scholarly journals PROSPECTS FOR THE DEVELOPMENT OF COBENDING TECHNOLOGIES IN THE FASHION INDUSTRY

2020 ◽  
Vol 2 (32) ◽  
pp. 75-81
Author(s):  
R.F. Kayumova ◽  
Keyword(s):  
Young People ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Middle Segment ◽  
Fast Fashion ◽  
Active Involvement ◽  
Youth Subcultures ◽  
Sustainable Fashion ◽  
Close Cooperation ◽  
The Cost

The article is devoted to the analysis of modern trends in the development of brand collaboration in the fashion industry. Currently, the fashion industry is not going through the best of times because of the inability to create something revolutionary fashion. It seems that everything has already been invented, so famous brands are desperately looking for novelty. The production of products in South-East Asia reduces the cost of goods in the fashion industry, leads to the "democratization of luxury" and to the rapid obsolescence of things in the wardrobe [1; 19]. Luxury brands are losing touch with the consumer. Changing market conditions and the democratization of consumption lead to the need to look for new approaches to ensure the competitiveness of brands. When developing branding, companies primarily investigate real and hidden needs, stereotypes, and psychological attitudes. Currently, the opposition to "fast fashion" is customizing, i.e. redrawing old things that were in use. In addition, the "sustainable fashion" movement is expanding its influence, which opposes mindless consumption with a rational wardrobe and a careful attitude to the environment, as well as the production of durable clothing from renewable raw materialsA drop in the population's effective demand and a decrease in consumer brand commitment makes the situation worse. The fall in real incomes of the population in Russia is the transition from shopping middle segment the mass market and of mass in the segment and discounted used things. When developing branding, companies primarily investigate real and hidden needs, stereotypes, and psychological attitudes. Young people have always been indicators of fashion trends, and youth subcultures have always been a source of inspiration for designers. Currently, these are young people who do not part with gadgets, who possess IT technologies, active bloggers, who are always open to active use of any innovations, including in the field of fashion industry. Along with the close cooperation of famous brands with the sphere of art, quoting the works of famous artists, active involvement of famous personalities in the promotion of their fashion product, brands actively cooperate with each other. The most perspective direction for the development of co-branded technologies in the fashion industry is the FashionTech that connects the fashion industry and technology

Institutional Constituents of Change for a Sustainable Fashion System

2020 ◽  
Vol 40 (3) ◽  
pp. 362-379 ◽  
Author(s):  
Zeynep Ozdamar Ertekin ◽  
Deniz Atik
Keyword(s):  
System Dynamics ◽  
Research Methodology ◽  
Participant Observation ◽  
Secondary Data ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Market Change ◽  
Sustainable Fashion ◽  
Sustainability Challenges ◽  
Multiple Actors

The sustainability challenges of fashion industry are associated with multiple, interrelated, and complicated issues, involving a large number of different institutional constituents. The collective efforts of different actors at macro level is necessary to address these challenges. However, research that empirically examines multiple actors in the same study are limited. Employing market system dynamics (MSD) as a theoretical framework, this study addresses this gap by providing a more comprehensive perspective on the roles of different institutional constituents - designers, retailers, luxury brands, fashion associations, and consumers - in transformation towards a more sustainable fashion system and the dynamics that mobilize these actors to seek market change. Ethnography with emphasis on participant observation and interviews is adopted as research methodology, supported by secondary data on sustainable fashion practices. The study contributes to macromarketing literature not only by demonstrating the roles of multiple institutional constituents, but also by providing the conflicting perspectives and motives, and innovative ideas and practices in transformation towards a more sustainable fashion system.

scholarly journals Textile Waste Fibre Regeneration via a Green Chemistry Approach: A Molecular Strategy for Sustainable Fashion

2021 ◽  
Author(s):  
Xuantong Sun ◽  
Xi Wang ◽  
Fengqiang Su ◽  
Mingwei Tian ◽  
Lijun Qu ◽  
...  
Keyword(s):  
Green Chemistry ◽  
Chemical Fibre ◽  
Fibre Production ◽  
Natural Fibre ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Textile Recycling ◽  
Food Shortages ◽  
Sustainable Fashion ◽  
Global Food

