scholarly journals Rice marketing system, profitability and middlemen’s role in two districts of Bangladesh

2019 ◽  
Vol 17 (4) ◽  
pp. 567-573 ◽  
Author(s):  
AH Siddiquee ◽  
HM Sammy ◽  
MR Hasan
Keyword(s):  
Interest Rate ◽  
Structured Interview ◽  
Marketing Channels ◽  
Primary Data ◽  
Marketing System ◽  
Interview Schedule ◽  
Government Organizations ◽  
Marketing Costs ◽  
Marketing Margins

The study attempts to identify the rice marketing channels, market actors and their marketing functions in Bogura and Gaibandha districts in Bangladesh. The paper also examines the rice marketing cost and margin and highlight major obstacles of market actors. Primary data were collected from 25 middlemen by using pretested semi-structured interview schedule in 2017. Rice millers, wholesalers and retailers were the major market’s actors in the study areas. Most of the rice millers buy paddy directly from the farmers by using their agent. After processing rice, rice millers sell rice to the wholesalers, and retailers. Rice millers marketing costs were higher in the Bogura district (Tk.569.8/40kg) than Gaibandha district (Tk.526.0/40kg). However, retailers’ marketing costs were higher in Gaibandha district (Tk.43.0/40kg) than Bogura district (Tk.39.1/40kg). Among all intermediaries, marketing margins was highest for rice millers which were Tk. 227.5/40kg. Middlemen have no sufficient capital for investment. Therefore, Government, Non Government Organizations and other institutional credit should be available to them at the reasonable interest rate. J Bangladesh Agril Univ 17(4): 567–573, 2019

scholarly journals MARKETING MARGIN OF CLIMBING PERCH WITH BIOFLOC CULTURE SYSTEM IN BANJARMASIN CITY SOUTH KALIMANTAN

2020 ◽  
Vol 8 (12) ◽  
pp. 2003-2010
Author(s):  
Emmy Lilimantik
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Profit Distribution ◽  
Climbing Perch ◽  
Marketing Costs ◽  
Channel Patterns ◽  
Marketing Margins

Abstract This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient. Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.

ANALISIS EFISIENSI PEMASARAN IKAN PATIN (Pangasius Sp) DI CINDAI ALUS KABUPATEN BANJAR PROVINSI KALIMANTAN SELATAN

2016 ◽  
Vol 5 (9) ◽  
pp. 47
Author(s):  
Diana Haryanti ◽  
Emmy Sri Mahreda ◽  
Rina Mustika
Keyword(s):  
Imperfect Competition ◽  
Secondary Data ◽  
Structured Interview ◽  
Research Literature ◽  
Marketing Channels ◽  
Share Price ◽  
Primary Data ◽  
Selling Price ◽  
Literature Study ◽  
Marketing System

There are problems happening in the marketing system of fresh catfish in Cindai Alusin which the profits received by merchants or middlemen are higher than retailers. The share or benefits received by fish farmers in Cindai Alus are higher than merchants and retailers. This share is as the selling price of fresh catfish from the farmers to the collectors and then to be sold again to the retailers, and finally to the consumers with a higher price.This study is aimed at finding out the marketing channels of fresh fish, especially catfish  (Pangasius sp) in Cindai Alus area, finding out the marketing agents either as producers or consumers, determining the differences in the marginal level of marketing and profitability of each agents as well as factors affecting the margin, finding out the share price received by the producers from the consumers price in different marketing channels, and finding out the structure, behavior and market performance of catfish (Pangasiussp) in Cindai Alus.This study applied survey and interview as methods of data analysis. The data collected included primary data, i.e. data from the fish farmer the main source which obtained through a structured interview (with questionnaire), as well as secondary data obtained from various sources, such as the results from other research, literature study and information from related institutions relevant to the study.The results showed that the pattern of marketing channels of fresh catfish (Pangasius sp) from the farmers to the final consumers in Cindai Alus consists of 4 patterns and marketing participants consist of manufacturers, merchants from local or from other regions, and retailers. In addition, the share percentage received by the fish farmers are efficient by 87.26%, and the marketing system of fresh catfish in Cindai Alus is considered as imperfect competition structure or oligopsony in which the amount of sellers are bigger than the buyers.

scholarly journals Comparative analysis of Performance Efficiency of U-fone Compare with Mobilink

2015 ◽  
Vol 10 (6) ◽  
pp. 2225-2240
Author(s):  
Mohammad Salih Memon
Keyword(s):  
Web Sites ◽  
Secondary Data ◽  
Structured Interview ◽  
Demographic Variables ◽  
Customer Relationship ◽  
Primary Data ◽  
Network Coverage ◽  
Interview Schedule ◽  
The People ◽  
Analysis Of Performance

