Library marketing: moving between traditional and digital strategies

2014 ◽  
Vol 115 (7/8) ◽  
pp. 405-408 ◽  
Author(s):  
Bruce E. Massis
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Digital Communication ◽  
Cutting Edge ◽  
Library Services ◽  
Traditional Model ◽  
Communication Tools ◽  
Content Type ◽  
The Many ◽  
Library Marketing

Purpose – The purpose of this column is to provide several discussion themes on which to muse regarding the strategy of library marketing in today’s technology-rich environment. Design/methodology/approach – It involves literature review and commentary on this topic that has been addressed by professionals, researchers and practitioners. Findings – Moving between the traditional model of library marketing to the cutting-edge model is occurring through the numerous digital communication tools used everyday. Not only must the library rely on these modes of marketing they must also recognize that their patrons share that space with them and the many contacts each one of those patrons has as well, thus potentially expanding the library audience and therefore positively expanding its user base. Originality/value – The value in addressing this issue is to examine approaches to marketing library services in an effort to present the reader with several discussion points on the topic.

Bridging the gap

2017 ◽  
Vol 45 (3) ◽  
pp. 498-510 ◽  
Author(s):  
Kelly Rhodes McBride ◽  
Margaret N. Gregor ◽  
Kelly C. McCallister
Keyword(s):  
Literature Review ◽  
Transfer Students ◽  
Information Literacy ◽  
Design Methodology ◽  
Library Services ◽  
Master's Level ◽  
Content Type ◽  
Level Institution ◽  
Four Year Institutions

Purpose The aim of this paper is to profile the evolution of library services and information literacy instruction provided for transfer students in collaboration with other campus units at a Master’s level institution and for librarians wishing to develop services for this population. Design/methodology/approach This paper is a case study enhanced by a literature review, outlining the development of services, resources and instruction for transfer students at one institution. Findings This paper provides information about the need for library services designed specifically for transfer students at four-year institutions and the importance of cross campus collaborations to develop and offer these resources. Originality/value The literature on the provision of library services to transfer students is minimal. This case study details the development of cross campus collaborations that resulted in enhanced library services for this population.

Artificial intelligence arrives in the library

2018 ◽  
Vol 119 (7/8) ◽  
pp. 456-459 ◽  
Author(s):  
Bruce Massis
Keyword(s):  
Artificial Intelligence ◽  
Literature Review ◽  
Design Methodology ◽  
New Technology ◽  
Library Services ◽  
Stages Of Development ◽  
Content Type ◽  
Early Stages ◽  
Potential Relationship ◽  
Potential Benefits

Purpose The purpose of this column is to examine artificial intelligence (AI) and its potential relationship to the library. Design/methodology/approach Literature review and commentary on this topic have been addressed by professionals, researchers and practitioners. Findings The very disruptive nature of any new technology could be viewed as a threat to many institutions, including the library. But with the eventual acceptance and incorporation of AI into its services, it is certainly possible to speculate that this latest technology “intrusion” could also offer many potential positive enhancements into a multitude of library services, many of which are only being examined, considered and piloted in their early stages of development. Originality/value The value in exploring this topic is to present a look at the potential of using AI in the library and to open a discussion of its potential benefits.

The organizational value of Xennials

2018 ◽  
Vol 26 (4) ◽  
pp. 22-24
Keyword(s):  
Literature Review ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Review Paper ◽  
Cutting Edge ◽  
Content Type ◽  
Pertinent Information ◽  
Organizational Value ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This literature review paper concentrates on the microgenerations produced at the cusp where different generations merge into one another. The Xennial microgeneration is a productivity-enhancing organizational asset uniquely placed to help diffuse tension between Gen Xers and Millennials in the workplace. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

A study to evaluate the digitization level of Korean libraries (part II)

2016 ◽  
Vol 34 (2) ◽  
pp. 359-403
Author(s):  
Younghee Noh
Keyword(s):  
Literature Review ◽  
Digital Libraries ◽  
Design Methodology ◽  
Public Libraries ◽  
Library Services ◽  
University Libraries ◽  
Content Type ◽  
College And University ◽  
The World ◽  
Library Program

