scholarly journals Measuring Credibility Perceptions in CSR Communication: A Scale Development to Test Readers’ Perceived Credibility of CSR Reports

2017 ◽  
Vol 31 (4) ◽  
pp. 584-613 ◽  
Author(s):  
Irina Lock ◽  
Peter Seele

Credibility is central to communication but often jeopardized by “credibility gaps.” This is especially true for communication about corporate social responsibility (CSR). To date, no tool has been available to analyze stakeholders’ credibility perceptions of CSR communication. This article presents a series of studies conducted to develop a scale to assess the perceived credibility of CSR reports, one of CSR communication’s most important tools. The scale provides a novel operationalization of credibility using validity claims of Habermas’s ideal speech situation as subdimensions. The scale development process, carried out in five studies including a literature review, a Delphi study, and three validation studies applying confirmatory factor analysis, resulted in the 16-item Perceived Credibility (PERCRED) scale. The scale shows convergent, discriminant, concurrent, and nomological validity and is the first validated measure for analyzing credibility perceptions of CSR reports.

Author(s):  
Peter Dews

The concept of ‘communicative rationality’ is primarily associated with the work of the philosopher and social theorist Jürgen Habermas. According to Habermas, communication through language necessarily involves the raising of ‘validity-claims’ (distinguished as ‘truth’, ‘rightness’ and ‘sincerity’), the status of which, when contested, can ultimately only be resolved through discussion. Habermas further contends that speakers of a language possess an implicit knowledge of the conditions under which such discussion would produce an objectively correct result, and these he has spelled out in terms of the features of an egalitarian ‘ideal speech situation’. Communicative rationality refers to the capacity to engage in argumentation under conditions approximating to this ideal situation (‘discourse’, in Habermas’ terminology), with the aim of achieving consensus. Habermas relies on the concept of communicative rationality to argue that democratic forms of social organization express more than simply the preferences of a particular cultural and political tradition. In his view, we cannot even understand a speech-act without taking a stance towards the validity-claim it raises, and this stance in turn anticipates the unconstrained discussion which would resolve the status of the claim. Social and political arrangements which inhibit such discussion can therefore be criticized from a standpoint which does not depend on any specific value-commitments, since for Habermas achieving agreement (Verständigung) is a ‘telos’ or goal which is internal to human language as such. A similar philosophical programme has also been developed by Karl-Otto Apel, who lays more stress on the ‘transcendental’ features of the argumentation involved.


2020 ◽  
Vol 13 (1) ◽  
pp. 275
Author(s):  
Hui Jiang ◽  
Kaichao Wang ◽  
Zhibin Lu ◽  
Yifei Liu ◽  
Yu Wang ◽  
...  

Although employee green creativity is recognized as the key to the innovation in green enterprises, few studies explores the measurement of green creativity for employees. To address the gap, the present study identifies the major dimensions of employee green creativity and develops a comprehensive, reliable, and valid measurement instrument. According to the 4P’s model of creativity, four core dimensions of employee green creativity are identified, namely, green creative motivation, thinking, behavior, and outcome. Strictly adhering to the process of scale development, employee green creativity scale (EGCS) is constructed and validated. We first develop the items of employee green creativity based on literature review and expertise from academics and practitioners. Next, we examine the validation of EGCS through exploratory and confirmatory factor analysis using a sample from three large-scale green enterprises (N = 460). Further, we also check the nomological validity of EGCS by testing the effects of determinants (e.g., green transformational leadership, shared vision, and green self-efficacy) on employee green creativity using a new sample from another two green enterprises (N = 169). Results reveal that EGCS is a reliable and valid instrument for capturing employee green creativity in multiple contexts. Theoretical and practical implications are discussed.


Author(s):  
VALTER AFONSO VIEIRA ◽  
LUIZ ANTONIO SLONGO

ABSTRACT The scales used in marketing research looking for obtaing reliability data. However, a lot of problems exist when the topic is used a valid and reliable scale. In this context, this paper analyzes the brazilian instruments proposed and validate (just in marketing field). For such purpose, the theory in scale development is discussed (suggestin a summarized figure) and, as consequence, that theory is tested empirically. A total of 26 scales were analyzed in the brazilian marketing field. The results suggested that it is necessary to use more the alternative methods suggested by the theory, such as confirmatory factor analysis and nomological validity.


Author(s):  
Yuming Zhang ◽  
Fan Yang

Companies use corporate social responsibility (CSR) disclosures to communicate their social and environmental policies, practices, and performance to stakeholders. Although the determinants and outcomes of CSR activities are well understood, we know little about how companies use CSR communication to manage a crisis. The few relevant CSR studies have focused on the pressure on corporations exerted by governments, customers, the media, or the public. Although investors have a significant influence on firm value, this stakeholder group has been neglected in research on CSR disclosure. Grounded in legitimacy theory and agency theory, this study uses a sample of Chinese public companies listed on the Shanghai Stock Exchange to investigate CSR disclosure in response to social media criticism posted by investors. The empirical findings show that investors’ social media criticism not only motivates companies to disclose their CSR activities but also increases the substantiveness of their CSR reports, demonstrating that companies’ CSR communication in response to a crisis is substantive rather than merely symbolic. We also find that the impact of social media criticism on CSR disclosure is heterogeneous. Non-state-owned enterprises, companies in regions with high levels of environmental regulations, and companies in regions with local government concern about social issues are most likely to disclose CSR information and report substantive CSR activities. We provide an in-depth analysis of corporate CSR strategies for crisis management and show that crises initiated by investors on social media provide opportunities for corporations to improve their CSR engagement.