Abstract Fast fashion has been widely criticised for its excessive resource use and high generation of textile. To reduce its environmental impacts, numerous efforts have focused on finding sustainable and eco-friendly approaches to textile recycling. However, waste textiles and fibres are still mainly disposed of in landfills or by incineration and thereby pollute the natural environment, as there is still no effective strategy to separate natural fibres from chemical fibres. Herein, we developed a green chemistry strategy for the separation and regeneration of waste textiles at the molecular level. Cellulose/wool keratin composite fibres and multicomponent fibres were regenerated from waste textiles via ionic liquids. Our strategy attempts to reduce the large amount of waste textiles generated by the fast-developing fashion industry and provide a new source of fibres, which can also address the fossil fuel reserve shortages caused by chemical fibre industries and global food shortages caused by natural fibre production.

scholarly journals Consumers’ Attitude Toward Socially Responsible Consumerism in the Sustainable Fashion Market

2019 ◽  
Vol 5 (1) ◽  
pp. 59 ◽  
Author(s):  
Daniela Delieva ◽  
Hyo Jin Eom
Keyword(s):  
Sustainable Consumption ◽  
Purchase Behavior ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Socially Responsible ◽  
Previous Discussion ◽  
Sustainable Fashion ◽  
Key Variables ◽  
Significant Regression ◽  
Environmentally Friendly Apparel

The fashion industry is one of the most toxic industries, which has led luxury brands to get involved in their efforts to build a more sustainable fashion future. Although the current fashion industry has put efforts into introducing ethical and sustainable consumption, customers have displayed contradictory attitudes toward green products in the luxury sector. Specifically, customers have generally shown an interest in environmentally friendly apparel while many customers are also shown to be reluctant in purchasing sustainable fashion clothing. This study was aimed at analyzing key variables in regards to attitude towards sustainable fashion advertising for luxury brands. The results showed three statistically significant regression coefficients: Interdependent-self, independent-self, and perceived personal relevancy. In light of the previous discussion, this study also sheds more light into the construal-level influence based on the notion of self-construals on attitude toward sustainable fashion advertisement. Therefore, the results of this study provides empirical evidence for luxury fashion brands seeking to influence and increase green purchase behavior and this gives more insight into the decision making for luxury brand advertisement strategy.

scholarly journals Faktor pendorong purchase intention produk sustainable fashion pada UMKM

2021 ◽  
Vol 21 (1) ◽  
pp. 35-44
Author(s):  
Rike Penta Sitio ◽  
Rosita Fitriyani ◽  
Anggun Pesona Intan
Keyword(s):  
Purchase Intention ◽  
Research Method ◽  
Quantitative Research ◽  
Research Data ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Fashion Products ◽  
Consumer Purchase Intention ◽  
Sustainable Fashion ◽  
Mediator Variable

The creative fashion industry is one of the sources of economic strength in great demand by businessman and consumers, such as MSMEs. The purpose of this study was to examine the effect of consumer knowledge on purchase intention in MSMEs sustainable fashion products with trust as a mediator variable. The research method will use quantitative research. The samples obtained were 257 consumers of Indonesian MSMEs fast fashion products and used the Qualtrics electronic questionnaire. This research data is from perception data for sustainable fashion knowledge variables, trust, and purchase intention in MSMEs sustainable fashion products. The data were processed using SPSS to test the validity, reliability, regression analysis, and mediation test using JASP. The results obtained are that consumers who know sustainable fashion will make these consumers more confident in sustainable fashion MSMEs products and ultimately increase consumer purchase intention in MSMEs sustainable fashion products. So, it is very important for MSMEs engaged in the sustainable fashion business to educate consumers about the meaning of sustainable fashion and the practice of MSMEs in a sustainable fashion.

