scholarly journals Esthetic Dentistry on Twitter: Benefits and Dangers

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Nesreen A. Salim ◽  
Fahed Jubair ◽  
Yazan M. Hassona ◽  
Sarah Izriqi ◽  
Dana Al-Fuqaha’a
Keyword(s):  
Social Media ◽  
Online Reviews ◽  
Educational Content ◽  
Cosmetic Procedure ◽  
Social Media Platform ◽  
Dental Practices ◽  
Media Platform ◽  
Python Programming ◽  
Esthetic Dentistry ◽  
The Impact

Objectives. The demand for esthetic dentistry is growing, and social media constitute the main driving force behind this revolution. Twitter is a leading social media platform; however, there is a lack of research on the pattern of communications and the impact of Twitter on esthetic dentistry. The purpose of this study was to analyze the content of tweets related to esthetic dentistry and to investigate how Twitter has affected the perception of, and demand for, esthetic dentistry. Moreover, it aimed to assess the potential benefits and risks of esthetic dentistry advertising strategies on Twitter as a potential social media platform. Materials and Methods. Using a specialized web scrapping tool made available by the Python programming language, a total of 54,000 public tweets were downloaded from Twitter at real-time by matching specific keywords. The downloaded tweets were manually filtered, and 13,787 tweets were included and categorized into four tweet sets by content. Results. The main categories were tweets regarding specific cosmetic procedure, totaling 56.53% (43.2% for veneers, 13.3% for whitening), advertisements (36.72%), information (5.53%), and general cosmetic dentistry (1.22%). Negative opinions towards veneers and whitening were the most common themes (68.03% and 43.44%). For veneers, illegal use for kids was the most common negative theme (59.7%) and being destructive for whitening (86.3%). Positive opinions counted 6.26% of veneers and 4.3% of whitening tweets. Advertising for whitening products was the second most common between all tweets (16.6%), and advertising for dental practices was the third (14.7%). Presenting facilities/services was the most common marketing strategy for dental practices (49.7%). Twitter was weakly used to circulate educational content (5.5%) and to post reviews (0.75%). Conclusion. Twitter was extensively used to share experiences/opinions towards dental cosmetic interventions. Advertising is another vital use of this platform. However, circulating information was the least common use of this social media. Additionally, tweeters were rarely to post online reviews and specific advices and recommendations regarding esthetic dentistry. Moreover, females tended to participate and tweet more significantly in cosmetic-related topics than males. This platform should be tailored efficiently to target users’ priorities and to improve health literacy and self-care. Twitter was weakly used to circulate educational content according to this study and rarely used to share online reviews.

Do Social Media Matter? Initial Empirical Evidence

2014 ◽  
Vol 29 (2) ◽  
pp. 51-70 ◽  
Author(s):  
Hui Du ◽  
Wei Jiang
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Positive Impact ◽  
Data Availability ◽  
Social Media Platform ◽  
Media Technologies ◽  
The Social ◽  
Media Platform ◽  
Social Media Presence ◽  
The Impact

ABSTRACT This paper examines the association between firm performance and social media. Based on a sample of S&P 1500 firms, the study finds that firms with a social media presence are more highly valued by the market and have higher future financial performance. Further analysis indicates that the impact of social media on firm performance varies depending on the social media platform involved. Finally, using a restricted sample of Global 100 firms, the study finds some evidence that a higher level of social media engagement is associated with higher firm performance. Overall, these findings provide consistent evidence of the positive impact of social media technologies on firm performance. Data Availability: All data are available from public sources.

Social Media Strategies and Students' Satisfaction at Egyptian Universities

2019 ◽  
Vol 10 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Nasser Fathi Easa
Keyword(s):  
Social Media ◽  
Student Satisfaction ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Reliability ◽  
The Impact ◽  
Students Satisfaction

This article aims to investigate the impact of social media strategies on student satisfaction at Egyptian universities. The research employed four social media strategies (the Predictive Practitioner, Creative Experimenter, Social Media Champion and Social Media Transformer). A survey was posted to students Facebook groups in different universities. 530 students from the universities of Alexandria, Tanta Damanhour, Kafrelsheikh, Damietta, and Suez responded to the survey. It was noted that Facebook was the most common social media platform used. The Predictive Practitioner, Creative Experimenter, and Social Media Champion strategies were not clearly implemented, as opposed to the Social Media Transformer. It was noted that there was a lack of satisfaction of students with the information reliability, responsiveness and privacy faculties unusually posted on Facebook. It has been found that the four social media strategies account for positively influencing student satisfaction at Egyptian universities.

