scholarly journals A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maria Giovanna Confetto ◽  
Claudia Covucci
Keyword(s):  
Intelligent System ◽  
Corporate Sustainability ◽  
Web Pages ◽  
Corporate Communications ◽  
Web Content ◽  
Bottom Line ◽  
Content Type ◽  
Corporate Websites ◽  
Taxonomic Organization ◽  
The Web

PurposeThe objective of this paper is to propose a taxonomy of sustainability communication (SC) topics that provide digital content managers with a guide for setting a sustainability content agenda and for fostering stakeholder engagement mechanisms on environmental, social and economic issues that increasingly characterize conversations on social media of all stakeholder groups.Design/methodology/approachTaxonomy is a conceptual and qualitative way used to classify and represent the corporate sustainability (CS) domain of knowledge. The taxonomy categories of SC topics are both theoretically and empirically derived, combining an in-depth literature review with a thematic content analysis of 300 web pages of the corporate websites of the top ten sustainable brands selected in “The 2019 GlobeScan-SustainAbility Leaders Survey.”FindingsThe analysis of the results led to the construction of a hierarchical dictionary of tags that categorizes all sustainability topics based on a new, four-dimensional conceptual structure: planet, people, profit and governance. Each dimension is organized in four groups of sustainability themes, which, in turn, group multiple topics, considered the smallest communication unit to develop the SC content.Practical implicationsThe taxonomy provides a concise and immediate conceptual framework on all those topics of broader interest, which, suitably modulated, can act as touch points with several groups of stakeholders. Drawn upon the best practices of thematic organization of SCs via the web, the taxonomy represents a guide for programming an editorial plan based on environmental, social, economic and governance issues from a sustainability content marketing perspective. The taxonomy of sustainability topics also finds application as a framework for a content intelligent system, providing a dictionary of tags that can be used for the indexing and retrieval of SC web content.Originality/valueThe study represents the first attempt at reaching a taxonomic organization of the sustainability aspects from a communicational perspective, supporting a new way of thinking and managing SC in the digital realm. Moreover, the results highlight, for the first time, that the Triple Bottom Line (TBL) theory, applied to corporate communications, lacks the governance aspect, which is essential to pursue sustainability consistently and effectively.

Exploring the customer orientation of Spanish pharmacy websites

2018 ◽  
Vol 12 (4) ◽  
pp. 447-462 ◽  
Author(s):  
Carmen Domínguez-Falcón ◽  
Domingo Verano-Tacoronte ◽  
Marta Suárez-Fuentes
Keyword(s):  
Web 2.0 ◽  
Customer Orientation ◽  
Community Pharmacies ◽  
Web Pages ◽  
Web Page ◽  
Pharmaceutical Sector ◽  
Content Type ◽  
Web Page Design ◽  
Page Design ◽  
The Web

Purpose The strong regulation of the Spanish pharmaceutical sector encourages pharmacies to modify their business model, giving the customer a more relevant role by integrating 2.0 tools. However, the study of the implementation of these tools is still quite limited, especially in terms of a customer-oriented web page design. This paper aims to analyze the online presence of Spanish community pharmacies by studying the profile of their web pages to classify them by their degree of customer orientation. Design/methodology/approach In total, 710 community pharmacies were analyzed, of which 160 had Web pages. Using items drawn from the literature, content analysis was performed to evaluate the presence of these items on the web pages. Then, after analyzing the scores on the items, a cluster analysis was conducted to classify the pharmacies according to the degree of development of their online customer orientation strategy. Findings The number of pharmacies with a web page is quite low. The development of these websites is limited, and they have a more informational than relational role. The statistical analysis allows to classify the pharmacies in four groups according to their level of development Practical implications Pharmacists should make incremental use of their websites to facilitate real two-way communication with customers and other stakeholders to maintain a relationship with them by having incorporated the Web 2.0 and social media (SM) platforms. Originality/value This study analyses, from a marketing perspective, the degree of Web 2.0 adoption and the characteristics of the websites, in terms of aiding communication and interaction with customers in the Spanish pharmaceutical sector.

