Interaction Platforms, Energy Conservation, Behavior Change Research, and More

With the improvement of living quality and the increase of energy consumption of residents, their energy conservation behavior (ECB) plays an increasingly important role in energy conservation and emission reduction. As a kind of environmental behavior, ECB of residents is a complicated process. In this paper, ECB is divided into four types, considering habit adjustment, quality threshold, efficiency investment, and interpersonal facilitation. A comprehensive conceptual framework is built, adding perception about energy conservation results (PER) and contextual factors from a new perspective. Based on a survey in Jiangsu province of China, this paper examines the impact of intention on behavior under the moderation of contextual factors, as well as the effect of perception of energy-conservation results on intention and ECB by means of multivariate statistical analysis. The results show that the intention of energy conservation is the determinant of behavior, but it does not well transform into behavior, especially into quality threshold and interpersonal facilitation behavior. Different contextual factors have positive effects on the relationship of intention and different behavior. However, modulating effects of contextual factors as amplifiers do not function effectively due to their low rating scores. PER has a positive impact on intention but not on all types of ECB. Finally, this paper presents important implications for policy makers to optimize energy conservation policy.

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"Consciousness" in Energy Conservation Behavior: An Exploratory Study

Journal of Consumer Research ◽

10.1086/208868 ◽

1981 ◽

Vol 8 (3) ◽

pp. 299 ◽

Cited By ~ 56

Author(s):

Louise A. Heslop ◽

Lori Moran ◽

Amy Cousineau

Keyword(s):

Energy Conservation ◽

Exploratory Study ◽

Conservation Behavior

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Energy Conservation Behavior of Thai University Students

Energy and Environment Research ◽

10.5539/eer.v8n2p55 ◽

2018 ◽

Vol 8 (2) ◽

pp. 55

Author(s):

Kunanunt Thayayuth ◽

Paitoon Pimdee

Keyword(s):

University Students ◽

Energy Conservation ◽

Undergraduate Students ◽

Rating Scale ◽

Conservation Behavior ◽

Conservation Of Energy ◽

Multi Stage ◽

Education Commission ◽

Critical Issues ◽

High Level

An estimated 1.2 billion people, or 16% of the global population, did not have access to electricity in 2015. Therefore, access and the conservation of energy have become critical issues in a country’s quest for economic prowess and sustainability. This research, therefore, aimed to study the energy-conservation behavior of university students, and compare their energy-saving behavior categorized by gender and university group. The sample of 900 undergraduate students came from 15 Thai public universities under the Office of the Higher Education Commission [OHEC] in the 2013 academic year. The sample was randomly selected using a multi-stage sampling method. The instrument used to collect data in this research was a 5-level rating-scale questionnaire with reliability which was between 0.86-0.94. Data were analyzed using mean, standard deviation, t-test for independent sample and one-way ANOVA. The findings revealed that the students exhibited energy-conservation behavior in a family context at a high level, while energy-conservation behavior for themselves, and for the public was at a moderate level. Male and female students had different energy-conservation behaviors, and students under different university groups had distinct energy-conservation behaviors.

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Relationship of Socio Economic Factors (SEF) and Energy Conservation Behavior in India: Empirical Study

IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) ◽

10.21013/jmss.v4.n1.p4 ◽

2016 ◽

Vol 4 (1) ◽

Author(s):

P B Suryawanshi ◽

A G Jumle

Keyword(s):

Energy Conservation ◽

Multinomial Logistic Regression ◽

Considerable Effect ◽

Economic Factors ◽

Conservation Behavior ◽

Rural And Urban ◽

Logistic Regression Method ◽

Conservation Level ◽

Major Factors ◽

Socio Economic Factors

<div><p><em>In this research paper focus of the researcher is to study the effects of various socio economic factors on energy conservation level. This study discusses the energy conservation behaviors of rural and urban households and existence of barriers towards energy efficient appliances and effects of socio economic factors on energy related behaviors in the households located in Ahmednagar District, sample size was 567 households. The survey was conducted with help of structured questionnaire, and telephonic replies. Our result indicates that residence, education, religion and ownership of households are the major factors that have considerable effect on level of energy conservation behavior. We have tested hypothesis about all other factors and their relationships, an attempt has been made to predict the level of energy conservation by using multinomial logistic regression method. Particularly we want to find solution for questions like ‘how socio economic factors play its role in determining energy demands?’ ‘What are the barriers for energy conservation?’ ‘Can we predict energy conservation behavior?’.</em></p></div>

