The Apocalyptic Hijab: Emirati Mediations of Pious Fashion and Conflict Talk

Hawwa ◽  
2021 ◽  
Vol 19 (1) ◽  
pp. 5-27
Author(s):  
Ahmed Yaqoub AlMaazmi
Keyword(s):  
Public Discourse ◽  
Linguistic Features ◽  
Multimodal Analysis ◽  
Gendered Identities ◽  
Conflict Talk ◽  
Verbal Attack ◽  
Cultural Expressions ◽  
Sociocultural Values

Abstract This article examines Emirati public discourse on, and imagination of, gendered pious fashion and conflict talk as animated in the sitcom Shaabiat Al-Cartoon (SAC) and other connected cultural expressions. Through a multimodal analysis, it contributes to discussions of the politics of piety by analyzing the strategic illustration of the UAE’s female fashion sense and use of the linguistic features that move verbal dueling to verbal attack. In this prefabricated orality, the article outlines linguistic forms in mediating gendered conflict talk and animating pious fashion. The paper further argues that a multimodal social semiotic performance that is based on language and apparel can produce powerful effects on the co-production of gendered identities. Additionally, it demonstrates through this analysis how the producers of an episode of SAC, through the use of semiotic cues, attempt to reflect and shape Emirati sociocultural values and idioms on pious gendered clothing and perceptions of religiosity and modernity.

scholarly journals The Genre of Invective in Public Discourse

2020 ◽  
pp. 153-163
Author(s):  
Marina Kalinina ◽  
Keyword(s):  
Social Networks ◽  
General Public ◽  
Public Discourse ◽  
Physical Violence ◽  
Communicative Action ◽  
Verbal Abuse ◽  
Negative Consequences ◽  
Linguistic Features ◽  
Tv Shows ◽  
Linguistic Means

The relevance of this research project lies in the increasing interest of the general public and professional linguists towards public discourse and the specific type of the communicative personality whose verbal behavior shakes up the normative framework and leads to violations of linguistic security. Such a speaker prefers non-normative linguistic means with the strongest communicative and stylistic charge, because they support her desire for self-expression and attract the attention of others; needless to say they often include invective. The rejection of normative expressive means is also due to the deliberate or spontaneous intention of the speaker to humiliate, ridicule, or offend the interlocutor and assert herself, which is much easier to do with invective vocabulary. Looking at the functions of the invective, its paralinguistic and linguistic features, and the intentions of the speakers, the article describes the invective genres of hating and flaming. Hating is viewed as a deliberate communicative action aimed at discrediting a person or at her social stigmatization. Flaming is characterized by spontaneity and is due to the speaker’s communicative emotionality, asociality, and propensity towards conflicts. The author determines risks of using verbal abuse, invective genres, and pejoratives in public discourse, emphasizing the importance of regulating these through relevant legislation, since, as experience shows, invective may become a form of expressing linguistic extremism and lead to physical violence. The author discusses the immediate need of introducing mandatory moderation (both automated and manual) of chats on social networks, forums, public websites, messengers, TV shows and other media in order to prevent negative consequences of invectizing public discourse and to ensure linguistic security for communication participants.

scholarly journals Persuasive communication on the Facebook account of the “Alternative für Deutschland” Saxony

2020 ◽  
Vol 14 (1) ◽  
pp. 125-137
Author(s):  
Nadine Rentel
Keyword(s):  
Public Discourse ◽  
Persuasive Communication ◽  
Local Elections ◽  
Rural Districts ◽  
Federal States ◽  
Multimodal Analysis ◽  
Alternative Für Deutschland ◽  
Persuasive Discourse ◽  
German Federal States ◽  
Social Media Platforms

Recent surveys and political research have shown that the acceptance of the political programmes of populist parties, such as the “Alternative für Deutschland (AfD)”, is relatively high amongst the population of the three eastern German federal states, especially in Saxony, where the AfD won nine of the 13 rural districts during the local elections in May 2019. Thus, it seems relevant to take a closer look at the persuasive discourse of a so-called populist party. In its public discourse, the AfD responds to the fears and concerns of those people who tend to use social media platforms to gain information when making political decisions. The aim of the article is to show which verbal and visual resources characterize the persuasive discourse of the AFD Saxony on their Facebook account. For this purpose, we propose a qualitative, multimodal analysis of selected entries which the party uploaded on its Facebook account between November 2018 and March 2019.

