Institutional Constituents of Change for a Sustainable Fashion System

2020 ◽  
Vol 40 (3) ◽  
pp. 362-379 ◽  
Author(s):  
Zeynep Ozdamar Ertekin ◽  
Deniz Atik
Keyword(s):  
System Dynamics ◽  
Research Methodology ◽  
Participant Observation ◽  
Secondary Data ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Market Change ◽  
Sustainable Fashion ◽  
Sustainability Challenges ◽  
Multiple Actors

The sustainability challenges of fashion industry are associated with multiple, interrelated, and complicated issues, involving a large number of different institutional constituents. The collective efforts of different actors at macro level is necessary to address these challenges. However, research that empirically examines multiple actors in the same study are limited. Employing market system dynamics (MSD) as a theoretical framework, this study addresses this gap by providing a more comprehensive perspective on the roles of different institutional constituents - designers, retailers, luxury brands, fashion associations, and consumers - in transformation towards a more sustainable fashion system and the dynamics that mobilize these actors to seek market change. Ethnography with emphasis on participant observation and interviews is adopted as research methodology, supported by secondary data on sustainable fashion practices. The study contributes to macromarketing literature not only by demonstrating the roles of multiple institutional constituents, but also by providing the conflicting perspectives and motives, and innovative ideas and practices in transformation towards a more sustainable fashion system.

scholarly journals Consumers’ Attitude Toward Socially Responsible Consumerism in the Sustainable Fashion Market

2019 ◽  
Vol 5 (1) ◽  
pp. 59 ◽  
Author(s):  
Daniela Delieva ◽  
Hyo Jin Eom
Keyword(s):  
Sustainable Consumption ◽  
Purchase Behavior ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Socially Responsible ◽  
Previous Discussion ◽  
Sustainable Fashion ◽  
Key Variables ◽  
Significant Regression ◽  
Environmentally Friendly Apparel

The fashion industry is one of the most toxic industries, which has led luxury brands to get involved in their efforts to build a more sustainable fashion future. Although the current fashion industry has put efforts into introducing ethical and sustainable consumption, customers have displayed contradictory attitudes toward green products in the luxury sector. Specifically, customers have generally shown an interest in environmentally friendly apparel while many customers are also shown to be reluctant in purchasing sustainable fashion clothing. This study was aimed at analyzing key variables in regards to attitude towards sustainable fashion advertising for luxury brands. The results showed three statistically significant regression coefficients: Interdependent-self, independent-self, and perceived personal relevancy. In light of the previous discussion, this study also sheds more light into the construal-level influence based on the notion of self-construals on attitude toward sustainable fashion advertisement. Therefore, the results of this study provides empirical evidence for luxury fashion brands seeking to influence and increase green purchase behavior and this gives more insight into the decision making for luxury brand advertisement strategy.

Rethinking luxury brands and sustainable fashion business models in a risk society

2021 ◽  
Vol 7 (1) ◽  
pp. 49-81 ◽  
Author(s):  
Posi Olatubosun ◽  
Erica Charles ◽  
Tolulope Omoyele
Keyword(s):  
Value Chain ◽  
Circular Economy ◽  
Business Models ◽  
Methodological Approach ◽  
Structured Interview ◽  
Risk Society ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Strategic Choices ◽  
Sustainable Fashion

This exploratory work investigates the burgeoning integration of ‘cradle to cradle’ practices into primary strategic activities of procurement, production and sales by ten London based fashion businesses, analysing how profits are derived from offsetting the high costs of sustainable inputs against savings from innovative strategic choices in the production value chain. This research was influenced by the background knowledge that in the global fashion industry, less than 1 per cent of the recycled textiles are converted into new wearable materials, and even more of these textiles end up in landfills. However, this unsustainable tradition in the fashion industry may gradually give way to a mainstream circular economic best practice in the fashion industry, even as the Mckinsey Report found that sustainability will be a significant factor for consumer purchasing mass market apparels by 2025. Based on the semi-structured interview of the ten fashion business owners and the analyses of internal strategic policy documents including budgets, we adopted Garret Hardin’s ‘Tragedy of the Commons’ and Ulrich Beck’s risk society as the lens view through which the qualitative data derived from these fashion businesses were discussed in order to bring out the illustrative extracts and sub-themes. Through the application of interpretive methodological approach, we were able to generate the themes suggesting the ‘Becksian’ reflexive modernization and dis-embedding mechanisms in analysing the issue of trust in luxury fashion environment. We were able to demonstrate the multidisciplinary and multifaceted nature of the use of modern technology in achieving a closed-loop circular economy in luxury fashion business(es) and its interconnectedness within the concentric layers of the value-chain, which is part of the economy, which is in turn a subset of the society and the environment. As businesses are expected to adapt their strategies to the changing environment, we argue that dematerialization in fashion is still at its infancy, and some deliberate actions on the part of economic policy-makers may be required in due course as this is connected to social sustainability amongst others. This article contributes new empirical data to the understanding of luxury fashion business in a circular economy, which is a departure from the linear economy with its attendant externalities. The adoption of a sustainable fashion business model may be pivotal to combating the inefficiency costs built into the fashion industry, and if successful, may be replicated in other jurisdictions in due course.