Rethinking luxury brands and sustainable fashion business models in a risk society

2021 ◽  
Vol 7 (1) ◽  
pp. 49-81 ◽  
Author(s):  
Posi Olatubosun ◽  
Erica Charles ◽  
Tolulope Omoyele
Keyword(s):  
Value Chain ◽  
Circular Economy ◽  
Business Models ◽  
Methodological Approach ◽  
Structured Interview ◽  
Risk Society ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Strategic Choices ◽  
Sustainable Fashion

This exploratory work investigates the burgeoning integration of ‘cradle to cradle’ practices into primary strategic activities of procurement, production and sales by ten London based fashion businesses, analysing how profits are derived from offsetting the high costs of sustainable inputs against savings from innovative strategic choices in the production value chain. This research was influenced by the background knowledge that in the global fashion industry, less than 1 per cent of the recycled textiles are converted into new wearable materials, and even more of these textiles end up in landfills. However, this unsustainable tradition in the fashion industry may gradually give way to a mainstream circular economic best practice in the fashion industry, even as the Mckinsey Report found that sustainability will be a significant factor for consumer purchasing mass market apparels by 2025. Based on the semi-structured interview of the ten fashion business owners and the analyses of internal strategic policy documents including budgets, we adopted Garret Hardin’s ‘Tragedy of the Commons’ and Ulrich Beck’s risk society as the lens view through which the qualitative data derived from these fashion businesses were discussed in order to bring out the illustrative extracts and sub-themes. Through the application of interpretive methodological approach, we were able to generate the themes suggesting the ‘Becksian’ reflexive modernization and dis-embedding mechanisms in analysing the issue of trust in luxury fashion environment. We were able to demonstrate the multidisciplinary and multifaceted nature of the use of modern technology in achieving a closed-loop circular economy in luxury fashion business(es) and its interconnectedness within the concentric layers of the value-chain, which is part of the economy, which is in turn a subset of the society and the environment. As businesses are expected to adapt their strategies to the changing environment, we argue that dematerialization in fashion is still at its infancy, and some deliberate actions on the part of economic policy-makers may be required in due course as this is connected to social sustainability amongst others. This article contributes new empirical data to the understanding of luxury fashion business in a circular economy, which is a departure from the linear economy with its attendant externalities. The adoption of a sustainable fashion business model may be pivotal to combating the inefficiency costs built into the fashion industry, and if successful, may be replicated in other jurisdictions in due course.

scholarly journals Turn-On Eco-Quotient, A Step to Sustainable Fashion

2020 ◽  
pp. 36-39
Author(s):  
Mohana Priya R
Keyword(s):  
Life Cycle ◽  
Business Model ◽  
Ecological Impacts ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Entire Life ◽  
Entire Life Cycle ◽  
Turn On ◽  
Sustainable Fashion

The textile and fashion industry are a huge industry with the multiple sectors which use multifold resources to meet the needs of the customers. The fast fashion has ended up with more environment threats. The sustainable fashion is the solution to minimize the ecological impacts and reduce the resources and wastes. It focuses on how the product can stay during its entire life cycle with less impact to the environment. It is big challenge to be sustainable textile and fashion sector because of non-vertical business model

Fast fashion faces rising sustainability pressure

2019 ◽  
Keyword(s):  
Low Cost ◽  
Public Awareness ◽  
Oil Industry ◽  
Fashion Industry ◽  
Environmental Footprint ◽  
Fast Fashion ◽  
Content Type ◽  
Positive Spillover ◽  
The Cost ◽  
Wasteful Consumption

Subject Outlook for the fast fashion industry. Significance The fashion industry is the second most polluting in the world after the oil industry. The environmental footprint of a manufactured garment comprises a trail of multiple toxic processes from cotton planting (passing through processing and dyeing) and transport to the points of sale and finally, disposal after use. ‘Fast fashion’, premised on low cost and low durability, has widened this footprint by accelerating wasteful fashion consumption. Impacts Public awareness about climate change will help increase consumer concern about wasteful consumption, including of fashion items. Policies to promote sustainable agriculture in cash crops such as cotton will have a positive spillover impact on the fashion industry. Tax subsidies for firms that limit their environmental footprint would enable smaller ones to absorb the cost of sustainability actions. The use of monofibres, which are more environmentally friendly, will rise gradually. The trend among fashion firms towards buying back used products and reusing them in the production of new items will rise.

