Connecting Opinions to Opinion-Leaders: A Case Study on Brazilian Political Protests

2016 ◽  
Author(s):  
Leonardo Rocha ◽  
Fernando Mourao ◽  
Ramon Vieira ◽  
Alan Neves ◽  
Darlinton Carvalho ◽  
...  
Keyword(s):  
Opinion Leaders ◽  
Political Protests

scholarly journals 50 years on: Galtung and Ruge's news value factors revisited in online audience building for independent films

First Monday ◽  
2015 ◽  
Author(s):  
Nico Meissner
Keyword(s):  
Mass Media ◽  
Opinion Leaders ◽  
The Internet ◽  
Constructivist Approach ◽  
Independent Film ◽  
Independent Films ◽  
News Values ◽  
Internet Age ◽  
News Value

In 1965, Galtung and Ruge published an influential list of news values. Fifty years later, my article takes this list to demonstrate how mass media principles still apply when building audiences for an independent film in the Internet age. The article builds on the constructivist approach that news values can be actively formulated and stressed. It uses the case study of independent film project 15Malaysia, illustrating how this project, though unknowingly, actively created news value to convince opinion leaders of its worth and, ultimately, build an audience of over two million viewers.

The Importance of Opinion Leaders and Social Networking on Destination Brand Development—The Case Study of Discover Melgaço Brand

2021 ◽  
pp. 289-299
Author(s):  
Sónia Nogueira ◽  
Gysele Xavier ◽  
Laurentina Vareiro
Keyword(s):  
Social Networking ◽  
Opinion Leaders ◽  
Brand Development ◽  
Destination Brand

scholarly journals Using Social Network Analysis and Social Capital to Identify User Roles on Polarized Political Conversations on Twitter

2019 ◽  
Vol 5 (2) ◽  
pp. 205630511984874 ◽  
Author(s):  
Raquel Recuero ◽  
Gabriela Zago ◽  
Felipe Soares
Keyword(s):  
Social Capital ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Opinion Leaders ◽  
Information Flows ◽  
Network Metrics ◽  
Network Analysis Metrics

In this article, we discuss the roles users play in political conversations on Twitter. Our case study is based on data collected in three dates during the former Brazilian president Lula’s corruption trial. We used a combination of social network analysis metrics and social capital to identify the users’ roles during polarized discussions that took place in each of the dates analyzed. Our research identified four roles, each associated with different aspects of social capital and social network metrics: activists, news clippers, opinion leaders, and information influencers. These roles are particularly useful to understand how users’ actions on political conversations may influence the structure of information flows.

scholarly journals Asserting Journalistic Autonomy in the ‘Post-truth’ Era of ‘Alternative Facts’: Lessons from Reporting on the Orations of a Populist Leader

2017 ◽  
Vol 27 (1) ◽  
pp. 51-66 ◽  
Author(s):  
Angela Romano
Keyword(s):  
Management Strategies ◽  
The United States ◽  
Opinion Leaders ◽  
Media Management ◽  
High Profile ◽  
Alternative Facts ◽  
Fact Checking ◽  
Truth Logic ◽  
A Current

A current challenge for journalists is how to report on post-truth political discourse in an era when the statements of populist leaders are increasingly characterized by emotionalism, out-of-context use of verifiable facts, euphemisms and double speak. A case study of the much-reported maiden speech by populist leader Pauline Hanson to the Australian Senate in 2016 is used to identify trends and patterns in stories that resulted from her oration. The case study findings were used to distil nine recommendations for journalists about how to research and report on statements by high-profile political and opinion leaders who peddle suspected alternative facts and post-truth logic. The findings indicate a need for journalists to reassert their autonomy over storytelling agendas through decoding post-truth discourse to identify underlying news issues, then applying rigour in certain fundamentals of fact checking, information sourcing, framing and backgrounding of stories. The case study findings have international relevance because the politics and media-management strategies of Hanson and her One Nation party replicate those of populist opinion leaders in the United States, United Kingdom and many other countries.

scholarly journals Identification of Opinion Leaders and Followers—A Case Study of Green Energy and Low Carbons

2020 ◽  
Vol 10 (23) ◽  
pp. 8416
Author(s):  
Chun-Che Huang ◽  
Wen-Yau Liang ◽  
Po-An Chen ◽  
Yi-Chin Chan
Keyword(s):  
News Media ◽  
Green Energy ◽  
Opinion Leaders ◽  
Interaction Patterns ◽  
Business Organization ◽  
Low Carbon ◽  
Solution Approach ◽  
Carbon Reduction ◽  
Leaders And Followers