Extracting Top-k Company Acquisition Relations From the Web

2017 ◽  
Vol 13 (4) ◽  
pp. 27-41 ◽  
Author(s):  
Jie Zhao ◽  
Jianfei Wang ◽  
Jia Yang ◽  
Peiquan Jin
Keyword(s):  
Rapid Development ◽  
Relation Extraction ◽  
Experimental Results ◽  
Competitive Intelligence ◽  
Web Pages ◽  
Web Content ◽  
Web Page ◽  
Competitive Strategies ◽  
The Web ◽  
Novel Algorithm

Company acquisition relation reflects a company's development intent and competitive strategies, which is an important type of enterprise competitive intelligence. In the traditional environment, the acquisition of competitive intelligence mainly relies on newspapers, internal reports, and so on, but the rapid development of the Web introduces a new way to extract company acquisition relation. In this paper, the authors study the problem of extracting company acquisition relation from huge amounts of Web pages, and propose a novel algorithm for company acquisition relation extraction. The authors' algorithm considers the tense feature of Web content and classification technology of semantic strength when extracting company acquisition relation from Web pages. It first determines the tense of each sentence in a Web page, which is then applied in sentences classification so as to evaluate the semantic strength of the candidate sentences in describing company acquisition relation. After that, the authors rank the candidate acquisition relations and return the top-k company acquisition relation. They run experiments on 6144 pages crawled through Google, and measure the performance of their algorithm under different metrics. The experimental results show that the algorithm is effective in determining the tense of sentences as well as the company acquisition relation.

Webometric Analysis and Link Relationship of Computer Science and Information Technology Websites of Malaysia Universities

2020 ◽  
Vol 17 (2) ◽  
pp. 1260-1265
Author(s):  
Mohd Sharul Hafiz Razak ◽  
Nor Azman Ismail ◽  
Alif Fikri Mohktar ◽  
Su Elya Namira ◽  
Nurina Izzati Ramzi
Keyword(s):  
Information Technology ◽  
Computer Science ◽  
Rank Correlation ◽  
Web Pages ◽  
Web Content ◽  
Content Strategy ◽  
Relationship Of ◽  
The Relationship ◽  
The Web

This paper aims to investigate 18 web domains of computer science and information technology academic websites of Malaysia universities.We collected more than two million web pages. A webometric analysis was used to explore the number of web pages, inbound links, the web impact factor (WIF) and link relationships. The results show Fakulti Teknologi dan Sains Maklumat (FTSM), Universiti Kebangsaan Malaysia (UKM) has the highest number of webpages while Fakulti Teknologi Kreatif dan Warisan (FTKW), Universiti Malaysia Kelantan (UMK) has the largest WIF score. Pearson’s rank correlation coefficient was used to detect the relationship between institutions subdomain age and WIF. Correlations point out that there is scant relationship between subdomain age and WIF score across all 18 Malaysia selected schools [r =−.076, n = 18, p < .0005]. This is due to WIF are highly dependent on the quality of the content to attract backlinks and Google crawler algorithm that changes from time to time for the number of web pages. Subdomain age is independent to the year of establishment of the schools. These findings can be used as a guide to the implementation of university web content strategy.

Relationships among triple bottom line elements

2015 ◽  
Vol 6 (2) ◽  
pp. 195-214 ◽  
Author(s):  
Sitalakshmi Venkatraman ◽  
Raveendranath Ravi Nayak
Keyword(s):  
Empirical Study ◽  
Financial Performance ◽  
Corporate Sustainability ◽  
Triple Bottom Line ◽  
Performance Outcomes ◽  
Business Practices ◽  
Sustainable Business ◽  
Bottom Line ◽  
Content Type ◽  
Performance Outcome

Purpose – The purpose of this paper is to gain more insight of the nature and strength of relationships among the three triple bottom line (TBL) outcomes, namely corporate environmental performance outcome (CEPO), corporate social performance outcome (CSPO) and corporate financial performance outcome (CFPO) and to evolve a roadmap for integrating sustainable business practices that facilitates in managing and improving their sustainable performance. Literature reports that currently businesses try to achieve economic, social and ecological goals independently resulting in silos. The interrelationships of TBL elements have not been explored and integrated. The literature has already pointed out that to achieve corporate sustainability, managers need to integrate TBL goals in all their business decisions. However, the question remains – how to integrate these three competing goals and this paper attempts to answer this question. Design/methodology/approach – In the research design, the authors use a quantitative research methodology with data collected by means of a survey questionnaire that included both descriptive and exploratory flavour. The empirical study examines the relationships of TBL elements as perceived by 85 different Australian-based large, medium, as well as small business organisations. The data collected were analysed by performing factor analysis on 21 items resulting in three latent factors that were aligned to TBL outcomes and the correlations among them were analysed to assess their interrelationships. Findings – The results of the study report weak, positive relationships existing between the TBL. This result has useful implications well-supported by the qualitative feedback. The paper argues that Australian managers do not see any strategic advantage in pursuing “beyond compliance” sustainable business practices, as they perceive no added value to their organisations’ financial performance outcomes. Integrating economic, social and ecological performances is seen as an additional management burden. Originality/value – While most of the TBL studies conducted worldwide focus on predominantly assessing large organisations toward responsible and sustainable business practices, this paper considers large, medium as well as small businesses. Also, economic, social and environmental issues are explored by organisations individually, while this study investigates their inter-connections. Through the empirical study, this paper provides recommendations and proposes a four-step roadmap with the participation of quality circles that would facilitate the integration of the social responsibility and environment protection practices into the core business operations paving way towards achieving corporate sustainability.

