Sport Events as a Tool for City Marketing

2014 ◽  
pp. 16-28
Author(s):  
Angel Barajas ◽  
Patricio Sánchez-Fernández
Keyword(s):  
Sporting Events ◽  
Economic Potential ◽  
City Marketing ◽  
Sport Event ◽  
Mega Events ◽  
Marketing Managers ◽  
Sport Events ◽  
The City

Sport events are characterized by their economic potential. Therefore, they have become a key element in revitalizing tourism and a valuable instrument for city marketing managers. This is true not only for mega events but also for medium and small-size events. This chapter focuses on a sport event as an example of how it can be used for these purposes. The authors have chosen the Spanish Swimming Master Championship celebrated in the city of Pontevedra in 2011. The choice of the city is justified by its concern about celebration of sporting events during the last decade as a means of promoting the city and increasing tourism.

Sport Events as a Tool for City Marketing

2014 ◽  
pp. 714-726 ◽  
Author(s):  
Angel Barajas ◽  
Patricio Sánchez-Fernández
Keyword(s):  
Sporting Events ◽  
Economic Potential ◽  
City Marketing ◽  
Sport Event ◽  
Mega Events ◽  
Marketing Managers ◽  
Sport Events ◽  
The City

Sport events are characterized by their economic potential. Therefore, they have become a key element in revitalizing tourism and a valuable instrument for city marketing managers. This is true not only for mega events but also for medium and small-size events. This chapter focuses on a sport event as an example of how it can be used for these purposes. The authors have chosen the Spanish Swimming Master Championship celebrated in the city of Pontevedra in 2011. The choice of the city is justified by its concern about celebration of sporting events during the last decade as a means of promoting the city and increasing tourism.

City Marketing Using Sport Events

2019 ◽  
pp. 68-90 ◽  
Author(s):  
Ángel Barajas ◽  
Patricio Sanchez-Fernandez ◽  
Jesyca Salgado Barandela
Keyword(s):  
City Marketing ◽  
Sport Event ◽  
Mega Events ◽  
Marketing Managers ◽  
Sport Events ◽  
The City

Sport events have become a key element in revitalizing tourism and a valuable instrument for city marketing managers. This is true not only for mega-events but also for medium and small-size events. This chapter focuses on two editions of the same sport event as an example of how it can be used for these purposes. The authors have chosen the Spanish Swimming Master Championship celebrated in the city of Pontevedra in 2011 and 2015. The choice of the city is justified by its concern about celebration of sport events during the last decade as a means of promoting the city and increasing tourism.

scholarly journals The Pacification of the Favelas: Mega Events, Global Competitiveness, and the Neutralization of Marginality

2013 ◽  
Vol 9 (2) ◽  
Author(s):  
Sebastian Saborio
Keyword(s):  
Community Policing ◽  
Rio De Janeiro ◽  
Global Economy ◽  
Sporting Events ◽  
Safe Place ◽  
Global Competitiveness ◽  
Mega Events ◽  
The City ◽  
Article Analyse ◽  
Do So

<p>Rio de Janeiro is preparing to host two major sporting events in the coming years: the 2014 FIFA World Football Cup and the 2016 Olympic Games. Local authorities are promoting these mega events as an opportunity to increase the global competitiveness of the city. But in order to attract private capital from the global economy it is not enough for Rio to showcase the city as capable of organizing and implementing these events. Rather, the authorities must also demonstrate that what has been considered one of the most dangerous cities in the world can now become a safe place for business. To do so, what has been promoted as a new model of &lsquo;community policing&rsquo; the UPP (Pacifying Police Units) has been implemented since 2008 in 107 favelas. The majority of the favelas involved in the program are situated around the sites where these mega events will take place and around other wealthy areas of the city. This article analyses the relation between mega events, global competitiveness and the neutralization of local marginality.</p><p>&nbsp;</p><p>Rio de Janeiro se pr&eacute;pare &agrave; accueillir les plus grands &eacute;v&eacute;nement sportifs des prochaines ann&eacute;es: la coupe du monde de football en 2014 et les jeux olympiques en 2016. Les autorit&eacute;s locales valorisent ces &eacute;v&eacute;nements mondiaux comme autant d&rsquo;opportunit&eacute;s pour augmenter la comp&eacute;titivit&eacute; de la ville.&nbsp; Cependant, il n&rsquo;est pas suffisant pour attirer les capitaux priv&eacute;s de l&rsquo;&eacute;conomie mondiale que Rio soit valoris&eacute;e comme une ville capable d&rsquo;organiser et de g&eacute;rer ces &eacute;v&eacute;nements. Les autorit&eacute;s doivent aussi d&eacute;montrer que, ce qui auparavant &eacute;tait consid&eacute;r&eacute; comme une des plus dangereuses villes du monde, peut maintenant devenir un endroit s&ucirc;r pour les entreprises. Dans ce but, l&rsquo; UPP (Pacifying Police Units) a &eacute;t&eacute; mis en place en 2008 dans 107 favelas et est d&eacute;crit comme le nouveau mod&egrave;le de la police communitarian. La plupart des favelas int&eacute;gr&eacute;es dans le programme sont situ&eacute;es autour des lieux qui accueilleront les &eacute;v&eacute;nements et dans d&rsquo;autres endroits confortables de la ville. Pour cette raisons, cette article analyse les relations entre les &eacute;v&eacute;nements mondiaux, la comp&eacute;titivit&eacute; mondiale et la neutralisation de la marginalit&eacute; locale.</p>