The current research investigates the performance efficiency of U-fone compare with Mobilink. Data were both primary as well as secondary data. Secondary data related to industry was collected from web sites, pilot study, survey, newspaper, PTA Annual report, magazines and reports for generating awareness on the topic and for satisfying objectives of the study. To collect primary data a field survey was conducted with the help of structured interview schedule. Various demographic variables were considered and the questionnaire was tested. The respondents being the adopters of mobile phones are selected for conducting survey, the sample I choose to conduct the survey is based on 50, out of 50 I got the response from 40 on which statistical data analysis is based in this report. It was revealed that Mobilink Network Coverage whereas people are not satisfied with Ufone Network CoveragePeople use Mobilink are not satisfied with the call rates set by Mobilink, whereas the people using Ufone are much satisfied with the call rates set by Ufone.Mostly people use Ufone because of packages.  The ratio of Mobilink users who attracts towards other network by watching ads is higher than Ufone users.Ufone attracts people more by advertisement of different packages as compare to  Mobilink.The ratio of satisfied customers is higher in Mobilink.Ufone introduce more innovative services like Call block, Utunes, HisaabSms and etc.Most of the people viewed that CRM (Customer Relationship Management) of Ufone is not effective as Mobilink.

scholarly journals Alur Pemasaran Jamur Merang di Desa Cirejag Kecamatan Jatisari Kabupaten Karawang

2018 ◽  
Vol 6 (2) ◽  
pp. 59
Author(s):  
Erfan Erfan ◽  
Jaenudin Jaenudin
Keyword(s):  
Marketing Channels ◽  
Purchase Price ◽  
Marketing Process ◽  
Product Stream ◽  
Marketing Costs ◽  
The Cost ◽  
Marketing Margins ◽  
Marketing Agency

Marketing agencies and marketing agencies perform their function in the product stream from the hands of producers to consumers who require the marketing costs. The size is determined by the cost of marketing functions that have been done by the respective marketing agencies, there is a difference allowing charges on any marketing process marketing agencies. The study aims to determine the marketing flow mushroom so obtained wars waged and marketing margins obtained each marketing agencies. The method used in this study is a survey, a sample of farmers by some 30 people of 120 population people and the way census of traders by 4 people, 4 people as many wholesalers and retailers by 12 people. The study was conducted from December 2012 to January 2013, the conclusions of this research are as follows: 1. Mushroom marketing channels at Cirejag village Jatisari district of Karawang Regency where one channel is from the manufacturer directly to consumers is the best marketing channels. This is due to the channels no additional marketing costs; 2. The role of the best marketing agencies and further enhance the value of the mushroom is the treatment of large traders, where sorting is done to sort out the treatment on the quality of the I and II quality adjusted on the size and cleanliness of the fungus itself; 3. The greatest marketing margins received marketing agency that collectors of Rp. 5,000. Because the purchase price is lower than non-farmers and additional marketing costs much less than the purchase price and the cost in marketing spend and wholesalers higher marketing margins obtained by Rp. 4,000

scholarly journals Milk marketing under cooperative and non-cooperative marketing channels: Evidence from west Bengal

2010 ◽  
Vol 55 (187) ◽  
pp. 87-108 ◽  
Author(s):  
Debnarayan Sarker ◽  
Bikash Ghosh
Keyword(s):  
West Bengal ◽  
Marketing Channels ◽  
Fixed Cost ◽  
Price Variation ◽  
Domestic Trade ◽  
Liquid Milk ◽  
Marketing Costs ◽  
Milk Marketing ◽  
Cooperative Marketing ◽  
Marketing Margins

The present study is an attempt to empirically investigate the price spread, marketing costs, marketing margins, marketing efficiency, and profit efficiency among market middlemen under cooperative and non-cooperative marketing channels in the domestic trade market of liquid milk in West Bengal. One of the important findings of this study is that, although the inter-market (and intramarket) price variation for liquid milk under the cooperative marketing agency in not far from uniformity, and all marketing agencies under cooperative channels receive much lower abnormal profit per unit of milk as compared with non-cooperative channels, the former fails to provide much economic benefit, either to the producer or to the consumer, because of the burden of much higher fixed cost per unit of liquid milk.

scholarly journals ANALISIS MARGIN PEMASARAN WORTEL DI DESA SINISIR KECAMATAN MODOINDING

2019 ◽  
Vol 15 (3) ◽  
pp. 511
Author(s):  
Finka Erika Dongi ◽  
Noortje M. Benu ◽  
Gracet Adonia Josefina Rumagit
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
The Internet ◽  
Marketing Costs

