scholarly journals New challenges in brand management

2018 ◽  
Vol 22 (3) ◽  
pp. 254-271 ◽  
Author(s):  
Cleopatra Veloutsou ◽  
Elena Delgado-Ballester
Keyword(s):  
Literature Review ◽  
Academic Engagement ◽  
Design Methodology ◽  
Brand Management ◽  
Special Issue ◽  
Dynamic Nature ◽  
Content Type ◽  
The Past ◽  
New Challenges ◽  
Over Time

Purpose This paper aims to help in the development of a better understanding of key brand-related terms and discuss the key challenges and trends in brand management. Design/methodology/approach This is an editorial based mainly on an extensive and broad literature review on brand management. Findings First, this work defines some key brand management terms and presents brand-related issues and concerns that remain unchanged over time. Then it discusses some of the brand management-related matters that are changing since the past few years. Challenges for the management of brands from the side of the companies that have introduced them are then presented. It finally provides a glimpse of the five papers selected for this special issue and then identifies avenues for further research. Originality/value This work and the whole special issue together help in the understanding of the dynamic nature of the management of brands over time with implications to the management and the academic engagement with brands.

Identifying the prevailing images in library and information science profession: is the landscape changing?

2014 ◽  
Vol 115 (7/8) ◽  
pp. 355-375 ◽  
Author(s):  
Evgenia Vassilakaki ◽  
Valentini Moniarou-Papaconstantinou
Keyword(s):  
Systematic Review ◽  
Mass Media ◽  
Literature Review ◽  
Design Methodology ◽  
Information Science ◽  
Time Frame ◽  
Library And Information Science ◽  
Content Type ◽  
The Past ◽  
Over Time

Purpose – This paper aims to provide a systematic review on library and information science (LIS) profession’s image and stereotypes from 1999 to 2013. In particular, it aims to identify and analyze the prevailing images of librarians in various contexts and explore possible changes occurring over time. Design/methodology/approach – The method of systematic review is adopted to identify the prevailing images in LIS profession. Specifically, 60 papers were selected and five main themes emerged such as “public’s perceptions”, “librarians’ perceptions”, “students’ perceptions”, “mass media” and “image as an issue” after a thorough analysis of papers’ aim. Findings – It was found that librarians were negatively perceived by both the wider public and the students. In terms of mass media, the image of “the old maid” was dominant, whereas newspapers focused on the male librarian who was perceived as glamorous. Positive stereotypes were also found in children books. On the whole, librarian’s image and relevant stereotypes have not changed considerably over time. Research limitations/implications – This literature review considered only papers published between 2000 and 2013 and only in English mainly due to language restrictions. Originality/value – This review identifies, critically analyzes and discusses the literature on the prevailing images and stereotypes associated with LIS profession in the past 13 years. In addition, it attempts to identify and discuss any changes that occurred in this time frame.

scholarly journals Fresh perspectives on customer experience

2015 ◽  
Vol 29 (6/7) ◽  
pp. 430-435 ◽  
Author(s):  
Janet R. McColl-Kennedy ◽  
Anders Gustafsson ◽  
Elina Jaakkola ◽  
Phil Klaus ◽  
Zoe Jane Radnor ◽  
...  
Keyword(s):  
Research Agenda ◽  
Design Methodology ◽  
Customer Experience ◽  
Future Research ◽  
Dynamic Nature ◽  
Content Type ◽  
Research Questions ◽  
Advance Theory ◽  
Over Time

Purpose – The purpose of this paper is to provide directions for future research on: broadening the role of customers in customer experience; taking a practice-based approach to customer experience; and recognizing the holistic, dynamic nature of customer experience across all touch points and over time. Design/methodology/approach – The approach is conceptual identifying current gaps in research on customer experience. Findings – The findings include a set of research questions and research agenda for future research on customer experience. Originality/value – This research suggests fresh perspectives for understanding the customer experience which can inspire future research and advance theory and managerial practice.