E-commerce internationalization for top luxury fashion brands: some emerging strategic issues

2020 ◽  
Vol 39 (4) ◽  
pp. 423-436
Author(s):  
Simone Guercini ◽  
Silvia Ranfagni ◽  
Andrea Runfola
Keyword(s):  
Secondary Data ◽  
International Markets ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Luxury Goods ◽  
Content Type ◽  
Strategic Issues ◽  
Emerging Issues ◽  
Joint Consideration ◽  
Offline Channels

PurposeThis article investigates the integration between online and offline channels in the internationalization of top luxury fashion brands. It aims at pointing out the main drivers of such integration, comparing the top international markets for the luxury goods sector.Design/methodology/approachThe empirical investigation regards an analysis on secondary data of eight top luxury players in the fashion industry and 12 top international markets for the luxury goods sector.FindingsThis study shows that the integration between physical and online channels is driven by the market rather than by the company strategies. Moreover, it points out that the e-commerce presence of luxury brands is stronger in developed markets, while in emerging markets it is less pronounced. Moreover, the integration between channels is mainly achieved through logistic rather than technological tools.Research limitations/implicationsThis research has major implications. From the perspectives of luxury brands in the fashion industry, it points out the main drivers for integration between online and offline channels and the main differences among international markets.Practical implicationsThis research deliver insights for marketers interested in benchmarking with top leading luxury brand in fashion and to define e-commerce internationalization policies.Originality/valueThe originality of the article regards the joint consideration of two emerging issues for luxury players, e-commerce internationalization and omnichannel strategies.

scholarly journals PROSPECTS FOR THE DEVELOPMENT OF COBENDING TECHNOLOGIES IN THE FASHION INDUSTRY

2020 ◽  
Vol 2 (32) ◽  
pp. 75-81
Author(s):  
R.F. Kayumova ◽  
Keyword(s):  
Young People ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Middle Segment ◽  
Fast Fashion ◽  
Active Involvement ◽  
Youth Subcultures ◽  
Sustainable Fashion ◽  
Close Cooperation ◽  
The Cost

The article is devoted to the analysis of modern trends in the development of brand collaboration in the fashion industry. Currently, the fashion industry is not going through the best of times because of the inability to create something revolutionary fashion. It seems that everything has already been invented, so famous brands are desperately looking for novelty. The production of products in South-East Asia reduces the cost of goods in the fashion industry, leads to the "democratization of luxury" and to the rapid obsolescence of things in the wardrobe [1; 19]. Luxury brands are losing touch with the consumer. Changing market conditions and the democratization of consumption lead to the need to look for new approaches to ensure the competitiveness of brands. When developing branding, companies primarily investigate real and hidden needs, stereotypes, and psychological attitudes. Currently, the opposition to "fast fashion" is customizing, i.e. redrawing old things that were in use. In addition, the "sustainable fashion" movement is expanding its influence, which opposes mindless consumption with a rational wardrobe and a careful attitude to the environment, as well as the production of durable clothing from renewable raw materialsA drop in the population's effective demand and a decrease in consumer brand commitment makes the situation worse. The fall in real incomes of the population in Russia is the transition from shopping middle segment the mass market and of mass in the segment and discounted used things. When developing branding, companies primarily investigate real and hidden needs, stereotypes, and psychological attitudes. Young people have always been indicators of fashion trends, and youth subcultures have always been a source of inspiration for designers. Currently, these are young people who do not part with gadgets, who possess IT technologies, active bloggers, who are always open to active use of any innovations, including in the field of fashion industry. Along with the close cooperation of famous brands with the sphere of art, quoting the works of famous artists, active involvement of famous personalities in the promotion of their fashion product, brands actively cooperate with each other. The most perspective direction for the development of co-branded technologies in the fashion industry is the FashionTech that connects the fashion industry and technology

