scholarly journals Psychological Underpinnings of Brands

2021 ◽  
Vol 72 (1) ◽  
pp. 585-607
Author(s):  
Richard P. Bagozzi ◽  
Simona Romani ◽  
Silvia Grappi ◽  
Lia Zarantonello
Keyword(s):  
Social Identity ◽  
Social Group ◽  
Personal Relationships ◽  
Group Psychology ◽  
Everyday Objects ◽  
Relationship Partners ◽  
Symbolic Meanings ◽  
Meaningful Experiences ◽  
As Relationship

Research in psychology has shown that even routinely experienced everyday objects such as brands can trigger cognitively engaging, emotional, and socially meaningful experiences. In this article, we review three key areas where current advances reside: brands as passive objects with utilitarian and symbolic meanings, brands as relationship partners and regulators of personal relationships, and brands as creators of social identity with social group linking value. Research in these areas is grounded in a number of fundamental perspectives within cognitive, emotional, motivational, personality, interpersonal, and group psychology. We conclude by addressing emerging areas for research.

Naive, connected, and counselor tween girl identity groups: Consumption practices and social identity constructions within consumer culture

2021 ◽  
pp. 146954052110160
Author(s):  
Tiziana Brenner Beauchamp Weber ◽  
Eliane C. Francisco Maffezzolli
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Consumer Culture ◽  
Social Group ◽  
Social Identities ◽  
Consumer Identity ◽  
Identity Constructions ◽  
The Social ◽  
Consumption Practices ◽  
Identity Groups

This research identifies the relationship between consumption practices and the construction of social identity among tweens in a Brazilian context. Using consumer culture theory and social identity theory, we employed 80 h of observation, 9 interviews, and projective techniques with fifteen girls. Three social identity groups were acknowledged: naive, connected, and counselors. These groups revealed different identity projects, such as the integration and maintenance within the social group of current belonging, the access to the social group with the greater distinctions, the generation of differentiable and positive distinctions (both intra- and intergroups), and the expression and consolidation of identity and its respective consumption practices. This research contributes to the consumption literature that relates to consumer identity projects. The findings reveal a current resignification of girlhood and exposes tweens’ consumption practices as a direct mechanism of the expression and construction of their social identities. These are mechanisms of social identity construction as mediated by group relations through the processes of access, maintenance, integration, differentiation, and distinction.

Social Identity

Philosophy ◽  
2019 ◽  
Author(s):  
Mari Mikkola
Keyword(s):  
Social Identity ◽  
Identity Formation ◽  
Identity Politics ◽  
Group Membership ◽  
Social Identities ◽  
Self And Other ◽  
Political Struggles ◽  
Symbolic Meanings ◽  
Identity Crises ◽  
Philosophical Debates

Many political struggles for emancipation seemingly presuppose identity politics: a form of political mobilization based on social kind membership, where some shared experiences or traits delimit “belonging.” This is because social and political philosophers typically hold that contemporary injustices such as oppression and discrimination are structural, systematic, and social. In being structural, they have their causes in norms, habits, symbolic meanings, and assumptions unquestionably embedded in and underlying institutional and social arrangements. In being systematic, social injustices exist throughout a society and usually over a period of time, so that societal institutions come to form interlocking webs that maintain and reinforce injustices experienced. And in being social, contemporary injustices are grounded in socially salient self- and other-directed identifications, where such identifications typically fix social group membership. Social injustice is not incidental and individual but targets members of certain groups due to their group membership: typically, due to individuals’ gender/sex, sexuality, race, ethnicity, ability, and/or class. Elucidating the nature of social identities then appears to be necessary in order to understand contemporary social injustices. We may face oppression due to membership in a collective, where others impose such membership upon us; or we may personally and voluntarily identify with an oppressed collective for which we seek political recognition. Thus, the expression “social identity” can denote either a group-based or an individual phenomenon, which needs disambiguating. We can ask on what basis are, for example, all women as women bound together (what constitutes their collective kind identity)? Or is gender identity essential to a person qua that person (are certain social classifications part of our individual identity)? Additionally, there are different modes by which social identifications and identity formation can take place: this may be voluntary (we choose certain identifications), or ascriptive (certain identities are attributed to us by others). However, elucidating particular social identities is riddled with difficulties, and this has generated various so-called identity crises. Identity politics presumes the existence of social kinds founded on some category-wide common traits or experiences. But as many have argued, no such transcultural/transhistorical commonality exists because our axes of identity (gender, race, ability, class) are intertwined and inseparable. In an attempt to unlock this impasse, the past few decades have witnessed lively philosophical debates about the nature of social identity more generally, and about the character of particular social identities.

scholarly journals The Development and Maintenance of Customer Relationships through Communication: a Consumer Perspective

2021 ◽  
Author(s):  
◽  
Nicholas Paul Thompson
Keyword(s):  
Relationship Marketing ◽  
Brand Image ◽  
Customer Relationships ◽  
Brand Performance ◽  
Key Factors ◽  
Brand Relationships ◽  
Relationship Partners ◽  
Consumer Perspective ◽  
As Relationship ◽  
Do So

