scholarly journals Creating Boundary-Breaking, Marketing-Relevant Consumer Research

2019 ◽  
Vol 84 (2) ◽  
pp. 1-23 ◽  
Author(s):  
Deborah J. MacInnis ◽  
Vicki G. Morwitz ◽  
Simona Botti ◽  
Donna L. Hoffman ◽  
Robert V. Kozinets ◽  
...  
Keyword(s):  
Consumer Research ◽  
Policy Makers ◽  
Rigorous Research ◽  
Wide Range ◽  
The Media ◽  
Media Society ◽  
Business Practitioners ◽  
The Impact ◽  
Breaking Work ◽  
Do So

Consumer research often fails to have broad impact on members of the marketing discipline, on adjacent disciplines studying related phenomena, and on relevant stakeholders who stand to benefit from the knowledge created by rigorous research. The authors propose that impact is limited because consumer researchers have adhered to a set of implicit boundaries or defaults regarding what consumer researchers study, why they study it, and how they do so. The authors identify these boundaries and describe how they can be challenged. By detailing five impactful articles and identifying others, they show that boundary-breaking, marketing-relevant consumer research can influence relevant stakeholders including academics in marketing and allied disciplines as well as a wide range of marketplace actors (e.g., business practitioners, policy makers, the media, society). Drawing on these articles, the authors articulate what researchers can do to break boundaries and enhance the impact of their research. They also indicate why engaging in boundary-breaking work and enhancing the breadth of marketing’s influence is good for both individual researchers and the fields of consumer research and marketing.

The More Control, the Better?

2014 ◽  
Vol 26 (2) ◽  
pp. 81-91 ◽  
Author(s):  
Jeeyun Oh ◽  
Mun-Young Chung ◽  
Sangyong Han
Keyword(s):  
Mixed Design ◽  
Negative Effects ◽  
Story Structure ◽  
Content Type ◽  
High User ◽  
User Control ◽  
Rigorous Research ◽  
Control Versus ◽  
The Media ◽  
The Impact

Despite of the popularity of interactive movie trailers, rigorous research on one of the most apparent features of these interfaces – the level of user control – has been scarce. This study explored the effects of user control on users’ immersion and enjoyment of the movie trailers, moderated by the content type. We conducted a 2 (high user control versus low user control) × 2 (drama film trailer versus documentary film trailer) mixed-design factorial experiment. The results showed that the level of user control over movie trailer interfaces decreased users’ immersion when the trailer had an element of traditional story structure, such as a drama film trailer. Participants in the high user control condition answered that they were less fascinated with, absorbed in, focused on, mentally involved with, and emotionally affected by the movie trailer than participants in the low user control condition only with the drama movie trailer. The negative effects of user control on the level of immersion for the drama trailer translated into users’ enjoyment. The impact of user control over interfaces on immersion and enjoyment varies depending on the nature of the media content, which suggests a possible trade-off between the level of user control and entertainment outcomes.

scholarly journals ANALYSIS OF ENDOCRINE RESPONSE TO PERCEIVED DIFFERENCE IN CROSS-CULTURAL INTERACTIONS

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Carole Woolford-Hunt ◽  
Marlene Murray ◽  
Tevni Guerra ◽  
Kristina Beenken-Johnson
Keyword(s):  
Cross Cultural ◽  
Human Relations ◽  
Endocrine Response ◽  
The Social ◽  
Wide Range ◽  
Education Psychology ◽  
The Impact ◽  
Practical Implications ◽  
Do So ◽  
Cultural Interactions

We live in a world where awareness of ethnic and cultural diversity is an ever increasing reality. Business and education turn to the social sciences to inform them about how to manage and optimize cross-cultural interactions. Although much research has been done on the impact of cross-cultural interactions on a wide range of variables, one less researched area is the endocrine response to cross-cultural interactions. In this study we set out to investigate the endocrine response to cross cultural interactions and the impact of these interactions on perceived differences. To do so we measured the pre and post levels of the stress hormone cortisol of individuals communicating in dyads for 15 minutes. Results showed a significant impact of ethnic interaction on perceived differences and cortisol levels. Practical implications of these findings could have application in the areas of education, psychology, business and human relations in general. Implications for further research are discussed.

