Pengaruh Personal Selling Dan Event Marketing Terhadap Minat Studi Lanjut Siswa SLTA Pada IBI Kesatuan

2020 ◽  
Vol 4 (2) ◽  
pp. 125
Author(s):  
Cicih Mintarsih ◽  
Sulistiono Sulistiono
Keyword(s):  
Key Words ◽  
Personal Selling ◽  
End Users ◽  
Event Marketing

Pengaruh Personal Selling dan Event Marketing menjadi salah satu strategi yang cukup efektif guna menarik minat siswa SMA/SMK untuk kemudian memutuskan melanjutkan studi lanjut. Tujuan penelitian ini adalah, (1) Untuk mengetahui pengaruh personal selling terhadap minat studi lanjut SMA/SMK pada Insitut Bisnis dan Informatika Kesatuan, (2) Untuk mengetahui pengaruh event marketting terhadap minat studi lanjut SMA/SMK pada Insitut Bisnis dan Informatika Kesatuan, (3) Untuk mengetahui pengaruh Personal Selling dan Event Marketing secara bersama-sama terhadap minat studi lanjut SMA/SMK pada Insitut Bisnis dan Informatika Kesatuan. Jumlah responden penelitian ini berjumlah 100 orang sebagai sampel penelitian yang terdiri dari end users yang merupakan siswa/i yang berada di daerah Kota Bogor dan Kabupaten Bogor, data penelitian diolah menggunakan software SPSS for Windows 21. Berdasarkan hasil analisis dan pembahasan dapat disimpulkan bahwa: (1) Personal Selling berpengaruh terhadap Minat Studi Lanjut, (2) Event Marketing tidak Berpengaruh Terhadap Minat Studi Lanjut, (3) Personal Selling dan Event Marketing berpengaruh secara bersama-sama terhadap minat studi lanjut. Berdasarkan hasil analisis data diperoleh persamaan regresi linier berganda sebagai berikut: Y=14,859 + 0,289 X1 + 0,87 X2 + error, ini berarti bahwa variabel Personal Selling (X1), Event Marketing (X2) memiliki efek yang positif pada variabel Minat Studi Lanjut SMA/SMK.     Key Words : Personal Selling, Event Marketing, Minat Studi Lanjut

scholarly journals THE EFFECT OF PROMOTION MIX OF THE OFF-AIR ENGLISH SERVICE PROGRAM AT RRI PRO2 FM BANDUNG UPON THE LOYALTY OF THE AUDIENCES

2018 ◽  
Vol 3 (02) ◽  
pp. 1
Author(s):  
Indra Dermawan
Keyword(s):  
Key Words ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sem Analysis ◽  
Public Relation ◽  
Structure Equation ◽  
Marketing Communication ◽  
Service Program ◽  
Interactive Marketing ◽  
The Relationship

This research aims to figure out how the effect of promotion mix of the Off Air English Service Program (ESP) at RRI Pro2 FM Bandung upon the loyality of its audiences, in order to communicate the Off Air English Service Program (ESP) to the audiences of at RRI Pro 2 FM Bandung, RRI has been doing the activity of promotion mix. Referring to Kotler & Armstrong (2008:166), promotion mix is also named Marketing Communication Mix, having the promotion mix the company could communicate the value of the audiences persuasively and develop the relationship with the customers. The writer has applied the theory of Kotler (2009:175) about the promotion mix (marketing communication mix) consisting of eight tools of promotion mix as the basic of the reseach which is promotion, marketing promotion, events and experiences, public relation and publicity, direct marketing, interactive marketing, mouth to mouth marketing, personal selling. Loyalty variable as Y variable, the writer has applied the theory from Grifin (2002:31) the audiences loyalty consists of four characters: (1) makes regular repeat purchase, (2) purchases across products or services line, (3) recommends other products (refers other), and (4) demonstrates on immunity to the full of the competition. Griffin (2002:31). Result of the analysis in this research has applied the method of SEM analysis (Structure Equation Models) indicating that the promotion mix has significantly affected the loyalty of audiences which is 61.9%, however the rest of 38.1% is the contribution of other variables that is not studied. Key words: Promotion Mix, Loyalty of The Audiences.