<p>Consumers increasingly control their relationships with brands, including how and with whom they choose to communicate. Bringing together elements of relationship marketing and brand theory, this research examines the process by which consumers form brand relationships. Results highlight the influence of advertising and social networking upon relationships, and confirm that a consumer’s connection with a brand impacts brand performance. In doing so the manner in which customer relationships are developed and maintained from a consumer perspective is identified, as well as the benefits of relationships for brand owners. This thesis focuses on customer relationships from a consumer perspective. Specifically, it examines the process by which individual consumers build and maintain relationships with brands through communication. Bringing together elements of relationship marketing and branding theory, the underlying purpose is to identify key factors influencing a consumer’s perceived relationship with a brand and determine their measurement. The literature suggests that individual consumers form a connection with brands, seeing them as relationship partners (Fournier, 1998). They do so to varying extents, depending on the brand. The relevance of a brand to a consumer, therefore, extends further than brand image or the signals associated with a brand. Relationships between consumers and brands involve an emotional connection. A consumer’s perceived connection with a brand then influences the manner in which they behave regarding that brand ...</p>

scholarly journals Reformulasi Identitas Buddha Jawi Wisnu dan Sam Kaw Hwee Ke Dalam Buddhayana di Lampung Reformulating Identity of Buddha Jawi Wisnu and Sam Kaw Hwee Into Buddhayana in Lampung

2020 ◽  
Vol 22 (2) ◽  
pp. 17-29
Author(s):  
Zaenal Abidin Eko Putro
Keyword(s):  
Qualitative Research ◽  
Social Identity ◽  
Social Group ◽  
Group Identity ◽  
Historical Context ◽  
New Order ◽  
Shared Identity ◽  
External Group ◽  
Social Group Identity ◽  
Common Understanding

 AbstractThe formulation of a social group identity is strongly influenced by the historical context and institutional site in which reformulation of social identity occurred. As a result, the group has a common understanding and categories that unite them into sameness identity. It is what we have seen on the Sam Kaw Hwee Buddhist sect group as well as Buddha Jawi Wisnu sect group who in early New Order regime changed their identity into becoming Buddhayana Buddhist sect in Lampung. At a glance, the Majelis Buddhayana Indonesia (MBI, or Indonesian Buddhayana Council) was a meeting point of which Javanese and Chinese are encountered. Furthermore, MBI is regarded as a shared identity for most Buddhists in Lampung. This paper wants to explain the background and the process of reformulating new social identity, as well as the impacts around it.The paper is based on a qualitative research that tries to understand the early formation of Buddhayana sect as the largest Buddhist sect in Lampung. MBI was as a new social identity resulting from interaction and negotiation its followers with external group who threatened the Buddhist group in Lampung in the past.Abstrak Terbentuknya identitas suatu kelompok sosial sangat dipengaruhi konteks sejarah dan situasi tertentu yang menyebabkan munculnya kesamaan pemahaman dan kategori yang menyatukan kelompok tersebut. Demikian pula terhadap kelompok penganut sekte Buddha Sam Kaw Hwee dan Buddha Jawi Wisnu yang kemudian, karena kesamaan-kesamaan yang ada, membentuk identitas baru menjadi sekte Agama Buddha Buddhayana di Lampung di awal Orde Baru. Saat ini Majelis Buddhayana Indonesia (MBI) diterima secara meluas dalam melakukan pembinaan dan pengorganisasian umat Buddha di Lampung, yang terdiri dari etnis Jawa dan Tionghoa. MBI hadir sebagai identitas bersama dan wadah bagi sebagian besar umat Buddha di Lampung. Tulisan ini hendak menjelaskan latar belakang dan proses reformulasi identitas tersebut, serta dampak yang muncul di sekitar itu.  Tulisan hasil penelitian kualitatif ini menunjukkan bahwa Buddhayana sebagai aliran yang terbesar umat Buddha di Lampung, semakin kokoh sebagai identitas sosial yang dihasilkan dari interaksi dan negosiasi dengan pihak eksternal yang dilalui dengan cukup menegangkan pada masanya.

Jokes and Humor in Intergroup Relations

2017 ◽  
Author(s):  
Thomas E. Ford ◽  
Christopher J. Breeden ◽  
Emma C. O'Connor ◽  
Noely C. Banos
Keyword(s):  
Social Identity ◽  
Social Group ◽  
Intergroup Relations ◽  
Social Dominance ◽  
Social Identities ◽  
Social Acceptability ◽  
Negative Stereotypes ◽  
Disparagement Humor ◽  
The Social ◽  
Offensive Speech