This study aims to determine marketing patterns, calculate the amount of margins, profit and marketing costs as well as farmer's share in Sinisir Village, Modoinding Sub-district, Minahasa Regency. This research was conducted from June to August 2018. The data used in this study are primary and secondary data. Primary data were collected from interviews based on a list of questions prepared previously on 14 respondents consisting of 10 farmers from Sinisir Village, 1 collecting trader from Tompaso Baru Dua Village, 2 retailers from Tompaso Baru Dua Village and in Karombasan Village, 1 big trader from Sinisir Village, Modoinding District. Whereas secondary data was obtained from the Sinisir Village Office of Modoinding District from local bookstores and from the internet. From the internet through google searching in the form of books and theses from other universities. The results showed that there were four forms of marketing channels in Sinisir Village, Modoinding District, namely: (I) Farmers - Consumers; (II) Farmers - Retailers - Consumers; (III) Farmers - Collector Traders - Retailers Traders - Consumers; IV) Farmers - Wholesalers. The carrot marketing channel which produced the highest cost, margin and marketing profit in marketing channel II was Rp 5,429 per kilogram, Rp 6,000 per kilogram, Rp 571 per kilogram. The highest farmer's share in marketing channel 1 is 100 percent.*eprm*

scholarly journals Marketing analysed of Kampung Chicken on the Traditional Market of Binjai City

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
J B Sitanggang ◽  
A H Daulay ◽  
T H Wahyuni ◽  
I Sembiring ◽  
M Tafsin
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Search Method ◽  
Traditional Market ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Interview Questionnaire

This study aims to identify the characteristics of farmers, agents and retailers ofkampung chicken marketing, and kampung chicken marketing channels, marketing margins,farmer share, profit ratio, and cost of kampung chicken, as well as analysed the marketingefficiency of kampung chicken in Binjai City. This research was conducted in June 2018 -August 2018. The method used in data collection by using the Jenuh sampling (sensus), whilethe sample of breeders and other marketing institutions with search method. Data collection wascarried out using interview questionnaire techniques.Data analysis included marketing costs, marketing margins, farmer share and cost benefit ratioof each marketing channel. The results of this study indicate that there are two marketingchannels. The marketing margin on channel II shows margin Rp. 15.157,-. the farmer’s inchannel I 76.19% and ratio of profit Rp. 2.4 per kg on channel II. The marketing channel forkampung chicken in the Traditional Market of Binjai City is efficient.

scholarly journals ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH

2019 ◽  
Vol 3 (2) ◽  
pp. 73-92
Author(s):  
Waode Alzarliani
Keyword(s):  
Marketing Channel ◽  
Sampling Procedure ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Channel Pattern ◽  
Channel Patterns ◽  
The Cost ◽  
Short Time ◽  
Marketing Margins

This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality of copra as well as price fluctuations in a short time often occur in copra marketing so that it affects the marketing efficiency that is formed. For this reason, a comprehensive assessment of the most efficient copra marketing system needs to be carried out, so that it can provide a proportional income contribution for farmers. The objectives of this study are: (1) Knowing copra marketing channels in Balobone Village; (2) Knowing the number of costs, margins and profits received by each marketing institution involved in copra marketing in Balobone Village; (3) Analyzing copra market performance in Balobone Village through analysis of marketing margins and producer share. The sampling procedure is carried out in an institutional approach with a snowball sampling method with the amount adjusted to field conditions and research analysis needs. Marketing channel analysis is done descriptively qualitatively to see the pattern of marketing channels formed during the copra drainage process from producer farmers to exporter traders. The conclusions of the research are (1) Farmers in marketing copra produced through 2 patterns of marketing channels, namely: a. The pattern I Marketing Channels: Inter-island Traders Surabaya Big Surabaya Traders. (2) The result of Analysis of Marketing Margin 1 received by traders shows that the marketing margin of the village collecting trader is IDR 600/Kg, costs IDR 350/Kg, Profits IDR 250/Kg, while the marketing margin of the big traders in Baubau Town is IDR 3,700/kg, with the cost IDR 1,354.5/kg, the profit received is IDR 2,543.5 / kg. Pattern 2 marketing margin received by inter-island traders is IDR 4,300, with a total cost of IDR 1,354.5/Kg, with a profit of IDR 2,945.5/Kg; (3) The percentage of the price received by farmers from each of the marketing channels I patterns is 53% and the marketing channel pattern 2 is 53. Thus, the copra marketing system of the 2 marketing channel patterns formed in Balobone Village is efficient. Farmers, Village Traders, Large Village Traders, Large Traders I (Exporters); (b) Marketing Channel Pattern II: Farmers.   Keywords: Copra, marketing margins, marketing channels

scholarly journals Value Chain Analysis of Wicker Willow in Kashmir

2020 ◽  
pp. 44-51
Author(s):  
Mudasir Rashid ◽  
Sajad A. Saraf ◽  
S. H. Baba ◽  
P. A. Sofi
Keyword(s):  
Value Chain ◽  
Structured Interview ◽  
Marketing Channels ◽  
Primary Data ◽  
Value Chain Analysis ◽  
Chain Analysis ◽  
Marketing Efficiency ◽  
Four Blocks ◽  
Salix Triandra ◽  
Made In

