How Marketers Conduct Mixed Methods Research

2016 ◽  
pp. 187-196
Author(s):  
Roger Baran
Keyword(s):  
Qualitative Research ◽  
Mixed Methods ◽  
Middle East ◽  
Focus Groups ◽  
Research Methods ◽  
Mixed Methods Research ◽  
Quantitative Research ◽  
Training And Development ◽  
Market Segments ◽  
Quantitative Research Methods

The complimentary nature of qualitative and quantitative research methods are examined with respect to a study assessing the market's view of a training and development institute in the Middle East. The qualitative portion consisted of focus groups conducted with seven distinct market segments served by the institute. The results proved insightful with respect to uncovering and understanding differences of opinion among the seven groups; however, taken alone, the qualitative research would have been very misleading with respect to the institute's standing in the Middle East.

scholarly journals ANALYSIS REGARDING THE IMPORTANCE OF PROMOTION IN STEEL COMPANIES IN INDONESIA

2021 ◽  
Vol 5 (2) ◽  
pp. 1-11
Author(s):  
Reinaldi Yapari
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Research Methods ◽  
Research Method ◽  
Quantitative Research ◽  
Qualitative Research Methods ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative

ABSTRACT  The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia.   Keyword: branding, marketing, promotion, customers, steel.

Article Commentary: Mixed Methods in Visitor Studies Research

2000 ◽  
Vol 5 (1) ◽  
pp. 45-52 ◽  
Author(s):  
Steven S. Yalowitz ◽  
Marcella D. Wells
Keyword(s):  
Mixed Methods ◽  
Research Methods ◽  
Quantitative Research ◽  
Quantitative Methods ◽  
Visitor Studies ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Advantages And Disadvantages ◽  
Research Studies

In visitor studies, there has been some debate about the use of qualitative versus quantitative research methods. Many evaluators understand the advantages and disadvantages of both methods, but deciding on the most appropriate method can still be problematic. This article summarizes the tenets of both qualitative and quantitative methods and provides examples of visitor studies for each. It also reviews several research studies that have successfully used mixed methods to evaluate visitors.

scholarly journals EVALUASI KUALITAS SKRIPSI DI JURUSAN PAI FITK IAIN SURAKARTA

INFERENSI ◽  
2015 ◽  
Vol 9 (2) ◽  
pp. 417
Author(s):  
Purwanto Purwanto
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Quality Index ◽  
Quantitative Research ◽  
Research Work ◽  
Qualitative Research Methods ◽  
Quantitative Research Methods ◽  
Quantitative And Qualitative Research ◽  
Student Thesis

This study aimed to start an effort to evaluate the quality of thesis institutionally. The purpose of this study is to determine the quality of the thesis and determine the achievement of the quality of the thesis as a research work. This study is a descriptive evaluation. The study was conducted at the Department of PAI FITK IAIN Surakarta. The results showed several things. First, the majority of PAI student thesis in 2012 used qualitative research methods. Second, the quality of PAI student thesis in 2012 were generally good, on the thesis that uses quantitative and qualitative research methods. Third, the thesis uses quantitative research methods have a higher quality index than the thesis that uses qualitative research methods. Fourth, for the thesis used quantitative research methods showing the low quality of the elements present in the background of the problem and framework of thinking. Fifth, for the thesis used qualitative research methods showing the low quality of the elements contained in the title of the study andbackground of the problem

scholarly journals Research Methods

2011 ◽  
Vol 5 (3) ◽  
Author(s):  
Carrie Williams
Keyword(s):  
Qualitative Research ◽  
Mixed Methods ◽  
Data Collection ◽  
Research Methods ◽  
Quantitative Research ◽  
Font Size ◽  
Report Writing ◽  
Quantitative And Qualitative Research ◽  
Research Designs ◽  
Conducting Research

<p class="MsoNormal" style="text-justify: inter-ideograph; text-align: justify; margin: 0in 34.2pt 0pt 0.5in;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">This paper discusses three common research approaches, qualitative, quantitative, and mixed methods, along with the various research designs commonly used when conducting research within the framework of each approach. Creswell (2002) noted that quantitative research is the process of collecting, analyzing, interpreting, and writing the results of a study, while qualitative research is the approach to data collection, analysis, and report writing differing from the traditional, quantitative approaches. This paper provides a further distinction between quantitative and qualitative research methods. This paper also presents a summary of the different research methods to conduct research in quantitative, qualitative, and mixed methods studies.</span></span></p>