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Using Incentives and Social Information to Promote Energy Conservation Behavior

Sustainability and Environmental Decision Making ◽

10.1007/978-981-15-6093-4_8-1 ◽

2020 ◽

pp. 1-22

Author(s):

Mike Brock ◽

Natalia Borzino

Keyword(s):

Energy Conservation ◽

Social Information ◽

Conservation Behavior

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Improving awareness of energy conservation: Rocky Mountain City

Journal of Ethics in Entrepreneurship and Technology ◽

10.1108/jeet-10-2020-0011 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Sarah Keller ◽

A.J. Otjen ◽

Mary McNally ◽

Timothy J. Wilkinson ◽

Brenda Dockery ◽

...

Keyword(s):

Energy Conservation ◽

Behavior Change ◽

Focus Groups ◽

Public Awareness ◽

Rocky Mountain ◽

Conservation Strategies ◽

Content Type ◽

The Public ◽

Communication Campaign ◽

Taking Action

Purpose The purpose of this research project was to improve public awareness to improve public awareness of the importance of energy conservation and to improve the use of simple conservation strategies. A thorough evaluation of the net gain from the numerous energy campaigns rolled out to the public every year is lacking. This study conducted pre- and post-campaign surveys and focus groups to evaluate one campaign’s impact on self-reported energy behaviors. Design/methodology/approach The campaign used television public service announcements and a website to improve awareness of the city’s efforts to conserve energy and to increase individual energy conservation practices. Focus groups (n = 40) were used to identify common barriers to conservation, and pre- and post-surveys (n = 533, 479) were conducted to evaluate the campaign’s effectiveness. Findings Results indicated that the campaign increased positive changes in changing light bulbs and confidence in taking action to turn down thermostats, unplug devices and turn off lights. While follow-up research is needed on the precise mechanism of the psychological process at work, the findings are consistent with the concepts of self and response efficacy as needed components of any behavior change. The authors advocate the adoption of research-informed message design to maximize communication campaign effects. Originality/value This paper demonstrates how the combination of three prominent persuasion theories can be used to develop behavior change campaigns. Also, it is one of the few studies to evaluate the effectiveness of the Energy Star campaign.

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Climate Change Helplessness and the (De)moralization of Individual Energy Behavior.

10.31219/osf.io/7bjm5 ◽

2017 ◽

Author(s):

Erika Salomon ◽

Jesse Preston ◽

Melanie B. Tannenbaum

Keyword(s):

Climate Change ◽

Energy Consumption ◽

Energy Conservation ◽

Energy Use ◽

Conservation Behavior ◽

Energy Behavior ◽

Individual Actions ◽

And Behavior ◽

Personal Energy

Although most people understand the threat of climate change, they do little to modify their own energy conservation behavior. One reason for this gap between belief and behavior may be that individual actions seem un-impactful and therefore are not morally relevant. This research investigates how climate change helplessness—belief that one’s actions cannot affect climate change—can undermine the moralization of climate change and personal energy conservation. In Study 1, climate change efficacy predicted both moralization of energy use and energy conservation intentions beyond individual belief in climate change. In Studies 2 and 3, participants read information about climate change that varied in efficacy message, that is, whether individual actions (e.g., using less water, turning down heat) make a difference in the environment. Participants who read that their behavior made no meaningful impact reported weaker moralization and intentions (Study 2), and reported more energy consumption one week later (Study 3). Moreover, effects on intentions and actions were mediated by changes in moralization. We discuss ways to improve climate change messages to foster environmental efficacy and moralization of personal energy use.

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