Historic Twitter Mining: A Case Study Aiming to Identify and Capture the Social Media Network Activities of People who Died by Suicide

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

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Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

International Journal of Sport Communication ◽

10.1123/ijsc.2014-0022 ◽

2014 ◽

Vol 7 (4) ◽

pp. 516-532 ◽

Cited By ~ 7

Author(s):

Makayla Hipke ◽

Frauke Hachtmann

Keyword(s):

Social Media ◽

Athletic Departments ◽

Traditional Media ◽

Big Ten ◽

Study Approach ◽

The Social ◽

Depth Interviews ◽

Social Media Strategy ◽

Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

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CULTURAL OBSTACLE IN THE COMMUNICATION BETWEEN NATIVE SPEAKER AND NON NATIVE SPEAKER IN ENGLISH.

Jurnal CULTURE (Culture, Language, and Literature Review) ◽

10.53873/culture.v7i2.225 ◽

2020 ◽

Vol 7 (2) ◽

pp. 211-215

Author(s):

Sogimin Sogimin

Keyword(s):

Social Media ◽

Native Speaker ◽

English Learner ◽

Language Competence ◽

Cultural Aspects ◽

The Social ◽

The One ◽

Descriptive Method ◽

British People

This research describes the cultural obstacles in the communication oral and written between native speaker and non native speaker in English. The obstacles of cultural is one of main obstacles in the two peoples of communication in the different culural. The research,especially describes the one case of communication between Indonesian people and British people in the social media WhatsApp. The main data of the research is the communication transcript in the social media WhatsApp. Besides of that, the data comes from the interview with the responden. The research is the case study of the Indonesian people and British people. The data analysis uses qualitative and descriptive method. The result of research shows the miscommunication from different cultural in English. This miscommunication not only caused of the skill of language(language competence) but also difference of cultural between of two peoples. Suggested to the English learner that not only learns in the languages aspects but also learns in the cultural aspects, because both of them coud not separate and interplay each others.

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PERAN JARINGAN SOSIAL PADA KAMPANYE LINGKUNGAN DI MEDIA SOSIAL: KASUS KAMPANYE MELAWAN ASAP

INFORMASI ◽

10.21831/informasi.v46i1.9652 ◽

2016 ◽

Vol 46 (1) ◽

pp. 87

Author(s):

Ika Hariyani

Keyword(s):

Social Media ◽

Social Network ◽

Qualitative Method ◽

Social Relation ◽

Executive Board ◽

The Social ◽

Environmental Campaigns ◽

The University ◽

Depth Interviews

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it’s safe to say that this study brings an addition to previous studies related tofactors that influenced the effectivity of environmental campaigns that utilized social medias as a channel of communication. The method used for this paper is qualitative method, with case study on Melawan Asap (Fight the Haze) campaign initiated by BEM UI (Executive Board of Students of University of Indonesia) in 2015 to form an alliance consisting several organizations from inside and outside of the university. Collection of data for this study was done with in-depth interviews with certain informants, based on a criteria established previously by the author, beside an observation upon social media accounts that were used for Fight the Haze campaign. The result shows that the involvement of networks in social media affects the effectivity of Fight the Haze campaign. Also, the social relation between organizations that are united under the alliance of Fight the Haze campaign are based on sentimental network.Kampanye kian marak dilakukan dengan menggunakan media sosial, tidak terkecuali kampanye lingkungan. Berdasarkan kajian-kajian sebelumnya, keefektifan kampanye dengan menggunakan media sosial dipengaruhi oleh berbagai faktor seperti adanya administrator online yang aktif, adanya sosialisasi tambahan yang dilakukan secara offline, dan juga terlibatnya pengikut/followers di media sosial secara aktif. Namun, tulisanini melihat kampanye lingkungan di media sosial dapat efektif dari sisi lain yaitu dari jaringan sosial. Kajian ini melihat bagaimana jaringan sosial berperan dalam membuat efektif kampanye lingkungan di media sosial, sehingga dapat dikatakan bahwa kajian ini menambahkan penemuan dari kajian-kajian sebelumnya yang berbicara mengenai faktor yang membuat efektif kampanye lingkungan dengan menggunakan media sosial sebagai media komunikasinya. Metode yang digunakan dalam tulisan ini adalah metode kualitatif dengan studi kasus pada kampanye melawan asap yang diinisiatori oleh BEM UI 2015 untuk membentuk sebuah aliansi dengan menggandeng beberapa organisasi di UI dan juga dari luar UI. Pengambilan data dalam studi ini dilakukan melalui wawancara mendalam dengan informan- informan tertentu berdasarkan kriteria yang penulis tetapkan dan melakukan observasi terhadap akun media sosial yang digunakan untuk menyebarluaskan kampanye melawan asap. Hasil kajian ini menunjukkan bahwa keterlibatan peran jaringan di media sosial mempengaruhi efektifitas kampanye melawan asap, serta hubungan sosial antar organisasi yang tergabung dalam aliansi gerakan melawan asap terbentuk berdasarkan jaringan perasaan/sentiment.

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Digital sources: a case study of the analysis of the Recovery of Historical Memory in Spain on the social network Twitter

Culture & History Digital Journal ◽

10.3989/chdj.2018.015 ◽

2019 ◽

Vol 7 (2) ◽

pp. 015 ◽

Cited By ~ 1

Author(s):

Mariluz Congosto

Keyword(s):

Data Mining ◽

Social Media ◽

Social Network ◽

Historical Memory ◽

Historical Research ◽

Huge Amount ◽

Online Social Media ◽

The Social ◽

Special Relevance

The incorporation of digital sources from online social media into historical research brings great opportunities, although it is not without technological challenges. The huge amount of information that can be obtained from these platforms obliges us to resort to the use of quantitative methodologies in which algorithms have special relevance, especially regarding network analysis and data mining. The Recovery of Historical Memory in Spain on the social network Twitter will be analysed in this article. An open-code tool called T-Hoarder was used; it is based on objectivity, transparency and knowledge-sharing. It has been in use since 2012.

