scholarly journals Determinants influencing consumer behaviour in organic food market

Author(s):  
Monika Frýdlová ◽  
Hana Vostrá

This is a treatise of consumer behaviour in the Czech foods market, respectively, organic food market. This concerns comprehensive analysis of consumer behaviour, which places great emphasis on the motivating factors and barriers, which substantially influence the individual consumers when deciding between conventional foods and organic foods and are operationally broken down into a set of empirical indicators. The database comes from a questionnaire survey to ascertain the trends in the development of the consumption of conventional foods and organic foods including the shopping behaviour of the individual consumers. The results of the questionnaire survey were evaluated by analysis of the qualitative features and other sophisticated statistical methods were also used. Based on the results obtained, the influence of the individual factors on the decision-making behaviour of the consumers when purchasing foods. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase of foods.

2019 ◽  
pp. 641-654

The purpose of the paper is to reveal and analyse the main motives affecting the attitudes and purchasing models of organic foods in Bulgaria. The explanation of these motives is essential with regard to the adequate influencing of consumer behaviour with the purpose of maintaining the dynamics of the organic food market and its sustainable development in the future. Answers to the following research questions are sought consecutively: (1) What are the attitudes of Bulgarian consumers towards organic foods? (2) What are the main motives affecting the nonbuying of organic foods and restricting their consumption? (3) What are the main motives affecting the purchase of organic foods and stimulating their consumption?


Author(s):  
Mehree Iqbal

The demand of organic food is increasing despite its premium pricing and lack of availability particularly in developing countries like Bangladesh. This paper aims to provide the insights about organic foods and the intention consumers have to purchase or not to purchase organic food. The pesticide-residue problem has opened a market opportunity for organic food as it is produced without any form of synthetic chemicals. As there was insufficient literature, a survey was conducted on 900 respondents on six major supermarkets selling organic food in the capital city of Bangladesh. It is found that, consumers expect the organic foods to be healthier, tastier, and environment friendly. The organic food buyers tend to be older with child, have higher education level and family income than those of non-buyers. The barrier of organic food is that majority consumers have less knowledge and do not know the main differentiation between organic foods and traditional foods.


2009 ◽  
Vol 55 (No. 8) ◽  
pp. 406-412 ◽  
Author(s):  
I. Zentková ◽  
E. Hošková

The article deals with the modelling of demand for the food group of milk and milk products and the food group of meat, meat products, eggs and fish using the Marshallian demand functions for the individual income quartils of Slovak households. The criterium for the foodstuff groups selection is their position in the Healthy Eating Pyramid which is one of the recommended optimal food basket forms. We suppose that the significant income differentiation of households will manifest as different consumer behaviour in the food market. The analysis confirms this hypothesis.


Nutrients ◽  
2018 ◽  
Vol 10 (12) ◽  
pp. 1877 ◽  
Author(s):  
Yangbo Sun ◽  
Buyun Liu ◽  
Yang Du ◽  
Linda Snetselaar ◽  
Qi Sun ◽  
...  

Background: The organic food market has grown rapidly worldwide in the past 15 years. However, evidence concerning the health effects of organic foods is scarce. We evaluated the cross-sectional association of organic food purchase, as a proxy of organic food consumption, with diabetes in a nationally representative population. Methods: We included 8199 participants aged ≥20 years from the National Health and Nutrition Examination Survey 2007–2008 and 2009–2010. Organic food purchase and frequency were ascertained by questionnaires. Diabetes was defined as a self-reported physician diagnosis or a hemoglobin A1c level ≥6.5% or both. We used logistic regression with sample weights to estimate the odds ratios (ORs) and 95% confidence intervals (CIs). Results: Individuals who reported purchasing organic foods were less likely to have diabetes compared to those who did not report organic food purchase. After adjustment for age, gender, race/ethnicity, family history of diabetes, socioeconomic status, and dietary and lifestyle factors, the OR of diabetes associated with organic food purchase was 0.80 (95% CI 0.68–0.93). The association remained significant after additional adjustment for BMI with OR of 0.80 (0.69–0.94). Conclusions: In a nationally representative population, frequent organic food purchase was inversely associated with diabetes prevalence in adults in the United States.


2013 ◽  
Vol 59 (No. 7) ◽  
pp. 293-299 ◽  
Author(s):  
O. Kutnohorská ◽  
P. Tomšík

Organic foods are grown using the principles of organic agriculture that are produced, processed and packaged without using chemicals. They have been accepted due to their several perceived benefits over the conventional food. Health aspects of organic food are, in addition to the ethical, environmental, hedonic and “feel good” aspects, the main benefits that the consumers appreciate in organic food. This paper presents the results of a quantitative survey in the Czech organic food market. By using the factor analysis, it showed that the consumer perception of the health benefits of organic food can be viewed from several different angles. There were found three factors that explain 58.42% of variability, which are, based on their relationship with the original items, interpreted as the “knowledge and responsibility”, “being aware, but lax” and “health is important, but not related to food”. The first factor contains enough knowledge related to the health care, the conviction of the importance of food choice regarding health and the active interest and effort to do something for one’s health. The second factor contains enough knowledge related to health care, but is lacking the interest to apply the knowledge and to do something for one’s health, and the third factor contains the conviction that health is an important asset, but the perception of the connection between one’s health and food is absent.  


