scholarly journals Ethnicity, body shape differences and female consumers' apparel fit problems

2014 ◽  
Vol 38 (2) ◽  
pp. 183-191 ◽  
Author(s):  
Bukisile P. Makhanya ◽  
Helena M. de Klerk ◽  
Karien Adamski ◽  
Anne Mastamet-Mason

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eonyou Shin ◽  
Elahe Saeidi

PurposeThe purpose of this study was to categorize the whole body shapes of overweight and obese females in the US and examine apparel fit based on the current ASTM sizing standards related to the body shapes categorized.Design/methodology/approachBody scan data from 2,672 subjects were used. To categorize their whole body shapes using 97 body measurements, principal component analysis with varimax rotation, a hierarchical cluster analysis and K-means cluster analysis were used. To compare the ASTM sizing standards for plus sizes (curvy and straight) and missy sizes (curvy and straight), five body parts (bust, under bust, waist, top hip, hip) using the formula for fit tolerance (measurement plus half of the interval) were compared with the ASTM sizing standards to determine the size appropriate for each body part.FindingsFive whole body shapes among overweight and obese females in the US were categorized: Rectangle-curvy; parallelogram-moderately curvy; parallelogram-hip tilt; inverted trapezoid-moderately curvy and inverted trapezoid-hip tilt. When the body measurements in each body shape were compared with the current ASTM sizing systems for both misses and plus sizes, four-fifths or more of overweight and obese female adults in the US would find it difficult to obtain a perfect fit for both tops and bottoms.Originality/valueIdentifying whole body shapes among overweight and obese women in the US contributes significantly, as it will help apparel companies that target the markets of larger women develop a new sizing system. This study is the first attempt to analyze fit by comparing the ASTM sizing charts with body measurements in each body shape group. Further, the study contributes to the body-related literature by filling gaps in missing whole BS categories among overweight and obese females.



2020 ◽  
Vol 3 (11) ◽  
pp. 107-117
Author(s):  
Yusramizza Md Isa @ Yusuff ◽  
Nor Azizah Zainal Abidin ◽  
Nur Syakiran Akmal Ismail

Women in this age can easily obtain and use slimming products, considering their huge availability in the local market. The tendency of women to take slimming products relates to their personal interest or career demands to look pretty and slim. This dogma is further driven by the perception of the Malaysian community regularly combining the interpretation of beauty with attractive looks and slim body shape. However, the slimming products on the market do not wholly comply with legal standards. There emerge slimming products that contain a mixture of dangerous drugs. Taking such slimming products may have negative effects. This article is intended to reveal the results of a study on the dependence effect of slimming products experienced by female consumers who are in the industries that require them to look attractive and slim. In addition, this study explores the risk of taking dangerous drugs or a mixture of dangerous drugs in slimming products among respondents. To achieve the study’s objectives, the researchers interviewed 14 women who work in the aviation, modelling and entertainment industries and used slimming products. The findings show that the consumption of slimming products containing dangerous drugs can result in physical and psychological dependence on the products. Women's risk of taking real dangerous drugs or dangerous drugs mixed in slimming products is subject to age, experience, health awareness and occupational regulations. This article concludes that the use of slimming products has the potential to lead to dependence and risk of taking dangerous drugs. The article also suggests the enhancement of educational efforts and the dissemination of valid information to the public on the impacts and risks of slimming products.



2021 ◽  
Vol 237 ◽  
pp. 04020
Author(s):  
Yan Cui ◽  
Xiaogang Liu

The idea of thinness as beauty is still the dominant ideology of modern women, and body modification through clothing is one of the main motivations for women’s clothing consumption. Denim, as a primary category of body shaping apparel, has been gaining attention from brands and developers in recent years. This paper investigates an ergonomics-based approach for slim-fit denim garments that combines aesthetic plastic and stereovision into the fashion design. Ninety-seven female subjects with a background in fashion design were studied through data visualization and statistical analysis. Women’s perception of a denim clothing line with anatomy design factors (ADF) was studied. The results reveal that ADF has a positive effect on the visual perception of female consumers and can help subjects to visually optimize their body shape, increase their body satisfaction and purchase intent. This study provides theoretical and data support for the integration of fashion art and sustainable innovation.





2020 ◽  
Vol 9 (1) ◽  
pp. 22-26
Author(s):  
Wan Song Chang ◽  
◽  
Song Ja Kim ◽  
Seo Won Ryu ◽  
Duk Joon Lim ◽  
...  
Keyword(s):  


2019 ◽  
Vol 2019 ◽  
pp. 669-671
Author(s):  
Zinhle Lindani Dlamini ◽  
◽  
Nobukhosi Dlodlo


2020 ◽  
Vol 3 (1) ◽  
pp. 45-55
Author(s):  
Larassanti Eka Putri ◽  
K. Bagus Wardianto ◽  
Ghia Subagia

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran logo halal dan iklan media sosial Instagram terhadap keputusan pembelian produk kosmetik.  Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen wanita yang menggunakan kosmetik Wardah di Bandar Lampung, dengan sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan menggunakan kuisioner, dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa kesadaran logo halal, dan iklan media sosial Instagram berpengaruh signifikan secara parsial maupun silmultan terhadap keputusan pembelian kosmetik. Kehalalan dapat menjadi branding yang semakin kuat, jika didukung dengan promosi melalui media sosial, yang mampu menjangkau segmentasi pasar yang lebih luas terhadap produk lokal.   ABSTRACT This study aims to determine the effect of Awareness of the Halal Logo and Instagram Social Media Ads on Wardah Cosmetics Purchasing Decisions. This type of research used in this research is explanatory research with a quantitative approach. The population in this study is female consumers who use Wardah cosmetics in Bandar Lampung. The sampling technique uses purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of this study explain that Awareness of the Halal Logo, and Instagram Social Media Ads significantly influence Wardah Cosmetics Purchasing Decisions. Simultaneous testing results showed that Halal Logo Awareness and Instagram Social Media Ads had a significant effect on Wardah Cosmetics Purchasing Decisions.



2004 ◽  
Vol 98 (4) ◽  
pp. 1251 ◽  
Author(s):  
PETRA B. SCHULER
Keyword(s):  


2014 ◽  
Vol 13 (3) ◽  
Author(s):  
Rawati Panjaitan

Mites have hostplant specifications or host plants. Mites can be destructive and deadly of which is the host plants a mango crop. Mites on mango crops will cause the leaves yellow and fall off prematurely. This is will lead to the disruption of the productivity of mango. It is necessary for research to identify the mites that infect the mango crop. The method is carried out by direct observation. Mites were taken from the surface of mango leaves later in preservation with several levels of concentration of alcohol, and polyvinyl laktofenol. Then, observed under a microscope and documented for identification purposes. Mites on the leaf surface of manalagi mango (<em>Mangifera indica</em>) found two species, it is <em>Oligonychus</em> sp. and <em>Oligonychus ilicis</em> (Family: Tetranychidae, Superfamily: Tetranychoidea). <em>Oligonychus</em> sp. hallmark is rounded body shape like a spider, with a body is transparent and there are two long seta on posterior part. While <em>Oligonychus ilicis</em> has a characteristic elongated rounded body shape, red, and there is a short posterior seta. <em>Oligonychus</em> sp. and <em>Oligonychus ilicis</em> live as parasites on the surface of mango leaves that can lead to wrinkled leaves, yellow and to fall. <em>Oligonychus</em> life cycle starts from the eggs develop into Nympha and then adult.



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