Corporate blogs—innovative communication tool or another internet hype? empirical research study

Author(s):  
Grzegorz Maxurek
2020 ◽  
Vol 13 (2) ◽  
pp. 131-152
Author(s):  
Zlata Tomljenović

The task of contemporary visual arts education is to enable quality interaction among all subjects of the teaching process, through which the students are encouraged to think, imagine, and develop higherorder cognitive activities. The objective of this empirical research study was to verify the differences in the results of students in the control and experimental groups (n=285) regarding their knowledge and understanding of visual arts content. Analysis of the results shows that the students in EG showed significantly better results compared to the students in CG, which means that the interactive model of learning and teaching positively influenced the students’ understanding of visual arts content.


2021 ◽  
Vol 19 ◽  
Author(s):  
Matete Lerutla ◽  
Renier Steyn

Orientation: Although a lot is written about leadership in Africa, little empirical research has been conducted and published in prominent academic journals, which comprehensively and specifically define the concept of African business leadership.Research purpose: The goal of the research study was to define the African business leadership comprehensively, tapping into the views of young leaders and making a contribution to the discourse and literature on leadership in Africa.Motivation for the study: Whilst business leadership practices are deemed to be universal by some, others argue that the matter is geographically specific. The latter view is supported by those interested in decolonisation and Africanisation. Although politically inspired and philosophically embedded definitions of African leadership are readily available, definitions stemming from empirical processes seem to be absent.Research approach, design and method: This research focuses on the sub-Saharan region, which accounts for the greater part of the African continent. A total of 121 adult students, representing 14 sub-Saharan countries, participated in this study. The participants were part of the Young African Leaders Initiative, a leadership development programme facilitated by the University of South Africa. A cross sectional survey design was used, as part of which open-ended questions were posed to the young leaders. Summative content analysis (Cohort 1) was uses to identify elements central to African leadership, and directed content analysis was then framed based on inter-relational plots, which include all these identified themes.Method: A cross-sectional survey design was used, as part of which open-ended questions were posed to the young leaders. Summative content analysis (Cohort 1) was used to identify elements central to African business leadership, and directed content analysis (Cohort 2) was applied to verify the themes. A definition of African business leadership was then framed based on inter-relational plots, which include all these identified themes.Main findings: Eight elements typical of African business leadership were identified and, following an analysis of inter-relational plots, a definition incorporating the participants’ inputs was crafted. African business leadership is seen as unique to leaders on the continent (Afrocentric), as an act of service to the community (Ubuntu), operating in challenging and resource-deprived environments (because of the legacy of colonialism) and providing hope for creating a better future. African business leadership is further seen as being dominated by those in positions of (political) authority, who engage in entrepreneurial activities, and yet as still requiring development because many leaders are corrupt (brokenness), which seems to be legitimised by post-colonial sentiments (Afro-centric).Contribution: The research study presents a multidimensional perspective on defining African business leadership, reiterating the admirable community orientation, but also the skill gaps, and therefore, the need for improvement.Practical Implications: The definition crafted from the research study provides a compelling conceptualisation of a phenomenon that is often described from only a philosophical or political perspective. This empirical research study contributes to the leadership debate by providing a multidimensional and comprehensive definition of African business leadership, incorporating both the positive and negative elements.


Author(s):  
José Martí-Parreño ◽  
Carla Ruiz-Mafé ◽  
Lisa L. Scribner

Advergames are free, branded video games used by advertisers to target audiences with marketing communications in a playful, interactive, and engaging way. Despite their advantages for consumers (i.e., free entertainment content), advergames can also cause concern in consumers (i.e., advertising clutter), making it necessary to explore consumers' attitudes that lead to acceptance of advergames. This chapter analyses the factors that lead consumers to accept advergames as an advertising format analyzing three variables related to consumer-media relationships: 1) consumer attitude toward advertising, 2) consumer attitude toward the presence of brands in video games, and 3) previous experience with video games. The moderating role of culture is also analyzed. To do so, an empirical research study involving American and Spanish students was developed. Findings suggest that attitude towards advertising is the primary factor affecting advergame acceptance for the Spanish sample, while attitude towards product placement in advergames is the primary factor affecting advergame acceptance for the American sample. These results suggest cultural differences related to advergame acceptance.


Author(s):  
Steve Case ◽  
Phil Johnson ◽  
David Manlow ◽  
Roger Smith ◽  
Kate Williams

This chapter examines the means by which different forms of knowledge are created in criminology and what it means to know about crime, with particular emphasis on the empirical research methods used by criminologists. It also discusses the complex interplay between subjectivity, supposition, and study in producing knowledge in criminology; the benefits and limitations of different research study methods on the creation of criminological knowledge; criminological theory as knowledge; and various research methods in criminology such as experiments, surveys, bservations, and secondary analysis. Finally, it considers how subjectivity, supposition, and study interact with, and impact on, understanding and knowledge production in criminology.


2011 ◽  
Vol 3 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Gábor Kismihók ◽  
Réka Vas

Mobile learning is gaining attention in Europe. Researchers are examining both pedagogical and technical issues regarding mobilized content delivery; however, little is known about current learners’ thoughts toward mobile learning. In this article, based on an empirical research study, the authors show what learners think about mobile learning and related learning technologies. Data consisting of 300 learners’ thoughts and experiences in connection with mobile learning (living in five different European countries) have been gathered and analysed. Results indicate that current positive attitudes toward mobile learning may be negatively influenced by experience, if previous patterns with other learning technologies are repeated.


Author(s):  
Saeema Ahmed ◽  
Sanghee Kim ◽  
Ken M. Wallace

This paper describes a methodology for developing ontologies for engineering design. The methodology combines a number of methods from social science and computer science, together with taxonomies developed in the field of engineering design. A case study is used throughout the paper focusing upon the use of an ontology for searching, indexing and retrieving of engineering knowledge. An ontology for indexing design knowledge can assist the users to formulate their queries when searching for engineering design knowledge. The root concepts of the ontology were elicited from engineering designers during an empirical research study. These formed individual taxonomies within the ontology and were validated through indexing a set of ninety-two documents. Relationships between concepts are extracted as the ontology is populated with instances. The identified root concepts were found to be complete and sufficient for the purpose of indexing. A thesaurus and an automatic classification are being developed as a result of this evaluation. The methodology employed during the test case is presented in this paper. There are six separate stages, which are presented together with the research methods employed for each stage and the evaluation of each stage. The main contribution of this research is the development of a methodology to allow researchers and industry to create ontologies for their particular purpose and to develop a thesaurus for the terms within the ontology. The methodology is based upon empirical research and hence, focuses upon understanding a user’s domain models as opposed to extracting an ontology from documentation.


2012 ◽  
Vol 16 (02) ◽  
pp. 1250012 ◽  
Author(s):  
CLANDIA MAFFINI GOMES ◽  
ISAK KRUGLIANSKAS ◽  
FLÁVIA LUCIANE SCHERER

This paper is part of a broader empirical research study about Brazilian industrial firms with innovative characteristics. The study involved more than 70 enterprises in the sample. Its aim was to provide inferences on the relationships between the management of sources of technological information and the innovation performance of the firms studied. In this paper, an analysis compares larger and smaller enterprise and identifies what the differences are between them. The analysis of the data suggests there are associations between many of the indicators of the management of sources of technological information, and the indicators of innovation performance studied. Approximately 100 significant relationships were found and many of them differ between larger and smaller enterprises.


Sign in / Sign up

Export Citation Format

Share Document