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A case study on the public knowledge and awareness of the Philippine Pangolin Manis culionensis (Mammalia: Pholidota: Manidae)

Journal of Threatened Taxa ◽

10.11609/jott.4983.11.12.14484-14489 ◽

2019 ◽

Vol 11 (12) ◽

pp. 14484-14489

Author(s):

Frances Mae Tenorio ◽

Joselito Baril

Keyword(s):

Social Media ◽

Mass Media ◽

Public Knowledge ◽

High Demand ◽

The Public ◽

Illegal Market ◽

Medicinal Value ◽

The Social ◽

High Degree

Pangolins are poorly known species despite their high demand in the illegal international trade. This study has been conducted to analyze the awareness of Filipinos towards the endemic Philippine Pangolin Manis culionensis and how much they would be willing to contribute to its conservation. The respondents were selected from the social media reach of the researchers. The results showed that most of the respondents know about the pangolin from mass media such as news from television. Social media is also a factor in their awareness of the animal. They unanimously agreed that pangolins are important ecologically rather than its medicinal value in the illegal market trade. Overall, the respondents showed a high degree of knowledge of pangolins and have favorable attitudes towards its conservation.

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Measuring the Social Impact

Advances in Social Networking and Online Communities - Implications of Social Media Use in Personal and Professional Settings ◽

10.4018/978-1-4666-7401-1.ch009 ◽

2015 ◽

pp. 174-191 ◽

Cited By ~ 4

Author(s):

Vladlena Benson ◽

Stephanie Morgan

Keyword(s):

Social Media ◽

Social Impact ◽

Strategic Objectives ◽

Media Usage ◽

The Social ◽

Substantial Investment ◽

The Many ◽

Practical Recommendations ◽

Social Media Strategy

Effective social media usage has particular challenges for HE institutions. The many opportunities afforded by social media, increasingly demanded by students, have negative potential. Social technology requires substantial investment to do well, and in particular, it can be very hard to measure its performance. In this chapter, the authors focus on how aligning with strategic objectives can reduce the risk and enhance the effectiveness of social media use throughout the student lifecycle. They also consider the risks which social media investment entails in HE. Using a case study of a UK university, the authors identify common themes for social media adoption in educational settings. They offer practical recommendations and key areas to consider before launching or enhancing a social media strategy in the field of HE.

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Earthquake Shake Detecting by Data Mining from Social Network Platforms

Applied Sciences ◽

10.3390/app10030812 ◽

2020 ◽

Vol 10 (3) ◽

pp. 812

Author(s):

Yu-Jung Chuo

Keyword(s):

Social Media ◽

Semantic Analysis ◽

Bulletin Board ◽

Tree Model ◽

Detection Model ◽

The Social ◽

Network Platform ◽

Scale Detection ◽

Central Weather Bureau ◽

Social Media Network

This study used social media posts of the related effect of earthquakes to derive seismic shake scale distributions in regions of Taiwan and compared it with the regional seismic scale reported by the Central Weather Bureau (CWB) of Taiwan. This study conducted a context searching to scrawl the relationship phrase on the social media network platform, PTT bulletin board system (BBS), to detect the earthquake shake scale using the keywords of the context. In this investigation a decision tree model for analyzing the semantic words from the context of the target event to detect the earthquake shake scale was devised. The results indicate that we can pick out the keywords to use to detect the earthquake shake scale at about 85%. Furthermore, the results of the derived shake scale show that the four studied cases are in a good agreement with the presented news from the CWB of Taiwan. In this study, the author attempted to develop a quick earthquake shake scale detection model by semantic analysis of the collected earthquake disaster information reported on the social media network platform.

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Digital Environmentalism: A Case Study of PM2.5 Pollution Issue in Chinese Social Media

Journal of Management and Sustainability ◽

10.5539/jms.v7n1p76 ◽

2017 ◽

Vol 7 (1) ◽

pp. 76

Author(s):

Yanshuang Zhang

Keyword(s):

Social Media ◽

Air Pollution ◽

Environmental Discourse ◽

Social Actors ◽

Discursive Strategies ◽

The Social ◽

Wide Range ◽

Civil Discourse ◽

The Common

The emergence of social media over the last decade has substantially altered not only the means people communicate with each other but also the whole online ecosystems. For the common public in particular, social media enables and broadens the social conversation that anyone interested can engage in on urgent social problems such as environmental pollution. In China, the ever-thickening air pollution smothering most urban cities in recent years has provoked a nationwide discussion, and popular social media like Weibo has been fully utilised by various social actors to participate in this “green speak”. This paper examines the civil discourse about the deteriorating air pollution on China’s largest microblogging platform-Sina Weibo, and seeks to understand how different social actors respond to and reconstruct the reality. Through a discourse analysis aided by a text analytics/ visualisation software—eximancer, this paper investigates the civil discourse from three angles: the demographics, the discursive strategies and the potential social effect. The result suggests that proactive civil engagement in this issue has produced an environmental discourse with a wide range of topics involved, and that the benign interactions between social actors could give rise to a proactive interactional mode between Chinese state and civil society which would definitely be beneficial to the democratisation process in contemporary China.

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