scholarly journals Public service media, sports and cultural citizenship in the age of social media: An analysis of BBC Sport agenda diversity on Twitter

2021 ◽  
pp. 101269022110439
Author(s):  
Xavier Ramon ◽  
José Luis Rojas-Torrijos
Keyword(s):  
Social Media ◽  
Public Service ◽  
Cultural Citizenship ◽  
British Broadcasting Corporation ◽  
Public Media ◽  
Athletes With Disabilities ◽  
Twitter Account ◽  
Streaming Services ◽  
Crucial Part

As a crucial part of their mandate, public service media have historically used sports to construct and nurture cultural citizenship. In a landscape characterised by dwindling resources and growing competition from pay-TV channels and on-demand streaming services, concerns about how public service media will enhance cultural citizenship through new platforms, including social media, are all the greater. In the digital age, delivering diverse content should remain a foundation of public service media in their countless platforms: public media should not only concentrate on major sports but also provide exposure to traditionally underrepresented disciplines and individuals, including sportswomen and athletes with disabilities. Through content analysis, this research examines the agenda diversity offered by the British Broadcasting Corporation through its sports-centred Twitter account ( @BBCSport). The analysis of 10,821 tweets indicates how the British Broadcasting Corporation's content reinforces, rather than counteracts, the long-standing diversity imbalances in the analogue age. This case study facilitates an understanding of the nuanced relationship among public service media, social media and sports, demonstrating that more content does not necessarily ensure diversity. The football-driven, male-centred and able-bodied agenda displayed by @BBCSport signals that public service media should reframe their social media strategies to adequately contribute to fostering cultural citizenship.

scholarly journals Playing under pressure: Sport, public service broadcasting and the British Broadcasting Corporation

2017 ◽  
Vol 79 (2) ◽  
pp. 203-216 ◽  
Author(s):  
Paul Smith
Keyword(s):  
Public Service ◽  
Cultural Citizenship ◽  
Political Support ◽  
Sporting Events ◽  
British Broadcasting Corporation ◽  
Sports Programming ◽  
Sports Coverage ◽  
The Uk ◽  
Sports Broadcasting

Using the UK, and particularly the British Broadcasting Corporation, as a case study, this article highlights the difficulties faced by public service broadcasters, who continue to see sports coverage as an important part of their public service remit. Following a brief account of the historical development of sports broadcasting in the UK, the article is divided into two main parts. The first part examines the main challenges faced by the British Broadcasting Corporation, namely a combination of the escalating costs of sports rights and a squeeze on its own finances. The second part of the article then moves on to focus on the continued importance of listed events legislation, which effectively guarantees that certain key national sporting events remain available on free-to-air television via public service broadcasters. The article concludes that ultimately to be able to continue to enhance cultural citizenship through the provision of a range of live sports programming public service broadcasters require more political support.

scholarly journals # Pillar of Defense: Using Social Media to Manage Impressions of Conflict: A Case Study of the November 2012 Israel-Hamas conflict

2021 ◽  
Author(s):  
Jelena Djurkic
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Impression Management ◽  
Armed Conflict ◽  
Character Structure ◽  
Military Involvement ◽  
Reputation Risk ◽  
Twitter Account ◽  
Israel Defense Forces

Threats to reputation can destroy a brand. Communicating effectively during a conflict can help to manage negative impressions that expose brands to reputation risk. This is important now more than ever as organizations—and nations—turn to Twitter to address various publics. The rigid 140-character structure of Twitter thus necessitates the creation of sound bites that act as productive texts to address multiple rhetorical objectives simultaneously. An examination of the Israel Defense Forces’ (IDF) Twitter account through sentiment and content analysis shows evidence that the Force took a significantly defensive approach to impression management of Operation Pillar of Defense in November 2012. There is evidence that Israel sought to re-frame public impression of its military involvement from aggressor to defender in the armed conflict. Codes discovered in the analysis suggest that the IDF tried to justify force, avoid responsibility and establish legitimacy of its operations.

scholarly journals Social media supports tourism development in the COVID-19 normal era in Bandung

2021 ◽  
Vol 5 (3) ◽  
pp. 600-616
Author(s):  
Herpita Wahyuni ◽  
Eko Priyo Purnomo ◽  
Aqil Teguh Fathani
Keyword(s):  
Social Media ◽  
Tourism Development ◽  
Tourism Planning ◽  
New Era ◽  
Tourism Marketing ◽  
City Culture ◽  
Twitter Account ◽  
Use Of Social Media ◽  
Health Regulations

