scholarly journals An Empirical Study of Factors Influencing the Intention to Use SNS App─The Case of Facebook

2017 ◽  
Vol 3 (3) ◽  
pp. 71
Author(s):  
Yi-Wen Fan ◽  
Juo-Tzu Tseng ◽  
Yu-Hsien Fang ◽  
Zheng-Yen Li ◽  
Yea-Huey Su

Mobile Internet is coming. The social networking site application (SNS app) has become an important portal for users accessing social networking services. Based on the point of view of existing social network users, this study integrates the technology value-based adoption model and social influence to propose a framework to investigate factors influencing the use intention of the SNS app. A sample of 223 subjects surveyed from Facebook, it was found that user’s perceived value regarding the SNS app positively affects the use intention of the social networking app. Usefulness and Technicality provided by SNS app positively affects perceived value of the app. In addition, user perceived social influence also positively affects the use intention of the social networking app. Results not only advance knowledge related to social network research, as well as provide practical advice to social networking companies. They also suggest how to attract users to continually participate in social networks. Increase activeness and stickiness is critical for social network companies to facilitate long-term development.

Author(s):  
Mamata Rath

A social network is a portrayal of the social structure between actors, mostly individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familiar bonds. This chapter exhibits an exhaustive review of various security and protection issues in social networks that directly or indirectly affect the individual member of the network. Furthermore, different threats in social networks have been focused on that appear because of the sharing of interactive media content inside a social networking site. Additionally, the chapter also reports current cutting-edge guard arrangements that can shield social network clients from these dangers.


Author(s):  
Yuri Finkler

Social networking content is characterized by many different aspects that may be of interest to a researcher (e.g., the terminology used in social networks appearing as some content delivery model). However, from the point of view of communicative expediency, we will be interested in the communicative aspect of the circulation of social networks: content creation, message structuring, a specificity of perception of this message by network members, and features of expansion and growth of content. This article aims to elucidate the interconnection and interdependence of traditional media and social networks. To accomplish this, its objectives are: 1) to identify the commonality and difference of content inherent in traditional media and social networks; 2) to understand the structure of the newest audiences formed as a result of the converged communication product; 3) to formulate features of «design» of social networks with the participation of media. The object of the article is the collaboration between media and social networks. The subject of the article is communication models of such collaboration. The methodology of the study is based on the use of general research methods of studying the specificity of the analysis of social and communication phenomena. For media, the phenomenon of participation in social networks means multiplication: not to be present in any network platform — the problem is not social, but of worldview. We argue that participation in the social network is no longer a matter of mediation between the audience and the media, but direct involvement in the life of the audience, adherence to the globalism factor, profile coordination of content. Platforms such as Twitter or Facebook become communications net works with participating citizens from anywhere on the planet. These platforms transform them into a network of employees who, by becoming the so-called «citizen journalists», collaborate with professional media. Moreover, they become authors creating new forms, modes and ways of mass communication: newest slang, content, meanings and so on. Therefore, the phenomenon of social networks guarantees the participating media a social and communication «multiplication». Such participation drives the needs, opinions, and desires of both network members and the audience as a new journalism mission-focused not on the truth for the audience but on the audience as a factor in evaluating the truth. We conclude that society’s progress cannot be made without the process of transforming the structures of the social-communication system and the relations between the participants within that system. Moreover, this progress should take place not so much in the spheres of production, distribution, and consumption of social-communication products as within the influence of the results of social networking activities on the measurement of the behavior of members of society. It is a kind of «design» of social networks. The role of designers in the design of such social networking design is to contribute to the new communication reality. We introduce the term «social network designers». Those carry out the design, planning, step-by-step steps of implementation and calculation of the effectiveness of social-network projects. They must adapt their way of work to the dynamic conditions of functioning of social networks, dynamically optimize their ability to respond to those new ones created by these dynamics. Keywords: communications, content, journalism, internet, media, social network.


Author(s):  
Maria Macià ◽  
Iolanda García

<p class="3">Teachers participate in social networking sites to share knowledge and collaborate with other teachers to create education-related content. In this study we selected several communities in order to better understand the networks that these participants establish in Twitter and the role that the social network plays in their activity within the community, especially related with peer production. We analyzed the topology of these networks in two ways: a) the indirect relations by counting <em>followers</em> and <em>followed</em> people; and b) the conversational networks by counting mentions in <em>tweets</em>. We also analyzed the communities’ websites in order to elucidate whether their production was lightweight or heavyweight peer production. Results indicate that teacher networks adopt a community clusters archetype in which some teachers act as bridges between several groups. Although these networks do not form a tight crowd, their degree of tightness is superior to that of the general networks established in Twitter. Our results also indicate that the degree of tightness is important for sustaining heavyweight peer production and strong leadership can play a crucial role in establishing long-term commitment to a collective task. </p>


