Studies about the Reasons for Choosing Social Networking with Free Vendors Using the Technological Acceptance Model

2021 ◽  
Author(s):  
Asep Saeppani ◽  
Agun Guntara ◽  
Irfan Fadil ◽  
Dani Indra Junaedi
Keyword(s):  
Social Networking ◽  
Technological Acceptance Model ◽  
Acceptance Model

An Investigation of Factors Affecting Usage and Adoption of Internet & Mobile Banking In Pakistan

2014 ◽  
Vol 1 (1) ◽  
pp. 478 ◽  
Author(s):  
Fatima Mazhar ◽  
Muhammad Rizwan ◽  
Umar Fiaz ◽  
Sobia Ishrat ◽  
Muhammad Salman Razzaq ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Rural Areas ◽  
Rural Population ◽  
Perceived Usefulness ◽  
Mobile Banking ◽  
Factors Affecting ◽  
Evolution Of Technology ◽  
Technological Acceptance Model ◽  
Acceptance Model ◽  
Cultural Effect

Evolution of technology is a swift process, however, its acceptance and adoption in the society is slackened despite its promising results. Internet / mobile banking is a technological way of conducting banking transactions. The purpose of the current study is to find out the affect of various factors effecting successful adoption of internet   / mobile banking using TAM, technological acceptance model in Pakistan, especially rural areas of the country. Results of the current study obtained using regression analysis reveals that the effect of perceived usefulness and security is significant on internet / mobile banking attitude where attitude significantly impact on intentions to use internet / mobile banking. Also due to the cultural effect this modern banking is not compatible with the lifestyle of rural population of Pakistan though the population widely acknowledged its usefulness.

Web Design and E-Commerce

2011 ◽  
pp. 205-221 ◽  
Author(s):  
Xiaoni Zhang ◽  
Margaret Myers
Keyword(s):  
Web Design ◽  
Online Marketing ◽  
The Internet ◽  
The World ◽  
Research Findings ◽  
Internet History ◽  
Technological Acceptance Model ◽  
Acceptance Model ◽  
At Home

Computers and the Internet are now pervasive and essential parts of our lives: we use them at work and at home to gather information, for entertainment, and, increasingly, to do business. The Internet allows people to chat with others from all over the world, to follow the news from every continent, and conveniently to shop online at home or at the office. This book chapter covers two important and related concepts: Web design and e-commerce. The section on Web design starts with the overall picture of the Internet, history, Web authoring tools, design rules as well as introducing some research findings on Web design. E-commerce is introduced with definitions, technological acceptance model, online payment methods, online marketing and future developments.

Individual Differences in Social Networking Site Adoption

2010 ◽  
pp. 1569-1586 ◽  
Author(s):  
Harsha Gangadharbatla
Keyword(s):  
Individual Differences ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Structural Model ◽  
Social Networking Site ◽  
Individual Level ◽  
And Gender ◽  
Acceptance Model

This chapter focuses on detailing the role of five individual level factors—Internet self-efficacy, self-esteem, need to belong, need for information, and gender—in influencing the attitudes toward social networking sites (SNS) and the adoption of such sites. First, the growing importance of social networking sites in business is discussed, and their usage as advertising vehicles is outlined. Individual differences in SNS adoption are presented from a technology acceptance model framework. A paperpencil- based survey is conducted and data obtained is used to test a structural model that explains the role of individual-level factors in influencing individuals’ attitudes toward SNS, their willingness to join SNS, and their actual membership on SNS. Results are presented and managerial implications are drawn.

Perception and Intention of Youth's Towards Online Shopping

2016 ◽  
pp. 28-37
Author(s):  
Ajitabh Dash
Keyword(s):  
Young People ◽  
Structural Equation ◽  
Online Shopping ◽  
Age Groups ◽  
Equation Modeling ◽  
Eastern Region ◽  
Tam Model ◽  
Technological Acceptance Model ◽  
Acceptance Model ◽  
Consumer's Perception

This study aims to investigate youth consumer's perception and intention towards online shopping through integration of technological acceptance model (TAM). Data were collected from 263 young people residing in Bhubaneswar city of Odisha, a state in the eastern region of India through a structured questionnaire during May/June 2015. The structural Equation modeling was employed to analyze the data and validate the research model. The results of this study indicated that different perception variables have different relationships with behavioral intention of youths towards online shopping. The results from this study will be useful for e-commerce companies in formulating appropriate marketing strategies, as well as developing appropriate applications that will attract more consumers by increasing their benefit perception. This study is confined to the response of 263 young people residing in Bhubaneswar city of Odisha. In future of similar types of study may be conducted in either part of the state as well as country with a relatively larger sample size including customers from different age groups. Although past literatures have focused on technological aspects of online shopping, few studies have examined the perception and intention of youth towards online shopping. Furthermore, most studies on online shopping perception have focused on the relationships between technology adoption factors and perception of users. This study provides a basis for further refinement of TAM model to predict behavioral intentions of consumers towards online shopping.

scholarly journals A intenção de usar sites de redes sociais: impacto da inovação pessoal.

