasons for Patronage. Reasons against Patronage have a stronger influence on green hotel patronage intention than Reasons for Patronage. Marketers should minimise the effects of reasons against to improve green hotel patronage intention, promote consumer’s altruism value and attitude toward choosing green hotels.

Research on Green Hotels Based on Green Materials

2013 ◽  
Vol 340 ◽  
pp. 325-328 ◽  
Author(s):  
Bo Su
Keyword(s):  
Sustainable Development ◽  
Environmental Protection ◽  
Hotel Industry ◽  
Transition Process ◽  
Scientific Development ◽  
Global Competition ◽  
Benefit Level ◽  
Green Materials ◽  
Green Hotel ◽  
Green Hotels

While the hardware of the domestic hotel has reached the international first-class, there is still much room left in software and benefit level at present. According to the outlook on scientific development and the requirement of sustainable development, we have to face up to the problem of the lack of environmental protection in the course of hotel construction in the tide of global competition. The author puts forward some problems in the transition process from the traditional hotel to green hotel. The author also gives corresponding countermeasures to solve the problems in the hotel industry through the explanation of the green hotels.

scholarly journals Exploring Green Hotel Competitive Strategies by Using the Hybrid Method for Complex Data Analysis

2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Chia-Huei Wu
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Performance Analysis ◽  
Environmental Protection ◽  
Complex Data ◽  
Competitive Strategies ◽  
Environmental Friendliness ◽  
Green Consumption ◽  
Green Hotel ◽  
Green Hotels

Green hotels emphasize safety, health, and environmental friendliness and advocate for green operations, green consumption, environmental protection, and the reasonable consumption of resources in operations. In short, environmental protection and moderate resource consumption are underscored. The literature on green hotel criteria and competitive strategies has two shortcomings. Some studies assume the independence of each criterion; these criteria are not mutually influential or causally related. By contrast, other studies set equal weights for all criteria. The present study explored the criteria and competitive strategies of green hotels by combining the importance-performance analysis (IPA) and the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method into the IPA-DEMATEL model.

Consumers’ environmental behaviour towards staying at a green hotel

2015 ◽  
Vol 26 (1) ◽  
pp. 103-117 ◽  
Author(s):  
Norazah Mohd Suki ◽  
Norbayah Mohd Suki
Keyword(s):  
Cultural Values ◽  
Hotel Industry ◽  
Current Data ◽  
Hierarchical Regression ◽  
Indoor Environmental Quality ◽  
Intention To Stay ◽  
Environmental Behaviour ◽  
Content Type ◽  
Green Hotel ◽  
Green Hotels

Purpose – The purpose of this paper is to examine the relationship between returning consumer environmental behaviour and tourists’ propensity to stay in a green hotel, particularly in the Malaysian context. Next, the influence of a moderating variable (i.e. green hotel knowledge) on returning tourists’ propensity to stay in a green hotel is also examined. Design/methodology/approach – The research used a hierarchical regression for data analysis across a sample of 400 young respondents who stayed at a green hotel at least once in a year. Their participation was purely voluntary. Findings – Empirical analysis via hierarchical regressions confirmed that returning tourists’ intention to stay at a green hotel was influenced positively by perceived behavioural control and attitude. However, the subjective norm was found to be not significantly related to returning tourists’ intention to stay at a green hotel. Research limitations/implications – The current data were only collected from respondents within one area which may not represent the entire population of Malaysia. Hence, it is imperative that sample size be expanded, and wider geographical areas with different cultural values covered to improve generalizability of findings. Practical implications – These empirical results may benefit the hotel industry involved in green initiatives and activities in formulating effective marketing strategies to review the demand of returning consumers to stay in green hotels and evaluate the acceptance level of the returning consumers towards green behaviour. The hotel industry should take its environmental and social responsibility seriously and uphold aspects of energy efficiency, natural resources and environment and indoor environmental quality in business operations in a sustainable manner besides focusing on maximizing profit. Originality/value – The results of this study offer a new forward motion to the findings of prior studies on environmental behaviour, which is not much covered in the literature in the Malaysian context by providing additional information in narrowing the research gap with regard to understanding returning consumers’ intention to stay in green hotels. Next, the proposed framework could be the basis for further research investigating returning consumers’ intention to stay in green hotels, within the Malaysian context.

scholarly journals Impact of Social Media on Students Cyberbullying Perspective

2020 ◽  
Vol V (IV) ◽  
pp. 106-121
Author(s):  
Rooh Ul Amin Khan ◽  
Muhammad Asim ◽  
Jamaluddin
Keyword(s):  
Mental Health ◽  
Social Media ◽  
University Students ◽  
Research Study ◽  
Negative Impact ◽  
Common Man ◽  
The Government ◽  
Negative Impacts ◽  
The University

Social media is one of the modern-day technologies as it has completely changed the life of a common man. Social media has brought a revolution in society, but it has developed some negative impacts and crime in society. Cyberbullying is one of the threatening crime in modern-day technology. It has the worst impact on our society. The government has made some serious regulation regarding Cyberbullying, but society needs to understand that what exactly Cyberbullying means, how it affects the mental health of the students and what is the main reason behind Cyberbullying in our society. The research study will try to figure out that in what way the university students get targeted by Cyberbullying, what are the negative impacts on the mental health of the students. The research study will find out that how students get targeted on social media. The research study will also show how Cyberbullying has a negative impact on the aim of university students.

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