scholarly journals Doing gender in conflict talk: an analysis of gendered discourses in a U.S. reality TV show

2013 ◽  
Vol 11 ◽  
pp. 213 ◽  
Author(s):  
Chit Cheung Matthew Sung
Keyword(s):  
Women Professionals ◽  
Reality Tv ◽  
Doing Gender ◽  
Gender Identities ◽  
Feminine Gender ◽  
Gendered Identities ◽  
Conflict Talk ◽  
Dominant Discourses ◽  
Tv Show ◽  
The U.S

This paper presents an analysis of gendered discourses in conflict talk by drawing upon interactional data from the U.S. reality TV show The Apprentice. It explores the ways in which women professionals enact their gender identities while engaging actively in conflict talk which is stereotypically coded as ‘masculine’. Specifically, I shall look at the different ways in which they construct their gendered identities by aligning themselves with different gendered discourses. It is found that these woman professionals are shown to draw upon different gendered discourses in constructing their feminine gender identities, namely the dominant discourses of femininity and resistant discourses. The paper also shows that the enactment of gendered identities in conflict talk may vary from one context to another.

Health-related nudging

2020 ◽  
Vol 7 (1) ◽  
pp. 15-27 ◽  
Author(s):  
Antoinette Fage-Butler
Keyword(s):  
Public Space ◽  
Deliberative Democracy ◽  
Public Discourse ◽  
Methodological Approach ◽  
Product Placement ◽  
Data Set ◽  
Multimodal Analysis ◽  
Health Related ◽  
Public Perspectives ◽  
Foucauldian Theory

The aim of this paper is to present a methodological approach that provides analytical, critical and normative purchase on nudges’ bypassing of reflection, using a combination of multimodal analysis, Foucauldian theory, and Habermas’s (1996) concept of deliberative democracy. The approach is demonstrated using an example of a health-related nudge from the Danish context: healthy product placement in a supermaket. Multimodal analysis highlights how various modes (colour, symbol, front and back, positioning and discourse) contribute meanings to the nudge. A Foucauldian perspective provides critical perspectives on nudges as shaping practices, as short of epistemic content and thus potentially difficult to resist, and as representing a politicisation of public space. Nudges’ lack of transparency is discussed in relation to Habermas’s normative framework of deliberative democracy where recognising public perspectives and ensuring consensus are key. Limitations of the article include a smaller data set; however, the data are used to illustrate the methodological approach. On the basis of the findings, I argue for the importance of furthering critical public discourse on nudging. That way, nudgees may be better positioned to spot nudges, and the implications of policymakers using this technique of governance can be more effectively scrutinised.

The pragmatics of text-emoji co-occurrences on Chinese social media

Pragmatics ◽  
2020 ◽  
pp. 1-29
Author(s):  
Xiran Yang ◽  
Meichun Liu
Keyword(s):  
Social Media ◽  
Chinese Text ◽  
Speech Acts ◽  
Research Question ◽  
Central Research ◽  
Linguistic Features ◽  
Verbal Language ◽  
Multimodal Analysis ◽  
Functional Patterns ◽  
Chinese Social Media

Abstract This paper explores the pragmatics of emojis co-occurring with or embedded in text on Chinese social media with this central research question: what are the patterns and the communicative functions manifested by emojis in co-occurrence with Chinese text? Building on the metafunctional approach of multimodal analysis, popular online posts from Sina Weibo which contain both emoji(s) and text have been collected and analyzed to discover the representational, interactive, and compositional features manifested by emojis co-occurring with text. We have found that these emojis on Weibo appear most frequently at the end of the posts and reflect some unique Chinese cultural and linguistic features. Based on recurring pragmatic and functional patterns of text-emoji co-occurrences, it is proposed that emojis are used to perform speech acts, highlight subjective interpretations, and enhance informality, while substituting, reinforcing, and complementing the meanings conveyed by verbal language.

scholarly journals Visual metaphor and authoritarianism in Serbian political cartoons

