Naming is framing: The framing effect of technology name on public attitude toward automated vehicles

2021 ◽  
pp. 096366252098780
Author(s):  
Peng Liu ◽  
Qingqing Fei ◽  
Jinting Liu ◽  
Jianqiang Wang

Vehicles with automated driving systems are called by many names, which are used interchangeably in public discourse, with different and at times misleading meanings. In two studies (total N = 908), we examined the naming effects on people’s cognitive (perceived benefit and risk), affective (negative and positive affect), and behavioral responses (behavioral intention) to and trust in these vehicles in the Chinese context. Study 1 considered four names (intelligent, automated, autonomous, and driverless vehicles). Study 2 presented an identical description of vehicles with full automation and considered their five names (fully intelligent, fully automated, fully autonomous, fully driverless, and driverless vehicles). We corroborated the naming effects on affective responses and trust. The framing of “driverless vehicle” was less favorable in Study 1 but more favorable in Study 2. Technology names indirectly influenced behavioral intention through certain cognitive and affective responses. Theoretical and practical implications of our results are discussed.

2015 ◽  
Vol 27 (1) ◽  
pp. 77-97 ◽  
Author(s):  
Wei Zhang ◽  
Xue Yang ◽  
Quansheng Wang ◽  
Chengde Zheng ◽  
Choon Ling Sia

While consumers have increasingly exploited online intermediated shopping (OIS) to facilitate electronic shopping through the assistance of online intermediaries, many remain hesitant to do so for various perceptual reasons. This paper thus applies agency theory, the theory of planned behavior (TPB), perceived risk, and trust, to propose a research model for consumers' behavioral intention in using OIS. Empirical data was collected through a survey and analyzed using regression models. Results showed that constructs of perceived benefit, trust, subjective norms, and perceived behavioral control are related to behavioral intention to engage in OIS; consumer experience has a moderating role. Theoretically speaking, this study enriches and extends the original TPB by relating it to the emerging phenomenon of OIS behavior from the consumer's perspective. This study also offers important practical implications for OIS intermediaries and platforms that aim to better attract and serve existing and potential consumers.


2017 ◽  
Vol 48 (5) ◽  
pp. 310-319 ◽  
Author(s):  
John G. Conway ◽  
Nikolette P. Lipsey ◽  
Gabrielle Pogge ◽  
Kate A. Ratliff

Abstract. White people often experience unpleasant emotions in response to learning about White privilege ( Phillips & Lowery, 2015 ; Pinterits, Poteat, & Spanierman, 2009 ). Two studies (total N = 1,310) examined how race attitudes relate to White people’s desires to avoid or learn information about White privilege. White participants completed measures of their race attitudes, desire to change White privilege, and their desire to avoid learning information about White privilege. Study 1 showed that participants who preferred their racial in-group reported less desire to change White privilege and greater desire to avoid learning information about White privilege. Inconsistent with expectations, Study 2 showed that participants who anticipated negative affective responses to learning about White privilege reported greater desire to change White privilege.


2016 ◽  
Vol 26 (5) ◽  
pp. 1134-1157 ◽  
Author(s):  
Donghee Shin ◽  
Myunggoon Choi ◽  
Jang Hyun Kim ◽  
Jae-gil Lee

Purpose The purpose of this paper is to examine the effects of interaction techniques (e.g. swiping and tapping) and the range of thumb movement on interactivity, engagement, attitude, and behavioral intention in single-handed interaction with smartphones. Design/methodology/approach A 2×2 between-participant experiment (technological features: swiping and tapping×range of thumb movement: wide and narrow) was conducted to study the effects of interaction techniques and thumb movement ranges. Findings The results showed that the range of thumb movement had significant effects on perceived interactivity, engagement, attitude, and behavioral intention, whereas no effects were observed for interaction techniques. A narrow range of thumb movement had more influence on the interactivity outcomes in comparison to a wide range of thumb movement. Practical implications While the subject of actual and perceived interactivity has been discussed, the issue has not been applied to smartphone. Based on the research results, the mobile industry may come up with a design strategy that balances feature- and perception-based interactivity. Originality/value This study adopted the perspective of the hybrid definition of interactivity, which includes both actual and perceived interactivity. Interactivity effect outcomes mediated by perceived interactivity.


2015 ◽  
Vol 27 (4) ◽  
pp. 25-42 ◽  
Author(s):  
Hongyan Lin ◽  
Zhankui Chen

Mobile marketing has become an effective medium for advertisers. Effective mobile advertising could greatly improve customers purchase intention in this context. This study focuses on the prevailing form of mobile advertising, i.e., SMS advertising. Based on the theory of planned behavior, the authors explore the influence of SMS advertising on the consumer behavior in China. Participants are Chinese students and office workers. The results indicate that (a) the perceived infotainment and credibility have a positive significant effect on consumer attitudes, whereas irritation has a negative significant effect on consumer attitudes; (b) attitudes, subjective norms, and perceived behavior control have significant effects on the intention to use; (c) attitudes also mediate the relationship between subjective norms and intention to use; and (d) men and women pursue different paths to influence the intention to use. Based on the above results, theoretical and practical implications are also discussed in this study.


