scholarly journals Uncovering the needs and wants of end-users towards green apps: A Living Lab approach

2015 ◽  
Author(s):  
Annabel Georges ◽  
Dimitri Schuurman ◽  
Maarten Desmet
Keyword(s):  
End Users ◽  
Living Lab

scholarly journals Teaching university students co-creation and living lab methodologies through experiential learning activities and preparing them for RRI

2021 ◽  
Vol 27 (1) ◽  
pp. 146045822199120
Author(s):  
Evdokimos I Konstantinidis ◽  
Despoina Petsani ◽  
Panagiotis D Bamidis
Keyword(s):  
Experiential Learning ◽  
University Students ◽  
End Users ◽  
Learning Activities ◽  
User Centered Design ◽  
Scientific Publications ◽  
Research And Innovation ◽  
Living Lab ◽  
Living Labs ◽  
Innovation Approach

During the last decade, the living lab and co-creation concepts have started being blended with the Responsible Research and Innovation approach, aiming to evaluate potential societal anticipations toward fostering an inclusive RRI behavior. Teaching co-creation concept and living lab methodologies to university students has started been considered as valuable for future researchers along with the demand of companies and public sectors which turn toward user-center techniques for inspiration to develop innovative and services. To this end, the scientific publications presenting work on teaching co-creation and living lab methodologies are not so many while there are no published research studies on experiential learning activities for teaching co-creation and living lab approaches to university students. This study presents a course based on living labs and co-creation methodologies through experiential learning activities, consisted of four different lectures and an open event. The study involves stakeholders from the academia, the citizens, and the public sector. The results show that lectures with the participation of end-users were the most enjoyable. Furthermore, students thought that they learned the most when they first met the end-users. This lecture was perceived as a successful way to gain methodical knowledge for user-centered design and software development.

User engagement in living lab field trials

Info ◽  
2015 ◽  
Vol 17 (4) ◽  
pp. 26-39 ◽  
Author(s):  
Annabel Georges ◽  
Dimitri Schuurman ◽  
Bastiaan Baccarne ◽  
Lynn Coorevits
Keyword(s):  
Technology Acceptance ◽  
Field Trials ◽  
End Users ◽  
Influential Factor ◽  
User Engagement ◽  
Content Type ◽  
Functional Maturity ◽  
Living Lab ◽  
Depth Analysis

Purpose – The purpose of this paper is to reflect on the factors playing a role in the engagement of end-users to participate in Living Lab field trials. Design/methodology/approach – Multiple case study analysis of three Living Lab cases in which field trials were organized. Findings – Based on academic literature on field trials, user engagement and the technology acceptance model, the authors argue that several factors play a role in the participation of users in field trials. An influential factor that emerged is the functional maturity of the innovation, the extent to which a prototype resembles the functionalities and the processes of the final, go-to-market product at the moment of the field trial. Within this exploratory paper, we propose the “user engagement model for field trials” to explain the factors that play a role in the engagement of end-users in field trials. Research limitations/implications – The methodological limitations of a case study design make it difficult to extrapolate the findings toward a larger sample. Therefore, this paper focuses on making an in-depth analysis rather than making general claims. However, the insights regarding user engagement for participation pave the way for future validation on a larger scale and suggest future research directions. Practical implications – The findings of this paper suggest that Living Lab field trials should carefully take into account the (perceived) functional maturity of the innovation and the specific characteristics of the innovation when engaging end-users for field trials. Interaction and trust between the test-users and the other stakeholders is of great importance for the active engagement of test-users during field trials. Originality/value – This exploratory paper adds to a general understanding of end-user involvement in innovation development processes and suggests guidelines to engage end-users to participate in field trials. In addition, it introduces the concept of functional maturity of innovations and the user-engagement model for field trials.

scholarly journals Co-creating Virtual Reality Interventions for Alcohol Prevention: Living Lab vs. Co-design

2021 ◽  
Vol 9 ◽  
Author(s):  
Timo Dietrich ◽  
Julie Dalgaard Guldager ◽  
Patricia Lyk ◽  
Lotte Vallentin-Holbech ◽  
Sharyn Rundle-Thiele ◽  
...  
Keyword(s):  
Virtual Reality ◽  
End Users ◽  
Future Research ◽  
Intervention Design ◽  
Alcohol Prevention ◽  
Research Attention ◽  
First Case ◽  
Living Lab ◽  
Living Labs

Addressing the need for collaborative involvement in health intervention design requires application of processes that researchers and practitioners can apply confidently to actively involve end-users and wider stakeholder groups. Co-creation enables participation by focusing on empowering a range of stakeholders with opportunities to influence the final intervention design. While collaboration with users and stakeholders during intervention design processes are considered vital, clear articulation of procedures and considerations for various co-creation methodologies warrants further research attention. This paper is based on two case studies conducted in Australia and Denmark where researchers co-created virtual reality interventions in an alcohol prevention context. This paper explored and reflected on two co-creation methods–co-design and the Living Lab—and showcased the different processes and procedures of each approach. The study demonstrates that both approaches have merit, yet highlights tensions in distinguishing between the application of each of the respective steps undertaken in each of the processes. While a lot of similarities exist between approaches, differences are evident. Overall, it can be said that the Living Lab is broader in scope and processes applied within the Living Labs approach are more abstract. The co-design process that we applied in the first case study is described more granularly delivering a clear a step-by-step guide that practitioners can implement to co-design solutions that end-users value and that stakeholders support. An agenda to guide future research is outlined challenging researchers to identify the most effective co-creation approach.