scholarly journals The past, present and future of open innovation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Barbara Bigliardi ◽  
Giovanna Ferraro ◽  
Serena Filippelli ◽  
Francesco Galati
Keyword(s):  
Intellectual Property Rights ◽  
Open Innovation ◽  
Design Methodology ◽  
Context Dependency ◽  
Future Research ◽  
Review Of The Literature ◽  
Journal Articles ◽  
Content Type ◽  
The Past ◽  
Over Time

PurposeThrough a comprehensive review of the literature on open innovation (OI), this study aimed to achieve two objectives: (1) to identify the main thematic areas discussed in the past and track their evolution over time; and (2) to provide recommendations for future research avenues.Design/methodology/approachTo achieve the first objective, a method based on text mining was implemented, with the analysis focusing on 1,772 journal articles published between 2003 and 2018. For the second objective, a review based on recent and relevant papers was conducted for each thematic area.FindingsThe paper identified nine thematic areas explored in existing research: (1) context-dependency of OI, (2) collaborative frameworks, (3) organizational dimensions of OI, (4) performance and OI, (5) external search for OI, (6) OI in small and medium-sized enterprises, (7) OI in the pharmaceutical industry, (8) OI and intellectual property rights, and (9) technology. The analysis of the most recent papers belonging to the more investigated areas offers suitable suggestions for future research avenues.Originality/valueTo the best of the authors’ knowledge, no review has yet been undertaken to reorganize the OI literature.

It’s about time: theorizing amodern time in historical organization studies

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gabrielle Durepos ◽  
Terrance Weatherbee ◽  
Albert J. Mills
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Organization Studies ◽  
Content Type ◽  
The Past ◽  
Actor Networks ◽  
History Approach ◽  
Chronological Time

Purpose This paper features a critique of the treatment of time in modern and postmodern historical organization studies. The authors reply to the critique by drawing on Lefebvre’s notion of rhythm to theorize time in an amodern condition. The purpose of this study is to call on historical organization studies scholars to theoretically engage with time. Design/methodology/approach After a pointed literature review of the treatment of time in modern and postmodern historical organization studies, an ANTi-History approach to time is developed through an exploration of how rhythm can inform key ANTi-History facets. Findings New insights on key ANTi-History facets are developed in relation to time. These include seeing the past as history through rhythmic actor-networks, a description of relationalism informed by situated rhythms, a suggestion that the performative aspect of history is rhythmic and an illustration of what one might see if they watched an amodern historian at work. Originality/value Lefebvre’s concept of rhythm has been largely neglected in historiography and historical organization studies. Rhythm offers a way to understand time in relation to situated actor practices as opposed to the universal clock or chronological time.

Sales training and ICT: a literature review

2020 ◽  
Vol 52 (1) ◽  
pp. 65-80
Author(s):  
Hector Augusto Torres ◽  
Andres Chiappe ◽  
Yasbley Segovia
Keyword(s):  
Literature Review ◽  
Information And Communication Technologies ◽  
Design Methodology ◽  
Communication Technologies ◽  
Key Factors ◽  
Content Type ◽  
Sales Training ◽  
The Past ◽  
Information And Communication

Purpose The purpose of this paper is to identify in the specialized literature published in the past 20 years about sales training, some elements or key factors that could be applied to the use of information and communication technologies (ICT) as a support for the learning of the detection of business opportunities. Design/methodology/approach This is a study of a documentary nature in which a method of systematic literature review was applied to 132 studies published in journals indexed in Scopus and Scielo on sales training processes. The analysis of the data combined a process of categorization and frequencies statistical analysis. Findings The results highlight the role of ICT and specifically the use of mobile devices to support the strengthening of training in sales in terms of relationship, opportunity and flexibility in communication with the client, the construction of positive emotional environments and experiential/situated training. Originality/value The originality of this study lies in the extraction and interpretation of key factors focused on addressing a guiding question about the relationships between the use of ICT and sales training.

scholarly journals A set of motives to unite them all?