The image impact of mega-sporting events perceived by international students and their behaviour intentions

2015 ◽  
Vol 16 (2) ◽  
pp. 22-36 ◽  
Author(s):  
Dongfeng Liu
Keyword(s):  
International Students ◽  
Negative Impact ◽  
Daily Life ◽  
Sporting Events ◽  
City Image ◽  
Mega Events ◽  
Leisure Facilities ◽  
Willingness To Recommend ◽  
The Impact ◽  
The City

Using Shanghai F1 as an example, this research seeks to examine the impact of mega-events on host city image from the perspective of international students. Leisure facilities and service were the most positive image impact perceived by the respondents, followed by affective city images as well as opportunities and convenience. International students tended to disagree that F1 would result in any crime and security problems and were unsure about any negative impact on environment and daily life. Some of the image factors were significantly related to intention to work in the city or the willingness to recommend the city.

scholarly journals Perception of public managers on the sustainability of sports mega-events: the case of the 2014 World Cup in Brazil

2020 ◽  
Author(s):  
César Ricardo Maia de Vasconcelos ◽  
Fernando Cabral de Macedo Filho
Keyword(s):  
World Cup ◽  
Sport Event ◽  
The Public ◽  
Descriptive Research ◽  
Public Managers ◽  
The World ◽  
Qualitative Descriptive ◽  
Sport Events ◽  
The City

The realization of the 2014 World Cup in Brazil generated meaningful transformations in the host cities. These transformations brought concerns over the sustainability of a mega-sport event. The present study tried to understand the sustainability resulting from the World Cup in the city of Natal, Brazil, from the perspective of local public managers. This qualitative, descriptive research, whose data were inductively analyzed, used a semi-open interview composed of 24 semi-structured questions in order to obtain information from the public managers at local and state levels and who are linked to the event. As a result, the managers involved concluded that the 2014 World Cup in Natal did not serve sustainability neither leave any sustainable effects. It was also observed that the lack of sustainability was due to the lack of adequate planning and technical projects, as well as to the lack of organization and social participation in the preparation and follow-up of the works and actions necessary for its accomplishment. Among the propositions of new works, there is the recommendation to analyze how the public managers and the normative regulations are dealing with sustainability in the planning and in the projects for the realization of two other mega-sport events, the FIFA 2018 World Cup in Russia and the FIFA 2022 World Cup in Qatar.

From the desert to the city: how is Dubai branding itself through sustainable sport events?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kamilla Swart ◽  
Asli Cazorla Milla ◽  
Leonardo Jose Mataruna-Dos-Santos
Keyword(s):  
Success Factors ◽  
Secondary Data ◽  
Primary Data ◽  
Sporting Events ◽  
Content Type ◽  
Key Success Factors ◽  
Key Informant ◽  
Sustainability Practices ◽  
Sport Events ◽  
The City

Purpose The purpose of this paper is to provide an overview of how the city of Dubai branded itself as a major event holder for sustainable sporting events in the Gulf Region. Design/methodology/approach The paper uses both academic and trade literature as well as key informant interviews to demonstrate how Dubai can sustain its position as a choice for sustainable sporting events. The study evaluates the use of a portfolio of major sport events for place event marketing of Dubai. Both primary and secondary data were used. The secondary data was collected from a range of event reports, media and journal articles. The primary data featured a qualitative design of key informant interviews with sport, tourism and event stakeholders in Dubai. Findings Dubai hosts a wide array of major international sport events, with many of them recurring annually. The key success factors that have positioned Dubai as a globally competitive sport destination are tourism attractiveness, good event management and the diversity of events hosted in the region. However, the sustainability aspects are considered to be a contemporary topic to promote these events and are sometimes neglected from the perspective of event organisation. Some of the challenges experienced in supporting such a wide portfolio of major sport events are examined. Research limitations/implications Insufficient key informant interviews were a major limitation for the data collection process. The key informant interviews were sent out to more than 30 key stakeholders however it was not possible to get their responses in time for our paper. A second limitation was the lack of first-hand observation on the sporting events’ sustainability practices. This study could be extended in future by incorporating a bigger set of primary data, event observations and a cross comparison between other Gulf Cooperation Council countries. Practical implications It is recommended that empirical insights on social and commercial aspects of sustainability are sought in future studies. It is also recommended that investigations be conducted with the residents of Dubai concerning their perceptions of sustainability practices of sport events. Social implications The paper also highlighted the importance of key success factors that have helped to position Dubai as a globally competitive sustainable sport destination as well as some of the challenges experienced in supporting such a wide portfolio of major sport events. Originality/value This study takes a closer look at the challenges of communication as well as the sustainability of sport events in branding of Dubai.

