Henry Ford and the Model T: Lessons for Product Platforming and Mass Customization

Author(s):  
Fabrice Alizon ◽  
Steven B. Shooter ◽  
Timothy W. Simpson

Everyone knows Henry Ford’s famous maxim: “You can have any color car you want so long as it’s black”. While he is recognized as the father of mass production, his contributions extend well beyond that, offering valuable lessons for product platforming and mass customization. While Ford’s pioneering production systems are widely known and studied, few realize that Ford’s Model T could be viewed as one of the greatest platforms ever created, enabling his workers to customize this model for a variety of different markets. In this paper, we study Ford’s Model T in depth and describe insights into Ford’s vision and his car: how the platform was built, how it was leveraged, and how the platform was maintained dynamically and with continuous improvements to maximize learning and economies of scale. Finally, we compare Ford’s approach to more current approaches to learn from his innovative product line. In some aspects this old car still runs faster than us, and we can learn valuable lessons from the past to avoid future mistakes and improve current practices.

2015 ◽  
Vol 760 ◽  
pp. 671-676
Author(s):  
Traian Mazilu ◽  
Aurel Tarara

This case study describes the transition and the evolution from mass production to mass customization in the case of highly complex engineering products, LED lighting systems, and how can some of the principles of this mass customization`s business strategy may be applied. It is analyzed the capabilities of the existing production systems within a company producing lighting systems, as well as the flexibility and ability to adapt in order to introduce new customized products. The study aims to analyze the strategic principles formed around the company’s core capabilities, the competitive advantages offered by introducing this new strategy as well as its limitations. In the end we will give an overview on the development of mass customization of LED lighting system.


2021 ◽  
Vol 73 (09) ◽  
pp. 26-29
Author(s):  
Judy Feder

The concept of a standalone production system on the seabed with automated wellbore construction and production processes has been an industry goal for a long time. Electrification of subsea facilities and of wellbore and reservoir equipment offers many opportunities to improve operational efficiency, reduce life-of-field capital and operating expenses, and reduce carbon footprint, among other benefits. Talk of a subsea electrification revolution being “just around the corner” has been ongoing for more than 20 years. And, millions of dollars in investments and numerous joint industry projects (JIPs) over the past decade have moved the vision closer to fruition (Fig. 1). But the upstream industry continues to lag others in replacing hydraulics with electrics. The reasons echo those for slow uptake of other new technologies and methodologies—fear of change, the unknown, and failure. Now, recent events are stirring up interest and expectations. “Four to five years ago, only a very small percentage of the buying community were making big noises about the future state of the electrified subsea or subsurface,” said John Kerr, subsea production systems and technology director for Baker Hughes, in a recent interview. “During the past 18 months the narrative has increased rapidly with many more operators looking at electrification as the base case for subsea solutions. We’ve seen a groundswell of interest to the point that we now see 3-, 5-, and 7-year lookaheads with electric solutions as the base case design concept,” Kerr said. What has changed? “Electrification of subsea devices has always been a solution to solve specific technical needs,” said Kerr. “The predominant one was extreme long-distance stepouts, where once you get to 250 miles or so, the ability to pump hydraulic fluids through small umbilicals presented so much pressure loss that it became impractical to implement a hydraulic solution, so all-electric became the solution of choice. Now we are seeing much more understanding of what electrification can deliver in the commercial and operational sense. “During the last 2 years, there has also been rapid adoption of dialogue around the aspect of increased carbon credentials and carbon reduction as an advantage,” Kerr continued. “The interest is much more comprehensive, driving different behavior in concept selection for operators.” Has the pandemic played a role? The consensus of participants in a subsea electrification panel at the virtual 2020 SPE Annual Technical Conference and Exhibition (ATCE) was that unless you’re surrounded by a crisis, you’re not encouraged to change. “The moment you put someone in a crisis situation, they understand that they have to change,” said Rory Mackenzie, leader for subsea electrical technologies at Total. “2020—the pandemic, oil price collapse, and environmental issues—this created a crisis. People are now much more open to considering change.” The panelists included Alvaro Arrazola, completions engineer, Chevron, North America Upstream; Glenn-Roar Halvorsen, project manager subsea all-electric, Equinor; Christina Johansen, managing director, Norway, TechnipFMC; Samantha McClean, intelligent wells technical advisor, BP; Rory Mackenzie, head of subsea electrical technologies, Total R&D; and Thomas Scott, global product line director, intelligent production systems and reservoir information, Baker Hughes. Edward O’Malley, director of strategy and portfolio, oilfield services, Baker Hughes, moderated the session.


2017 ◽  
Vol 8 (3) ◽  
pp. 874
Author(s):  
Delmo Alves de Moura ◽  
Rui Carlos Botter

The shipbuilding system can use the techniques used in the Toyota Production System as an example for its production process. Production should be lean, minimize defects, stop production and reduce or eliminate inventories. Lean production is regarded by many as simply an enhancement of mass production methods, whereas agility implies breaking out of the mass production mould and producing much more highly customized products - where the customer wants them in any quantity. In a product line context, it amounts to striving for economies of scope, rather than economies of scale ideally serving ever smaller niche markets, even quantities of one, without the high cost traditionally associated with customization. A lean company may be thought of as a very productive and cost efficient producer of goods or services.