scholarly journals The Impact of Fast Fashion on Women

2020 ◽  
Vol 3 ◽  
pp. 16-24
Author(s):  
Andrea Chang
Keyword(s):  
Gender Roles ◽  
Young Women ◽  
Garment Industry ◽  
Positive Change ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Garment Workers ◽  
Sustainable Fashion ◽  
The Impact ◽  
Different Levels

The constructed gender roles and stereotypes of women position them to be uniquely impacted by the fast fashion industry because of the feminization of the fashion industry as a whole. They are disproportionately employed in the sweatshops of the garment industry, and also are mainly targeted as the consumers of fast fashion. However, because of the different levels of privilege that consumers and garment workers hold, although they are both affected by the fast fashion industry more so than their male counterparts, gender plays two different roles in these two different situations. Ultimately, many modern fast fashion critiques take a neoliberal stance in putting the responsibility on these young fast fashion consuming women to stop the fast fashion industry. However, alternate literature suggests that other actors have immense responsibility that is often overlooked. Thus, although these relatively privileged young women do have some responsibility in the horrors of the fast fashion industry, the feminization of responsibility for the practices of the industry are unfair. When a highly feminized industry like the fast fashion one becomes problematic, the responsibility for positive change is also placed upon females. The switch to ethical and sustainable fashion as the primary, and only, type of clothing to purchase is imperative. However, this switch should not only be the consumers’ burden, but rather that of the fashion industry as a whole.

scholarly journals Higher education faculty, administration, and students' perceptions of eco fashion: Case of the School of Engineering Management

2021 ◽  
Vol 6 (2) ◽  
pp. 43-53
Author(s):  
Tatjana Ilić-Kosanović ◽  
Damir Ilić
Keyword(s):  
Higher Education ◽  
Negative Impact ◽  
Engineering Management ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Fast Fashion ◽  
Significant Difference ◽  
Sustainable Fashion ◽  
Eco Fashion ◽  
Slow Fashion

Fashion industry has become globalized, with the emergence of so called fast fashion (fast overproduction and fast consumption). This ongoing fast fashion trend has profound negative impact on the environment (water and land pollution, lack of recycling, etc.). The other serious issue connected to the fashion industry are labour conditions (forced and child labour). However, the new trends are emerging such are sustainable fashion, slow fashion, eco fashion, and ethical fashion that are trying to start solving those problems. In this paper faculty, administration, and students' perception on eco fashion is surveyed on the example of the School of Engineering Management, Belgrade, Serbia. The statistical ANOVA analysis has been implemented by using software SPSS18 package to explore the perceptions of various higher education stakeholders of eco fashion. The results show that there is no statistically significant difference in the perceptions of different groups of eco fashion. The final part of the paper presents opinions on the most important elements of eco fashion for the consumers' purchasing decisions collected through the interviews.

Ethical Issues in the Fast Fashion Industry

2018 ◽  
Vol 9 (8) ◽  
pp. 660-665
Author(s):  
Chi Sheh ◽  
◽  
Peng Chan ◽  
Wen Jun Sim ◽  
◽  
...  
Keyword(s):  
Business Ethics ◽  
Conceptual Model ◽  
Ethical Issues ◽  
Real Life ◽  
Time Frame ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Life Event ◽  
Real Cost ◽  
Literature Reviews

Fast fashion is becoming more and more popular nowadays and this industry is growing rapidly. In order to supply to the big demand of fast fashion clothing, company will need to increase the production of the clothing in shorter time frame. Besides that, to out beat the competitor, company will provide more choices of clothing in cheaper price to the customers. By practicing these actions to increase the business profits, company is behaving unethical to the manufacturer of the cloth. Most consumers are not aware of these ethical issues. This paper is will used and tested the conceptual model of fast fashion business ethics based on literature reviews. The finding from this paper will manifest the “real cost” of a cheap and branded fast fashion clothing and will be supported by real life event that happened. However, after realizing the problems, some company did make some changes and the solutions are stated in the paper as well.

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