Quality of Services Publishing Record of Fisheries (BPKP) in The Marine and Fisheries Office South Sumatera Province

2018 ◽  
Vol 1 (2) ◽  
pp. 25-32
Author(s):  
Galamda Israk ◽  
Slamet Widodo ◽  
Andy Alfatih
Keyword(s):  
Quality Of Service ◽  
Data Collection ◽  
Service Quality ◽  
Participant Observation ◽  
Secondary Data ◽  
Likert Scale ◽  
Quality Of Services ◽  
Fishing Vessels ◽  
Scale Assessment

ABSTRACT This study aims to determine the quality of service issuance of Proof of Registration of Fishing Vessels (BPKP) in the Department of Maritime Affairs and Fisheries of South Sumatra Province and what factors influence it. Data collection techniques used were the distribution of questionnaires to 60 respondents who were capture fisheries business actors with a Likert Scale assessment, as well as conducting unstructured interviews, non-participant observation and secondary data collection. The dimensions used are tangible, reliability, responsiveness, assurance and empathy. The value of service quality based on tangible dimensions is 4.2 or good, based on the reliability dimension is 4.1 or good, the responsiveness dimension is 4.0 or good, the guarantee dimension is 4.1 or good, and based on the empathy dimension is 4.1 or good. Of all these parameters, it was concluded that the quality of BPKP issuance services in the Department of Maritime Affairs and Fisheries of South Sumatra Province in 2016 was good with a score of 4.1. The conclusion is based on an assessment of an average of 58 respondents or 97.4% of respondents.

Ethnography

2020 ◽  
pp. 328-358
Author(s):  
Anthony Kwame Harrison
Keyword(s):  
Research Methods ◽  
Research Methodology ◽  
Final Section ◽  
Participant Observation ◽  
Historical Overview ◽  
Research Practice ◽  
General Overview ◽  
Research Tradition ◽  
Field Note ◽  
Oriented Research

This chapter introduces ethnography as a distinct research and writing tradition. It opens with a discussion of ethnography’s current fashionability within transdisciplinary academic spaces and some of the associated challenges. The next section provides a historical overview of ethnography’s emergence as a professionalized research practice within the fields of anthropology and sociology. Focusing on ethnography as a research methodology, the chapter outlines several key attributes that distinguish it from other forms of participant observation–oriented research; provides a general overview of the central paradigms that ethnographers claim and/or move between; and spotlights three principal research methods that most ethnographers utilize—namely, participant observation, field-note writing, and ethnographic interviewing. The final section of the chapter introduces a research disposition called ethnographic comportment, defined as a politics of positionality that reflects both ethnographers’ awarenesses of and their accountabilities to the research tradition they participate in.

scholarly journals Making Resilient Decisions for Sustainable Circularity of Fashion

2021 ◽  
Author(s):  
Celinda Palm ◽  
Sarah E. Cornell ◽  
Tiina Häyhä
Keyword(s):  
Value Chain ◽  
Circular Economy ◽  
Ecological Impacts ◽  
Ecological System ◽  
Fashion Industry ◽  
State Response ◽  
Social Ecological ◽  
Industry Value Chain ◽  
The Many ◽  
Sustainability Challenges

AbstractThe fashion and textiles industry, and policymakers at all levels, are showing an increased interest in the concept of circular economy as a way to decrease business risks and negative environmental impacts. However, focus is placed mainly on the material ‘stuff’ of textile fashion and its biophysical harms. The current material focus has several shortcomings, because fashion is a social-ecological system and cannot be understood merely by addressing its environmental dimensions. In this paper, we rethink the fashion system from a critical social-ecological perspective. The driver-state-response framework shows social drivers and ecological impacts as an adaptive social-ecological system, exposing how these interacting aspects need to be addressed for sustainable and resilient implementation of circular economy. We show how current responses to global sustainability challenges have so far fallen short. Our overall aim is to expand possibilities for reframing responses that better reflect the complex links between the global fashion system, culture and creativity and the dynamics of the living planet. We argue that reducing planetary pressure from the global fashion and textiles industry requires greater recognition of the system’s social drivers with more emphasis on the many cross-scale links between social and ecological dimensions. Resilient decisions aiming for sustainable circularity of the fashion industry must therefore pay attention to social activities beyond the industry value chain, not just material flows within it.