2015 ◽  
Vol 23 (1) ◽  
pp. 2-14 ◽  
Author(s):  
Alvaro Cuervo-Cazurra ◽  
Rajneesh Narula
Keyword(s):  
Multinational Enterprises ◽  
Design Methodology ◽  
Future Research ◽  
Special Issue ◽  
New Developments ◽  
Content Type ◽  
The Past ◽  
Nuanced Understanding ◽  
The Way

Purpose – The purpose of this paper is to introduce the debate forum on internationalization motives of this special issue of Multinational Business Review. Design/methodology/approach – The authors reflect on the background and evolution of the internationalization motives over the past few decades, and then provide suggestions for how to use the motives for future analyses. The authors also reflect on the contributions to the debate of the accompanying articles of the forum. Findings – There continue to be new developments in the way in which firms organize themselves as multinational enterprises (MNEs), and this implies that the “classic” motives originally introduced by Dunning in 1993 need to be revisited. Dunning’s motives and arguments were deductive and atheoretical, and these were intended to be used as a toolkit, used in conjunction with other theories and frameworks. They are not an alternative to a classification of possible MNE strategies. Originality/value – This paper and the ones that accompany it, provide a deeper and nuanced understanding on internationalization motives for future research to build on.

scholarly journals Overconfidence

2020 ◽  
Vol 23 (1) ◽  
pp. 25-39
Author(s):  
Robert Paul Singh
Keyword(s):  
Decision Making ◽  
General Population ◽  
Literature Review ◽  
Design Methodology ◽  
New Ventures ◽  
Review Of The Literature ◽  
Research Focus ◽  
Content Type ◽  
Entrepreneurship Research ◽  
The Past

PurposeThere has been significant growth in entrepreneurship research over the past several decades. Yet with all of the knowledge gained and presumably improved training of would-be entrepreneurs, firm failure rates remain persistently high. It is argued here that the historical and continued research focus on successful entrepreneurs has limited the field. Entrepreneurs are often considered to possess uniquely positive capabilities relative to the general population; this paper explores the possibility that the majority of entrepreneurs suffer from overconfidence and that this leads most entrepreneurs to make “bad bets” that result in underperformance and firm failure.Design/methodology/approachIn this paper, a qualitative review of the literature was performed.FindingsBased on the literature review, three formal propositions are developed. The first two suggest that the majority of entrepreneurs are overconfident in their personal capabilities and the prospects for their new ventures. It is then proposed that this overconfidence leads to errors in judgment that results in financial underperformance and failure found among most new ventures.Originality/valueThis paper makes an important contribution to the entrepreneurship literature by arguing that overconfidence negatively impacts pre-founding decision-making such that entrepreneurs pursue flawed opportunities. Studying the issues raised in this paper may spur new lines of research and knowledge that lead to better entrepreneurial outcomes.

scholarly journals An introduction to the special issue on the past, present and future research on deliberate lookalikes

2019 ◽  
Vol 28 (6) ◽  
pp. 701-706
Author(s):  
Nebojsa S. Davcik ◽  
Piyush Sharma ◽  
Ricky Chan ◽  
Rajat Roy
Keyword(s):  
Research Methods ◽  
Design Methodology ◽  
Web Of Science ◽  
Future Research ◽  
Scholarly Work ◽  
Special Issue ◽  
Research Gaps ◽  
Content Type ◽  
The Past

Purpose The purpose of this paper is to present the contemporary thinking on deliberate lookalikes and to provide a better understanding of its key forms (counterfeits, copycats and no-name imitations) and markets (deceptive and non-deceptive). Design/methodology/approach This editorial contains a review of current and past literature on deliberate lookalikes along with summaries of all the articles accepted for publication in the special issue on deliberate lookalikes. The guest editors used academic databases such as Web of Science to find the most representative scholarly work on deliberate lookalikes literature. Findings This editorial identifies pertinent research gaps in the literature on deliberate lookalikes. The five selected articles address some of these research gaps and provide useful insights on the purchase and usage of deliberate lookalikes along with directions for future research and ways to apply different research methods that could have important implications for scholars and managers. Originality/value The editorial and special issue extends the knowledge about the deliberate lookalikes and their effects on firms, brands and consumers. This work opens new avenues for the research about different forms and markets in the context of lookalikes.