Purpose – The purpose of this paper is to evaluate the current digitization levels of Korean libraries by identifying key elements of library services and measuring them for conventional vs digital approaches and use. Design/methodology/approach – The study utilized previous research related to digital libraries and consultations with experts to arrive at 13 evaluation elements and components within them to analyze. For the purpose of this study specialized libraries, college and university libraries, and public libraries were surveyed, and their responses analyzed to rate their current digitization levels vs more conventional approaches. Findings – First, after determining the elements that characterized the conventional and digital libraries by analyzing different pieces of literature and consulting with experts, 92 factors were identified for each of the conventional and digital elements based on the axis which was composed of 13 items. Second, this study indicated that the libraries obtained one of the conventional or digital characteristics independent of the situation, rather than that the digital library was more effective than the conventional library. Third, in evaluating the chosen libraries used as the examples, it was observed that the libraries had more conventional characteristics among the elements of the digital and conventional libraries. Also, based on the axis used for comparison of 13 items, elements such as the next generation service, the SNS service, and the library program service were more conventional, but elements such as classification and cataloging, acquisition, and the organization were more digitized. Originality/value – This study is the first study in the world to measure the level of digitization of the library. Therefore, hereafter, each library will be able to measure and determine its digital position based on these elements. Up to now, some research was performed in pursuit of extracting the elements of a library but it had relied solely on literature review. Comprehensive research had never been performed as in this study.

Servant leadership and transformational leadership: from comparisons to farewells

2018 ◽  
Vol 39 (6) ◽  
pp. 762-774 ◽  
Author(s):  
Jon Aarum Andersen
Keyword(s):  
Transformational Leadership ◽  
Literature Review ◽  
Servant Leadership ◽  
Empirical Data ◽  
Design Methodology ◽  
Content Type ◽  
Original Works ◽  
The Many

Purpose The purpose of this paper is to question the usefulness of comparisons between theories on servant leadership and transformational leadership. Design/methodology/approach A review of scholarly works on these two theories is presented from the original works of Greenleaf, Burns and Bass to the current research. Findings Based on the four categories of construct clarity, two competing alternatives are identifiable in the scholarship of both servant and transformational leadership. There are thus 16 versions of each theory. Research limitations/implications The literature review contains no new empirical data. The many versions available today of each theory do not make comparisons meaningful. The prevalence of several versions of theories on servant leadership and transformational leadership implies that they are no longer specific and useful theories. Originality/value Critical comments are presented on the usefulness of comparisons between servant leadership and transformational leadership. Thus, the value of these theories is also questioned.

scholarly journals Teaching innovations in Asian higher education: perspectives of educators

2018 ◽  
Vol 13 (2) ◽  
pp. 179-190 ◽  
Author(s):  
T.M. Wong
Keyword(s):  
Higher Education ◽  
Design Methodology ◽  
Higher Education Institutions ◽  
The Other ◽  
Asian Countries ◽  
Structured Interviews ◽  
Content Type ◽  
Advanced Technologies ◽  
The Many

Purpose The purpose of this paper is to identify the teaching innovations that have been implemented in higher education institutions in Asia and the perspectives of educators on them. Design/methodology/approach Semi-structured interviews were conducted with 28 educators who were affiliated with 23 higher education institutions in ten Asian countries/regions. The interviews covered information about the teaching innovations of the participants’ institutions, the characteristics of the innovative practices and the participants’ views on them. The relationships between the characteristics of institutions and their teaching innovations were also examined. Findings The results showed that the teaching innovations included two main categories, namely, those which involved the use of advanced technologies and those which did not. The innovations that involved the use of advanced technologies were mainly from larger institutions, while the other category was mainly from smaller ones and had been practised for less than 1.5 years. Differences were also identified between the two categories in terms of the aims and importance of innovations, innovative features, the evaluation of innovations and improvements needed for them. Originality/value The results highlighted that technology is only one of the many aspects of teaching innovations, which is different from the view prevailing in the literature. They also suggested that differences in the scale of institutions (in terms of number of students) possibly influences the kind of teaching innovations adopted.