Personal Selling Ethics Scale

1989 ◽  
Author(s):  
James J. Kellaris ◽  
Pratibha A. Dabholkar
Keyword(s):  
Personal Selling

Multislice imaging of gastrointestinal stromal tumors

2018 ◽  
pp. 3-14
Keyword(s):  
Computed Tomography ◽  
Key Words ◽  
Gold Standard ◽  
Gastrointestinal Stromal Tumors ◽  
Mesenchymal Tumors ◽  
Stromal Tumors ◽  
Preferential Localization ◽  
Multislice Imaging ◽  
Computed Tomography Diagnosis

Gastrointestinal stromal tumors (GIST) are the most common mesenchymal tumors of the digestive tract (1%). These tumors express the CD 117 in 95% of cases. The stomach is the preferential localization (70%). Diagnosis is difficult and sometimes late. Progress of imaging has greatly improved the management and the prognosis. Computed tomography (CT) is the gold standard for diagnosis, staging, and treatment follow-up. The increasing recognition of GIST’s histopathology and the prolonged survival revealed some suggestive imaging aspects. Key words: gastro-intestinal stromal tumors; computed tomography; diagnosis

Kajian Bauran Promosi Di Perguruan Tinggi “X”

Liquidity ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 175-182
Author(s):  
Alida Wahyuni
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Word Of Mouth ◽  
Personal Selling ◽  
Services Marketing ◽  
Sales Promotion ◽  
Direct Mail

Marketing of higher education falls into the category of services marketing. For “X” School, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of promotion mix in its effort to promote the institution; 2) review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) the School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-marketing. The six ways are carried out simultaneously; 2) The most effective promotional mix is personal selling. For three years (2007, 2010, and 2011) proved it the most effective method. For 2008, the most effective promotional mix is word of mouth, dan for 2009, the most effective promotional mix is sales promotion. The most effective promotional mix in “Very Strong” category is personal selling could affect 956 students.

METHODS OF CONSULTING ON STUDYING THE DEGREE OF MOISTURE SUPPLY OF SLOPE LANDS FOR AGRICULTURAL PRODUCTION IN AZERBAIJAN

2018 ◽  
Author(s):  
Prof.RAE Aliev Z.H.
Keyword(s):  
Key Words ◽  
Agricultural Production ◽  
Soil Ecology ◽  
Arable Soil ◽  
Clean Technology ◽  
Agricultural Product ◽  
Current Information ◽  
Moisture Supply ◽  
Managerial System

The current information on moisture and the temperature of the ground in managerial system by production to agricultural product necessary, in the first place, for taking the operative decisions at development ecological clean technology irrigation under growing agricultural cultures to achieve the maximum harvest. Key words: aerospace methods, COW, moisture, moisture test, arable, soil, ecology, vafer humidity, drill, graduation, tool, etc.

Empirical analysis of market boundaries in telecommunications

2019 ◽  
pp. 90-111 ◽  
Author(s):  
Natalia S. Pavlova ◽  
Andrey Е. Shastitko
Keyword(s):  
Law Enforcement ◽  
Empirical Analysis ◽  
Mass Distribution ◽  
End Users ◽  
Economic Modeling ◽  
Empirical Approach ◽  
Antitrust Law ◽  
Technological Changes ◽  
Loss Analysis ◽  
E Mail

The article deals with the problem of determining market boundaries for antitrust law enforcement in the field of telecommunications. An empirical approach has been proposed for determining the product boundaries of the market in the area of mass distribution of messages, taking into account the comparative characteristics of the types and methods of notification (informing) of end users; the possibilities of switching from one way of informing to another, including the evolution of such opportunities under the influence of technological changes; switching between different notification methods. Based on the use of surveys of customers of sending SMS messages, it is shown that the product boundaries should include not only sending messages via SMS, but also e-mail, instant messengers, Push notifications and voice information. The paper illustrates the possibilities of applying the method of critical loss analysis to determining the boundaries of markets based on a mixture of surveys and economic modeling.

PELAKSANAAN HUKUM KEWARISAN ISLAM DI PENGADILAN AGAMA BANTEN

ALQALAM ◽  
2013 ◽  
Vol 30 (1) ◽  
pp. 158
Author(s):  
Yusuf Somawinata
Keyword(s):  
Key Words ◽  
Islamic Law ◽  
Survey Methods ◽  
Adopted Children ◽  
Inheritance Law ◽  
Library Research ◽  
The Ideal

This article aims at describing the obseroance of wasiat wajibah (compulsory bequeathment) in the Islamic court of Banten, analyzing the provision of the substitute heir and adopted children in the Compilation of  Islamic Law (KHI). In addition, the ideal laws to manage the innheritance rules in Indonesia. This article is library research by using doctrinal approach and using case study and survey methods. The data was, then, analyzed by using analytical descriptive and analytical correlative methods. The result showed that the observance of wasiat wajibah in the Islamic court of  Banten employed by judges is by using the Mawali Hazairin’s Doctrine. The criteria of the adoption of substitute heir and adopted children in the KHI is the attempts of Ulama and many judgees junst in giving legal justice and certainty to the society.   Key Words: Islamic Inheritance Law, Compilation of Islamic Law, Islamic court of  Banten