scholarly journals Social Media for Corporate Reporting and Performance

2019 ◽  
Vol 8 (3) ◽  
pp. 8636-8642
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Reporting ◽  
Social Media Platform ◽  
Corporate Reporting ◽  
Media Platform ◽  
And Performance ◽  
Corporate Social ◽  
The Impact

Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information. They refer to a group of Internet-based application which is used to create and exchange user-generated content. A recent definition of social media suggests that it is a channel that allows users to opportunistically interact and selectively self-present, either in real-time or asynchronously, with both broad and narrow audiences. Corporate reporting refers to the process of communicating both financial and non-financial information about the resources and performance of a company. Corporate reporting includes the integrated reporting, financial reporting, corporate governance, executive remuneration, corporate social responsibility and narrative reporting. This study is carried out to examine the adoption of social media among Malaysian companies by industry type; and the impact of social media adoption on company’s performance. This study used Top 100 companies in Malaysia as the sample selected based on their market capitalization. These companies are considered to be leading companies that drive the Malaysian economy. It is expected that companies may use multiple forms of social media since users utilize different types of social media platform for different purposes. Therefore, this study considered various types of social media that are commonly used by companies. By using content analysis, the uses of social media were classified into 11 categories including investor relations, corporate social responsibility and financial reporting. The companies are categorized into four quartiles in order to determine whether there are differences in social media adoption by company size or growth opportunity. Statistical model is developed in examining the impact of social media adoption on company’s performance. The data of this study were collected within a period of 3 months and the social media platforms selected were Facebook, YouTube, Twitter, Instagram, blogs, Google+ and LinkedIn since these platforms were regarded as common among users. The analyzed results suggest that companies from trading or services industry used social media more frequently as compared to the other industries. It is also reported that the highest group of companies that use social media platform comes from those companies that are having the total sales between RM589 million and RM1,245 million. However, there is no notable difference in the adoption of social media in terms of growth opportunities measured by market to book value among Malaysian companies. It is also discovered that the use of social media has positive and significant association with companies’ performance after controlling for size of the company and its leverage. The findings of this study contribute to the body of knowledge in relation to a new dimension of corporate reporting as well as to the management of the companies

scholarly journals PENGARUH MEDIA SOSIAL (INSTAGRAM) TERHADAP LIFESTYLE DAN PRESTASI AKDEMIK

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Lisnawita Lisnawita ◽  
Lucky Lhaura Van FC ◽  
Musfawati Musfawati
Keyword(s):  
Social Media ◽  
Student Achievement ◽  
The Internet ◽  
Quality Information ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
The Impact

<p class="Abstract" align="center"><strong>ABSTRAK</strong></p><p>Zaman sekarang sangat  mudah mendapatkan informasi, karena setiap orang sudah bisa terhubung dengan internet. Terutama media sosial, Jika informasi yang diterima bagus, maka pengguna akan mendapatkan kualitas informasi yang bagus, akan tetapi jika informasi yang diterima hoax, maka akan berdampak buruk bagi si penggguna media sosial. Setiap orang punya <em>platform </em>sosial media lebih dari satu, seperti <em>youtube,  facebook, whatsapp, instagram,</em> dll. <em>Platform</em> ini yang sering mereka gunakan untuk mendapatkan informasi yang dibutuhkan.</p><p>Tujuan dari penelitian ini adalah Menganalisa Pengaruh Media sosial <em>(Instagram)</em><em>(Y)</em><em> </em>terhadap <em>Lifestyle</em> (X1)dan Prestasi mahasiswa(X2) sehingga dapat memberikan informasi mengenai pentingnya dampak penggunaan media sosial bagi mahasiswa dalam merubah pola pikir dan wawasan. Hasil Penelitian menunjukkan bahwa pengaruh variable X1 dan X2 secara simultan terhadap variable Y adalah sebesar 40, 5%</p><p class="Abstract"> </p><p class="Abstract">                                                                                                                                                       </p><p class="Abstract"><strong>Kata Kunci</strong>: Instagram, Prestasi akademik, Lifestyle.</p><p><em> </em></p><p class="IndexTerms"> </p><p class="Abstract" align="center"><strong>ABSTRACT</strong></p><pre>       It's effortless to get information these days because everyone can connect to the internet. Mainly social media, If the information received is right, and then the user will get the correct quality information; however, if a hoax can be the news, it will be corrupt for the social media user. Everyone has more than one social media platform, such as YouTube, Facebook, WhatsApp, Instagram, etc. The purpose of this study is to Analyze the Effect of Social Media (Instagram) (Y) on Lifestyle (X1) and Student Achievement (X2) so that it can provide information about the impact of using social media for students in changing mindset and understanding. The results showed that the effect of variables X1 and X2 simultaneously on the Y variable was 40.5%</pre><p> </p>