Author(s):  
Tobias Redlich ◽  
Franz-Ludwig Bruhns

Business strategies and organization are subject to a permanent adjustment due to the discontinuity of the markets. Mass production, in particular, and a focus on tayloristic principles, in general, no longer seem to be the right choice within this context. Rather, the increasing importance of customization and the transition to an information-based economy leads to the question whether the currently enshrined distinction between producer and consumer is still appropriate. The authors of this paper assume that the key to dealing with complex economic turbulences can be found in the implementation of a new form of coordination, in which the strict separation between producer and consumer is repealed. That requires changeability at all levels of production systems as it is inherent to the approach of “Open Production” that will be introduced with this paper. While Open Production encompasses recent concepts like “Open Innovation”, “Mass Customization”, and “e-Manufacturing”, the three “pillars” of Open Production are openness, individualization and web integration. Additionally it implies a superior broker system that coordinates the information and material flows between the stakeholders of open production. This represents a completely new, but profoundly changeable form of coordination integrating the customers into production directly, where as the previously static separation into a customer and a corporate domain and the division of labor and competence is dissolved.


Pomorstvo ◽  
2019 ◽  
Vol 33 (1) ◽  
pp. 33-45
Author(s):  
Nikola Tomac ◽  
Radoslav Radonja ◽  
Jasminka Bonato

Henry Ford is widely known as the car constructor, the founder of the Ford Motor Company, the pioneer of mass production and the inventor of the moving assembly line, which many consider as the world’s greatest contribution to manufacturing. In 1908, Ford started production of the Ford Model T, which has become one of the most successful automobile in automotive history. But his contribution far surpasses these excellent accomplishments. What are not well known are Ford’s contributions to the just-in-time production, product platforming, mass customization, vertical integration, designs for maintainability, ergonomic considerations, employee management and other features of the manufacture. The Ford’s production system has become the characteristic American mode of production widespread all over the world.


2014 ◽  
Vol 3 (1) ◽  
pp. 70 ◽  
Author(s):  
Marcelo Bern�l ◽  
Rosana Schneider ◽  
�nio Machado

Over the past few decades, conventional agriculture has been facing serious crises caused by numerous factors, including poor soil management and the excessive application of pesticides. Thus, alternative production systems have been developed, including agroforestry systems, especially those that produce both energy and food. The objective of this study was to environmentally evaluate the culture of Aleurites fordii Hemls. (Tung) using the Life Cycle Assessment method with the SimaPro 7.3.2 software. The results revealed that in family farms that use less mechanization to harvest crops, the primary category of environmental impact was land use, which included the removal of animal and vegetable species and ecosystem changes. The full impact of this category was 1741.21 m2yr PDF (potentially disappeared fraction). Subsequently, prognostics were established for the reduction of such impacts, and we conclude that Tung has a high potential for agricultural installation with high responsibility to the environment. Keywords: Environmental factors, Aleurites fordii Hemls, Life Cycle Management, Tung.


Author(s):  
Richard J. Simonson ◽  
Joseph R. Keebler ◽  
Mathew Lessmiller ◽  
Tyson Richards ◽  
John C. Lee

As cyber-attacks and their subsequent responses have become more frequent and complex over the past decade, research into the performance and effectiveness of cybersecurity teams has gained an immense amount of traction. However, investigation of teamwork in this domain is lacking due to the exclusion of known team competencies and a lack of reliance on team science. This paper serves to provide insight into the benefit that can be gained from utilizing the extant teamwork literature to improve teams’ research and applications in the domain of cyber-security.


Author(s):  
Eugenio Pomarici ◽  
Alessandro Corsi ◽  
Simonetta Mazzarino ◽  
Roberta Sardone

AbstractThe Italian wine supply chain has performed well in recent decades both in terms of profitability and success on the domestic and international markets. This is despite the fact that it is fragmented in terms of products, prices and consumption context, and, in particular, despite the fact that it is characterised by an organisation that hinders the full exploitation of economies of scale. This paradox has not been investigated in literature. We propose several elements in support of the hypothesis that the Italian wine sector’s success is linked to favourable elements of the Porter Diamond Model (5 out of 6) but also to the “district” nature of a large part of the sector. The presence of numerous networks, some of which are formal and others informal, gives most Italian local production systems specialising in grapes and wine the characteristics of industrial districts, due to the local social capital that is stratified there. These networks include operators such as Cooperatives and Consorzi di Tutela, upstream and downstream industries and services, tourism, research and educational bodies. Such networks can overcome the weakness represented by the low concentration and small average size of the operators. To support this hypothesis, we analyse the historical evolution of the sector and its drivers, the structural features of the different phases of the wine chain (grape growing, winemaking, bottling and distribution), the market relationships within the chain and the national and European policies favouring the sector. This analysis also underlines the differences between the Italian sector and its competitors from the Old and New World.


Encyclopedia ◽  
2021 ◽  
Vol 1 (3) ◽  
pp. 589-601
Author(s):  
Luisa Felix Dalla Vecchia ◽  
Nirce Saffer Medvedovski

Social housing customization in Brazil refers to the current processes of development and evolution of government-funded neighborhoods for the lowest-income population. The mass production of small housing units that do not satisfy family needs instigates a self-design and self-construction process post-occupancy to customize the units. Ultimately, these changes to the units bring unintended negative consequences for the families and the city. In this context, mass customization is seen as an alternative to address some of the problems related to unit design.


2010 ◽  
Vol 31 (S1) ◽  
pp. S27-S31 ◽  
Author(s):  
Kristina A. Bryant ◽  
Danielle M. Zerr ◽  
W. Charles Huskins ◽  
Aaron M. Milstone

Central line–associated bloodstream infections cause morbidity and mortality in children. We explore the evidence for prevention of central line–associated bloodstream infections in children, assess current practices, and propose research topics to improve prevention strategies.


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