Humor fundamentally trivializes its topic and invites people to think about it playfully and non-seriously. Intergroup humor, humor that disparages a social group or its representatives thus disguises expressions of prejudice in a cloak of fun and frivolity, affording it the appearance of social acceptability. As a result, disparagement humor represents a pervasive mechanism for communicating prejudice particularly since society has become increasingly sensitive to expressions of prejudice and other forms of offensive speech. Indeed, disparagement humor is perhaps more readily available to us now in the digital age than ever before. Because of its disguise of social acceptability, disparagement humor serves unique paradoxical functions in intergroup settings. It can function as a social “lubricant” and as a social “abrasive.” Disparagement humor directed at social out-groups functions as a social abrasive by threatening the social identity of members of the targeted group, by transmitting negative stereotypes and prejudice, by intensifying prejudice in the service of social dominance motives, and by fostering the release of prejudice against targeted out-groups. It simultaneously serves as a social lubricant for members of the in-group (the non-disparaged group) by enhancing personal and social identities. Finally, it can be co-opted by members of oppressed groups to serve social lubricant functions, including the subversion of prejudice, provided audiences understand and appreciate the subversive intent.

Everyday Ritual and Ethnographic Practice: Two Cases Showing the Importance of Embodiment and Reflexivity

2021 ◽  
pp. 089124162110606
Author(s):  
Cindy L. Cain ◽  
Brie Scrivner
Keyword(s):  
Health Care ◽  
Data Collection ◽  
Social Group ◽  
Social Life ◽  
Ethnographic Study ◽  
Making Sense ◽  
The Social ◽  
Embodied Experiences ◽  
Symbolic Meanings ◽  
And Training

Moments of ritual reveal symbolic meanings, reinforce boundaries of the social group, and tie actors to one another. Because rituals are so important to social life, ethnographers must be attuned to both institutionalized and everyday rituals of their sites. However, methodological literature rarely discusses how everyday rituals should be treated during data collection, analysis, or presentation. We use data from two ethnographic sites—a yoga studio and training for health care volunteers—to illustrate the challenges of observing others during rituals and making sense of our own experiences of rituals, especially given varying levels of participation and resistance to rituals. We argue that greater reflexivity, especially of embodied experiences, is needed when studying everyday rituals and provide methodological recommendations for improving ethnographic study.

On Anonymity and Appresentation

2020 ◽  
Vol 12 ◽  
pp. 45-67
Author(s):  
Max Gropper ◽  
Keyword(s):  
Social Identity ◽  
Everyday Life ◽  
Social Group ◽  
The Other ◽  
One Dimension ◽  
Alfred Schutz ◽  
Cultural Patterns ◽  
The Third ◽  
Alfred Schütz ◽  
The Stranger

In his famous work on the stranger, Alfred Schutz focuses on the interpretative discrepancies between in-groups and out-groups from the per­spective of a stranger approaching a new group. In doing so, Schutz emphasizes that strangers can overcome their strangeness within a social group by adapting to the prevalent cultural patterns. Shifting the perspective from the stranger to the in-group this essay aims to argue that the experience of the Other’s strangeness due to a discrepancy of interpretative schemes is only one dimension of how the stranger is perceived in everyday life. A second dimension can be derived from Schutz’ work on appresentation. This essay will follow four analytical steps. First, this essay summarizes the Schutzian approach on perceiving the Other as a taken-for-granted part of everyday life within an assumed intersubjective understanding based on an assumed reciprocity of perspectives. Referring to Eberle’s description of an irreciprocity of perspectives, the second section analyzes the Schutzian stranger based on an intersubjective understanding. The third section then focuses on the appresentational pro­cesses of perceiving the stranger in everyday life. By using Goffman’s distinction between virtual and actual social identity, the interplay of categorizing and experiencing the Other in everyday life can be described. Finally, considering the question of how it comes that people can find themselves strangers in their own society, this paper closes by merging the argumentation with a description of the Schutzian perspective on the processes of stigmatization.

scholarly journals Can't Let It Go: Hate in Interpersonal Relationships

2016 ◽  
Vol 7 ◽  
Author(s):  
Katherine Aumer ◽  
Anne Cathrine Krebs Bahn ◽  
Cortney Janicki ◽  
Nicolas Guzman ◽  
Natalie Pierson ◽  
...  
Keyword(s):  
United States ◽  
Relationship Quality ◽  
Cognitive Dissonance ◽  
Interpersonal Relationships ◽  
The United States ◽  
Personal Relationships ◽  
Relationship Length ◽  
As Relationship ◽  
The Relationship

Theories concerning hatred in personal relationships lack empirical evidence. These two studies address the need to provide empirical information about how hate works in interpersonal, loving relationships. Effort justification theory (Aronson & Mills, 1959) suggests that past hate may have a beneficial function in relationships that remain together; however, if hate is a truly destructive motivation (Rempel & Burris, 2005), this hate may have a lasting irreconcilable impact on the quality of the relationship. By surveying people in both the United States and Norway about their personal loving relationships, we discovered that hatred leaves a lasting deleterious impression on interpersonal relationships. People are more likely to report less intimacy, satisfaction, and love with people they have previously hated. Furthermore, effort justification and cognitive dissonance, when measured as relationship length, was observed in the report of higher commitment to those previously hated. Future assessments of relationship quality should consider measuring hatred and length of relationship.

Sign in / Sign up

Export Citation Format

Share Document