This research focuses on social media. We were using Social Media in Supporting Tourism Development During Covid-19: Case Study a New Era Policy in Bandung. This study uses descriptive qualitative research methods with data sources through the Twitter account of the Bandung City Culture and Tourism Office @DisbudparBdg assisted by the NVivo 12 Plus software. We are utilising Social Media to Support Tourism Development During Covid-19: A Case Study of New Era Policy in Bandung by measuring the use of social media in tourism planning, creation, integration, and marketing strategy. This research shows tourism planning in a new standard era by directing outdoor tourism and implementing health protocols. The Tourism Promotion Board integrates cooperation between the Bandung City Culture and Tourism Office and PT Kereta Api Pariwisata. Tourism marketing by providing tourist information can give tourists confidence that Bandung is an attractive and robust destination city in improving health regulations and strictly following health protocol rules during recreation.

scholarly journals # Pillar of Defense: Using Social Media to Manage Impressions of Conflict: A Case Study of the November 2012 Israel-Hamas conflict

2021 ◽  
Author(s):  
Jelena Djurkic
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Impression Management ◽  
Armed Conflict ◽  
Character Structure ◽  
Military Involvement ◽  
Reputation Risk ◽  
Twitter Account ◽  
Israel Defense Forces

Threats to reputation can destroy a brand. Communicating effectively during a conflict can help to manage negative impressions that expose brands to reputation risk. This is important now more than ever as organizations—and nations—turn to Twitter to address various publics. The rigid 140-character structure of Twitter thus necessitates the creation of sound bites that act as productive texts to address multiple rhetorical objectives simultaneously. An examination of the Israel Defense Forces’ (IDF) Twitter account through sentiment and content analysis shows evidence that the Force took a significantly defensive approach to impression management of Operation Pillar of Defense in November 2012. There is evidence that Israel sought to re-frame public impression of its military involvement from aggressor to defender in the armed conflict. Codes discovered in the analysis suggest that the IDF tried to justify force, avoid responsibility and establish legitimacy of its operations.

Social Media in Higher Education

2017 ◽  
pp. 255-277
Author(s):  
Enilda Romero-Hall
Keyword(s):  
Social Media ◽  
Graduate Students ◽  
Social Networking ◽  
Professional Growth ◽  
Learning Experience ◽  
The Social ◽  
Twitter Account ◽  
Use Of Social Media ◽  
Social Networking Tools

This chapter discusses the current use of social media for professional growth, focusing on a case study that uses social media to increase instructional design graduate students' awareness and participation in professional growth opportunities. Social media metrics were analyzed from three social networking tools (Facebook Page, Twitter account, and/or Google+ community) that are used to communicate with the students in the program. Additional data was collected using an electronic questionnaire with open and closed-ended questions. The results show that graduate students' participation in the social media initiatives for professional growth provided awareness of self-directed, voluntary, and informal learning opportunities; engaged students in conversations with their peers and the instructors; and allowed the learners to expand their learning experience outside the traditional classroom format.

Social Media in Higher Education

2020 ◽  
pp. 553-575
Author(s):  
Enilda Romero-Hall
Keyword(s):  
Social Media ◽  
Graduate Students ◽  
Social Networking ◽  
Professional Growth ◽  
Learning Experience ◽  
The Social ◽  
Twitter Account ◽  
Use Of Social Media ◽  
Social Networking Tools

This chapter discusses the current use of social media for professional growth, focusing on a case study that uses social media to increase instructional design graduate students' awareness and participation in professional growth opportunities. Social media metrics were analyzed from three social networking tools (Facebook Page, Twitter account, and/or Google+ community) that are used to communicate with the students in the program. Additional data was collected using an electronic questionnaire with open and closed-ended questions. The results show that graduate students' participation in the social media initiatives for professional growth provided awareness of self-directed, voluntary, and informal learning opportunities; engaged students in conversations with their peers and the instructors; and allowed the learners to expand their learning experience outside the traditional classroom format.

A university library’s use of social media during a time of crisis

2017 ◽  
Vol 66 (6/7) ◽  
pp. 456-467
Author(s):  
Sabelo Chizwina ◽  
Benford Rabatseta ◽  
Siviwe Bangani ◽  
Mathew Moyo
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Content Type ◽  
Media Usage ◽  
Study Approach ◽  
Library Users ◽  
Twitter Account ◽  
Use Of Social Media ◽  
University Setting