Qualitative, Quantitative, and Mixed Methods Research Sampling Strategies

Education ◽  
2020 ◽  
Author(s):  
Timothy C. Guetterman
Keyword(s):  
Qualitative Research ◽  
Mixed Methods ◽  
Mixed Methods Research ◽  
Quantitative Research ◽  
Target Population ◽  
Research Process ◽  
Sampling Strategies ◽  
Quantitative And Qualitative Research ◽  
Purposeful Sampling ◽  
Relationship Of

Sampling is a critical, often overlooked aspect of the research process. The importance of sampling extends to the ability to draw accurate inferences, and it is an integral part of qualitative guidelines across research methods. Sampling considerations are important in quantitative and qualitative research when considering a target population and when drawing a sample that will either allow us to generalize (i.e., quantitatively) or go into sufficient depth (i.e., qualitatively). While quantitative research is generally concerned with probability-based approaches, qualitative research typically uses nonprobability purposeful sampling approaches. Scholars generally focus on two major sampling topics: sampling strategies and sample sizes. Or simply, researchers should think about who to include and how many; both of these concerns are key. Mixed methods studies have both qualitative and quantitative sampling considerations. However, mixed methods studies also have unique considerations based on the relationship of quantitative and qualitative research within the study.

scholarly journals The Power of Qualitative Methods: Understanding the Puzzle of the Facility Programming Market

2019 ◽  
Vol 9 (1) ◽  
pp. 32
Author(s):  
Lubomir Popov ◽  
Ivan Chompalov
Keyword(s):  
Qualitative Research ◽  
Qualitative Methods ◽  
Research Methods ◽  
Quantitative Research ◽  
Qualitative Methodology ◽  
Quantitative Research Methods ◽  
Research Designs ◽  
Credible Information ◽  
Unexpected Findings ◽  
Facility Programming

The purpose of this paper is to make a case for the power of qualitative methodology as well as to demonstrate the contributions of qualitative methods in applied research and practice. As analytical material and as an illustration, we use a project where qualitative research methods produce more trustworthy and credible information about a phenomenon than did quantitative research methods. In the process of studying the market for research-based facility programming, we reflected on the heuristic potential and productivity of the methods that have been used traditionally. We made a comparative analysis of the survey and qualitative research designs when used for the study of situations that previously had not been researched or have rarely been researched. This study demonstrates a way of reasoning, grappling with the dilemma of “qualitative versus quantitative,” and reveals the decision making process, as well as some unexpected findings, in evaluating facility programming research. This paper contributes to promoting qualitative methodology in professional practice, in applied projects, and in industries that rely heavily on quantitative research designs.

A Model for Teaching Qualitative Research Methods to Undergraduate Social Work Students

2007 ◽  
Vol 12 (2) ◽  
pp. 70-82 ◽  
Author(s):  
Carol L. Langer ◽  
Cynthia A. Lietz ◽  
Rich Furman
Keyword(s):  
Qualitative Research ◽  
Social Work ◽  
Research Methods ◽  
Analytical Model ◽  
Narrative Analysis ◽  
Quantitative Research ◽  
Social Work Students ◽  
Qualitative Research Methods ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative

Social work students are drawn to qualitative research methods, perhaps because of their experience with interviewing and their interest in process. However, since students need to learn both qualitative and quantitative research methods because both are used in the literature, instructors are challenged to teach both types of methods in one course. The purpose of this article is to illustrate one method used to teach qualitative research methods to undergraduate social work students. The model presents a narrative analysis and moves students from raw data to an analytical model.

ŞEHİR YAŞAM KALİTESİNİN ÖLÇÜLMESİ: KASTAMONU ŞEHİR MERKEZİNDE BİR UYGULAMA

2015 ◽  
Vol 2 (3) ◽  
Author(s):  
Nurcan Çam
Keyword(s):  
Qualitative Research ◽  
Water Resources ◽  
Research Methods ◽  
Quantitative Research ◽  
Life Quality ◽  
Daily Consumption ◽  
Quantitative Research Methods ◽  
City Life ◽  
Face To Face ◽  
Green Areas

The aim of this study is trying to measure city life quality and identifying city life factors that can come to the forefront in marketing cities. So, “Deep interview”, one of the qualitative research methods, and survey practice, one of the quantitative research methods, has conducted. In deep interview, formal establishments that has an important role on city life quality has given information about activities that has conducted or being conducted and effect city life quality. So, a face to face survey has conducted to 300 people who live in Kastamonu. For identifying that Kastamonu’s existing powerful features and must be protected and strengthen features, an evaluation about these features has asked to citizens who live in Kastamonu. Results has shown that Kastamonu has important factors about communication opportunities, green areas and parks, water resources, availability for daily consumption goods, an effortless transportation and these factors can be an advantage for marketing Kastamonu.

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