scholarly journals Understanding users: from man-made typologies to computer-generated clusters

2014 ◽  
Vol 115 (9/10) ◽  
pp. 412-425 ◽  
Author(s):  
Carl Gustav Johannsen
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Public Library ◽  
Content Type ◽  
The Past ◽  
Similarities And Differences ◽  
First Time ◽  
Library Profession ◽  
Library User ◽  
Practical Implications

Purpose – The aim of this article is to identify the main approaches and discuss their perspectives, including their strengths and weaknesses in, especially, public library contexts. The purpose is also to present and discuss the results of a recent – 2014 – Danish library user segmentation project using computer-generated clusters. Compared to traditional marketing texts, this article also tries to identify users segments or images created by the library profession itself. Segmentation of users can help libraries in the process of understanding user similarities and differences. Segmentation can also form the basis for selecting segments as target users and for developing tailored services for specific target segments. Thus, several approaches and techniques have been tested in library contexts. Design/methodology/approach – Basically, the article is built upon a literature review concerning different approaches to user segmentation in, especially, public library context from approximately 1980 till now (May 2014). Findings – The article reveals that – at least – five different principal approaches to user segmentation have been applied by the library sector during the past 30-35 years. Characteristics, strengths and weaknesses of the different approaches are identified, discussed and evaluated. Practical implications – When making decisions on future library user surveys, it is certainly an advantage, concerning the ability to make qualified decision, to know what opportunities that are at hand for identifying important segments. Originality/value – Some of the approaches have been treated individually in the library literature; however, it is probably the first time that the professions own user images and metaphors are dealt with in a user segmentation context.

Flexibility and agility: evolution and relationship

2018 ◽  
Vol 29 (7) ◽  
pp. 1138-1162 ◽  
Author(s):  
Bouchra Abdelilah ◽  
Akram El Korchi ◽  
Mohammed Amine Balambo
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Natural Evolution ◽  
Professional Literature ◽  
Content Type ◽  
Operational Ability ◽  
Strategic Ability ◽  
The Relationship ◽  
Over Time

Purpose The purpose of this paper is to clarify the confusion between flexibility and agility. The paper traces the evolution of agility and the evolution of flexibility over time, analyses their drivers and different elements, draws the boundaries between them and defines their relationship. Design/methodology/approach A systematic literature review of flexibility and agility was developed. Papers written between 1920 and 2017 were reviewed and analyzed using a structured review technique. The identified papers focus on flexibility and agility, relating both to manufacturing and the supply chain. Findings Agility is the natural evolution of flexibility. Until the 1990s, the term “flexibility” was used to refer to agility, but, because of market changes, competitiveness and the need for speed, the term “agility” was coined. While flexibility is considered as an operational ability, agility is a strategic ability that enables a firm to establish a strategic long-term vision. In fact, flexibility is an agility capability, among other capabilities such as responsiveness or speed. There are also several types of flexibility that are used as agility sub-capabilities, or as agility enablers, which further confirms the idea that flexibility is a part of agility. Research limitations/implications This research is a systematic review of the existing literature on the concepts of flexibility and agility. Although it is theoretical, it could provide a set of hypotheses that would enable an empirical study to be conducted into how firms from different industries perceive flexibility and agility and how they implement each of them. Originality/value Flexibility and agility are two distinct characteristics that enable a firm to gain a competitive advantage by responding quickly and effectively to changing customer demand. However, there is confusion between these two concepts in the academic and professional literature, with both terms being used to refer to the same idea. Our literature review aims to draw the boundaries between flexibility and agility by analyzing the evolution of the two concepts and detailing their respective drivers and elements, in order to bring more clarity to the nature of the relationship between flexibility and agility.

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