Oncology ◽  
2017 ◽  
pp. 676-688
Author(s):  
Youjeong Kim

In computer-mediated communication (CMC) environments, users utilize their avatars as a communication channel to interact and connect with others, and they choose and create them accordingly to represent their self. As such, several major question areas arise: 1) As an extension of identity, how does a user customize his/her avatar? How is the avatar's appearance related to the avatar creator's self-concept? 2) How does avatar creation influence the avatar creator's psychological and behavioral consequences? To answer these questions, the current study leveraged a Korean social networking site, which currently provides avatars called “Minimis,” in a randomized experimental setting. This study found that the more the participants perceived their avatars to look like their desired selves, the more likely they evaluated their avatars as being attractive, credible, confident, cool, capable, and persuasive, but failed to find a significant relationship between avatar users' perceptions toward self-created avatars and their attitudes toward the social network site or ads.. The limitations and implications will be discussed.


2021 ◽  
pp. 002076402110175
Author(s):  
Roberto Rusca ◽  
Ike-Foster Onwuchekwa ◽  
Catherine Kinane ◽  
Douglas MacInnes

Background: Relationships are vital to recovery however, there is uncertainty whether users have different types of social networks in different mental health settings and how these networks may impact on users’ wellbeing. Aims: To compare the social networks of people with long-term mental illness in the community with those of people in a general adult in-patient unit. Method: A sample of general adult in-patients with enduring mental health problems, aged between 18 and 65, was compared with a similar sample attending a general adult psychiatric clinic. A cross-sectional survey collected demographic data and information about participants’ social networks. Participants also completed the Short Warwick Edinburgh Mental Well-Being Scale to examine well-being and the Significant Others Scale to explore their social network support. Results: The study recruited 53 participants (25 living in the community and 28 current in-patients) with 339 named as important members of their social networks. Both groups recorded low numbers in their social networks though the community sample had a significantly greater number of social contacts (7.4 vs. 5.4), more monthly contacts with members of their network and significantly higher levels of social media use. The in-patient group reported greater levels of emotional and practical support from their network. Conclusions: People with serious and enduring mental health problems living in the community had a significantly greater number of people in their social network than those who were in-patients while the in-patient group reported greater levels of emotional and practical support from their network. Recommendations for future work have been made.


Author(s):  
Serhii Puhach

The intensive development of new information and communication technologies (ICT) has led to major changes in society. The widespread use of smartphones and mobile communications has allowed today to create new programs and services to improve human life. This development changes the established habits of human communication, the relationship between society and the environment. A social networking service (SNS) is a service (on a website or through a mobile application) that allows users to share a personal profile and establish contacts with other users. Social networking services affect the territorial organization of society and can be used for the development of both settlements and entire territories to make their development more sustainable and balanced. The study of social networking services is currently on the rise. The joint efforts of many sciences (sociology, psychology, geography, mathematics, statistics, computer science, etc.) are needed to understand the subject essence of the phenomenon and to analyze data. Approaches to the study of social networking services can be divided into three large groups: 1) in terms of human relations and relationships; 2) in terms of content distributed on the network; 3) in terms of spatial aspects of the functioning of the social network. In Ukraine, there are no detailed studies of the spatial aspects of the spread of social networking services at the local level. In the Ternopil region, there is a pattern of concentration of the majority of Facebook and Instagram users in the largest cities, namely Ternopil, Chortkiv, Berezhany, Kremenets. Buchach, Borshchiv, Zalishchyky, Terebovlya, and Shumsk districts stand out among the districts by the number of users. An important indicator that characterizes the spread of social networking services is the penetration rate of the social network, which is calculated as the ratio of the number of users in a certain territory to the population living in it. Cities of regional subordination differ in terms of the penetration rate of SNS. The highest values were observed in Chortkiv, Ternopil, Kremenets cities. The penetration rate of social networking services in the administrative districts of Ternopil region is much lower. A relatively high rate (over 30%) was recorded in Buchach, Berezhany and Shumsk districts. Extremely low penetration rate (less than 5%) is in Zbarazh, Chortkiv, Zboriv districts which are adjacent to the cities of regional subordination. The social networking service Instagram is inferior to Facebook in level of development, and its main users are mainly young people. However, in the territories where the rate of Facebook penetration is the lowest in the region (Ternopil, Zbarazh, Chortkiv, Zboriv districts), the predominance of Instagram is noted. Thus, the main patterns of spatial distribution of SNS’ Facebook and Instagram in Ternopil region are: concentration of users in the largest cities, especially in the regional center Ternopil City (half of Facebook and Instagram users in the region); the number of users is proportional to the population in the territorial unit; small number of users and low penetration rate of the SNS’ in the administrative districts adjacent to the cities of regional subordination Ternopil and Chortkiv; among administrative districts, higher indicators of social network development are typical for northern and southern districts in comparison with central ones. Key words: social networking service (SNS), penetration rate of the SNS, Facebook, Instagram, Ternopil region.


Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-13 ◽  
Author(s):  
Yanni Liu ◽  
Dongsheng Liu ◽  
Yuwei Chen

With the rapid development of mobile Internet, the social network has become an important platform for users to receive, release, and disseminate information. In order to get more valuable information and implement effective supervision on public opinions, it is necessary to study the public opinions, sentiment tendency, and the evolution of the hot events in social networks of a smart city. In view of social networks’ characteristics such as short text, rich topics, diverse sentiments, and timeliness, this paper conducts text modeling with words co-occurrence based on the topic model. Besides, the sentiment computing and the time factor are incorporated to construct the dynamic topic-sentiment mixture model (TSTS). Then, four hot events were randomly selected from the microblog as datasets to evaluate the TSTS model in terms of topic feature extraction, sentiment analysis, and time change. The results show that the TSTS model is better than the traditional models in topic extraction and sentiment analysis. Meanwhile, by fitting the time curve of hot events, the change rules of comments in the social network is obtained.


2018 ◽  
Vol 3 (2) ◽  
pp. 11-24
Author(s):  
Dini Cinda Kirana ◽  
◽  
Achmad Syarief ◽  
Dona Saphiranti

At present, the growth of Instagram as an online site is phenomenal, because of the shift from its original function as a social communication medium into a marketing platform. Furniture products used to be only available for in-store purchase, can now be easily purchased online. The present study attempted to discover the level of influence and effectiveness of the visual appearance of the furniture products photos through the social networking site, Instagram on consumer perceptions, which is measured using the EPIC (Empathy, Persuasion, Impact and Communication) model. The purpose of the study was to identify the effectiveness of the visual display of furniture product photos on the Instagram social networking site on consumer’s perceptions, and to map the use of the ideal visual display of furniture product photos for online product marketing purposes. The research used comparative analytical methods on photos of furniture products from six accounts of small creative economy entrepreneurs of similar products that are advertised through the social networking site, Instagram. The data of this study are limited in the scope of visual perception of furniture product photos uploaded through the social networking site, Instagram on consumer perceptions. The results showed that the visual display in the form of photos of furniture products through the social networking site, Instagram had an effective result on consumer perceptions. The visual display is declared effective as a media for promoting furniture products through the social networking site, Instagram based on the four dimensions of EPIC. The dimensions of Empathy and Impact are the most dominant aspects. The visual display mapping used as an advertising photo is not only influenced by the Empathy dimension and the Impact dimension, but also dominantly influenced by the associated design principles, namely, Unity and Domination. Both dimensions have a significant correlation value compared to other dimensions. Keywords: Furniture Marketing, Instagram, Consumer Perception, EPIC Model, Design Principles


2020 ◽  
Vol 18 (3) ◽  
pp. 34-44 ◽  
Author(s):  
Tetiana Kolodizieva

The article explores theoretical and methodical aspects of managing dual relationships that arise between participants in logistic cooperation in the process of formation and functioning of supply chains. The use of a behavioral approach to defining supply chains has allowed identifying and justifying the priority role of behavioral factors that influence modern logistics entities and determine the effectiveness and long-term satisfaction with logistics cooperation. Given the literature summary, the study has classified types of cooperation in logistic activity and proved that among the behavioral factors influencing the of logistical cooperation efficiency, the trust is of particular importance, which remains a limitation, a bottleneck in the process of formation and development of dual relationships in logistics chains. It is proposed to introduce a generic indicator, namely the level of confidence in the supply chain to assess the social, economic and strategic aspects of logistics interaction. A methodological approach to assessing the level of trust in logistic cooperation was adjusted based on determining the composition of criteria that directly affect this indicator and using the expert survey of supply chain participants. The study proposes to use the confidence indicator to form and improve networks and supply chains, taking into account its value when constructing a generalized outsourcing model.


Author(s):  
Joan Francesc Fondevila Gascón ◽  
Ana Beriain

ABSTRACTThe social networking phenomenon starts generating various investigations, but so far none has raised the relationships among users of a social network from the behavioral and psychological point of view. To this end, we have conducted an empirical study based on simulated profiles in Facebook, relevant social network due to the amount of available users and for its IPO. From imaginary profiles, we analyze the types of other Facebook users that are added, which can inspire ecommerce strategies related to digital newspapers.RESUMENEl fenómeno de las redes sociales comienza a generar investigaciones diversas, pero de momento ninguna ha planteado las relaciones entre los usuarios de una red social desde el punto de vista conductual y psicológico. A tal efecto, hemos llevado a cabo un estudio empírico a partir de una simulación de perfiles en Facebook, red social de referencia por la cantidad de usuarios disponibles y por su salida a bolsa. A partir de perfiles imaginarios, analizamos la tipología de otros usuarios de Facebook que se le agregan, lo que puede inspirar estrategias de comercio electrónico vinculadas a los periódicos digitales.


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