scholarly journals Online sustainability information disclosure of mold companies

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elisabete Correia ◽  
Susana Garrido ◽  
Helena Carvalho
Keyword(s):  
Information Disclosure ◽  
Information Dissemination ◽  
Corporate Sustainability ◽  
Industrial Sector ◽  
Economic Dimension ◽  
Content Type ◽  
Corporate Website ◽  
Analysis Methodology ◽  
Corporate Websites ◽  
Sustainability Disclosure

PurposeThe study aims to improve the understanding of the online sustainability disclosure phenomena considering the quantity and nature of the content of the information related to sustainability disclosed in the corporate website of companies, providing evidence about the website sustainability disclosure of different size companies and characterizing the website sustainability disclosure of the Portuguese mold companies.Design/methodology/approachA content analysis methodology was used to the corporate websites of 83 companies in the sample. A direct approach was followed where the researcher is asked to read and classify the text in a previously defined category, but where the possibility of identifying new categories from the collected data is not excluded.FindingsThe information on sustainability disclosed by the mold companies is limited, whether in quantity or concerning the type of information. The information disclosed about environmental and social aspects is scarcer, being the focus more on aspects related to the economic dimension of sustainability, particularly in the areas related to products and services and customers.Research limitations/implicationsThe research design can be broadened to include other sustainability dissemination tools and other research methodologies, such as case studies, to provide a deeper understanding of the concerns and initiatives/practices of sustainability of mold companies.Practical implicationsThis study contributes to the knowledge of sustainability dissemination practices in SMEs, an area of research that needs to be more explored and, in an industrial sector (molds) that have not received much attention in this area.Originality/valueBased on the premise of the importance of corporate sustainability communication, the study focuses on the Internet as an information dissemination tool. It provides indications on the theme and information type that can be used to report the company's sustainability.

Interactive Proxy for URL Correction

2011 ◽  
pp. 72-84
Author(s):  
Kai-Hsiang Yang
Keyword(s):  
Web Sites ◽  
World Wide ◽  
Web Pages ◽  
Web Content ◽  
Web Page ◽  
Proxy Servers ◽  
Personal Favorite ◽  
The World ◽  
Cache Miss ◽  
The Web

This chapter will address the issues of Uniform Resource Locator (URL) correction techniques in proxy servers. The proxy servers are more and more important in the World Wide Web (WWW), and they provide Web page caches for browsing the Web pages quickly, and also reduce unnecessary network traffic. Traditional proxy servers use the URL to identify their cache, and it is a cache-miss when the request URL is non-existent in its caches. However, for general users, there must be some regularity and scope in browsing the Web. It would be very convenient for users when they do not need to enter the whole long URL, or if they still could see the Web content even though they forgot some part of the URL, especially for those personal favorite Web sites. We will introduce one URL correction mechanism into the personal proxy server to achieve this goal.

Web Content Adaptation Frameworks and Techniques

2011 ◽  
pp. 1070-1077
Author(s):  
Tiong-Thye Goh ◽  
Kinshuk
Keyword(s):  
Mobile Devices ◽  
Mobile Phones ◽  
Web Application ◽  
Learning Systems ◽  
Personal Digital Assistants ◽  
Content Adaptation ◽  
Web Pages ◽  
Web Content ◽  
Application Access ◽  
The Web

Most Web pages are designed with desktop platform access in mind, but with the proliferation of mobile devices such as Personal Digital Assistants (PDAs) and mobile phones, accessing Web pages through a variety of devices without proper content adaptation can result in an aesthetically unpleasant, un-navigable and, in most cases, unsatisfying experience. This article provides an overview of approaches in Web content adaptation framework and techniques being developed to extend the Web application access to non-desktop platforms. After describing general adaptation techniques, the article focuses particularly on the adaptation requirements of learning systems, especially when they are accessed through mobile devices.

