Creating Memorable Experience in Rural Tourism: A Comparison between Domestic and Outbound Tourists

2020 ◽  
pp. 004728752095164
Author(s):  
Shun Ye ◽  
Wei Wei ◽  
Jun Wen ◽  
Tianyu Ying ◽  
Xiaoyuan Tan
Keyword(s):  
Theoretical Model ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Data Sets ◽  
Experiential Marketing ◽  
Tourist Behavior ◽  
Extraordinary Experiences ◽  
Chinese Tourists ◽  
Rural Destinations

Delivering memorable experiences is the essence of the tourism industry and has been regarded as a core aspect of competitiveness for destinations under the experiential marketing paradigm. However, knowledge remains scarce regarding how memorability can be generated and how it shapes tourist behavior. Taking rural tourism as the research context, this study proposes a theoretical model in which memorability is generated through ordinary experiences (perceived quality and satisfaction) and extraordinary experiences (perceived novelty and delight), which go on to influence word of mouth. This model was tested using two data sets gathered from Chinese tourists visiting rural destinations in China ( n = 873) and in New Zealand ( n = 500), respectively. Findings from the two groups are compared and discussed.

POTENTIALS AND OBSTRUCTION FOR THE DEVELOPMENT OF RURAL TOURISM OF THE REPUBLIC OF SRPSKA

2018 ◽  
Vol 28 (6) ◽  
pp. 2179-2184
Author(s):  
Sandra Rover ◽  
Milan Tomic
Keyword(s):  
Integrated Approach ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Limiting Factors ◽  
Original Form ◽  
Rural Space ◽  
Non Governmental Organizations ◽  
The Republic ◽  
Rural Destinations ◽  
Tourism Services

The aim of this paper is to examine potentials and obstacles for the development of rural tourism in the Republic of Srpska. The analysis of both the potential and the integration of the entities crucial for the development of rural tourism, as well as the limiting factors that lead to stagnation in the development of rural tourism, is covered. Also, the goal is to explore the views of users and providers of rural tourism services and institutions dealing with the tourism industry on the state of the tourist offer and the limiting factors of its development. Rural destinations are becoming more attractive and more visited by tourists due to the natural environment, clean air, manifestations, possibilities of consuming traditional food and beverages, sports and various other activities. However, the ruin of rural tourism is reflected in the fact that it can violate the original form of rural space through various forms of environmental pollution of space, water and air. Preservation of existing resources is a necessity because the preserved environment is a prerequisite for the development of rural tourism. Republic of Srpska has seen a steady growth in the tourist visit in recent years, but there are still limiting factors for the development of rural tourism, which are most often seen in the poorly developed infrastructure of certain rural destinations, lack of accommodation capacities and the lack of qualified labor force, cooperation of several actors. It cannot be developed without the cooperation of regional and local authorities, non-governmental organizations, tourist organizations and businesses with local people. These actors should help the development of rural tourism through various subsidies, incentives, infrastructure construction and marketing.Republika Srpska faces the problem of insufficient promotion of tourism products, which reflects on the bad image of the entire tourism. The strong competition from the countries of the region, primarily Croatia and Montenegro, draws a large number of tourists, which points to the fact that the consumers of tourism services of the Republic of Srpska are in the highest estimate domestic guests of a poor standard of living. The development of rural tourism should be based on an integrated approach to development and care for resources. Only preserved resources can be a condition for the development of rural tourism now and in the future.

scholarly journals Destination quality, experience involvement And memorable tourism experience: is it relevant for rural tourism?

2021 ◽  
Vol 16 (1) ◽  
pp. 69-85
Author(s):  
Kristian Suhartadi Widi Nugraha ◽  
Ika Barokah Suryaningsih ◽  
Ira Dwi Cahyanti
Keyword(s):  
Word Of Mouth ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Tourism Destination ◽  
Tourism Experience ◽  
Tourism Destinations ◽  
Satisfaction Theory

Abstract The development of tourism industry includes the development of rural tourism based on Edu-Tourism. The biggest challenge of this industry is the lack of interest of the tourists to return to the rural tourism or Edu-Tourism destinations. The objectives of the study are to see the influence of destination quality, experience involvement, and memorable tourism experience towards clients’ satisfaction and to establish word of mouth of the rural tourism. Questionnaire were distributed to 200 respondents as the sample of the study. The result of the study showed that destination quality significantly affected tourists’ satisfaction and word of mouth; whereas experience involvement affected memorable tourism experience and tourists’ satisfaction. Furthermore, memorable tourism experience has significant impact on tourists’ satisfaction and word of mouth; and the tourists’ satisfaction significantly influenced word of mouth. The research is unfortunately limited the concept of satisfaction theory, memorable tourism experience and word of mouth theory to the rural tourism destination only rather than other tourism destinations.