2021 ◽  
pp. 1-22
Author(s):  
Anđelka Stojanović ◽  
Natalija Sofranova ◽  
Sanela Arsić ◽  
Isidora Milošević ◽  
Ivan Mihajlović

Corporate social responsibility (CSR) has become a vital element for building a long-term relationship with a company’s stakeholders. Different dimensions of a company’s social initiatives in terms of internal and external CSR activities influence the satisfaction of employees with the purpose of improving the CSR application. The aim of this research is to examine the level of employees’ awareness of the implementation of CSR in Serbian and Russian companies. A comparative analysis between these two countries was carried out in order to perceive the differences in attitudes of employees, their job satisfaction, and consequently the implementation of CSR. The hypotheses of the developed model were tested by using the Multi-group Confirmatory Factor Analysis. The obtained results offered several implications for scholars and practitioners that should be considered when formulating and implementing CSR actions.


2021 ◽  
Vol 13 (7) ◽  
pp. 3832
Author(s):  
Gao Wei ◽  
Wang Lin ◽  
Wu Yanxiong ◽  
Yan Jingdong ◽  
Sadik Yusuf Musse

Prior literature has largely addressed corporate social responsibility (CSR) from outcomes related to organizational themes. However, its importance for achieving consumer-related outcomes is something that has been largely ignored by contemporary researchers. Likewise, how CSR communication through social media can create positive emotions on the part of consumers has to date been under-explored. Hence, the present study aims to fill these gaps by investigating the impact of CSR communication of an organization through social media on consumer loyalty. The study also proposes electronic word of mouth (e-WOM) as a potential mediator between this relationship. The proposed model of the present study was tested in the banking sector of a developing country. The data were collected from a self-administered questionnaire and analyzed through the structural equation modeling technique (SEM). The results of the present study validated that CSR communication of a bank through social media directly and indirectly, through e-WOM, influences consumer loyalty in a positive manner. The results of the present study will be helpful for policymakers to better understand how well-planned CSR communication of an organization on social media can lead towards better consumer-related outcomes such as consumer loyalty and e-WOM.


2017 ◽  
Vol 21 (3) ◽  
pp. 267-286 ◽  
Author(s):  
Angie Chung ◽  
Hua Jiang

Purpose Based on the framing theory and the associative network theory, the purpose of this paper is to develop and test a model that examines the impact of employing corporate social responsibility (CSR) communication in apology statements after negative publicity. Specifically, this study examines the role of CSR fit and CSR history in reducing anger and negative word-of-mouth (NWOM). This study also examines whether perceived CSR motivation and skepticism toward the apology statement mediate the effect of CSR fit and CSR history on anger and NWOM. Design/methodology/approach This study was a 2×2 between-subject design manipulating CSR fit (high or low) and CSR history (long or short). Findings The findings of this study suggest that strategically employing CSR communication in an apology statement after negative publicity may reduce negative consumer reactions. Originality/value The effects of CSR history and CSR fit have been studied in different contexts, but the effects of mentioning the two components in terms of apology statements had been understudied. This paper fulfills an identified need to study how employing CSR communication in apology statements after negative publicity can mitigate negative audience reactions.


The research work aims at developing a valid and reliable scale for ICT (Information and communication technology) enabled classroom effectiveness from student’s perspective in a multi-campus university setting. A standard methodology for scale development is used for developing and validating the scale which comprises of exploratory and confirmatory factor analysis. The sample population was the students from a premier multi-campus university. The results revealed ICT enabled classroom effectiveness as a multi-dimensional construct comprising of four factors namely class design and infrastructure; scheduling and coordination; technical support staff; and resource availability. Although a plethora of literature is available in the domain of e-learning, none of them have considered the aspects of ICT enabled classroom effectiveness specifically in an Indian multi-campus university. The limitation of the study lies in terms of sample size and generalizability. Emphasizing the identified factors will give a cutting edge advantage for the universities by enhancing the effectiveness and efficiency of ICT enabled classroom teaching.


2019 ◽  
Vol 1 (2) ◽  
pp. 76-84

Abstract: The object of this study was to develop challenges of occupational safety specialists scale for Turkish sample. The universe of this research is occupational safety specialists who work in the private sector. The scale consists of two parts that were the main challenges and organizational challenges part. 332 participants responded main challenges part and 314 participants responded organizational challenges part. The results of the Exploratory Factor Analysis ( EFA) and Confirmatory Factor Analysis (CFA) showed that organizational challenges part have to be assessed as a separate scale from main challenges part. 6 factor was obtained for main challenges with 28 items which were named as ‘insufficient awareness of employees’ (13 items), ‘providing lack of resources’ (3 items), ‘ignorance of employees’ (3 items), ‘unwillingness of employees to participation’ (3 items), ‘legislative challenges’(3 items) and ‘law based challenges’ (3 items). Additionally, 1 factor was obtained for organizational challenges part with 6 items. As a result, psychometrics specifics of both main challenges scale and organizational challenges scale showed that scales were valid and reliable for Turkish sample.


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