scholarly journals Digital Twin and CyberGIS for Improving Connectivity and Measuring the Impact of Infrastructure Construction Planning in Smart Cities

2020 ◽  
Vol 9 (4) ◽  
pp. 240 ◽  
Author(s):  
Sara Shirowzhan ◽  
Willie Tan ◽  
Samad M. E. Sepasgozar
Keyword(s):  
Smart City ◽  
Technology Development ◽  
Smart Cities ◽  
Smart Devices ◽  
Policy Makers ◽  
Wide Range ◽  
Infrastructure Project ◽  
Smart Technologies ◽  
The Impact ◽  
The City

Smart technologies are advancing, and smart cities can be made smarter by increasing the connectivity and interactions of humans, the environment, and smart devices. This paper discusses selective technologies that can potentially contribute to developing an intelligent environment and smarter cities. While the connectivity and efficiency of smart cities is important, the analysis of the impact of construction development and large projects in the city is crucial to decision and policy makers, before the project is approved. This raises the question of assessing the impact of a new infrastructure project on the community prior to its commencement—what type of technologies can potentially be used for creating a virtual representation of the city? How can a smart city be improved by utilizing these technologies? There are a wide range of technologies and applications available but understanding their function, interoperability, and compatibility with the community requires more discussion around system designs and architecture. These questions can be the basis of developing an agenda for further investigations. In particular, the need for advanced tools such as mobile scanners, Geospatial Artificial Intelligence, Unmanned Aerial Vehicles, Geospatial Augmented Reality apps, Light Detection, and Ranging in smart cities is discussed. In line with smart city technology development, this Special Issue includes eight accepted articles covering trending topics, which are briefly reviewed.

scholarly journals Media, Health & Health Promotion in Nepal

2016 ◽  
Vol 2 ◽  
pp. 70-75
Author(s):  
Edwin Van Teijlingen ◽  
Padam Simkhada ◽  
Ann Luce ◽  
Vanora Hundley
Keyword(s):  
Public Health ◽  
Health Promotion ◽  
Policy Makers ◽  
Public Health Agencies ◽  
Wide Range ◽  
Health Agencies ◽  
Health Practitioners ◽  
Key Issues ◽  
The Media ◽  
Public Health Practitioners

 It has been recognised that the media can affect our perceptions, views and tastes on a wide-range of issues. The mass media in it various forms (newspapers, television & radio, the internet and Twitter) and formats, have a far reaching influence through, for example news programmes, documentaries, advertising and entertainment. At the same time the media can also be seen as a channel for agencies responsible for public health to get their messages across to the population. Public health agencies are always searching for ways to disseminate health information and messages to their intended audiences. These are, of course, global concerns, but as both public health and the media are part of the society in which they operate there will be locally specific issues and considerations. To date most of the research into the media and public health has been conducted in high-income countries, and there has been very little research in Nepal on the interaction of public health and health promotion with the media.This overview paper highlights some of the key issues that public health practitioners, media editors and journalists, health policy-makers and researchers could consider.Journal of Manmohan Memorial Institute of Health Sciences Vol. 2 2016 p.70-75

scholarly journals An Empirical Examination of U.K. Coaches’ Issues and Problems, and Their Support and Advice Networks

2020 ◽  
Vol 7 (3) ◽  
pp. 283-294 ◽  
Author(s):  
Julian North ◽  
David Piggott ◽  
Alexandra Rankin-Wright ◽  
Michael Ashford
Keyword(s):  
Representative Sample ◽  
Support Networks ◽  
Media Policy ◽  
Empirical Examination ◽  
Policy Makers ◽  
Knowledge And Skills ◽  
Wide Range ◽  
The Media ◽  
New Research ◽  
The Voice