scholarly journals The Concept of Sustainable Rural Tourism Development in the Face of COVID-19 Crisis: Evidence from Russia

2021 ◽  
Vol 14 (1) ◽  
pp. 38
Author(s):  
Anna Polukhina ◽  
Marina Sheresheva ◽  
Marina Efremova ◽  
Oxana Suranova ◽  
Oksana Agalakova ◽  
...  
Keyword(s):  
Sustainable Development ◽  
Indicator System ◽  
Tourism Industry ◽  
Point Of View ◽  
Rural Tourism ◽  
Development Programs ◽  
Local Policy ◽  
Strategic Development ◽  
The Sustainable Development ◽  
Rural Destinations

In the context of globalized processes, the importance of the sustainable development concept in solving the problems of local tourism systems development is growing. Unprecedented challenges caused by the COVID-19 crisis in the tourism sector, on the one hand, questioned the possibility of fulfilling the Sustainable Development Goals (SDGs) and the goals of sustainable tourism. On the other hand, they emphasized the need for balance between three pillars of sustainability, both as an urgency tool to cope with the pandemic crisis and as a solid basis for long-term development in the post-pandemic period. The study presented in the paper discusses sustainability issues in rural tourism as one of the most promising sectors for the development of domestic tourism on the example of the Russian tourism industry. The overall goal of the study initiated in the pre-pandemic period is to find ways to support sustainable rural tourism in Russian regions and to develop indicators for monitoring the effectiveness of local strategic development programs, taking into account national and regional specifics. This paper discusses intermediate results obtained with the adjustment for pandemic challenges. The authors combined a number of methods and techniques, namely desk research, statistical analysis, and analysis of empirical data obtained by means of in-depth interviews, as well as a survey using a formal questionnaire. The results confirm that Russian enterprises and local communities considered the three pillars of sustainability as important to develop tourism in rural destinations both in the pre-pandemic period and in times of challenges caused by the COVID-19 pandemic. At the same time, the findings show weaknesses in the federal and local policy, including the lack of systemic measures to improve the sustainable management of Russian tourism destinations. From the authors’ point of view, it makes sense to adapt the European tourism indicator system for sustainable destinations (ETIS) for local peculiarities. ETIS is a useful tool to boost the sustainable development of rural destinations by encouraging stakeholder engagement and monitoring processes. In the case of Russia, one needs to add indicators for monitoring the effectiveness of the implementation of strategic development programs in the field of tourism.

scholarly journals Impact of Sustainable Cultural Contact, Natural Atmospherics, and Risk Perception on Rural Destination Involvement and Traveler Behavior in Inner Mongolia

Land ◽  
2021 ◽  
Vol 10 (6) ◽  
pp. 568
Author(s):  
Heesup Han ◽  
Che Chen ◽  
Antonio Ariza-Montes ◽  
Felipe Hernández-Perlines ◽  
Luis Araya-Castillo ◽  
...  
Keyword(s):  
Risk Perception ◽  
Inner Mongolia ◽  
Quantitative Data ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Cultural Contact ◽  
Quantitative Data Analysis ◽  
Approach Behaviors ◽  
Rural Destinations

Rural tourism is emerging in the tourism industry; however, little is known about traveler behaviors at rural destinations. This study explored the role of cultural contact, natural atmospherics, and risk perception in generating destination involvement and approach behaviors for rural tourism in Inner Mongolia. A quantitative data analysis was used to obtain the research objective. Our findings showed that cultural contact and natural atmospherics significantly increased traveler destination involvement and their approach behaviors. Cultural contact included a stronger impact on destination involvement than natural atmospherics. In contrast, natural atmospherics contained a stronger influence on approach behaviors than cultural contact. In addition, rural traveler risk perception moderated the magnitude of the effect of cultural contact on approach behaviors. Overall, the proposed theoretical framework encompassed a sufficient level of anticipation power for involvement and approach behaviors. Our findings can be helpful for inventing rural tourism development strategies in Inner Mongolia.