2020 ◽  
pp. 144078332090563
Author(s):  
Michael Gilding ◽  
Lee Glezos

A substantial literature demonstrates how social movements pioneer new economic spaces, engaging in activities that create the conditions for new markets. This article applies this insight to the creation of the organic food market in Australia. In doing so, it makes three contributions. First, it highlights the importance of judgement devices – notably a certification scheme – in the making of this market, given that organic and non-organic produce are visually indistinguishable. Second, it describes how judgement devices for organic foods draw commodity markets for mainstream agricultural foods into the symbolic realm, where health, ethical and aesthetic considerations inform value. Third, it demonstrates the socio-political construction of judgement devices, over and above their functional purposes. Specifically, it describes the struggle between challenger social movements and incumbent businesses in creating and promoting competing judgement devices directed towards the designation of value in new markets.


Author(s):  
Dagmar Kozelová ◽  
Martina Fikselová ◽  
Vladimír Vietoris ◽  
Peter Czako

The aim of this work was to determine whether Slovak consumers buy organic food, to analyze the frequency of organic food shopping and to examine the monthly expenditure of organic food. Questionnaire survey involved 271 respondents. The hierarchical multiple factor analysis was used for the segregation and classification of consumers into representative groups. The group of respondents was based on algorithms divided into three groups. The first group consists of those respondents who do not buy organic food. In the second group of respondents, prevalent was occasional purchase of organic food. Prevailing monthly expenditure on buying organic food is the amount of 10–15 euros. The third group of respondents does weekly shopping of organic foods, these foods make costs mostly 15 to 20 euros per month.


2019 ◽  
Vol 19(34) (1) ◽  
pp. 79-87
Author(s):  
Piotr Kułyk ◽  
Piotr Dubicki

Understanding the changing needs of consumers is an important element of building a competitive advantage of the company. The aim of the article is to present consumer behavior on the local market of organic products. The article presents issues related to the organic food market. The concept of organic product was defined and characterized, control and certification of organic production as well as factors affecting food quality and demand for organic products were discussed. In addition, a survey was conducted on the local market to show the determinants of consumer behaviour on the organic food market. Based on the surveys carried out and the analysis of statistical data, it can be seen that the modern consumer is aware of what he is buying. The quality and composition of the product are the most important factors that influence the decision they make. Consumers are increasingly giving up the consumption of traditional food in favor of organic products.


2021 ◽  
Vol 26 (51) ◽  
pp. 89-95
Author(s):  
Milica Čolović ◽  
Vladimir Mitić

The situation with the virus Covide-19 worldwide, in addition to the many questions of how to best protect ourselves, drew the attention of people and professional community, to the significance and the importance that a healthy nutrition has in preserving and building up immunity, and thus also in the prevention and protect the organism from various negative agents. Due to increased consumer concern for their own health and the environment the organic food market is one of the fastest growing markets in the food industry. The main goal of the current research is to examine determinant factors influencing organic foods purchase in our region. The sample consisted of 571 subjects from Serbia and the region. The data were processed by the SPSS program, and the obtained results show that in our country, as well as anywhere in the world, the price is the most common barrier in the situation of buying organic food. Gender of our subjects was not a significant factor in making the decision and realization of the purchase, while their marital status and age had an influence in making the mentioned decision. In general, our research showed that younger respondents, who are not married, are the most common buyers of organic food.


2019 ◽  
Vol 121 (8) ◽  
pp. 1884-1898 ◽  
Author(s):  
Monika Radzyminska ◽  
Dominika Jakubowska

Purpose The purpose of this paper is to explore young consumers’ attitudes toward novel organic food products by analyzing their acceptability and perception. Design/methodology/approach A mixed method approach was applied to conceptualize (sensory profiling of organic bakery and confectionery products) and then to evaluate young consumer’s willingness to buy (consumer survey) innovative products: ten variants of rolls and ten variants of shortbread cookies made of certified raw materials originating from bio-farming, enriched with a combination of fresh and dried fruits and vegetables. Product recipes were free of saccharose, sweeteners and chemical pulverizing agents. To evaluate consumer orientation toward novel organic products, 200 consumers from Poland (Warmia and Mazury region) were surveyed regarding their hedonic opinion about these concepts. A Likert-type scale was used in the consumer survey to assess the perception and declared willingness to buy the evaluated products. Findings Research results demonstrate that the young consumers had ambivalent or negative attitudes to sensory attributes of many variants of the organic bakery and confectionery products. This could be explained by the taste of most of the products, which appeared unacceptable to consumers. It has been concluded that the choice of organic foods by young consumers is not strictly related to the concern over their health nor to the awareness of health-related attributes of these food products. Taste turned out to be the key factor affecting consumer attitudes toward organic foods and driving their willingness to buy these products. Originality/value Despite the constant development of research in the area of the organic food market, the current scientific findings still have some cognitive gaps that concern attitudes and expectations of consumers, especially of young consumers, toward new ecological products. This study contributed to the young consumers’ behavior knowledge by analyzing their attitudes toward novel organic bakery and confectionery prototypes produced manually. The empirical findings from this study also have practical potential for organic food market applications. Information of this type is useful in understanding and predicting the demand for certain products, which helps managers develop effective strategies.


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