Empirical analysis of market boundaries in telecommunications

2019 ◽  
pp. 90-111 ◽  
Author(s):  
Natalia S. Pavlova ◽  
Andrey Е. Shastitko
Keyword(s):  
Law Enforcement ◽  
Empirical Analysis ◽  
Mass Distribution ◽  
End Users ◽  
Economic Modeling ◽  
Empirical Approach ◽  
Antitrust Law ◽  
Technological Changes ◽  
Loss Analysis ◽  
E Mail

The article deals with the problem of determining market boundaries for antitrust law enforcement in the field of telecommunications. An empirical approach has been proposed for determining the product boundaries of the market in the area of mass distribution of messages, taking into account the comparative characteristics of the types and methods of notification (informing) of end users; the possibilities of switching from one way of informing to another, including the evolution of such opportunities under the influence of technological changes; switching between different notification methods. Based on the use of surveys of customers of sending SMS messages, it is shown that the product boundaries should include not only sending messages via SMS, but also e-mail, instant messengers, Push notifications and voice information. The paper illustrates the possibilities of applying the method of critical loss analysis to determining the boundaries of markets based on a mixture of surveys and economic modeling.

Investigation of Direct Load Management Scheme While Considering End Users Comfort

2009 ◽  
Vol 129 (2) ◽  
pp. 283-290 ◽  
Author(s):  
Junji Kondoh ◽  
Ahmed Shafiu ◽  
Nick Jenkins ◽  
Danny Pudjianto ◽  
Goran Strbac
Keyword(s):  
End Users ◽  
Load Management ◽  
Management Scheme

E-Commerce Berbasis Marketplace Dalam Upaya Mempersingkat Distribusi Penjualan Hasil Pertanian

2017 ◽  
Vol 1 (2) ◽  
pp. 131-136 ◽  
Author(s):  
Deni Apriadi ◽  
Arie Yandi Saputra
Keyword(s):  
Agricultural Sector ◽  
Positive Influence ◽  
End Users ◽  
Marketing Channels ◽  
Agricultural Products ◽  
The Other ◽  
Media Campaign ◽  
Community Groups ◽  
Distribution Chain ◽  
Production Demand

The agricultural sector has an important role in supporting the Indonesian economy. But on the other hand, sometimes many community groups do not benefit due to problems that arise because the distribution chain of agricultural products are long enough, especially for farmers and consumers (end users). Of course the situation must be improved, so that the agricultural products of Indonesia can be enjoyed by consumers or farmers with proper. One of its efforts is by establishing an e-commerce based e-commerce system in agriculture. E-commerce based ecommerce system can be used as an alternative for farmers, used as a media campaign, communication and information and can cut the distribution chain of agricultural products marketing. The benefits felt by farmers and consumers directly and indirectly give a positive influence, especially from the broader marketing channels of agricultural products can increase production demand and spur the procurement of production among farmers and also the price offered to consumers will be cheaper so that sales in agricultural products can be more increased and profitable for farmers

Pengaruh Personal Selling Dan Event Marketing Terhadap Minat Studi Lanjut Siswa SLTA Pada IBI Kesatuan

2020 ◽  
Vol 4 (2) ◽  
pp. 125
Author(s):  
Cicih Mintarsih ◽  
Sulistiono Sulistiono
Keyword(s):  
Key Words ◽  
Personal Selling ◽  
End Users ◽  
Event Marketing

Pengaruh Personal Selling dan Event Marketing menjadi salah satu strategi yang cukup efektif guna menarik minat siswa SMA/SMK untuk kemudian memutuskan melanjutkan studi lanjut. Tujuan penelitian ini adalah, (1) Untuk mengetahui pengaruh personal selling terhadap minat studi lanjut SMA/SMK pada Insitut Bisnis dan Informatika Kesatuan, (2) Untuk mengetahui pengaruh event marketting terhadap minat studi lanjut SMA/SMK pada Insitut Bisnis dan Informatika Kesatuan, (3) Untuk mengetahui pengaruh Personal Selling dan Event Marketing secara bersama-sama terhadap minat studi lanjut SMA/SMK pada Insitut Bisnis dan Informatika Kesatuan. Jumlah responden penelitian ini berjumlah 100 orang sebagai sampel penelitian yang terdiri dari end users yang merupakan siswa/i yang berada di daerah Kota Bogor dan Kabupaten Bogor, data penelitian diolah menggunakan software SPSS for Windows 21. Berdasarkan hasil analisis dan pembahasan dapat disimpulkan bahwa: (1) Personal Selling berpengaruh terhadap Minat Studi Lanjut, (2) Event Marketing tidak Berpengaruh Terhadap Minat Studi Lanjut, (3) Personal Selling dan Event Marketing berpengaruh secara bersama-sama terhadap minat studi lanjut. Berdasarkan hasil analisis data diperoleh persamaan regresi linier berganda sebagai berikut: Y=14,859 + 0,289 X1 + 0,87 X2 + error, ini berarti bahwa variabel Personal Selling (X1), Event Marketing (X2) memiliki efek yang positif pada variabel Minat Studi Lanjut SMA/SMK.     Key Words : Personal Selling, Event Marketing, Minat Studi Lanjut

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