Rethinking bibliographic utilities for library consortia

2020 ◽  
Vol 37 (8) ◽  
pp. 7-9
Author(s):  
Israel Odede
Keyword(s):  
Literature Review ◽  
Paradigm Shift ◽  
Design Methodology ◽  
Distributed Network ◽  
Network Resources ◽  
Content Type ◽  
Library Consortia ◽  
Individual Ownership ◽  
Insight Into

Purpose The paper aims to critically examine the bibliographic utility as a roadmap to increase library consortia and provide an insight into a new library consortia strategy that integrates librarians into a system of sharing both resources and knowledge. Design/methodology/approach This study adopted a literature review approach with a focus on bibliographic utility as a necessary prerequisite for effective library consortia, which is a paradigm shift from the concept of individual ownership to a collective access of distributed network resources and knowledge. Findings The reviewed literature indicated that significant bibliographic utilities and integrated library systems are factors that shaped and developed consortia activities in libraries. Originality/value The bibliographic utility has limited literature, and a few published scholarly studies have combined bibliographic utility and library consortia as strategies to share resources and knowledge

Blending global and regional planning in multinationals

2019 ◽  
Vol 35 (3) ◽  
pp. 16-18
Keyword(s):  
Case Studies ◽  
Regional Planning ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Central Planning ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Blending global and regional planning is important for multinationals. Within a central framework, local offices should have input. Different regions will approach this in different ways, but regional planning needs to be in-synch with central planning cycles. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals The concept of neutrality: a new approach

2019 ◽  
Vol 76 (1) ◽  
pp. 333-353 ◽  
Author(s):  
Stephen Macdonald ◽  
Briony Birdi
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Information Science ◽  
Social Institutions ◽  
Future Research ◽  
Library And Information Science ◽  
New Approach ◽  
Content Type ◽  
Normative Framework ◽  
Contextual Awareness

Purpose Neutrality is a much debated value in library and information science (LIS). The “neutrality debate” is characterised by opinionated discussions in contrasting contexts. The purpose of this paper is to fill a gap in the literature by bringing these conceptions together holistically, with potential to deepen understanding of LIS neutrality. Design/methodology/approach First, a literature review identified conceptions of neutrality reported in the LIS literature. Second, seven phenomenographic interviews with LIS professionals were conducted across three professional sectors. To maximise variation, each sector comprised at least one interview with a professional of five or fewer years’ experience and one with ten or more years’ experience. Third, conceptions from the literature and interviews were compared for similarities and disparities. Findings In four conceptions, each were found in the literature and interviews. In the literature, these were labelled: “favourable”, “tacit value”, “social institutions” and “value-laden profession”, whilst in interviews they were labelled: “core value”, “subservient”, “ambivalent”, and “hidden values”. The study’s main finding notes the “ambivalent” conception in interviews is not captured by a largely polarised literature, which oversimplifies neutrality’s complexity. To accommodate this complexity, it is suggested that future research should look to reconcile perceptions from either side of the “neutral non-neutral divide” through an inclusive normative framework. Originality/value This study’s value lies in its descriptive methodology, which brings LIS neutrality together in a holistic framework. This framework brings a contextual awareness to LIS neutrality lacking in previous research. This awareness has the potential to change the tone of the LIS neutrality debate.

Return to relevance

2015 ◽  
Vol 31 (1) ◽  
pp. 2-6
Author(s):  
Robert Fox
Keyword(s):  
Literature Review ◽  
Web Sites ◽  
Web Site ◽  
Design Methodology ◽  
Library Science ◽  
User Needs ◽  
Content Type ◽  
Web Presence ◽  
Design Philosophy ◽  
Information Professionals

Purpose – In order to continue to respond to patron needs in a relevant way, it is necessary to continuously reevaluate the central message that the library website is intended to convey. It ' s necessary to question assumptions, listen to user needs, and shift our paradigm to make the library web presence as effective as possible. Design/methodology/approach – This is a regular viewpoint column. A basic literature review was done prior to the column being written. Findings – The library Web site remains, in many respects, the “first face” of the library for patrons. To remain relevant, traditional methodologies used in library science may need to be set aside or catered to the needs of the patron. Originality/value – Various methods regarding design philosophy are explored which may be of use to information professionals responsible for the design and content of the library Web sites.

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