Toward a theory on workplaces for smart workers

Facilities ◽  
2019 ◽  
Vol 38 (3/4) ◽  
pp. 298-315
Author(s):  
Luisa Errichiello ◽  
Tommasina Pianese
Keyword(s):  
Web Sites ◽  
Participant Observation ◽  
Secondary Data ◽  
Primary Data ◽  
Innovative Design ◽  
Content Type ◽  
New Type ◽  
Smart Working ◽  
Research Propositions

Purpose The purpose of this paper is to identify the main features of smart work centers (SWCs) and show how these innovative offices would support the implementation of smart working and related changes in workspaces (“bricks”), technologies (“bytes”) and organizational practices (“behaviors”). Design/methodology/approach In this study, scientific literature is combined with white papers and business reports and visits to 14 workplaces, including offices designed as SWCs, co-working spaces, one telecenter, one accelerator and one fab lab. Primary data were collected through interviews with managers and users and non-participant observation, whereas secondary data included web-sites, brochures, presentations, press releases and official documents. Findings The authors developed research propositions about how the design of spaces and the availability of technology within SWCs would support the “bricks” and “bytes” levers of smart working. More importantly, the authors assumed that this new type of workplace would sustain changes in employees’ behaviors and managers’ practices, thus helping to overcome several challenges traditionally associated with remote working. Research limitations/implications The exploratory nature of the research only provides preliminary information about the role of SWCs within smart working programs. Additional qualitative and quantitative empirical investigation is required. Practical implications This study provides valuable knowledge about how the design of corporate offices can be leveraged to sustain the implementation of smart working. Originality/value This study advances knowledge on workplaces by focusing on an innovative design of traditional offices (SWC). It also lays the foundations for future investigation aimed at testing the developed propositions.

scholarly journals How Does Sustainability Affect Consumer Choices in the Fashion Industry?

Resources ◽  
2021 ◽  
Vol 10 (4) ◽  
pp. 38
Author(s):  
Leandro Pereira ◽  
Rita Carvalho ◽  
Álvaro Dias ◽  
Renato Costa ◽  
Nelson António
Keyword(s):  
Qualitative Research ◽  
Research Methodology ◽  
Great Majority ◽  
Fashion Industry ◽  
Qualitative Research Methodology ◽  
The World ◽  
Consumer Perspectives ◽  
Immense Potential ◽  
General Perspective

The fashion industry being one of the most polluting industries in the world means that it is an industry with an immense potential for change. Consumers are central and are closely intertwined with how companies act. This research reflects consumer perspectives and practices towards the topic of sustainability implemented in the fashion industry. The relevance of sustainability in the fashion industry and the key role of consumers in its implementation are undeniable and confirmed by consumers in a representation of general awareness and concern, despite not always being translated into actual practices. A qualitative research methodology, followed by a set of interviews conducted with consumers, revealed that the great majority are implementing a variety of practices when making their buying choices towards fashion items. Barriers such as lack of education, information, knowledge and transparency were identified, and this aspect was shared by consumers as a reason why they are not motivated to make more conscious decisions. Companies should educate consumers from a general perspective and focus on the group of consumers that are not implementing sustainability in the fashion industry in their buying choices, as they represent the potential for the future.

scholarly journals PENGARUH SPREAD, MARKET VALUE, VARIANCE RETURN DAN DIVIDEND PAYOUT RATIO TERHADAP HOLDING PERIOD SAHAM

2016 ◽  
pp. 168
Author(s):  
Ni Luh Ayu Yulita Utami ◽  
Ida Bagus Panji Sedana
Keyword(s):  
Stock Exchange ◽  
Participant Observation ◽  
Secondary Data ◽  
Market Value ◽  
Negative Influence ◽  
Dividend Payout ◽  
Holding Period ◽  
Significant Negative Effect ◽  
Return Variance ◽  
Negative Effect

The purpose of this study was to determine the effect spreads, market value, variance return and dividend payout ratio of the holding period of the stock chemical and basic industry sectors 2011-2014 period. The study was conducted using the method of non-participant observation, the data used is secondary data obtained in the Indonesia Stock Exchange (IDX) through the site www.idx.co.id. The sample used in the study of eight companies which were determined using purposive sampling method. The analysis technique used in this research is multiple linear regression. Based on the analysis, variable spreads had a negative influence is not significant, the market value has a significant negative effect, return variance has no significant negative effect and the dividend payout ratio has a significant positive pengeruh. Simultaneously independent variables significantly influence the holding period. Based on the results of this study should investors pay attention to the variable market value and the dividend payout ratio that has a significant influence on the holding period

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