The present study was carried out in four blocks, viz., Ganderbal, Sherpathri, Lar and Kangan of Ganderbal district of Kashmir valley, owing to the presence of majority of wicker willow cultivators and handicraft makers in the district. A total number of 120 respondents were selected for the study. A well-structured interview schedule was constructed for the collection of primary data from the respondents. Data derived from the respondents were analyzed by using both descriptive and inferential statistics. Three main varieties of wicker willow species were determined in the study area, i.e., Salix triandra, Salix dickymat and Salix viminalis, with Salix triandra being the most prominent among the three as almost 53.33% of the respondents were cultivating this particular specie of wicker willow. From the study, it was concluded that the main wicker willow handicrafts made in district Ganderbal were tokris, dry-fruit bowls, round cups, decorative ducks, buckets, chapatis, kangris, etc. Mainly two marketing channels were being followed in the marketing of wicker handicrafts. In the first channel, the wicker handicraft moved from producer to consumer through wholesaler and retailer. In the second channel, the wicker handicraft moved from producer to consumer through retailer only. Out of the two marketing channels, channel 2nd was found out to be more suitable and profitable than channel Ist as far the marketing efficiency, price spread and producer’s share in consumer’s rupee were concerned. One of the main constraints faced in marketing of these handicrafts was the limited marketing facilities followed by the influence of wholesalers and retailers and others.

scholarly journals Analisis Pemasaran Usahatani Cabai Merah Keriting dan Kontribusinya Terhadap Pendapatan Keluarga di Kelurahan Sei Selincah Kecamatan Kalidoni Palembang

2020 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
Yudhi Zuriah Wirya ◽  
Endah Novitarini ◽  
M. Fahrurozi
Keyword(s):  
Household Income ◽  
Research Method ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Costs ◽  
Marketing Margins

The purpose of this study was to 1) identify the marketing channels, analyze marketing costs, marketing margins, and farmer's share of curly red chilies, and 2) calculate the magnitude of the income contribution of curly red chili farming to household income. This research was conducted in Sei Selincah Subdistrict, Kalidoni District, Palembang City in January 2020. The research method used was a survey. The sampling method was carried out purposively with a total sample of 20 farmers from 215 members of the curly red chili farmer population, while the sampling method of the marketing agencies used snowball sampling to marketing institutions in the research location. The results showed that there were 3 marketing channels of curly red chili in Sei Selincah Subdistrict, namely a) farmers-collecting merchants-consumers, b) farmer-wholesalers-retailers-consumers, and c) farmers-large collecting merchants-Lemabang markets-retailers-consumers. The costs of each marketing channel, respectively, was IDR570, IDR740, and IDR733 with a marketing margin of IDR5,000, IDR6,500, and IDR7,667. Farmer’s shares were consecutively 85.7 percent, 71.1 percent, and 58.8 percent. Furthermore, the contribution of income from curly red chili farming to household income of 89.6 percent was classified as a large criterion.Tujuan penelitian ini untuk 1) mengidentifikasi saluran pemasaran cabe merah keriting, menganalisis biaya pemasaran, margin pemasaran dan farmer’s share cabai merah kertiting, dan 2) menghitung besarnya kontribusi usahatani cabai merah keriting terhadap pendapatan keluarga. Penelitian ini dilakukan di Kelurahan Sei Selincah Kecamatan Kalidoni Kota Palembang pada bulan Januari 2020. Metode penelitian yang digunakan adalah survei. Metode penarikan contoh dilakukan secara sengaja dengan jumlah sampel sebanyak 20 petani contoh dari 215 anggota populasi petani cabai merah kerting, sedangkan metode pengambilan lembaga pemasaran menggunakan snowball sampling terhadap lembaga pemasaran di lokasi penelitian. Hasil penelitian menunjukkan bahwa ada 3 saluran pemasaran cabai merah keriting di Kelurahan Sei Selincah, yaitu a) petani -pedagang pengumpul-konsumen, b) petani-pedagang besar-pedagang pengecerkonsumen, c) petani-pedagang pengepul besar-pasar Lemabang-pedagang pengecerkonsumen. Biaya pemasaran masing-masing adalah Rp570, Rp740, dan Rp733 dengan margin pemasaran berturut-turut Rp5000, Rp6.500, dan Rp7.667. Farmer’s share secara berurutan adalah 85,7 persen, 71,1 persen, dan 58.8 persen. Selanjutnya kontribusi pendapatan usahatani cabai merah keriting terhadap pendapatan keluarga sebesar 89.6 persen tergolong kriteria besar.

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