Although there have been increasing calls to recognise the “voice of the coach” in both policy and research, there has been very little work that has asked the coaches directly: “what are your main issues and problems?” and “where do you go for support?” Instead, assessments and decisions have been made on these issues by the media, policy makers, support agencies, governing bodies, and researchers with results often reflecting the perspectives and interests of the latter. This paper presents new research with a reasonably representative sample of over 1,000 U.K. coaches that considers the issues and problems, and support networks from the perspective of the coaches themselves. The results suggest that coaches experience a wide range of problems but that they can be broken down into 17 main categories with places to play sport (e.g., facilities), problems with player–coach interaction, and problems with coaching knowledge and skills, being most frequently mentioned. In terms of support networks, the coaches tended to look “closest to home”: to themselves, their family/friends, participants and parents, and local coaching networks. Governing bodies and coaching associations tend to be less well used. Some implications for policy and practise are discussed.

THE USE OF QUALITY CONTENT ANALYSIS METHODS TO INVESTIGATE THE PROBABILITY OF CRIMINALLY SIGNIFICANT INFORMATION ON NEW WEB SITES

2019 ◽  
pp. 40-47
Author(s):  
A.S. Kolesnyk ◽  
N.F. Khairova
Keyword(s):  
Information Technology ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Learning Approaches ◽  
Significant Information ◽  
Analysis Methods ◽  
Geographical Regions ◽  
Wide Range ◽  
The Media ◽  
The Impact

Today, in the age of the information society, the media play a powerful role in shaping and influencing public opinion. Accordingly, it is a social phenomenon, which affects the point of view of the society. Now all information can be found in text form on the Internet, especially with the help of social media resources. Implementation of such relevant information technology as content analysis is the best way to analyze such kind of data. This method studies documents in their social context and it is used when examining the thematic orientation of the media. At the same time, thanks to the development of methods of content analysis, now it is possible to automatically study the content of different texts, their effectiveness and assess the impact on society. This study analyses existing approaches, methods and tools for content analysis and justifies the relevance of exploring the use of a wide range of linguistic categories for qualitative content analysis. Conceptual possibilities of using this type of analysis in modern linguistic and social research are also considered. The article shows the use of qualitative content analysis methods, based on the use of machine learning approaches and the developed three-language dictionary of criminally colored terms, which is one of the main tools for examining the distribution of criminally significant information of web media news sites by geographical, time characteristics and categories of crime. In this study, we also offer the bases of the development of content analysis information technology of news web space of certain geographical regions that are analyzed in time dependence on the given topic, namely criminal picture of the region. The texts of news sites of Kazakhstan, Ukraine, Great Britain and the USA were assembled automatically using the developed software product. They are considered as an experimental corpus.

Educating Students for E-Entrepreneurship in the UK, the USA and China

2009 ◽  
Vol 23 (3) ◽  
pp. 243-252 ◽  
Author(s):  
Cindy Millman ◽  
Wang-Chan Wong ◽  
Zhengwei Li ◽  
Harry Matlay
Keyword(s):  
Entrepreneurship Education ◽  
Policy Makers ◽  
Rigorous Research ◽  
Growing Body ◽  
The Usa ◽  
Political Conditions ◽  
Set Up ◽  
The Uk ◽  
The Impact

A growing body of research evaluates various aspects of entrepreneurship education (such as curriculum, delivery and assessment) and links it to outcomes in terms of both the number and quality of entrepreneurs entering an economy. There is, however, a marked paucity of empirically rigorous research appraising the impact of entrepreneurship education on graduates' intentions and perceived ability to set up Internet-based e-enterprises that can operate across temporal and geographical boundaries. This paper provides a comparative overview of entrepreneurship education in the UK, the USA and China with a focus on IT and non-IT students' e-entrepreneurship intentions, perceptions and outcomes. The research on which the paper is based was carried out in two distinct phases: first, focus groups were used to design, pilot and develop a comprehensive research questionnaire for use in a wider, multi-country survey; second, questionnaires were then distributed to students in IT and non-IT related disciplines in the UK, the USA and China. The preliminary results show that most respondents were slow to conceptualize and contextualize e-entrepreneurship in the prevailing socio-economic and political conditions of their countries of origin. There were no significant differences between students of IT and non-IT disciplines in their perceptions of the viability and practicality of engaging in e-entrepreneurship. Generic support initiatives appear to neglect the vast portfolio of skills needs for graduates engaging in Internet trading. The authors recommend that entrepreneurship education providers should engage with emergent models of e-entrepreneurship and that policy makers should provide innovative initiatives to cater for the specific needs of e-entrepreneurs.

