Toward a Formal Theory of Transactions and Transvections
1965 ◽
Vol 2
(2)
◽
pp. 117-127
◽
Keyword(s):
This article presents the initial steps in the formalization of a partial theory of marketing. The partial theory pertains to the movement of goods and information through marketing channels, and the theory utilizes two basic concepts of marketing system behavior, namely, transactions and transvections. Current approaches to the problem of constructing formal theories are compared and reasons are given for choosing the “molar” approach.
2019 ◽
Vol 17
(4)
◽
pp. 567-573
◽
2018 ◽
Vol 8
(2)
◽
pp. 254
◽
1970 ◽
Vol 33
(3)
◽
pp. 427-438
◽
Keyword(s):
2019 ◽
Vol 7
(4)
◽
pp. 453-458
2016 ◽
Vol 9
(2)
◽
pp. 359-369
◽
2021 ◽
Vol 2
(1)
◽
pp. 17
Keyword(s):
2010 ◽
Vol 9
(2)
◽
pp. 130-136
Keyword(s):
2017 ◽
Vol 7
(2)
◽
pp. 294
◽
Keyword(s):