2017 ◽  
Vol 8 (1) ◽  
pp. 79 ◽  
Author(s):  
T.R. Wijesundara ◽  
Sun Xixiang
Keyword(s):  
Social Networking Sites ◽  
Theoretical Perspective ◽  
Primary Data ◽  
Intention To Use ◽  
Personal Innovativeness ◽  
Technological Acceptance Model ◽  
Acceptance Model ◽  
The Impact ◽  
Self Administered Questionnaire ◽  
Practical Implications

This study empirically investigates the impact of personal innovativeness on Intention to Use (IU) Social Networking Sites (SNS).The theoretical perspective of Technological Acceptance Model (TAM) and Personal Innovativeness of Information Technology (PIIT) were used to explain the relationships developed in the study. This research is descriptive in nature and based on primary data collected through a self-administered questionnaire, administered to a sample of 216 undergraduates in Sri Lanka. Findings reconfirmed the relationships in original TAM, enabling to use TAM in SNS context. Further, we found PIIT is significant in predicting IU SNS. Theoretical and practical implications of these findings and directions for further research are discussed.

scholarly journals Four-dimensional model: a literature review in online organisational knowledge sharing

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tuyet-Mai Nguyen
Keyword(s):  
Conceptual Framework ◽  
Knowledge Sharing ◽  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Dimensional Model ◽  
Planned Behaviour ◽  
Content Type ◽  
Organisational Knowledge ◽  
Technological Acceptance Model ◽  
Acceptance Model

Purpose Online knowledge sharing is a popular activity worldwide and can be leveraged by organisations to innovate, create and sustain competitive advantage. Although there have been a number of studies examining knowledge sharing to encourage employees to convey their skills and experiences to others in an organisation, few attempts have been made to investigate the key motivators of online knowledge sharing in an organisation. Based on the theory of planned behaviour and technological acceptance model, this study aims to review the literature to establish a conceptual framework examining motivators of online knowledge sharing in organisations. Design/methodology/approach Previous studies that investigated motivators of online knowledge sharing in organisations in the literature were reviewed to propose a conceptual framework. Findings Four-dimensional model, which includes four types of key motivators of online knowledge sharing, namely, individual, social, organisational and technological, was established. Originality/value The model serves as a roadmap for future researchers and managers considering their strategy to enhance online knowledge sharing in organisations.

Technology acceptance model (TAM) and social media usage: an empirical study on Facebook

2014 ◽  
Vol 27 (1) ◽  
pp. 6-30 ◽  
Author(s):  
Rupak Rauniar ◽  
Greg Rawski ◽  
Jei Yang ◽  
Ben Johnson
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Networking Site ◽  
Data Set ◽  
Content Type ◽  
Media Usage ◽  
Usage Behavior ◽  
Acceptance Model

Purpose – Given the widespread popularity of social media, such as Twitter, Facebook, Google+, and LinkedIn, theorizing and understanding the user attitude and usage behavior of social media site is fundamental in developing future understandings and deployment of these new technologies. One approach to such studies on drivers of social media usage behavior would be to revisit the technology acceptance model (TAM). The purpose of this paper is to discuss these issues. Design/methodology/approach – Decades of extensive research have focussed on validating the TAM, proposed by Davis (1986), for various types of information systems and communication technologies. TAM forecasts individual adoption and voluntary use of technology. This study examines individual adoption behavior of the most popular social networking site Facebook. The influences on the intention of using social networking based on individual's perceived ease of use (EU), the user's critical mass (CM), social networking site capability (CP), perceived playfulness (PP), trustworthiness (TW), and perceived usefulness (PU) is empirically examined with a primary data set of 398 users of Facebook gathered from a web-based questionnaire survey. Findings – The results demonstrate that the revised social media TAM model proposed in this study supports all the hypotheses of social media usage behavior. The results of this study provide evidence for the importance of additional key variables to TAM in considering user engagement on social media sites and other social-media-related business strategies. Originality/value – Based on our review of existing scientific literature on social media, few empirical studies have been conducted to scientifically evaluate and explain the usage behavior of social media using Facebook. A validated instrument of usage behavior of social media can provide usability experts and practitioners with a validated tool to assess social media acceptance and usage behavior. This can help us gain a better understanding of “who is and who is not using these sites, why and for what purposes” (Boyd and Ellison, 2007).

scholarly journals Exploring the Students’ Response of Flipped Learning through Social Networking Sites (SNSs)

2020 ◽  
Vol 5 (2) ◽  
pp. 253
Author(s):  
Lutvy Arsanti ◽  
Agus Wijayanto ◽  
Suparno Suparno
Keyword(s):  
Social Networking ◽  
Language Learning ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
English Language ◽  
Vital Role ◽  
English Language Teaching ◽  
Flipped Learning ◽  
Digital Era ◽  
Acceptance Model

Flipped learning has developed a particular approach that facilitates the students to acquire new knowledge outside the classroom. In this digital era, it grows as technology does. MALL (Mobile Assisted Language Learning) has a vital role in supporting English language teaching implementation. It has several applications, which can be a tool to teach English. One of the applications is using Social Networking Sites (SNSs), which the students have a high interest in using it in daily life. The research is a case study that aims to investigate the students' perception of flipped learning through Social Networking Sites (SNSs) to develop their writing ability. The participants of the research are 30 English department students in the second semester. There are ten men and 20 women in the class. The data collection was from an interview and a Technology Acceptance Model (TAM) questionnaire. This research indicates that the students have more ideas to write, and they can collaborate with their friends in writing through Social Networking Sites (SNSs). The result shows that the flipped classroom's implementation through SNSs is an alternative way for teachers to facilitate the learning of EFL writing in this digital era.

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