Purpose The purpose of this paper is to highlight how North Western University (NWU) Library used Facebook and Twitter to inform, educate and communicate with library users during the students’ protests #FeesMustFall Campaign. Design/methodology/approach This paper follows a case study approach to examine how Facebook and Twitter were used to inform, educate and communicate with library users during the #FeesMustFall Campaign. Data was obtained from the NWU Library’s Facebook Insights, the Facebook page itself and Twitter account, after which content was analysed. Findings The paper provides insights that the teaching and learning (educational) aspect still lags behind on social media usage in libraries. Given the period in question, the expectation would have been a higher percentage of posts that could be categorized as educational. Research limitations/implications The study is confined to one campus library of the NWU Libraries and the results cannot be generalised to the NWU. Practical implications Social media use policies should be developed and awareness created on their availability and meaning/implications to users. Originality/value This paper fulfils an identified need to study how social media can be used by academic libraries. The literature currently focuses on how Twitter has been used in library campaigns. This paper shows how Facebook can be used in a university setting during crises time.

scholarly journals Social Media Phenomena in Corporate Disclosure Practise (A case study of Nestlé)

2020 ◽  
Vol 19 (1) ◽  
pp. 51
Author(s):  
Chleitosia Violen Dentya Paradisa Naibaho ◽  
Chleitosia Visien Dentya Paradisa Naibaho ◽  
Arthik Davianti
Keyword(s):  
Social Media ◽  
Southeast Asia ◽  
Corporate Disclosure ◽  
Gender Education ◽  
Social Media Platforms ◽  
Twitter Account ◽  
Use Of Social Media ◽  
Parent Companies ◽  
Corporate Information

<p class="Imar-Abstract"><em>The use of social media among companies to disclose and disseminate corporate information is rocketing. This study examined to what extent companies use social media platforms, especially Twitter. It identified the disclosure of Multinational Companies (MNCs) in Southeast Asia, particularly Indonesia. The study analyzed Nestlé as it operates in more than half of the countries in Southeast Asia, including Indonesia. The data was based on Nestlé Twitter accounts, both parent and the subsidiary, which is collected from the beginning of the year to December 31st, 2019. This study utilized a descriptive qualitative method using content analysis in the form of a case study to analyze the information shared and disclosed by this consumer goods company. The results showed that Nestlé uses Twitter for disclosing information that covers environmental, branding, health, gender, education, and others. It is found that Nestlé parent company disclosed more data than its subsidiary in Indonesia, and content shared by Nestlé Indonesia is quite different because of cultural differences. Indonesia’s subsidiary followed the pattern of information disseminated by their parent companies on its Twitter account. Overall, the results indicated that Twitter is rarely used in Southeast Asia for many disclosure purposes, either financial or non-financial information.</em></p>

scholarly journals New digital realities and old public service broadcasting models – the case of public access and participation in Singapore’s televisual landscape

2017 ◽  
Vol 170 (1) ◽  
pp. 100-114
Author(s):  
Tania Lim ◽  
Azad Bali ◽  
Marcus Moo
Keyword(s):  
Social Media ◽  
Public Service ◽  
Universal Access ◽  
Participatory Culture ◽  
Public Access ◽  
Public Service Broadcasting ◽  
Media System ◽  
Media Services ◽  
National Media

Does public service broadcasting (PSB), with its 20th-century state-controlled and state-funded structure, still have a role to play in increasing access, public participation and a strong national media system in today’s globalising East Asia? This article, by taking Singapore as a case study, examines why and how traditional PSB media players have been forced to change their institutional and transactional responses to the ‘shocks’ of digitisation. In particular, it examines how the rise of Web 2.0, with its de-territorialised media services and social media, challenges PSB’s relevance as trends towards universal access, a greater participatory culture and active audiences render PSB content increasingly anachronistic.

scholarly journals Beyond the hashtag: Circumventing content moderation on social media

2018 ◽  
Vol 20 (12) ◽  
pp. 4492-4511 ◽  
Author(s):  
Ysabel Gerrard
Keyword(s):  
Social Media ◽  
Eating Disorder ◽  
Public Service ◽  
Recommendation Systems ◽  
Public Service Announcements ◽  
Media Content ◽  
Media Companies ◽  
Search Mechanism

Social media companies make important decisions about what counts as “problematic” content and how they will remove it. Some choose to moderate hashtags, blocking the results for certain tag searches and issuing public service announcements (PSAs) when users search for troubling terms. The hashtag has thus become an indicator of where problematic content can be found, but this has produced limited understandings of how such content actually circulates. Using pro-eating disorder (pro-ED) communities as a case study, this article explores the practices of circumventing hashtag moderation in online pro-ED communities. It shows how (1) untagged pro-ED content can be found without using the hashtag as a search mechanism; (2) users are evading hashtag and other forms of platform policing, devising signals to identify themselves as “pro-ED”; and (3) platforms’ recommendation systems recirculate pro-ED content, revealing the limitations of hashtag logics in social media content moderation.

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