The influencing role of social media in the consumer’s hotel decision-making process

2019 ◽  
Vol 11 (4) ◽  
pp. 378-391 ◽  
Author(s):  
Vikas Gupta
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Search ◽  
Decision Making Process ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
The Impact

Purpose This study aims to evaluate the role of social media on the hotel decision-making process of consumers during the evaluation stage of searching, identifying the alternatives and selecting a hotel in India. It will help the stakeholders in the hotel industry of India to make the social media platform more efficient for consumers by providing inputs on the factors consumers consider while making online hotel purchase. Design/methodology/approach This study involves an exploratory qualitative approach which includes 32 face-to-face, semi-structured, in-depth individual interviews with the social media platform users. The selection of interviewees for this study has been done on the basis of a non-random purposive sampling approach. Findings The findings reveal that social media plays an important role in affecting the way consumers search, decide and book hotels. It also suggests that social media helps consumers in collecting information about products and services, assessing alternatives and making their choices. It confirms that while negative facets exist, the positive benefits outweigh the negative aspects of using social media when selecting a hotel. The results also reveal the impact of circumstantial influence related to social media on hotel selection, on the basis of content source and the level of trust and accuracy in the content. Practical implications This study has some strategic implications for hospitality marketing and management related to a better understanding of the influence of social media on the hotel customer decision-making process. The study shows that a variety of social media with associated content sources and levels add to the complexity of hotel-related information search and decision behaviour. Originality/value The study makes a contribution by addressing the existing gaps and bridging the arena of consumer behaviour and social media literature in a hotel context and sheds light on how consumer decisions while selecting a hotel are influenced through social media. The core contribution is the generation of factors through in-depth interviews which are based on real-life scenarios relating to the influence of social media on hotel decision-making.

scholarly journals Influence of social media on EFL Yemeni learners in Indian Universities during Covid-19 Pandemic

2020 ◽  
Vol 4 (1) ◽  
pp. 35-47
Author(s):  
Saleh Altam
Keyword(s):  
Social Media ◽  
Research Methodology ◽  
English Language ◽  
Online Questionnaire ◽  
Spelling Errors ◽  
Efl Learners ◽  
Social Media Platform ◽  
Media Platform ◽  
Quantitative Design ◽  
The Impact

The present study aims to scrutinize the efficiency of using social media on EFL Yemeni learners in Indian universities during COVID-19 pandemic. This research covers four social media_ Facebook, Twitter, YouTube, and WhatsApp. The research methodology that is used in this research is quantitative design using an online questionnaire. The questionnaire was distributed online using a closed-ended questionnaire. Google forms was exploited in this study. The findings indicate that learners spend more time using social media for learning the English language, and listening is the most improved skill when using social media for learning the English language. Results also indicate that using social media makes learners acquire and practice new vocabularies and decrease their spelling errors. Finally, YouTube is the most used social media platform used for learning the English language. More research is needed to clarify the impact of other social media such as  Snapchat, Instagram, Wechat ,etc. on EFL learners. Further research is also recommended for investigating the impact of social media on each skill separately.          

scholarly journals Strategies of Buzz Marketing in Social Media Platform, its Effectiveness and Impact on Customer

2021 ◽  
pp. 188-190
Author(s):  
Dr. Urmita Sharma
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
New Product ◽  
Marketing Activity ◽  
Social Media Platform ◽  
Media Platform ◽  
Buzz Marketing ◽  
Use Of Social Media ◽  
The Impact ◽  
Potential Customers