scholarly journals The Impacts of Multi-environmental Constructs on Tourism Destination Competitiveness: Local Residents’ Perceptions

2017 ◽  
Vol 10 (3) ◽  
pp. 120 ◽  
Author(s):  
Chee-Hua Chin ◽  
May-Chiun Lo ◽  
Abang Azlan Mohamad ◽  
Vikneswaran Nair
Keyword(s):  
Local Communities ◽  
Tourism Industry ◽  
Environmental Conservation ◽  
Rural Tourism ◽  
Future Research ◽  
Tourism Destination ◽  
Sustainable Tourism Development ◽  
Destination Competitiveness ◽  
Local Residents ◽  
Rural Destinations

In the rural tourism industry, the environment has emerged to be of most concern to the local communities, followed by social-cultural and economic issues. Stemming from the awareness, the environment has become one of the main pillars for sustainable tourism development, particularly, rural tourism destination. On the other note, in a competitive tourism market, it is important for rural tourism destinations to create competitive advantage in order to attract visitors. Therefore, competitiveness theory underpins the research framework proposed and attempts to examine the impacts of multi-environmental constructs towards the development of rural tourism destination competitiveness. A total of 278 respondents comprising of local communities from rural destinations in Sarawak, Malaysia took part voluntarily in this study. To assess the developed model, SmartPLS 2.0 (M3) is applied based on path modelling and bootstrapping. The findings showed that local residents are in their believed that for a rural tourism destination to enhance its competitiveness, environmental education is the key to increase environmental conservation that lead to better quality of environment. Tourism infrastructure is an added advantage to increase a tourism destination competitiveness. This study further discussed on the implications of the findings, limitations, and direction for future research.

Russian market of rural tourism: current status, factors of sustainable development, management features

10.12737/7937 ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 5-13 ◽  
Author(s):  
Татьяна Рассохина ◽  
Tatyana Rassokhina ◽  
Владимир Минаев ◽  
Vladimir Minaev ◽  
Алексей Сеселкин ◽  
...  
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Healthy Lifestyle ◽  
Tourism Development ◽  
Legal Framework ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Current Status ◽  
Rural Settlements ◽  
Rural Destinations

The article deals with rural tourism as a rapidly growing sector of the tourism industry associated with the use for marketing purposes natural, cultural, historical, ethnographic and other resources in rural areas and their specific features for the creation and implementation of an integrated tourism product that reflects the image of the rural way of life and rural culture and customs, traditional rural labor. The article highlights the main problems impeding the development of rural tourism market, reveals the leading trends and factors associated with it. The authors analyze the main reasons that slow down the development of rural tourism in Russia. Based on a market research of the consumer market of Moscow identified are the basic needs of tourists in the market for rural tourism. Highlighted are the features of the market development of rural tourism in regions, in particular related to the network-centric model where the most important focus is placed for rural destinations. The authors draw attention to the role of tourism in sustainable development of rural settlements. Discussed arelegal and regulatory frameworks, incentive programs for rural tourism market. Highlighted are the priority factors for rural tourism development in regions of the Russian Federation: the legal framework of rural tourism development; support for small and medium-sized enterprises in the field of rural tourism; a network-centric unified regional marketing strategy to promote rural tourism products; formation and promotion of rural tourism products; the involvement of the population in the movement for healthy lifestyle; training for rural tourism; skills of the rural population in the field of tourism services.

Digital pattern of life based tourist behaviour analysis system

2020 ◽  
Vol 5 ◽  
pp. 78-83
Author(s):  
S.A. Mikhailov ◽  
Keyword(s):  
Neural Networks ◽  
Tourism Industry ◽  
Data Sources ◽  
Tourist Behavior ◽  
Behaviour Analysis ◽  
Travel Experience ◽  
Digital Pattern ◽  
Analysis System ◽  
Tourist Behaviour ◽  
Tourism Services

The tourism industry has grown rapidly in recent years, and IT technology is also having a big impact on tourists. Tourism services, information generated by tourists and other sources can be used to build models of tourist behavior. These models can improve the travel experience in various ways. The author presents the system for analyzing tourist behavior based on the concept of a digital pattern of life. The system determines the tourist, possible data sources, ways of storing and presenting data, as well as tools for analyzing behavior. The author used artifi cial neural networks to analyze behavior from a dataset of tourist travels made with cars. One scenario of tourist behavior using artifi cial neural networks is presented. The collected results will be used for improving tourist services.

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