Writing History!

2018 ◽  
Author(s):  
Jeannette Kamp ◽  
Susan Legene ◽  
Matthias Rossum ◽  
Sebas Rümke
Keyword(s):  
Public History ◽  
Historical Research ◽  
Policy Makers ◽  
The Past ◽  
Wide Range ◽  
The Media ◽  
Historical Question

Historians not only have knowledge of history, but by writing about it and engaging with other historians from the past and present, they make history themselves. This companion offers young historians clear guidelines for the different phases of historical research; how do you get a good historical question? How do you engage with the literature? How do you work with sources from the past, from archives to imagery and objects, art, or landscapes? What is the influence of digitalisation of the historical craft? Broad in scope, Writing History! also addresses historians’ traditional support of policy makers and their activity in fields of public history, such as museums, the media, and the leisure sector, and offers support for developing the necessary skills for this wide range of professions.

scholarly journals The Entangled Infrastructures of International Student Migration: Lessons from Covid-19

2021 ◽  
pp. 167-184
Author(s):  
Parvati Raghuram ◽  
Gunjan Sondhi
Keyword(s):  
International Student ◽  
Student Mobility ◽  
Educational Institutions ◽  
Student Migration ◽  
Policy Makers ◽  
International Student Mobility ◽  
The Media ◽  
Travel Industry ◽  
The Uk ◽  
The Impact

AbstractThe impact of Covid-19 on international student mobility has been noted by policy makers and the media ever since the global lockdowns started in early 2020. However, most of the concerns focus on what the drop in student mobility means for the finances of the countries and educational institutions to which students would have moved; there has been little exploration of the students’ own experiences of Covid-19. This chapter explores the entangled education, migration, and finance infrastructures that shape international student migration and how they failed the students during the pandemic. It draws on questionnaires and interviews conducted with international student migrants from a range of countries and who are registered to study in the UK to point to how migration policies, consular services, educational institutions, and travel industry all affected students. It points to how these components are entangled, and that their failure during the pandemic led to particular forms of immobility and mobility, leaving many students stuck in uncertain and precarious situations. The chapter ends by suggesting that reading the pandemic as an acute unprecedented event is important but inadequate. It is also a window into the everyday failures that the entangled infrastructures of international student mobility posed before Covid-19, how these came to be and who benefited from these infrastructures.

The End of the Press Subsidies ‘Experiment’ in Sweden?

2000 ◽  
Vol 95 (1) ◽  
pp. 107-115
Author(s):  
Susan Forde
Keyword(s):  
Ownership Concentration ◽  
Media Policy ◽  
Western World ◽  
Media Ownership ◽  
Policy Makers ◽  
The Press ◽  
The Media ◽  
Future Policy ◽  
Media Concentration ◽  
The Impact

Debates about media ownership concentration have continued in Australia over the past half-century, and particularly in the last decade since Murdoch's News Ltd took over the Herald and Weekly Times group of newspapers in 1986–87. At the time, and at the subsequent 1991 Lee print media inquiry, the press subsidies system operating in Sweden received some attention from researchers and policy-makers alike as a possible solution to further increases in media ownership concentration in Australia. In light of recent inquiries into media ownership in Australia, particularly the Productivity Commission, it is now timely to consider Sweden's approach to media policy in the late 1990s. In particular, this paper will focus on the 1999 report by the Media Concentration Group in Sweden, which examined issues such as the future of print and broadcast legislation, and the impact of convergence on media policy. As Sweden — and indeed the Scandinavian region — has long held one of the most diverse media ownership environments in the Western world, their future policy directions may provide some options for Australian media policy researchers and policy-makers.

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