Phosphorus fertilization in inbred and hybrid rice

1970 ◽  
Vol 19 (2) ◽  
pp. 181-187
Author(s):  
MR Islam ◽  
PK Saha ◽  
SK Zaman ◽  
MJ Uddin
Keyword(s):  
Grain Yield ◽  
Key Words ◽  
Hybrid Rice ◽  
Phosphorus Fertilization ◽  
Phosphorus Fertilizer ◽  
Yield Difference ◽  
P Balance ◽  
Rice Genotypes ◽  
Boro Rice

Five phosphorus rates (0, 5, 10, 20 and 30 kg P/ha) were tested with four rice genotypes in Boro (BRRI dhan36, BRRI dhan45, EH1 and EH2) and T. Aman (BRRI dhan30, BRRI dhan49, EH1 and EH2) season. Phosphorus rates did not influence grain yield irrespective of varieties in T. Aman season while in Boro season P response was observed among the P rates. Application of P @ 10 kg/ha significantly increased the grain yield. But when P was applied @ 20 and 30 kg P/ha, the grain yield difference was not significant. The optimum and economic rate of P for T. Aman was 20 kg P/ha but in Boro rice the optimum and economic doses of P were 22 and 30 kg/ha, respectively. Hybrid entries (EH1 and EH2) used P more efficiently than inbred varieties. A negative P balance was observed up to 10 kg P/ha. Key words: Response; Phosphorus fertilizer; Inbred; Hybrid rice DOI: http://dx.doi.org/10.3329/dujbs.v19i2.8962 DUJBS 2010; 19(2): 181-187

Laparoscopic adrenal cystectomy - report of two cases

1970 ◽  
Vol 19 (1) ◽  
pp. 50-53
Author(s):  
GM Zakir Hossain ◽  
Mofizur Rahman ◽  
Mohammad Rashedul Hasan
Keyword(s):  
Key Words ◽  
College Teachers ◽  
Medical College

Key words: laparoscopic; adrenal cystectomydoi: 10.3329/jcmcta.v19i1.3854Journal of Chittagong Medical College Teachers' Association 2008: 19(1):50-53

HUBUNGAN DISIPLIN MAHASISWA DAN FASILITAS KAMPUS DENGAN PRESTASI MAHASISWA

2018 ◽  
Vol 15 (1) ◽  
pp. 99
Author(s):  
Didi C. Chalil
Keyword(s):  
Student Achievement ◽  
Student Learning ◽  
Key Words ◽  
Learning Process ◽  
Difficulty Level ◽  
Motivation To Learn ◽  
Classroom Learning ◽  
Final Exam ◽  
Lecture Material ◽  
A Value

One indicator of the success ofeducation in the level of classroom learning is when a lecturer is able to build student learning achievement and will be more successful if this achievement can be increased if their attendance is above 80% (minimum 10 times attendance from 12 meetings). If the students can be grown discipline and provided a decent campus facilities, then as difficult as any lecture material or learning process that followed by they undoubtedly will live with feelings of joy, even they will feel sad if that day lecturer could not come because there is a need outside campus.There are four stages of appraisal that apply to each student for each course taken include (1) attendance of 10% (2) Task 20% (3) 30% Semester Exam (UTS) and (4) Final Exam Semester. (UAS) 40%. The writer as a lecturer tries to cultivate motivation to learn from the beginning, in addition to always communicate actively with students who follow the lecture also monitor attendance and assignment, each completed college is always given the practice / tasks are directly given the value, usually given the task quite easily so they can get a value of 100, even if there is a miscalculation, they are still given the opportunity to fix the error so that eventually get a value of 100. With the value of this 100, their motivation to grow and even grow in such a way that spur them to diligent lectures.The difficulty level of the task is balanced with the lecture, the longer it is raised so as to reach the maximum average level of student ability at the end of the lecture meeting...This research reveals that there is no a significant correlation between student achievement to discipline presence of student/mahasiswa with campus facilities. The analyzing was taken from an answer of 55 students who were randomly selected as respondents by filling out the Questionaire that was distributed to them. Key words : achievement, attendance, discipline, campus facility

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