Compliance of accessibility in tourism websites: a pledge towards disability

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ranjit Singh ◽  
Abid Ismail ◽  
Sibi PS ◽  
Dipendra Singh
Keyword(s):  
Web Content ◽  
Disabled People ◽  
Content Type ◽  
Us States ◽  
Section 508 ◽  
Wcag 2.0 ◽  
The Us ◽  
Accessibility Issues ◽  
Tourism Websites ◽  
The Web

PurposeThe purpose of this paper is to analyse the US states and territories’ official tourism information websites based on the Web Content Accessibility Guideline (WCAG) and Section 508 guidelines to identify the compliance of websites towards disabilities policies and their behaviour pattern.Design/methodology/approachThe official tourism websites of 57 states and territories were analysed through the TAW tool for WCAG 2.0 and AChecker for Section 508. Cluster analysis was used to produce a group of websites underlying the accessibility issues obtained from the online tool to understand the common pattern of behaviour.FindingsThe result revealed that websites have serious and significant accessibility issues underlying the prescribed guidelines that would interfere with the use of the website by disabled people. The main issues that make the website least accessible focussed on the following guideline of WCAG 2.0: compatible, navigable, text alternative, distinguishable and adaptable.Research limitations/implicationsThe empirical results provide the US states and territories’ tourism authority to better understand web accessibility in their websites and its impact on disabled people.Originality/valueAs the web plays an important role in individual lives, this study highlights the accessibility issues which need immediately focussed and technically planned actions from the respective states and territories to ensure that designed web content should communicate effectively and universally.

scholarly journals Materiality and external assurance in corporate sustainability reporting

2015 ◽  
Vol 33 (5) ◽  
pp. 430-450 ◽  
Author(s):  
Peter Jones ◽  
Daphne Comfort ◽  
David Hillier
Keyword(s):  
Corporate Sustainability ◽  
Sustainability Reporting ◽  
Current Status ◽  
Content Type ◽  
Corporate Websites ◽  
Preliminary Examination ◽  
Stakeholder Pressure ◽  
Reporting Process ◽  
Sustainability Challenges ◽  
The Uk

Purpose – The purpose of this paper is to provide a preliminary examination of the extent to which the UK’s leading house builders are embracing the concept of materiality and commissioning independent external assurance as part of their sustainability reporting processes and to offer some wider reflections on materiality and external assurance in sustainability reporting. Design/methodology/approach – The paper begins with a review of the characteristics of materiality and external assurance and a brief outline of house building in the UK and of the sustainability challenges the industry faces. The information on which the paper is based is drawn for the top twenty UK house builders’ corporate Websites. Findings – The paper reveals that only a minority of the UK’s top 20 house builders had embraced materiality or commissioned some form of independent external assurance or verification as an integral part of their sustainability reporting processes. In many ways this reduces the reliability and credibility of the house builders’ sustainability reports. Looking to the future growing stakeholder pressure may force the UK’s house builders to embrace materiality and commission external assurance as systematic and integral elements in the sustainability reporting process. Originality/value – The paper provides an accessible review of the current status of materiality and external assurance in the UK house builders’ sustainability reporting process, and as such it will interest professionals, practitioners, academics and students interested in sustainability in the construction industry.

scholarly journals The two market leaders in ocean cruising and corporate sustainability

2017 ◽  
Vol 29 (1) ◽  
pp. 288-306 ◽  
Author(s):  
Peter Jones ◽  
David Hillier ◽  
Daphne Comfort
Keyword(s):  
Hospitality Industry ◽  
Service Sector ◽  
Corporate Sustainability ◽  
Sustainability Reporting ◽  
Hospitality Management ◽  
Limited Information ◽  
Content Type ◽  
Corporate Websites ◽  
Wide Range ◽  
Sustainability Reports

Purpose The purpose of this paper is to provide a commentary on the sustainability reports published by the two market leaders in ocean cruising industry. Design/methodology/approach The paper begins with short reviews of the growing interest in the commitment to corporate sustainability and of the growth and market structure of the ocean cruising industry by way of setting the context for the commentary. This commentary is based on a review of the most recent sustainability reports published by the two leading ocean cruising companies which account for almost 75 per cent of total industry revenues. Findings The findings of the paper reveal that the two major ocean cruising companies, namely, Carnival Corporation and Royal Caribbean Cruises, published extensive sustainability reports covering a wide range of environmental, social, economic and governance issues. The other leading ocean cruising companies posted limited information on their approach to sustainability on their corporate websites and some posted no information on sustainability. However, the authors suggest that given that the two major cruising companies account for 70 per cent of ocean cruising passengers, the industry compares favourably in its sustainability reporting with other players in the hospitality industry and the service sector. That said, the authors also suggest that approaches to sustainability within the cruising industry, which are based on continuing growth, present testing management challenges for the leading cruising companies. Originality/value The paper provides an accessible commentary on current approaches to sustainability in the ocean cruising industry, and as such, it will interest professionals working in the cruise industry and more generally in the hospitality industry as well as academics and students interested in hospitality management and sustainability.

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