2017 ◽  
Vol 15 (3) ◽  
pp. 14-32 ◽  
Author(s):  
Tiong-Thye Goh ◽  
Bing Yang ◽  
Xin Dai ◽  
Dawei Jin

This study investigates how relevant factors representing the central and peripheral routes affect Chinese consumer adoption of eWOM system. This study is the first to propose a model linking argument quality, site quality and reviewer quality with purchase influence and behavior intention and show how these two factors affect the usage and the adoption of eWOM. Complementing the predicted intention-adoption link, data analysis based on 136 samples after controlling gender, age and occupation status shows that the purchase influence-adoption link has a stronger predictability than the behavioral intention-adoption link. The results show that site quality, reviewer quality and argument quality all positively affect behavioral intention while argument quality and site quality affects purchase influence. The findings demonstrate the importance of purchase influence and its antecedents in the context of predicting eWOM adoption and they carry important practical implications helping organizations and system designer to implement a more effective online review system.


2021 ◽  
pp. 1-17
Author(s):  
Na Yang ◽  
Ruoyong Zhang

Abstract Research on identity threat has predominantly focused on the consequences of threat to some ascribed or involuntary identities, while overlooking individuals' responses to occupational identity threat. Integrating identity theory with identity threat literature, we argue that encountering occupational identity threat promotes negative emotion and feedback-seeking behavior, and negative emotion further mediates the relationship between occupational identity threat and feedback-seeking behavior. Moreover, individuals' performance self-esteem strengthens both the direct effect of occupational identity threat on negative emotion, and the indirect effect of occupational identity threat on feedback-seeking behavior through negative emotion. The results from two experimental studies and one field study provide support for these predictions. We discuss the theoretical and practical implications of our findings.


2019 ◽  
Vol 5 (2) ◽  
pp. 120-131 ◽  
Author(s):  
Cassandra Cross

Purpose Fraud is not a new offence. However, the recent evolution and proliferation of technologies (predominantly the internet) has seen offenders increasingly use virtual environments to target and defraud victims worldwide. Several studies have examined the ways that fraud is perpetrated with a clear demarcation between terrestrial and cyber offences. However, with moves towards the notion of a “digital society” and recognition that technology is increasingly embedded across all aspects of our lives, it is important to consider if there is any advantage in categorising fraud against the type of environment it is perpetrated in. This paper aims to discuss these issues. Design/methodology/approach This paper examines the perceived utility of differentiating online and offline fraud offences. It is based upon the insights of thirty-one professionals who work within the “fraud justice network” across London, UK and Toronto, Canada. Findings It highlights both the realities faced by professionals in seeking to ether maintain or collapse such a differentiation in their everyday jobs and the potential benefits and challenges that result. Practical implications Overall, the paper argues that the majority of professionals did not feel a distinction was necessary and instead felt that an arbitrary divide was instead a hindrance to their activities. However, while not useful on a practical front, there was perceived benefit regarding government, funding and the media. The implications of this moving forward are considered. Originality/value This paper provides new insights into how fraud justice network professionals understand the distinction between fraud offences perpetrated across both online and offline environments.


2011 ◽  
Vol 12 (3) ◽  
pp. 430-460 ◽  
Author(s):  
Dong-Hee Shin ◽  
Hyungseung Choo

Based on an integrated theoretical framework, this study analyzes user acceptance behavior toward socially interactive robots focusing on the variables that influence the users’ attitudes and intentions to adopt robots. Individuals’ responses to questions about attitude and intention to use robots were collected and analyzed according to different factors modified from a variety of theories. The results of the proposed model explain that social presence is key to the behavioral intention to accept social robots. The proposed model shows the significant roles of perceived adaptivity and sociability, both of which affect attitude as well as influence perceived usefulness and perceived enjoyment, respectively. These factors can be key features of users’ expectations of social robots, which can give practical implications for designing and developing meaningful social interaction between robots and humans. The new set of variables is specific to social robots, acting as factors that enhance attitudes and behavioral intentions in human–robot interactions. Keywords: Robot acceptance model; Socially interactive robots; Social robots; Social presence


2014 ◽  
Vol 69 (4) ◽  
pp. 284-296 ◽  
Author(s):  
Seung Hyun Lee ◽  
Billy Bai

Purpose – This paper aims to examine the impact of hotel discount strategies on consumers’ emotional and behavioral responses in the presence of differential levels of involvement in discount acquisition. Design/methodology/approach – Discount strategies and the high- and low-involvement variables were fully cross-examined, yielding a 2 × 2 factorial quasi experimental design. In all, 120 surveys were collected, and multivariate analysis of variance was used for data analysis. Findings – The results suggest that fenced discounts that require consumers to accept restrictions to receive a discount generated more positive emotion and stronger behavioral intention. Moreover, an interaction effect was found between consumer’s involvement and discounts on emotional and behavioral responses toward discount-acquiring experience. Highly involved consumers resulted in more positive emotional and stronger behavioral responses (e.g. pride, gratitude, word-of-mouth and retention) from obtaining a fenced discount that requires consumers’ efforts or sacrifices. On contrary, consumers with low involvement tend to appreciate more of a fixed discount given to anyone without restrictions. Practical implications – Hotels should implement a fenced discount when they design discounts targeting at high-involvement consumers. For low-involvement consumers, a fixed discount appears to generate more positive emotion and stronger behavioral intention. Originality/value – The study enhances the theoretical understanding of consumers’ emotional and behavioral responses toward discount-acquiring experience with different levels of involvement.


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