In recent years, with the development of Web2.0, enterprises, government agencies, and traditional news media, which have been positively influenced by opinion leaders, have been dedicated to understanding leaders’ opinions on the web in order to seek convergence. Specifically, with the increase of environmental awareness, the introduction of green energy and carbon reduction technology has become an important issue. Consequently, studies identifying opinion leaders and followers who are interested in green energy and low carbon have become important. This study aims to find a solution that can identify the characteristics of opinion leaders and followers that can be widely used, which will help certain public policies or issues to be more effectively disseminated in the future. To model the characteristics of opinion leaders and their influence on followers, this study uses a dual matrix. The interaction patterns are recognized among opinion leaders and followers, with the aim of developing public policy to promote green energy and low carbon emissions. A case is studied to validate the superiority of the proposed solution approach. With the proposed approach, a (business) organization can identify and access opinion leaders and their followers. Through communication, these organizations can absorb strain and preserve functions despite the presence of adversity. This study also clearly demonstrates its contribution and novelty through comparisons with the existing alternative method.

The Bolotnaya Square: Urban Design in Moscow between social activities and political protests

2015 ◽  
Author(s):  
Evgenia Abramova
Keyword(s):  
Urban Design ◽  
Urban Structure ◽  
Political Protest ◽  
Social Activities ◽  
Public Place ◽  
Political Protests ◽  
The One ◽  
The City ◽  
Political Actions

The article is aimed to explore the so-called Turn to the City in Moscow, as a part of which the city has experienced a growth of interest in the redevelopment of the post-Soviet urban structure; and urban design is considered one of the tools of this redevelopment. On the one hand, the turn to urban design is based on the attention to public, green, and pedestrian places and social activities within these places; on the other hand, it is able to undermine the power of oppositional movements in the city, which also take place on the redeveloped sites. These contradictions between social activities and political protest are analyzed in the case study of the Bolotnaya Square, which became widely famous as a public place during the political actions of 2011- 2012.

Using logistic regression for persona segmentation in tourism: A case study

2020 ◽  
Vol 48 (4) ◽  
pp. 1-16
Author(s):  
Rui Kang
Keyword(s):  
Logistic Regression ◽  
Regression Models ◽  
Tourism Industry ◽  
Opinion Leaders ◽  
Service Users ◽  
User Characteristics ◽  
Logistic Regression Models ◽  
Integrated Method ◽  
Tourism Motivation

I introduced a method for persona segmentation in the tourism industry to identify representative subgroups with different motivations or goals. Data from 496 key opinion leaders of groups representing 7,965 travel service users were analyzed with a logistic regression model of user characteristics and tourism motivation. I found that logistic regression is an integrated method of persona segmentation that balances precision and accuracy, and yields replicable and valid results. Three subgroups for persona segmentation based on logistic regression models are proposed.

scholarly journals Variations in power of opinion leaders in online communication networks

2018 ◽  
Vol 5 (10) ◽  
pp. 180642 ◽  
Author(s):  
Mohsin Adalat ◽  
Muaz A. Niazi ◽  
Athanasios V. Vasilakos
Keyword(s):  
Communication Networks ◽  
Online Discussion ◽  
Online Communication ◽  
Communication Patterns ◽  
Opinion Leaders ◽  
Link Type ◽  
Online Social Media ◽  
Different Types

Online social media has completely transformed how we communicate with each other. While online discussion platforms are available in the form of applications and websites, an emergent outcome of this transformation is the phenomenon of ‘opinion leaders’. A number of previous studies have been presented to identify opinion leaders in online discussion networks. In particular, Feng (2016 Comput. Hum. Behav. 54 , 43–53. ( doi:10.1016/j.chb.2015.07.052 )) has identified five different types of central users besides outlining their communication patterns in an online communication network. However, the presented work focuses on a limited time span. The question remains as to whether similar communication patterns exist that will stand the test of time over longer periods. Here, we present a critical analysis of the Feng framework both for short-term as well as for longer periods. Additionally, for validation, we take another case study presented by Udanor et al. (2016 Program 50 , 481–507. ( doi:10.1108/PROG-02-2016-0011 )) to further understand these dynamics. Results indicate that not all Feng-based central users may be identifiable in the longer term. Conversation starter and influencers were noted as opinion leaders in the network. These users play an important role as information sources in long-term discussions. Whereas network builder and active engager help in connecting otherwise sparse communities. Furthermore, we discuss the changing positions of opinion leaders and their power to keep isolates interested in an online discussion network.

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