2019 ◽  
Vol 13 (1) ◽  
pp. 27-49
Author(s):  
Aleksandra Krstić ◽  
Giorgia Aiello ◽  
Nebojša Vladisavljević
Keyword(s):  
Comprehensive Evaluation ◽  
Press Freedom ◽  
Political Cartoons ◽  
Visual Metaphor ◽  
Linguistic Features ◽  
Systematic Analysis ◽  
Multimodal Analysis ◽  
Dramatic Decline ◽  
Depth Interview ◽  
The Relationship

This article examines how political cartoons reflected and mobilized resistance to growing authoritarianism and the personalization of power in contemporary Serbia. The focus is on the work of Dušan Petričić, the most influential political cartoonist in Serbia, which was published in daily Politika and weekly NIN between 2012 and 2017. Petričić’s cartoons offer interesting insights into a dramatic decline of press freedom and the rise of authoritarian personalist rule in terms of both their content and political impact. The authors draw on quantitative content analysis and qualitative multimodal analysis to examine the key representational and stylistic features of Petričić’s cartoons, both as a way to understand the relationship between his aesthetics and his political statements, and in order to critically assess some of the ways in which democratization conflicts may be expressed visually. Their analysis also draws on evidence from an in-depth interview with the author. In combining a systematic analysis of key visual patterns across a sample of cartoons with a comprehensive evaluation of how both visual and linguistic features work together to promote anti-authoritarian ideals and resistance, the article offers a framework to understand the political import of aesthetics in Serbia’s democratization process.

Websites As Cultural Expressions - A Multimodal Analysis Of Arabic E-commerce Sites

2014 ◽  
Author(s):  
Divakaran Liginlal ◽  
Preetha Gopinath ◽  
Rizwan Ahmad ◽  
Robert Meeds
Keyword(s):  
Multimodal Analysis ◽  
Cultural Expressions

scholarly journals Subtitling of Oprah’s Interview of Michael Jackson from a Multi-modal Approach

2016 ◽  
Vol 6 (4) ◽  
pp. 181
Author(s):  
Jieyu Chen
Keyword(s):  
Research Methodology ◽  
Linguistic Features ◽  
Modal Approach ◽  
Multimodal Analysis ◽  
Different Types ◽  
Semiotic Resources ◽  
Michael Jackson

<p> </p><p>This paper is about the introduction and use of Multimodal Analysis (MDA) as a research methodology in subtitling of audiovisual products. Its aim is to show the contribution of the MDA to the analysis of multi-semiotic resources in audiovisual products and their influences on the subtitling. Although many scholars have realized that audiovisual products employ different types of signs to create meanings, the focus remains primarily on their linguistic features. The paper elaborates on the theoretical and practical aspects of the MDA methodology, and provides a case study to show how the methodology works in the subtitling process of audiovisual products, in particular the subtitling of interviews. Finally, it concludes the paper with some suggestions for further research.</p><p><span style="font-family: Times New Roman;"><br style="font-family: Times New Roman;" /></span></p>

scholarly journals WOMEN’S RIGHT, A CALL FOR LIFE: A CRITICAL DISCOURSE ANALYSIS OF PRES. DONALD TRUMP’S SPEECH FOR THE 2020 MARCH FOR LIFE

2020 ◽  
Vol 7 (1) ◽  
pp. 115-135
Author(s):  
Juland Dayo Salayo
Keyword(s):  
Critical Discourse Analysis ◽  
Public Discourse ◽  
Human Life ◽  
Critical Discourse ◽  
Linguistic Features ◽  
The Public ◽  
Relational Processes ◽  
Political Ideologies ◽  
Direct Association ◽  
The Mind

Political ideologies and power are shaped by politicians’ manipulation of linguistic features that appeared in their public discourses. Employing transitivity system, this study investigated President Donald Trump’s speech during the 2020 “March for Life” to identify the transitivity processes and to determine how these processes are assimilated in the said discourse.  Findings revealed that 126 transitivity processes are dominantly material, relational, and mental.  Being the first US president who graced this event, material processes constructed a self-statement of initiatives and efforts in preserving human life and his attack on his political nemesis as threats to the preservation of the value and dignity of life. Relational processes have constructed life-protection ideas by valuing the significance of the children and the unborn.  Trump’s feelings toward the dignity of life are shaped by mental processes by his direct association to the public as among the advocates of human life.  Ironically, transitivity processes have shown minimal involvement of women in his speech, contrary to the theme. Data prove that language employed in a public discourse builds power and ideologies that serve as the human framework to understand the mind of the speaker.

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