Due to high use of Social Media platform, Live-stream videos are proven as successful buzz marketing activity because they provide an interactive element for consumers on social media. Buzz marketing is a strategy that creates word-of-mouth marketing with viral content, influencers, and interactive events to create buzz around the launch of a new product or service. In this paper, Strategies for Effective Buzz Marketing with use of social media are discussed and also the impact of buzz Marketing over consumers and how much Buzz Marketing is influential for the potential customers retention is also explained.

scholarly journals Measuring the size of a crowd using Instagram

2019 ◽  
Vol 47 (9) ◽  
pp. 1690-1703 ◽  
Author(s):  
Federico Botta ◽  
Helen Susannah Moat ◽  
Tobias Preis
Keyword(s):  
Social Media ◽  
Crucial Importance ◽  
Social Media Platform ◽  
Crowd Management ◽  
Emergency Situations ◽  
Time Period ◽  
The Social ◽  
Media Platform ◽  
The Impact ◽  
Football Stadiums

Measuring the size of a crowd in a specific location can be of crucial importance for crowd management, in particular in emergency situations. Here, using two football stadiums as case studies, we present evidence that data generated through interactions with the social media platform Instagram can be used to generate estimates of the size of a crowd. We present a detailed analysis of the impact of varying the time period and spatial area considered for the collection of Instagram data. Crucially, we demonstrate how to address issues that arise from changes in the usage of a social media platform such as Instagram. Our findings show how social media datasets carrying location-based information may help provide near to real-time measurements of the size of a crowd.

scholarly journals Informal Entrepreneurial Network Education as a Catalyst for Women’s Enterprises Sustainability: Evidence From Nigeria

2021 ◽  
Vol 7 (2) ◽  
pp. 31
Author(s):  
Adeola Adesola ESSIEN
Keyword(s):  
Social Media ◽  
Informal Sector ◽  
Women Entrepreneurs ◽  
Government Agencies ◽  
Ols Regression ◽  
Social Media Platform ◽  
Network Education ◽  
Entrepreneurial Networks ◽  
Media Platform ◽  
The Impact

Extant studies in the literature have found that informal entrepreneurship education has concentrated largely on technical skills and has continually ignored the current needs of informal entrepreneurs at the stage of entry and development performance of most informal enterprises. In spite of Africa informal sector that accounted for 85.5% informal enterprises in size than other continents, yet, it is worrisome that the sub-Saharan Africa contribution of informal sector to gross domestic product (GDP) between 2000 and 2010 has dropped from 63.6% to 55%, resulting to rising poverty rate, alarming youth unemployment rate, higher enterprises closure rate, and indeed, declining unstable enterprises. As such, this study empirically examines the impact of informal entrepreneurial network education on women’s enterprises sustainability in Nigeria, using NECA Women entrepreneurs association. To achieve this specific objective, the study decomposed informal entrepreneurial network into three networks, the NECA Women entrepreneurs association, the Government agencies association, and the social media platform and the average value represent the informal entrepreneurial network education to regress on the dependent variable, the women enterprises sustainability. A total of 100 questionnaires were distributed and administered via the google survey from the six-geopolitical regions in Nigeria. The study employed statistical packages for social sciences (SPSS) to estimate the research questions and the impact of informal entrepreneurial network education on women enterprises sustainability, using descriptive statistics and OLS regression respectively. The descriptive results found that of the three informal entrepreneurial networks, NECA women association exhibited a strong interactive (3.28 of 5.00 Likert scale) entrepreneurial network education than use of government agencies and social media platform that exhibited weak interactive (1.8 and 1.94 of 5.00 Likert scale) enterperneurial network education among informal entrepreneurs in Nigeria. In addition, OLS regression result found that all three informal entrepreneurial networks education has a 38.9% impact on women’s enterprises sustainability within the study periods of October and December, 2020 in Nigeria at 1% level of significance. Based on the results, the study concluded that NECA women entrepreneurial interactive network outperformed both government agencies and social media interactive networks and thus, the study recommends that the NECA women entrepreneurs should consolidate more than the economic perspective by extending to the remaining triple bottom line factors such as environmental and social factors as to meet both current needs and future generation needs of the enterprises stakeholders in this study.

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