Putting Heads in Beds: A Small Sport Event Seeks the Right Analysis to Appeal to CVBs

2017 ◽  
Vol 6 (1) ◽  
pp. 10-19
Author(s):  
B. David Tyler ◽  
Steve C. Morse ◽  
Ryan K. Cook
Keyword(s):  
Performance Indicators ◽  
Hotel Industry ◽  
Small Scale ◽  
Sporting Events ◽  
Microsoft Excel ◽  
Sport Event ◽  
Daily Rate ◽  
Sport Events ◽  
The Right

Small-scale sporting events play an important role in bringing tourists to destinations. In this case, students take the role of the fictional national events director for EVP Beach Volleyball as he analyzes hotel data from three destinations to determine which locale would most benefit from EVP’s participants and fans. The primary goal is for students to learn to conduct basic analysis on a large, real dataset using Microsoft Excel. A second goal is to introduce students to the key performance indicators of the hotel industry: Occupancy Rate, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR). These metrics are central to hoteliers’ daily operations and familiarity with them will help students speak that language when interacting with people in the field. Thirdly, the case introduces key concepts surrounding the economic impact of sport events, particularly relating to the value of visitor spending.

Small-Scale Sport Events and Local Community Perceptions

2020 ◽  
pp. 71-92
Author(s):  
Hugues Seraphin ◽  
Maximiliano Korstanje
Keyword(s):  
Local Community ◽  
Small Scale ◽  
Community Perceptions ◽  
Sport Event ◽  
Community Sport ◽  
Sport Events ◽  
The City

With issues related to overtourism and, more specifically, tourismphobia, the impacts of any tourism-related activities are being scrutinised. Events falling under this category are therefore being scrutinised. Community events having been hailed to contribute to bridge the gap between locals and visitors, this chapter is going to look at small scale events and, more specifically, community sport event in Winchester (UK). Research carried by Seraphin et al. provided evidence that locals are overall very supportive of events going on in the city. That said, the research did not look at types of events, but events overall. This chapter is therefore going to provide a close up on a specific type of event in Winchester. The results of the findings of small-scale sport events in Winchester will be compared to the findings of Seraphin et al. that are an overall analysis of the Winchester context with regards to events.

Small-Scale Sports Event Sponsorship

2020 ◽  
pp. 192-216
Author(s):  
Chris Α. Vassiliadis ◽  
Iason George Skoulas ◽  
Sofia K. Gkarane
Keyword(s):  
Management Plan ◽  
Small Scale ◽  
Sporting Events ◽  
Exchange System ◽  
Sport Event ◽  
Business Operations ◽  
Sporting Event ◽  
Sport Events ◽  
Event Based

The readers of this chapter are expected to understand, through the description of the basic sponsorship operation procedures, the importance of supporting sport event-based business operations. To this end, following a brief introduction including a description of the international situation in the sports sponsorship market, as well as the necessary concepts, types of sponsorships, and developments, the structure of the book chapter focuses on the key elements of the content of a sponsorship management plan for small-scale sporting events. Also important is the contribution of this chapter by presenting, at the end, three small-scale sport events in clarifying how sponsors of a sporting event can be attracted and how the sponsorship exchange system can be more effective.

scholarly journals Exploring experiences and emotions sport event volunteers associate with ‘role exit’

2017 ◽  
Vol 54 (4) ◽  
pp. 495-511 ◽  
Author(s):  
Susanne Gellweiler ◽  
Tom Fletcher ◽  
Nicholas Wise
Keyword(s):  
Sporting Events ◽  
Sport Event ◽  
Role Exit ◽  
The Past ◽  
Sport Events ◽  
Sport Event Volunteers

Much research in the past decade has assessed what motivates people to volunteer at sport events. Given that volunteering has become integral to the delivery and staging of sporting events, it is important that research not only considers reasons and motivations for volunteering, but how participants cope and manage once their volunteer journey ends. The paper considers the notion of ‘role exit’ and contributes insight based on interviews with participants after an event to understand their feelings and emotions. The significance of this research is understanding exiting emotions and experiences, but because a lot of emphasis is placed on preparing volunteers ahead of an event, the end of the volunteer journey is often abrupt and therefore left underexplored. To ensure that the needs of contemporary volunteers are adequately managed, it is important to consider how individuals are impacted by volunteering and also how they reflect on experiences afterwards. Three themes that emerge from this study include: (1) sadness and loss; (2) transitioning emotions; and (3) coping and coming to terms. A discussion framing the post-event volunteer as ‘the bereaved’ addresses the need to better manage the final stages of the volunteer journey, which represents a challenge given the liminality of sport event volunteering.

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